How Apple Search Ads impact App Store Optimization performance

In this session, Yusuf Barutcu of MobileAction, discussed the impact of Apple Search Ads on App Store Optimization performance. He analyzed the combined outcomes of CPP and ASA. After explaining the Apple algorithm and keyword ranking to us, he goes into great detail about how Apple Search Ads may be used to enhance App Store Optimization.


Find out more information on App Promotion Summit events via the website or social media channels.

Get connected with the best app marketing, engagement, UA, analytics and revenue platforms & services