Facebook Revenue and Usage Statistics (2021)

Mansoor Iqbal

Updated: July 6, 2021

Facebook probably needs no introduction; nonetheless, we’ll start with a potted history (scroll ahead a little to the contents if you want to skip straight to the stats).

The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a student at Harvard University, in early 2004. TheFacebook, as it was then known, was originally intended to serve a digitised version of the ‘face books’ held by Harvard’s various colleges – paper directories containing images and personal information about students.

Initially limited to Harvard, it expanded to include students at other elite US universities, before being opened to all universities and high schools in the US and Canada. In 2006, it was finally decided to open the site up to the general public – the rest, as they say, is history.

Today mobile apps for Facebook, launched in 2008 on iOS and 2010 on Android, can be found on users’ phones across the globe. The app counts nearly 3 billion users, as of early 2021.

If you happen to have been living under a rock for most of the 21st century, the primary function of Facebook is to allow users to connect with friends and acquaintances. The ‘action’ takes place along a feed known as the timeline, on which you can read updates posted by your friends.

Over the years this functionality has expanded to include multimedia content, and ‘sharing’ – the re-posting of content initially posted by others on Facebook or elsewhere. All stuff that seems rudimentary to us now, but at the time were pioneering innovations from Facebook and other members of that first post-MySpace wave of social networks.

Private message functionality eventually became standalone app, Facebook Messenger, though is still part of the desktop site. Users can also upload pictures, and tag those that appear on them – with pictures of any given individual filed under their profile. Here you’ll also be able to find a catalogue of pages and groups (maybe common interest or political, maybe related to a business, often simply communities built around a humorous concept) which have been ‘liked’ by users.

It is around these purported interests that Facebook segments its audiences for its core revenue generator: advertising. The sheer number of Facebook users around the world means that the app offers one of the most comprehensive and diverse advertising audiences of the digital age.

So, that’s just about what Facebook does in a nutshell. Ready to dive into some serious Facebook stats? To skip ahead to a specific section of Facebook stats, here’s the table of contents. If you want to read more about the Facebook story, the introductory section continues below…

Above we mentioned the ‘like’ – this seems a good place to segue to some of Facebook controversies that have dogged the site throughout its history. Originally a novel concept introduced (in 2009) to allow users to show they approved of something that has been posted, the concept is thought to have had a negative effect on the mental health of users. So much so that the engineer who pioneered the concept has deleted the Facebook app from his phone. Facebook (and Instagram – which is owned by Facebook, as well as WhatsApp) have even run tests removing the feature in light of this.

This is certainly not the only Facebook controversy. Indeed, it was troubled from the very start, when fellow Harvard-goers who had worked with Zuckerberg in the early stages of developing the website brought a lawsuit against Facebook in 2004, claiming that the founder had stolen their ideas. The case was settled for $65 million in 2008 – mostly in the form of stock, which of course soared in value following Facebook’s IPO in 2012. This became the subject for much-lauded film The Social Network in 2010.

That, of course, is a rarefied case of relatively little concern to the ordinary punter. On the other hand, they might be more concerned with the platform’s complicity in the spread of fake news, which is thought to have influenced the result of the US presidential election of 2016 and (allegedly) the UK’s EU referendum in the same year.

The former was also tied to the Cambridge Analytica scandal – during which the data of 87 million people was made available to consultancy firms working in the political sphere. Zuckerberg was required to face a US Senate hearing over this Facebook controversy.

The issue of data privacy goes further back – as does a seeming unwillingness to resolve it. Failure to comply with US FTC edict related to data privacy issued in 2012 saw Facebook fined $5 billion in 2019.

For many organisations this would by the kiss of death. Not Facebook, which continues apace, counting a user base that adds up to around a third of the world’s population. This is perhaps even more impressive when we take into account that the app is banned in the world’s biggest and most-populous app market, China.

Not so in the world’s second-most populous nation, India, where 320 million Facebook users (over 10% of the global user base) can be found – making it by far the world’s biggest Facebook market.

Facebook’s huge reach has helped it become one of the world’s leading marketing and advertising platforms. No more so than in its domestic market; Facebook claimed around a quarter of US digital ad revenue in 2020. The money, therefore, keeps rolling on in, with 2020 representing a record year in revenue an profit alike. Both figures could compared to the economies of small countries.

At the time of writing (April 2020), Facebook was closing in on a $1 trillion valuation, which invites comparisons with the economies of bigger, richer countries.

