Spotify Revenue and Usage Statistics (2022)

Mansoor Iqbal

Updated: June 13, 2022

Spotify is the world’s biggest music streaming platform by number of subscribers. Users of the service simply need to register to have access to one of the largest collections of music in history, plus podcasts and other audio content.

It operates on a freemium model. Free Spotify access comes with lower sound quality, advertisements and requires an internet connection. Those who pay for Spotify Premium can listen uninterrupted to high-quality recordings and are able to download songs for offline listening.

Spotify was founded in 2006 in Stockholm, Sweden, by Daniel Ek and Martin Lorentzon. The two wanted to create a legal digital music platform to respond to growing challenge of online music piracy in the early 2000s.

Eventually convincing record labels to agree to share content in return for an aggregate 20 percent stake, Spotify was launched in 2008. It was an instant success, with a Facebook partnership helping it rise rapidly to prominence. Surviving the transition to mobile, Spotify went public in April 2018, with a market cap of $26.5 billion after the first day of trading.

It has drawn criticism from recording artists, who complain that it pays too little. Claims to democratize the music industry have also been questioned, with the world’s biggest four music labels responsible for 87 percent of content available on Spotify.

Unfair or not, with the days of physical music long behind us (with the exception of vinyl junkies), Spotify dominates the way we consume music this century. It does not have the run of the market, however. Its rivals include Deezer, Pandora, and most ominously Apple Music, which has gained market leadership in the US and a few other countries.

Spotify has branched off into podcasts, acquiring some of the leading podcasters and podcast networks, such as the Joe Rogan Experience, The Ringer, and Gimlet Media. It sees this as the next pillar of its streaming service, potentially keeping users locked onto the platform for longer.

We have collected data and statistics on Spotify. Read on below to find out more.

Spotify key statistics

  • Spotify generated €9.66 billion revenue in 2021, a 22% increase year-on-year
  • Spotify has never published an net profit. In 2021, it posted a €39 million loss
  • 422 million people use Spotify once a month, 182 million are subscribers
  • 70 million songs are available on Spotify and 2.9 million podcasts

Spotify overview

Title 1Title 2
Launch date23 April 2006
HQStockholm, Sweden
PeopleDaniel Ek (CEO, co-founder), Martin Lorentzon (co-founder)
Company typePublic (NYSE: SPOT)
IndustryMusic streaming

 

Spotify revenue

Spotify increased its annual revenue by 22% in 2021 to €9.66 billion. It has tripled its revenue in the past five years.

Spotify quarterly revenue 2016 to 2022 ($mm)

Spotify annual revenue 2016 to 2021 ($bn)

YearRevenue (€bn)
20162.94
20174.09
20185.25
20196.76
20207.88
20219.66

Source: Company data

Spotify ARPU

Spotify average revenue per user has decreased over the past few years, dropping from €4.89 in 2018 to €4.29 in 2021.

Spotify average revenue per user 2018 to 2021 ($)

Note: This does not include non-premium users. Values taken in Q2 of each year. Source: Company data 

Spotify profit 

Spotify has not reported an annual profit, as it has been hampered by royalty fees which are split 70/30 between the artist/rights holder and Spotify.

Spotify annual net income / loss 2009 to 2021 ($mm)

YearNet income / loss ($mm)
2009-18.8
2010-28.5
2011-45.4
2012-83.6
2013-63
2014-188
2015-230
2016-539
2017-1235
2018-78
2019-186
2020-581
2021-39

Source: Company data

Spotify users

Spotify had 422 million unique users in Q1 2022, who either use the platform for free with ads or subscribe for ad-free access.

Spotify annual users 2015 to 2022 (mm)

Spotify annual users 2015 to 2021 (mm)

YearUsers (mm)
201577
2016104
2017138
2018180
2019232
2020299
2021365

Note: Values are from Q2 of each respective year. Source: Company data

Spotify users by region 

Spotify’s largest market in 2021 was Europe, with 121 million users. Its largest individual country is the US, which accounted for 65 million of its users.

Spotify annual users by region 2016 to 2021 (mm)

YearEuropeNorth AmericaLatin AmericaRest of World
20164036208
201751462813
201867563820
201984654935
2020102786654
2021121857871

Source: Company data

Spotify subscribers 

Spotify had 182 million subscribers in Q1 2022, a 15% increase year-on-year. It surpassed 100 million in Q1 2019.

Spotify quarterly subscribers 2015 to 2022 (mm)

Spotify annual subscribers 2015 to 2021 (mm)

YearSubscribers (mm)
201522
201636
201759
201883
2019108
2020138
2021165

Source: Company data

Spotify subscribers by region 

Spotify had 66 million subscribers in Europe and 48 million in North America, aligning with the regional splits for users.

Spotify annual subscribers by region 2018 to 2021 (mm)

YearEuropeNorth AmericaLatin AmericaRest of World
20183326177
201943322211
202054402915
202166483318

Source: Company data

Spotify age demographics 

A majority of Spotify users are under 35 years old, but the average age has been increasing steadily over the years, as music streaming becomes the dominant listening format for all ages.

Spotify age demographics 2021 (%)

AgePercentage of users
18-2426
25-3429
35-4416
45-5411
55+19

Note: Covers US age demographics. Source: Verto Analytics 

Spotify gender demographics

Women make up 56% of Spotify’s usage in 2021, which matches with surveys conducted on Apple Music users.

Spotify gender demographics 2021 (%)

GenderPercentage of users
Female56
Male44

Note: Covers US age demographics. Source: Verto Analytics 

Spotify usage time by region 

North American users spend the most time on Spotify every day, European users spend the least amount of time on the platform.

Spotify daily usage time by region 2021 (minutes)

RegionAverage daily usage (minutes)
North America140
Middle East & Africa124
Latin America117
Asia Pacific110
Europe99

Source: GlobalWebIndex

Spotify vs Apple Music: users

Spotify FAQ

How many songs are on Spotify?

Spotify currently holds 70 million songs in its library, with 60,000 added every day

Who is the most streamed artist on Spotify?

Drake is the most streamed artist, with more than 40 billion lifetime plays (ChartMasters)

What is the most streamed song on Spotify?

Ed Sheeran’s Shape of You holds the top spot at 2.9 billion plays (full list)

How many countries is Spotify available in?

Spotify is currently available in 171 markets

How many Spotify users access the app once a day?

44% of users listen to Spotify on a daily basis (Goodwater Capital) 

How many podcasts are on Spotify?

Spotify currently holds 2.9 million podcasts in its library

How much does Spotify pay an artist per stream?

Estimates vary on how much a Spotify stream is worth to artist: from $0.006-0.0084 to as low as $0.00318 per stream (The Verge/Soundcharts)

How much has Spotify paid out to rights holders since launch?

Spotify claims it has paid €21 billion to rights holders

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