In this video, Ilia from AppFollow talks about the app optimization life cycle. ASO Marketer of the Year gives an overview of why identifying and understanding the competitors can help app marketing. He also shares tips on how to optimize your app’s discovery on Play Store as well as App Store. It also provides an insight into why the feedback strategy is important and how it can improve your brand’s quality, increasing sales, creating buzz to make the app more discoverable.
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