At TikTok Marketing Strategies we had a panel of TikTok influencer marketers that discussed what is the best way to work with creators and influencers.
On this panel, we had:
⭐ Timothy Armoo (CEO @ Fanbytes)
⭐ Alessandro Bogliari (Co-Founder & CEO @ The Influencer Marketing Factory)
⭐ Harriet Hughes (CMO @ PlayStack)
Brands are achieving incredible results by working with TikTok creators and influencers.
➡️ How does influencer marketing on TikTok differ from other platforms?
➡️ What’s the best way of identifying TikTok influencers to work with
➡️ How do you manage and track a campaign effectively?
You can find all the answers in the video below:
Timothy Armoo is the CEO of Fanbytes, a mobile video advertising platform helping brands like Deliveroo, Apple Music and the UK Government reach Gen Z through TikTok, Snapchat and Instagram influencers. He launched the business in 2017 and has grown it to a team of 30 people using the theme of “advertainment” which fuses advertising with entertainment. Forbes has dubbed Fanbytes as “owning the mind of Gen Z”. Fanbytes is Timothy’s third company, having started his first company at 14 and selling his second business, a media company at 17 years old.
Alessandro Bogliari is the Co-Founder & CEO of The Influencer Marketing Factory, a global Influencer Marketing Agency that helps companies get in front of Gen Z & Millennials on TikTok, Instagram and YouTube. His agency supports brands through the entire Influencer Marketing process: handling influencers identification, storytelling, contracting, campaign execution, analytics and digital ROI reporting.
Harriet is an accomplished marketeer with over 15 years of experience across the full remit of consumer/ B2B marketing and campaign planning in the Games, Technology and Music industries. She spent over five years as a Marketing Manager at Electronic Arts delivering the global marketing strategy for mega brand Harry Potter as well as original IP. As CMO at PlayStack Harriet defines brand strategy and manages the Graphics, UA and Social Media teams.