Eugenio from Hello Fresh talks about how to launch and scale Apple Search Ads using ASO data. In this session, Eugenio speaks about how to identify which data should be leveraged to launch and scale ASA.A process known as "traffic cannibalization" occurs when one channel (ASA) "consumes" traffic from another channel (ASO). Eugenio discusses how to analyze data and avoid cannibalization. He also shares strategies for building account structure and roll out to improve efficiency and run a successful campaign.
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