A Framework for Integrating ASO and Paid UA on the Road to Growth

Sarah and Thomas discuss a road to app growth via a framework to combine App Store Optimization and paid User Acquisition. In this video, you will learn strategies and best practices to overcome growth challenges. App Store Optimization is the key to the growth of any app as it is the starting point. Combined with paid User Acquisition testing, it tells you what works well and how you can scale up your app.

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