Because no matter how much trouble Facebook seems to get in for corrupting our politics, or how much we hear about users flocking away from it through boredom, the first great titan of the social media age has looked something close to impervious. And unless politicians carry out their threats to break up Facebook from WhatsApp and Instagram, it may well stay that way…

That just about sets the scene. If you’re ready to see our collection of Facebook stats, read on. After a run down of key Facebook stats, we’ll be covering Facebook users (including user demographics), Facebook usage (why people use Facebook and how much, plus some Facebook content statistics), Facebook controversies (from fake news to problem users), Facebook marketing and advertising (covering CPC, CPM, CPA, etc.), and finally Facebook revenue (also covering profit/loss).

We’ll start, as ever, with a rundown of key Facebook stats, all of which you’ll find represented visually further down in the piece.

Facebook Overview and Key Statistics

Founded 2004
HQ Menlo Park, California
Key People Mark Zuckerberg (CEO, founder), Sheryl Sandberg (COO)
Company type Public (NASDAQ:FB)
IPO date 18 May 2012
  • 2.8 billion monthly active Facebook users by the end of 2020 (Facebook)
  • 1.8 billion of Facebook users (66%) use the app on a daily basis (Facebook)
  • Asia Pacific is home to the largest share of Facebook users (43%), followed by the rest of world (Latin America and Africa, 33%), then Europe (15%) and US and Canada (9%) (Facebook)
  • India (320 million), the US (190 million), and Indonesia (140 million) are the countries with most Facebook users (Hootsuite/We Are Social)
  • Globally, Facebook users are estimated to be 43% female and 57% male (Hootsuite/We Are Social)
  • More than half of global Facebook users are aged 18-24 (23.8%) or 25-34 (31.6%) (Hootsuite/We Are Social)
  • 69% of US adults have used Facebook at some point (Pew Research Center)
  • 42% of US teens use Facebook, but only 2% would choose it as their favourite app (Piper Sandler)
  • Facebook generated $86 billion of revenue in 2020 ($29 billion net), up from $71 billion in 2019 ($18 billion net), and $56 billion ($22 billion) in 2018 (Facebook)
  • Facebook was estimated to have won 23.5% of US digital ad revenue over 2020 (eMarketer)

Key Facebook User Statistics

Total Facebook users

Quarter Monthly active users, millions
Q1 2010 431
Q2 2010 482
Q3 2010 550
Q4 2010 608
Q1 2011 680
Q2 2011 739
Q3 2011 800
Q4 2011 845
Q1 2012 901
Q2 2012 955
Q3 2012 1007
Q4 2012 1056
Q1 2013 1110
Q2 2013 1155
Q3 2013 1189
Q4 2013 1228
Q1 2014 1276
Q2 2014 1317
Q3 2014 1350
Q4 2014 1393
Q1 2015 1441
Q2 2015 1490
Q3 2015 1545
Q4 2015 1591
Q1 2016 1654
Q2 2016 1712
Q3 2016 1788
Q4 2016 1860
Q1 2017 1936
Q2 2017 2006
Q3 2017 2072
Q4 2017 2129
Q1 2018 2196
Q2 2018 2234
Q3 2018 2271
Q4 2018 2320
Q1 2019 2375
Q2 2019 2414
Q3 2019 2449
Q4 2019 2498
Q1 2020 2603
Q2 2020 2701
Q3 2020 2740
Q4 2020 2797

Source: Facebook

Daily Facebook users

Quarter Daily active users, millions
Q1 2011 372
Q2 2011 417
Q3 2011 457
Q4 2011 483
Q1 2012 526
Q2 2012 552
Q3 2012 584
Q4 2012 618
Q1 2013 665
Q2 2013 699
Q3 2013 728
Q4 2013 757
Q1 2014 802
Q2 2014 829
Q3 2014 864
Q4 2014 890
Q1 2015 936
Q2 2015 968
Q3 2015 1007
Q4 2015 1038
Q1 2016 1090
Q2 2016 1128
Q3 2016 1179
Q4 2016 1227
Q1 2017 1284
Q2 2017 1325
Q3 2017 1368
Q4 2017 1401
Q1 2018 1449
Q2 2018 1471
Q3 2018 1495
Q4 2018 1523
Q1 2019 1562
Q2 2019 1587
Q3 2019 1623
Q4 2019 1657
Q1 2020 1734
Q2 2020 1785
Q3 2020 1820
Q4 2020 1845

