LinkedIn is the world’s preeminent social network for professionals. Members create CVs, list their current and previous job roles, skills and education. The business network is also a recruiting website, with businesses able to create profiles and list current vacancies.
LinkedIn was initially conceived in cofounder Reid Hoffman’s living room in 2002. Hoffman had previously worked for Apple, creating eWorld, which was an early attempt at a social network later snapped up by AOL. He would have another go at establishing a social network in 1997 with SocialNet.com, which aimed to connect people with similar interests.
Hoffman had a stint at PayPal with college roommate Peter Thiel, before launching LinkedIn on May 5, 2003. Take up was slow, however Sequoia Capital provided the initial investment to kickstart LinkedIn’s growth, which would be returned mightily with the IPO in 2011 and the $26.2 billion acquisition by Microsoft in 2016.
It took LinkedIn until 2006 to start seriously looking into revenue generation and by the time it had filed for IPO, it was generating over $500 million in annual revenue. CEO at the time Jeff Weiner steered the company into a multi-billion dollar business, and remains an executive chairman at the company.
LinkedIn has looked, especially in recent years, to build out its platform to be more than jobs. Some of them have been unsuccessful, however others like news and events have been successful. LinkedIn plans to launch a Clubhouse clone, bringing live audio podcasts to the app.
We have collected data and statistics on LinkedIn. Read on below to find out more.
LinkedIn key statistics
- LinkedIn generated $8 billion revenue in 2020, an increase of 19 percent year-on-year
- LinkedIn has 756 million members, however it is not known how many are active every day or every month
- The United States has the most LinkedIn members, followed by India and China
- Over 57 million business and 120,000 schools have LinkedIn accounts
|Launch date||5 May 2003|
|People||Ryan Roslansky (CEO), Jeff Weiner (Executive chairman), Reid Hoffman (founder, Microsoft board member)|
LinkedIn annual revenue
LinkedIn annual users
LinkedIn users by region
|North America||196 million|
|Asia Pacific||206 million|
|Latin America||114 million|
|Middle East & Africa||39 million|
LinkedIn users by country
|United States||178 million|
|Mainland China||53 million|
|United Kingdom||30 million|
|DACH (Germany, Austria, Switzerland)||16 million|
Note: This covers businesses listed on LinkedIn
Note: This covers schools listed on LinkedIn
LinkedIn vs social apps: users
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How many LinkedIn members actively post?
Only three percent of members post more than once a week, although over 40 million apply for jobs once a week
What are LinkedIn’s age demographics?
By far the largest age demographic on LinkedIn is 25-34, which accounts for 59.9 percent of users. 18-24 is the second largest bracket, at 20.3 percent, followed by 35-54 at 16.9 percent. Over 55’s account for 3 percent of total users (Hootsuite/We Are Social)
What are LinkedIn’s gender demographics?
57.5 percent of LinkedIn users are male, 42.6 percent are female (Hootsuite/We Are Social)
What percentage of US adults use LinkedIn?
Over 25 percent of US adults are LinkedIn users, according to Pew Research Center
How many countries is LinkedIn available in?
LinkedIn is available in 200 countries
Is LinkedIn available in China?
Yes, unlike most social networks, LinkedIn has not been banned in China. LinkedIn regularly removes comments that the Chinese government flag (Inkstone)
How many jobs are listed on LinkedIn?
In October 2020, there were 14 million jobs listed on LinkedIn
How many job applications are made on LinkedIn per month?
According to LinkedIn, over 100 million job applications are sent each month
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