Optimizing Monetization By Providing a Positive User Experience

Lana Dubinsky, a monetization and optimization consultant, spoke about optimizing monetization in a way to build user success, user loyalty and provides an upsell in a positive way. She suggests building user loyalty by prioritizing user experience for lasting success. Understanding your user, tracking their activities using AI, UI and machine learning in a positive way is a big part of optimizing monetization.

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