Source: Facebook

Facebook.com monthly traffic

Month Traffic, billions
Oct 20 26.1
Nov 20 25.5
Dec 20 25.3
Jan 21 23.1
Feb 21 20.3

Source: SimilarWeb

Facebook downloads by year

Year Downloads, millions
2018 710
2019 685
2020 985

Source: SensorTower

Facebook users by region, millions

Quarter US & Canada Europe Asia Pacific Rest of World
Q1 2017 234 354 716 632
Q2 2017 236 360 756 654
Q3 2017 239 364 794 675
Q4 2017 239 370 828 692
Q1 2018 241 377 873 705
Q2 2018 241 376 894 723
Q3 2018 242 375 917 736
Q4 2018 242 381 947 750
Q1 2019 243 384 981 768
Q2 2019 244 385 1003 782
Q3 2019 247 387 1013 802
Q4 2019 248 394 1038 817
Q1 2020 253 406 1093 851
Q2 2020 256 410 1142 892
Q3 2020 255 413 1166 906
Q4 2020 258 419 1199 921

Source: Facebook

Facebook daily users by region, millions

Quarter US & Canada Europe Asia Pacific Rest of World
Q1 2017 182 267 427 408
Q2 2017 183 271 453 419
Q3 2017 185 274 476 433
Q4 2017 184 277 499 441
Q1 2018 185 282 529 453
Q2 2018 185 279 546 461
Q3 2018 185 278 561 470
Q4 2018 186 282 577 478
Q1 2019 186 286 600 490
Q2 2019 187 286 615 499
Q3 2019 189 288 627 519
Q4 2019 190 294 641 532
Q1 2020 195 305 678 556
Q2 2020 198 305 699 583
Q3 2020 196 305 727 593
Q4 2020 195 308 744 598

Source: Facebook

Facebook users proportionally by region*
Region Proportion users Proportion daily users
US & Canada 9% 11%
Europe 15% 17%
Asia Pacific 43% 40%
Rest of World 33% 32%

*as of Q4 2020

Source: Facebook

Facebook users by country

Country Users, millions
India 320
US 190
Indonesia 140
Brazil 130
Mexico 93
Philippines 83
Vietnam 68
Thailand 51
Egypt 45
Bangladesh 41
Pakistan 40
Turkey 38
UK 38
Colombia 36
France 33
Argentina 31
Italy 31
Germany 29
Nigeria 29
Myanmar 27

Source: Hootsuite/We Are Social

Top global cities for Facebook users

City Facebook users in city, millions + Urban area users*, millions
Dhaka 17 3
Mumbai 16 2
Delhi 13 6
Cairo 13 6
Mexico City 12 7
Karachi 12 n/a
Istanbul 11 n/a
Lima 11 1
Ho Chi Minh City 11 5
São Paulo 10 5

*40 km beyond city limits

Source: Hootsuite/We Are Social

Top languages on Facebook

Language Speakers, millions Percentage of users
English 1100 50.4%
Spanish 340 15.6%
Hindi 180 8.2%
Arabic 160 7.3%
Indonesian 150 6.9%
Portuguese 150 6.9%
French 120 5.5%
Filipino 75 3.4%
Vietnamese 72 3.3%
Bengali 71 3.3%
Javanese 58 2.7%
Thai 55 2.5%
Turkish 41 1.9%
Urdu 40 1.8%
Russian 36 1.6%
Italian 34 1.6%
German 33 1.5%
Mandarin 29 1.3%
Polish 20 0.9%
Japanese 18 0.8%

Source: Hootsuite/We Are Social

Facebook users by age and gender

Age Female Male All
13-17 2.6% 3.3% 5.9%
18-24 9.6% 14.2% 23.8%
25-34 12.8% 18.8% 31.6%
35-44 7.3% 9.6% 16.9%
45-54 5% 5.5% 10.5%
55-64 3.3% 3.1% 6.4%
65+ 2.6% 2.3% 4.9%
All ages 43.2% 56.8%

Source: Hootsuite/We Are Social

Percentage of US adults using Facebook

Date Percentage using Facebook
Aug-12 54%
Sep-13 57%
Sep-14 58%
Apr-15 62%
Apr-16 68%
Jan-18 68%
Feb-19 69%

