What we’ve Learned by Reverse Engineering the App Stores

Reverse engineering the App Stores has taught Simon and Jonathan from AppTweak some valuable lessons. They agreed that creating an Atlas and converting the essential dynamics of the app store into data points were crucial steps in developing a structural understanding of app stores. 3 important takeaways from Atlas were also shared by them. The session was concluded with a discussion of the value of testing popular hypotheses and a fresh set of tools for app store acquisition.


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