Gabe and Moritz talk about the popularity of Apple Search Ads. This video includes a discussion about the real value of Apple Search Ad popularity scores and how to use it to drive keyword optimization and conversion. Ads popularity score is non-linear and connected to keywords and number of impressions. Learn tips and strategies to leverage Apple Search Ads Search Popularity Scores in ASO.
Find out more information on App Promotion Summit events via the website or social media channels.