Source: Pew Research Center

US Facebook usage among demographic groups

Demographic category Demographic Percentage using Facebook
Gender Men 63%
Women 75%
Race/Ethnicity White 70%
Black 70%
Hispanic 69%
Age 18-29 79%
30-49 79%
50-64 68%
65+ 46%
Household income <$30,000 69%
$30,000 – $74,999 72%
$75,000+ 74%
Education High school or less 71%
Some College 75%
College+ 74%
Geography Urban 73%
Suburban 69%
Rural 66%

Source: Pew Research Center

US social media users who use Facebook more than other apps, by age

Year Overall 12-34 35-54 55+
2015 65%
2016 62% 62% 75% 78%
2017 62% 62% 74% 78%
2018 57% 57% 68% 82%
2019 52% 29% 65% 75%
2020 54% 23% 65% 78%
2021 47% 21% 60% 70%

Source: Edison Research

US teens engaging with Facebook

Season US teens engaging with Facebook
Fall 2019 31%
Spring 2020 34%
Fall 2020 28%

Source: Piper Sandler

US teens choosing Facebook as favourite social app

Season US teens who prefer Facebook
Fall 2012 42%
Spring 2013 33%
Fall 2013 27%
Spring 2014 23%
Spring 2015 12%
Fall 2015 13%
Spring 2016 15%
Fall 2016 13%
Spring 2017 11%
Fall 2017 9%
Spring 2018 8%
Fall 2018 6%
Spring 2019 6%
Fall 2019 3%
Spring 2020 4%
Fall 2020 2%

Source: Piper Sandler

Most-liked Facebook pages

Page Likes, millions
Facebook App 209
Samsung 161
Cristiano Ronaldo 125
CGTN 116
Real Madrid CF 111
Shakira 111
Coca-Cola 107
Will Smith 105
Vin Diesel 105
China Daily 103
FC Barcelona 103
Leo Messi 102
Tasty 98
Rihanna 96
Eminem 91
China Xinhua News 89
YouTube 86
People’s Daily, China 86
Mr Bean 86
McDonald’s 79

Source: SocialBlade

Key Facebook Usage Statistics

Average Facebook sessions*

Source Time on site Pages visited
SimilarWeb 10:13 8.38
Alexa 18:28 8.92

*SimilarWeb stats, September 2020 to February 2021, time and pages per session; Alexa stats January to March 2021, daily visits and pages

Source: SimilarWeb/Alexa

Frequency of Facebook usage, US users, Edison

Frequency of usage Percentage of users
Daily 73%
Weekly 20%
Monthly 5%
Less 2%

Source: Edison Research

Frequency of Facebook usage, US users, Edison

Frequency Proportion of users
Daily 74%
Weekly 17%
Less 9%

Source: Pew Research Center

Facebook devices

Device(s) used to access Facebook Percentage of users
Desktop only 1.7%
Mobile and Desktop 17.3%
Mobile only 81%

Source: Hootsuite/We Are Social

Facebook operating systems

Operating system used to access Facebook Percentage of users
Android 80.7%
iOS 14.7%
Other 4.6%

Source: Hootsuite/We Are Social

Facebook user activities, vs other apps*

Activity Facebook Instagram Snapchat Pinterest Twitter
Viewing photos 65% 77% 64% 59% 42%
Watching videos 46% 51% 50% 21% 32%
Sharing content with everyone 57% 45% 46% 21% 32%
Sharing content one-on-one 43% 31% 45% 12% 20%
Networking 33% 23% 21% 10% 26%
News 38% 18% 17% 9% 56%
Finding/shopping for products 15% 11% 5% 47% 7%
Promoting my business 7% 9% 6% 5% 7%

*Percentage of social media users using app for purpose

Source: Cowen and Company via eMarketer

Average frequency of Facebook interactions

Activity 30-day average Male users Female users
Pages liked* 1 1 1
Posts liked 11 10 12
Comments 5 4 7
Shares 1 1 1
Ads clicked 11 9 14

*all-time

Source: Hootsuite/We Are Social

Facebook user activity by age and gender

Age Female users’ 30-day median Male users’ 30-day median
Comments Likes Comments Likes
18-24 5 12 5 12
25-34 6 13 4 11
35-44 9 15 5 11
45-54 11 14 4 7
55-64 10 11 4 5
65+ 7 9 3 5

Source: Hootsuite/We Are Social

Facebook monthly ad clicks by age and gender

Age Female Male
18-24 10 8
25-34 13 9
35-44 18 12
45-54 19 11
55-64 19 11
65+ 14 9

