TikTok is a short-form video app that has yet to launch official ad units for brands. With that said, its increasing popularity has put it on the radar for big brands eager to use the platform to advertise.
Influencer campaigns on TikTok have been used by brands such as Universal Pictures, but TikTok is not currently involved with all of them.
TikTok, available worldwide for both iOS and Android, offers the following:
- Reach a community of users that share their passion and creative expression through their videos
- Leverage the power of the world’s fastest growing app
- Engage mobile creators directly through their smartphone
Stefan Heinrich Henriquez – Head Of Global Marketing at TikTok
Stefan manages global marketing teams for TikTok to accelerate user growth, build brand architecture and defines strategy.
Numbers & Revenue
- It had 150 million users before enveloping Musical.ly, which boasted 100 million unique users of its own
- As of late September 2018, TikTok became the most-downloaded free app on the Apple App Store in the US, and also ranked first on Google Play over October.
- 800 million installs of TikTok as of October 2018
- Short video apps account for 9% of online time in China
- TikTok users spend an average 52 minutes per day on the app
- Users open the app four or five times a day, using it for around half an hour daily
- TikTok brought in $3.5 million in revenue over 2017, 42% of which came from the US, 39% from China
TikTok has offices in Los Angeles, Culver City, Mumbai, Jakarta and others.
Los Angeles, US
Santa Monica Blvd
Key competitors of TikTok Ads include the following:
TikTok Ads Info
|Key Markets:||UK, USA|
|Types:||Mobile Ad Network|
|Trading Models:||Self Service|
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Google's share of app retargeting climbs 44% rivalling Facebook Posted on April 01, 2020 by Anne Freer Meanwhile, TikTok Ads doubled their share of the app install market to 120% and for the first time ranked in the....
The top 3 secret hacks to driving app installs on TikTok Posted on May 05, 2020 ...drive higher conversions is by using influencers to create content and repurpose it to boost through TikTok ads.
“TikTok is not my target audience” - you are wrong & here’s the data Posted on April 29, 2020 Reach your target audience with us Are you running TikTok Ads already? We are happy to help you getting started or improving your current efforts.
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