Business of Apps
Business of Apps
#100: 60 shades of App Growth with Gessica Bicego, CMO at Paired

This week is a special one – the Business Of Apps podcast has reached the episode #100.

For this special occasion we’ve invited Gessica Bicego, one of the most well known mobile app marketers, with years and years of experience in the app growth and talk about what we call “The 60 shades of App Growth”. During the conversation we cover what it takes to increase a mobile app user base and, of course, revenue it generates. Every app marketer, every brand that launches a mobile app is focused, or should be, on its growth. A brand new app brings a bunch of challenges to an app marketing team, a well established app has its own challenges that are somewhat overlap with the former but for the most part are unique.

Today’s Topics Include:

  • Gessica’s background
  • What is Paired app
  • Growing well-established app versus a brand new one
  • What app marketing channels Gessica considers the most effective
  • TikTok Ads
  • The impact of Apple’s ATT and Google’s Privacy Sandbox on app marketing
  • Gessica’s parting word for app marketing newbies
  • What features would Gessica miss most leaving his smartphone at home? Google Maps, Instagram

Links and Resources:

Gessica Bicego LinkedIn profile

Gessica’s podcast – Mobile Growth Nightmares.

Paired’s website.

Quotes from Gessica Bicego: 

“I would say that there is no such thing that is like the best app marketing channel. I think it really depends on the product you are advertising.

I have this passion of working for mobile products that are building something new. And so the issue is that people are not really looking for what you do.

TikTok for me is like this question mark platform, I open it once a month – I get lost in it. I watch like a thousand videos about dogs and I close it again and I forget about it.”