Source: Hootsuite/We Are Social

Facebook page content types

Content type Percentage of posts
Photos 35.6%
Videos 15.1%
Links 47.2%
Status 2.1%

Source: Hootsuite/We Are Social

Facebook page engagement by content type

Content type Post engagement rate
Total 0.11%
Photos 0.18%
Videos 0.13%
Links 0.05%
Status 0.19%

Source: Hootsuite/We Are Social

Facebook page post engagement by follower count

Follower count Engagement rate
<10,000 0.45
10,000-100,000 0.25
100,000+ 0.08

Source: Hootsuite/We Are Social

Use of Facebook as a news source in select markets

Country Percentage news users* Percentage overall users*
Philippines 73% 86%
Mexico 70% 83%
South Africa 57% 79%
Brazil 54% 76%
France 43% 63%
US 35% 63%
UK 24% 65%
Germany 22% 49%
South Korea 19% 43%
Japan 6% 20%

*Percentage of overall internet users

Source: Reuters

US Facebook news usage among demographic groups

Demographic category Demographic Using Facebook for news
Gender Men 35%
Women 63%
Race/Ethnicity White 60%
Black 13%
Hispanic 18%
Asian 5%
Age 18-29 22%
30-49 41%
50-64 23%
65+ 15%
Education High school or less 39%
Some College 32%
College+ 29%
Political leaning Republican 46%
Democratic 50%

Source: Journalism.org

Facebook Gaming hours watched by quarter
Quarter Hours watched, millions
Q1 2019 165
Q2 2019 198
Q3 2019 269
Q4 2019 460
Q1 2020 554
Q2 2020 830
Q3 2020 815
Q4 2020 901

Source: Streamlab/Stream Hatchet

Facebook Gaming hours viewed 2020 market share

Facebook YouTube Twitch
11% 22% 67%

Source: Streamlab/Stream Hatchet

Facebook Gaming hours streamed by quarter

Quarter Hours streamed, millions
Q1 2019 2
Q2 2019 2
Q3 2019 3
Q4 2019 4
Q1 2020 5
Q2 2020 6
Q3 2020 8
Q4 2020 15

Source: Streamlab/Stream Hatchet

Facebook Gaming hours streamed 2020 market share

Facebook YouTube Twitch
6% 4% 90%

Source: Streamlab/Stream Hatchet

Facebook Gaming, average concurrent viewers vs rivals, thousands

Quarter Facebook YouTube Twitch Mixer
Q1 2019 80 330 1300 40
Q2 2019 90 340 1300 50
Q3 2019 120 320 1300 50
Q4 2019 210 430 1200 40
Q1 2020 210 500 1400 40
Q2 2020 260 700 2300 50
Q3 2020 370 760 2100
Q4 2020 410 870 2500

Source: Streamlab/Stream Hatchet

Facebook Gaming, total unique channels vs rivals, thousands

Quarter Facebook YouTube Twitch Mixer
Q1 2019 20 2300 6900 4500
Q2 2019 40 2100 5600 4100
Q3 2019 70 800 4400 4300
Q4 2019 100 800 4600 3900
Q1 2020 130 900 6100 4000
Q2 2020 210 1100 10300 5000
Q3 2020 270 900 10600

Source: Streamlab/Stream Hatchet

Facebook use for marketing vs other platforms
Platform Percentage marketers using
Facebook 94%
Instagram 76%
LinkedIn 59%
Twitter 53%
YouTube 53%
Pinterest 25%
Snapchat 5%
TikTok 5%

Source: Social Media Examiner

Marketers’ most important platform, Facebook vs rivals

Platform Percentage of marketers
Facebook 59%
Instagram 17%
LinkedIn 14%
YouTube 5%
Twitter 3%
Pinterest 1%
Messenger Bots 1%

Source: Social Media Examiner

Ad platforms used by markers, Facebook vs rivals

Platform Percentage buying ads
Facebook 70%
Instagram 41%
Don’t use 26%
LinkedIn 15%
YouTube 14%
Messenger 9%
Twitter 8%
Pinterest 4%
Snapchat 1%

Source: Social Media Examiner

Marketers’ plans for Facebook activities, percentage of total

Plans related to activity Organic Video Ads
Increase 50% 66% 58%
Same 37% 21% 23%
Decrease 10% 2% 4%
No plans to use 3% 11% 16%

