Social Ads

Updated: July 16, 2020

Social ad platforms sit on top of the major social networks including Facebook, Instagram, Snapchat, Linkedin, Twitter and Pinterest. They offer massive scale and targeting opportunities across a range of platforms and devices.

List of social advertising companies

Facebook Ads

The biggest digital advertising platform

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
200736,00055,800m17m27,000+

Facebook Ads is the biggest digital advertising platform with a major focus on mobile ads. It features the best ad format, targeting and reporting capabilities in the industry. The platform allows mobile app advertisers to run ad campaigns on their choice on Facebook itself, its Messenger app, Instagram, Audience Network (to show ads across the web) and its app for businesses Workplace.

  • Mobile platforms: iOS, Android, Web
  • Campaign types: CPI, CPM
  • Ad formats supported: banners, carousel banners, video, slideshow
  • Targeting: age, gender, location, device, mobile OS, OS version, interests, mobile user language.
  • Key markets: global
Learn more about Facebook Ads

Facebook Audience Network

Expand the power of Facebook advertising with Audience Network.

10
(1 vote)
(1) REVIEWS


Reddit Ads is an advertising platform from Reddit. It allows advertisers to reach specific audiences on the platform, either as self-service or via managed service. With Reddit Ads brands can tap into one of the biggest online communities that has extremely diverse set of interests.

  • Mobile platforms: iOS, Android
  • Campaign types: CPA
  • Ad formats supported: Social
  • Targeting: Custom
  • Key markets: UK, USA
Learn more about Reddit Ads

Snapchat Ads

It's your business - on mobile

10
(1 vote)
(1) REVIEWS

Snapchat Ads is the Snap Inc. advertising platform that allows businesses to advertise on the platform with Snap’s unique ad formats and reach Millennials audience that has developed a high level of trust with the platform. Snapchat has 187 million daily active users that open the app 25 times a day on average and spend 30+ minutes with the app. Snap has partnered with multiple companies to better connect advertisers with snapchatters communities.

  • Mobile platforms: iOS, Android
  • Campaign types: CPI, CPC
  • Ad formats supported: Snap Ads, Filters, Lenses
  • Targeting: 300 audiences based on data derived from what content snapchatters watch, buy and post on the platform, demographics, lookalike audiences.
  • Key markets: global, the Basic plan is US only.
Learn more about Snapchat Ads

Instagram Ads

Drive awareness and increase your customer base

10
(1 vote)
(1) REVIEWS

Appness

Creative & Media Buying Lab for Mobile Advertising

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201651-200-1k+70,000+

Appness is a creative & media buying lab for mobile advertising that provides marketers with access to the human cloud: freelance ad designers and in-house advertising professionals powered by the platform’s intelligent ad optimization algorithms. The Appness platform was designed to eliminate the major problems encountered by advertisers in implementing ad campaigns and to support companies that lack expertise in user acquisition by streamlining and automating media buying processes. Headquartered in Cyprus, Appness currently works with 1,000+ ad designers from all around the world and employs 50+ qualified advertising experts.

  • Mobile platforms: Android, iOS
  • Campaign types: CPA, CPI, CPL, CPS
  • Ad formats supported: Banners, Video
  • Targeting: Custom
  • Key Markets: Global
Learn more about Appness

LinkedIn Ads

Reach your ideal customers on the world's largest professional network

10
(1 vote)
(1) REVIEWS

Pinterest Ads

Visual discovery, collection, and storage tool

10
(1 vote)
(1) REVIEWS

Promoted App Pins is a mobile app advertising platform from Pinterest. It allows app marketers to generate installs via pins.Pins associated with iOS or Android apps have an app icon and install button attached to them for mobile users to tap on and download an app. Among Pinterest mobile measuring partners are Adjust, AppsFlyer, Kochava, TUNE and Apsalar.

  • Mobile platforms: iOS, Android, Windows Phone
  • Campaign types: CPA
  • Ad formats supported: App Icon
  • Targeting: Custom
  • Key markets: Global
Learn more about Pinterest Ads

Twitter Ads

Solutions to help you achieve your business goals

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
20063,9003,000m57m4,000+

Twitter Ads is the Twitter advertising platform that allows app marketers to drive traffic to their apps from both on Twitter and off Twitter channels. In terms of targeting options and reach its rivals are only Facebook and Google. Twitter ads support deep linking technology that allows app marketers to link an ad to a specific part of a mobile app content.

  • Mobile platforms: iOS, Android
  • Campaign types: CPI, CPC, CPM
  • Ad formats supported: auto-generated ads with creatives an app has on the App Store.
  • Targeting: mobile OS, OS version, device (iPhone / iPad), location, gender, age, mobile connection type
  • Key markets: global
Learn more about Twitter Ads

 

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