The APS Berlin 2021, online edition was opened by a session about the current state of app discovery by Ilia from AppFollow. He started by sharing app optimization life cycle of AppFollow. Why competitor tracking is important was also discussed by Ilia, along with strategies to approach it and what a marketer stands to gain from it. He also shares tips on how to optimize your app’s discovery on Play Store as well as App Store. It also discusses the significance of the feedback strategy and how it may raise sales, enhance the quality of your brand, and generate buzz about your app to make your app more discoverable.