Source: Social Media Examiner

Facebook percentage of social referrals vs other platforms

Platform Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020
Facebook 49.9% 49.5% 53.5% 50.5% 42.6%
Twitter 7.7% 7.8% 7.6% 17.3% 24.5%
Pinterest 34.4% 33% 33.6% 21.2% 18.3%
Instagram 1.4% 1.8% 2.1% 8.3% 12.1%
YouTube 1.3% 1.5% 1.4% 1.3% 1.3%
Reddit 3.7% 4.9% 0.6% 0.5% 0.5%
Other 0.5% 0.4% 0.4% 0.3% 0.3%

Source: eMarketer

Facebook 2020 ad revenue vs similar companies

Company Ad sales, USD billion
Facebook 84
Google 147
ByteDance* 37
Alibaba 27
Amazon 21.4
Tencent 12.5
Baidu 11

*total revenue estimate

Source: Companies, except ByteDance (The Information) and Alibaba (eMarketer estimate)

Facebook share of US ad revenue 2020 vs key rivals

Company Estimated share of 2020 US ad revenue
Facebook 23.5%
Google 29.8%
Amazon 10.2%
Other 36.5%

Source: eMarketer

Facebook average cost per click/like/install by year

Year Per click, USD Per like, USD Per app install, USD
2017 0.40 0.40
2018 0.31 0.16 0.63
2019 0.45 0.22 1.45
2020 0.39 0.20 3.40

Source: AdEspresso

Facebook 2020 average CPC by campaign objective

Objective Q1 2020 CPC, USD Q2 2020 CPC, USD Q3 2020 CPC, USD
Impressions 1.41 1.24 0.98
Reach 0.83 0.84 1.03
Lead gen 0.58 0.67 0.67
Conversions 0.7 0.36 0.25
Link clicks 0.16 0.14 0.16

Source: AdEspresso

Key Facebook Revenue Statistics

Facebook revenue by quarter

Quarter
Facebook revenue, USD millions
Q2 2012 1184
Q3 2012 1262
Q4 2012 1585
Q1 2013 1458
Q2 2013 1813
Q3 2013 2016
Q4 2013 2585
Q1 2014 2502
Q2 2014 2910
Q3 2014 3203
Q4 2014 3851
Q1 2015 3543
Q2 2015 4041
Q3 2015 4501
Q4 2015 5841
Q1 2016 5382
Q2 2016 6436
Q3 2016 7011
Q4 2016 8809
Q1 2017 8032
Q2 2017 9321
Q3 2017 10328
Q4 2017 12972
Q1 2018 11966
Q2 2018 13231
Q3 2018 13727
Q4 2018 16914
Q1 2019 15077
Q2 2019 16886
Q3 2019 17652
Q4 2019 21082
Q1 2020 17737
Q2 2020 18687
Q3 2020 21470
Q4 2020 28072

Source: Facebook

Facebook annual revenue

Year
Facebook revenue, USD millions
2012 5089
2013 7872
2014 12466
2015 17928
2016 27638
2017 40653
2018 55838
2019 70697
2020 85965

Source: Facebook

Facebook ad revenue by quarter

Quarter Facebook ad revenue, USD millions
Q2 2012 992
Q3 2012 1086
Q4 2012 1329
Q1 2013 1245
Q2 2013 1599
Q3 2013 1798
Q4 2013 2344
Q1 2014 2265
Q2 2014 2676
Q3 2014 2957
Q4 2014 3594
Q1 2015 3317
Q2 2015 3827
Q3 2015 4299
Q4 2015 5637
Q1 2016 5201
Q2 2016 6239
Q3 2016 6816
Q4 2016 8629
Q1 2017 7857
Q2 2017 9164
Q3 2017 10142
Q4 2017 12779
Q1 2018 11795
Q2 2018 13038
Q3 2018 13539
Q4 2018 16640
Q1 2019 14912
Q2 2019 16624
Q3 2019 17383
Q4 2019 20736
Q1 2020 17440
Q2 2020 18321
Q3 2020 21221
Q4 2020 27187

Source: Facebook

Facebook annual ad revenue, USD millions

Year Facebook ad revenue, USD millions
2012 4279
2013 6986
2014 11492
2015 17080
2016 26885
2017 39942
2018 55012
2019 69655
2020 84169

