Facebook Revenue and Usage Statistics (2021)

Mansoor Iqbal

Updated: November 12, 2021

Facebook probably needs no introduction; nonetheless, here is a quick history of the company.

The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a student at Harvard University, in early 2004. TheFacebook, as it was then known, was originally intended to serve a digitised version of the ‘face books’ held by Harvard’s various colleges, which were paper directories containing images and personal information about students.

Initially limited to Harvard, Facebook expanded to include students at other elite US universities, before branching out to all universities and high schools in the US and Canada. In 2006, it was finally decided to open the site up to the general public.

Over the years Facebook has expanded to include multimedia content and sharing content initially posted by others on Facebook or elsewhere. All stuff that seems rudimentary to us now, but at the time were pioneering innovations from Facebook and other members of that first post-MySpace wave of social networks.

Private message functionality eventually became standalone app, Facebook Messenger, though is still part of the desktop site. Users can also upload pictures and tag those that appear on them. These photos go on the user’s profile, which is full of information about their life, connections and events.

It is around these purported interests that Facebook segments its audiences for its core revenue generator: advertising. The sheer number of Facebook users around the world means that the app offers one of the most comprehensive and diverse advertising audiences of the digital age.

Facebook and Google have what some call a “duopoly” on online advertising. In 2019, the two companies controlled over 70 percent of the market. Facebook alone accounts for about a quarter of all online advertising.

As Facebook has grown up, so has its audience. What was once a website (and then app) for teenagers has become more and more a place for people of all ages, but mainly those age above 25 years old. Instagram, Snapchat and TikTok have become the new “cool” apps for teenagers.

To maintain a hold of the each age demographic, Facebook has made smart acquisitions over the last decade. It acquired Instagram in 2012 for $1 billion and WhatsApp in 2014 for $16 billion. It also acquired Oculus for $2 billion in 2014, and is now in the leader in the low-cost VR market, which Zuckerberg sees as the gateway to Facebook’s “metaverse”.

As Facebook has grown up, it also has had to deal with a lot of issues which have stemmed from the platform’s enormous reach. Facebook was accused of not doing enough to stop political advertising and predatory campaigning on Brexit and the 2016 U.S. Presidential Elections, which led to the 2017 Cambridge Analytica scandal.

It has also been accused of changing its algorithm in ways that improve retention and usage, but at the cost of radicalising its userbase and promoting conspiracy theories and misinformation. In 2019, Facebook also found that its platform was being used for human trafficking in the Middle East, which nearly led to it being banned off the iOS App Store.

Facebook has always argued that while it does suffer from these issues the most popular social network in the world, it has improved society and helped billions of people connect and reconnect with friends and family.

We have collected data and statistics on Facebook. Read on below to find out more.

Facebook key statistics

  • Facebook generated $85.9 billion revenue in 2020. Approximately $60 billion came from the Facebook app
  • $40.5 billion of Facebook’s revenue is generated in US & Canada, despite only 10% of users being based in that region
  • In 2020, Facebook had an operating profit of $32.6 billion
  • Facebook has been downloaded over five billion times

Facebook overview

Launch date 4 February 2004
HQ Menlo Park, California
People Mark Zuckerberg (CEO, co-founder), Sheryl Sandberg (COO), Chris Cox (CPO) 
Business type Public (NASDAQ:FB)
Industry Social networking

Facebook revenue

Facebook annual revenue

Year Revenue
2010 $1.97 billion
2011 $3.71 billion
2012 $5.08 billion
2013 $7.87 billion
2014 $12.4 billion
2015 $17.9 billion
2016 $27.6 billion
2017 $40.6 billion
2018 $55.8 billion
2019 $70.6 billion
2020 $85.9 billion

Facebook ad revenue by region

Year US & Canada Europe Asia-Pacific Rest of World
2015 $7.2 billion $3.4 billion $2.3 billion $1.5 billion
2016 $12.9 billion $6.2 billion $4 billion $2.4 billion
2017 $19.4 billion $9.7 billion $6.7 billion $4 billion
2018 $26.4 billion $13.5 billion $9.5 billion $5.4 billion
2019 $33.4 billion $16.7 billion $12.5 billion $6.8 billion
2020 $40.5 billion $20.4 billion $15.4 billion $7.6 billion

