Creating Positive Feedback Loops Between ASA & ASO

In this session, Emre Bilgic from MobileAction, delivered a talk about creating positive feedback loops between app store advertising and app store optimization to improve efficiency. He discussed the importance of ASA and ASO. Watch this video to discover the potential of the new ad locations, Today Tab advertisements and Product Page ads, as well as which campaign types are required and how to use them successfully.


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