Source: Facebook

Facebook advertising revenue by region, USD millions

Quarter US & Canada Europe Asia-Pacific Rest of World
Q1 2015 1709 960 531 394
Q2 2015 1592 855 524 346
Q3 2015 1826 987 605 409
Q4 2015 2120 1041 694 444
Q1 2016 2847 1413 833 544
Q2 2016 2615 1270 849 467
Q3 2016 3077 1545 1009 608
Q4 2016 4435 2025 1337 832
Q1 2017 3851 1869 1361 776
Q2 2017 4450 2209 1558 947
Q3 2017 4912 2434 1749 1047
Q4 2017 6271 3196 2048 1264
Q1 2018 5559 2992 2080 1164
Q2 2018 6137 3247 2297 1357
Q3 2018 6547 3266 2406 1320
Q4 2018 8246 4087 2742 1565
Q1 2019 7203 3609 2670 1430
Q2 2019 7952 4043 2985 1644
Q3 2019 8317 4057 3243 1766
Q4 2019 10021 5071 3642 2002
Q1 2020 8379 4171 3236 1654
Q2 2020 9059 4411 3312 1539
Q3 2020 9988 5051 4202 1980
Q4 2020 13150 6822 4703 2512

Source: Facebook

Facebook net revenue by quarter, USD millions

Quarter Facebook net revenue, USD millions
Q2 2012 -157
Q3 2012 -59
Q4 2012 64
Q1 2013 219
Q2 2013 333
Q3 2013 425
Q4 2013 523
Q1 2014 642
Q2 2014 791
Q3 2014 806
Q4 2014 701
Q1 2015 512
Q2 2015 719
Q3 2015 896
Q4 2015 1562
Q1 2016 1738
Q2 2016 2283
Q3 2016 2627
Q4 2016 3568
Q1 2017 3064
Q2 2017 3894
Q3 2017 4707
Q4 2017 4268
Q1 2018 4988
Q2 2018 5106
Q3 2018 5137
Q4 2018 6882
Q1 2019 2429
Q2 2019 2616
Q3 2019 6091
Q4 2019 7349
Q1 2020 4902
Q2 2020 5178
Q3 2020 7846
Q4 2020 11219

Source: Facebook

Facebook annual net revenue, USD millions

Year Facebook net revenue, USD millions
2012 53
2013 1500
2014 2940
2015 3688
2016 10217
2017 15934
2018 22112
2019 18485
2020 29146

Source: Facebook

Facebook ARPU by region, USD

Global US & Canada Europe Asia-Pacific Rest of World
Quarter Ads Total Ads Total Ads Total Ads Total Ads Total
Q1 2017 4.14 4.23 16.56 17.07 5.32 5.42 1.96 1.98 1.25 1.27
Q2 2017 4.65 4.73 18.93 19.38 6.19 6.28 2.12 2.13 1.47 1.48
Q3 2017 4.97 5.07 20.69 21.2 6.72 6.85 2.26 2.27 1.58 1.59
Q4 2017 6.08 6.18 26.26 26.76 8.71 8.86 2.52 2.54 1.85 1.86
Q1 2018 5.45 5.53 23.14 23.59 8.01 8.12 2.45 2.46 1.67 1.68
Q2 2018 5.89 5.97 25.43 25.91 8.62 8.76 2.6 2.62 1.9 1.91
Q3 2018 6.01 6.09 27.11 27.61 8.69 8.82 2.66 2.67 1.81 1.82
Q4 2018 7.25 7.37 34.09 34.86 10.82 10.98 2.94 2.96 2.11 2.11
Q1 2019 6.35 6.42 29.69 30.12 9.45 9.55 2.77 2.78 1.88 1.89
Q2 2019 6.94 7.05 32.6 33.27 10.52 10.7 3.01 3.04 2.12 2.13
Q3 2019 7.15 7.26 33.86 34.55 10.51 10.68 3.22 3.24 2.23 2.24
Q4 2019 8.38 8.52 40.5 41.41 12.99 13.21 3.55 3.57 2.47 2.48
Q1 2020 6.84 6.95 33.45 34.18 10.43 10.64 3.04 3.06 1.98 1.99
Q2 2020 6.91 7.05 35.58 36.49 10.81 11.03 2.96 2.99 1.77 1.78
Q3 2020 7.8 7.89 39.04 39.63 12.28 12.41 3.64 3.67 2.2 2.22
Q4 2020 9.82 10.14 51.28 53.56 16.41 16.87 3.98 4.05 2.75 2.77