Source: Company data 

Facebook profit

Year Operating profit
2010 $1.03 billion
2011 $1.75 billion
2012 $0.53 billion
2013 $2.8 billion
2014 $4.99 billion
2015 $6.22 billion
2016 $12.4 billion
2017 $20.2 billion
2018 $24.9 billion
2019 $23.9 billion
2020 $32.6 billion

Facebook MAUs

Facebook annual MAUs

Year Monthly active users
2008 100 million
2009 242 million
2010 482 million
2011 739 million
2012 955 million
2013 1.15 billion
2014 1.31 billion
2015 1.49 billion
2016 1.71 billion
2017 2 billion
2018 2.23 billion
2019 2.41 billion
2020 2.7 billion
2021 2.9 billion

Note: Values are taken from Q2 of each respective year 

Facebook MAUs by region

Year US & Canada Europe Asia-Pacific Rest of World
2017 236 million 360 million 756 million 654 million
2018 241 million 376 million 894 million 723 million
2019 244 million 385 million 1 billion 782 million
2020 256 million 410 million 1.14 billion 892 million

Note: Values are taken from Q2 of each respective year 

Source: Company data

Facebook MAUs by country

Year Users
India 320 million
United States 190 million
Indonesia 140 million
Brazil 130 million
Mexico 93 million
Philippines 83 million
Vietnam 68 million

Sources: Hootsuite / WeAreSocial

Facebook DAUs

Facebook annual DAUs

Year Monthly active users
2011 417 million
2012 552 million
2013 699 million
2014 829 million
2015 968 million
2016 1.12 billion
2017 1.32 billion
2018 1.47 billion
2019 1.58 billion
2020 1.78 billion
2021 1.91 billion

Note: Values are taken from Q2 of each respective year 

Facebook.com traffic

Month Traffic
Oct 20 26.1 billion
Nov 20 25.5 billion
Dec 20 25.3 billion
Jan 21 23.1 billion
Feb 21 20.3 billion
Mar 21 22.5 billion
Apr 21 21.5 billion
Jan 21 22.3 billion
Feb 21 22.0 billion
Mar 21 22.5 billion
Apr 21 22.0 billion

Source: SimilarWeb

Facebook downloads

Year Downloads
2017 660 million
2018 710 million
2019 685 million
2020 985 million

Source: Sensor Tower

Facebook age demographics

Age group Percentage of users
13-17 5.9
18-24 23.8
25-34 31.6
35-44 16.9
45-54 10.5
55-64 6.4
65+ 4.9

Sources: Hootsuite / WeAreSocial

Facebook gender demographics

Gender Percentage of users
Female 43.2
Male 56.8

Sources: Hootsuite / WeAreSocial

Facebook device usage

Device Percentage of users
Desktop only 1.7
Desktop and mobile 17.3
Mobile-only 81

Sources: Hootsuite / WeAreSocial

Facebook page content types

Content type Percentage of posts
Photos 35.6
Videos 15.1
Links 47.2
Status 2.1

Sources: Hootsuite / WeAreSocial

Facebook vs social apps: users

Want to learn more about social apps? Check out our Social App Report

Facebook FAQ

How many US adults have used Facebook?

69% of US adults have used Facebook at some point (Pew Research Center)

How many US teens have used Facebook?

42% of US teens use Facebook, but only 2% would choose it as their favourite app (Piper Sandler)

What percentage of digital ad revenue is produced by Facebook?

Facebook was estimated to have won 23.5% of US digital ad revenue over 2020 (eMarketer)

How many Facebook profiles are fake?

11% of Facebook accounts are duplicates and 5% to be fake

How many Facebook users use Groups?

1.8 billion Facebook users use groups every month; over 10 million groups exist

How many people use Facebook Marketplace?

800 million monthly active users are on the Marketplace (TechCrunch)

How often do brands post a day on Facebook?

Brands post an average of 2.37 posts per day (Hootsuite/We Are Social)

How many people use Facebook as a news source?

36% of US Americans use Facebook as news source, or 54% of Facebook users (Journalism.org)

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