Source: Facebook

Facebook market cap

Date Facebook market cap, USD billions
Jul-12 76.79
Oct-12 49.51
Jan-13 75.68
Apr-13 65.93
Jul-13 59.22
Oct-13 118.85
Jan-14 147.46
Apr-14 149.84
Jul-14 171.62
Oct-14 190.59
Jan-15 216.43
Apr-15 229.38
Jul-15 245.1
Oct-15 261.35
Jan-16 276.71
Apr-16 315.96
Jul-16 336.6
Oct-16 369.3
Jan-17 371.03
Apr-17 408.26
Jul-17 464.55
Oct-17 499.64
Jan-18 542.99
Apr-18 455.09
Jul-18 586.32
Oct-18 454.68
Jan-19 410.69
Apr-19 501.68
Jul-19 560.53
Oct-19 525.68
Jan-20 621.69
Apr-20 499.29
Jul-20 698.45
Oct-20 753.68
Jan-21 762.84
Apr-21 850.49

Source: Macrotrends

Other Key Facebook Statistics

  • 66% of monthly active Facebook users use the app daily (Facebook)
  • Facebook is used by 59% of global social media users (eMarketer)
  • As of March 2021, Facebook ranks 7 on Alexa and 3 on SimilarWeb for global traffic and engagement (SimilarWeb/Alexa)
  • 11% of Facebook accounts are duplicates and 5% to be fake (Facebook via Statista)
  • 69% of US adults have used Facebook, though only 51% of teens (Pew Research Center)
  • 93% awareness of Facebook in US population aged 12+ (Edison Research)
  • US Facebook users are relatively evenly split along political lines (34% liberal, 35% conservative, 29% ‘moderate’) – though a proportion of each bracket does not feel it has been fairly categorised (Pew Research Center)
  • In India, the gender split in Facebook users is particularly pronounced: Facebook users are 76% male to 24% female (NapoleonCat)
  • Average number of Facebook friends in the US was 338 in 2014 (no more recent comparable stat available) (Pew Research Center)
  • A 2016 UK study found an average of 155 Facebook friends (The Telegraph)
  • The average Facebook user is 3.57 degrees of separation from any other (Facebook)
  • 1.8 billion Facebook users use groups every month; over 10 million groups exist (Facebook)
  • The average US user uses Facebook for 37 minutes per day (eMarketer)
  • 15% of Facebook users use the app to shop, with 800 million monthly users of Facebook Marketplace (Facebook via TechCrunch)
  • 1.5 billion matches on Facebook Dating, as of October 2020 (Facebook)
  • Brands post an average of 2.37 posts per day (Hootsuite/We Are Social)
  • Facebook users watch 100 million hours of video content on Facebook per day (Facebook via TechCrunch)
  • 36% of US Americans use Facebook as news source, or 54% of Facebook users (Journalism.org)
  • In May 2019, 120 million fake active Facebook accounts were identified (Facebook via HuffPo)
  • Between April and September 2019, 3.2 billion fake Facebook accounts were removed before becoming active (Facebook via CBS)
  • 4.2 billion pieces of spam content removed by Facebook over 2020 (Facebook via Statista)
  • 50 prominent fake news stories were shared, commented, and reacted to 22 million times on Facebook in 2018 (BuzzFeed)
  • 50% of Indians were exposed to fake news on Facebook or WhatsApp in the run-up to the 2019 general election (Economic Times)
  • 3.1% of US Facebook users identify themselves as problem users (i.e. Facebook affects their lives negatively, and they could not control their usage levels) (Facebook)
  • There are 90 million business pages on Facebook (2018), with 160 million businesses using Facebook each month (2020) (Facebook)
  • 85% of US businesses have used Facebook as a marketing platform since 2016 (eMarketer)
  • 80.4% of social referrals to ecommerce sites come through Facebook (eMarketer)
  • There are 7 million active advertisers on Facebook (Facebook)
  • Over 50% of US Facebook users have at least 10 interests listed on Facebook (Pew Research Center)
  • Average Facebook ad CTR estimates range from 0.14% to 1.45% (dependent on ad placement as well as data source) (Ad Stage)
  • Average Facebook ad CPC estimates range from $0.02 to $1.68 (Metricool/Wordstream)
  • Average Facebook ad CVR estimates stand at 9.11% (Wordstream)
  • Average Facebook CPA estimates stand at $19.68 (for commercial goals; app installs be as low as $0.60) (Wordstream)
  • Median Facebook ad CPM estimates range from $2.08 for right-hand column ads to $8.19 for newsfeed ads (Ad Stage)

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