Apple Statistics (2022)

David Curry

Updated: October 28, 2022

Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable technology company in the world.

Originally known for desktop computers, Apple was one of the first companies to switch to the graphical user interface (GUI) and saw success with the first Macintosh. Steve Jobs, the founder and CEO, was one of technology’s first “rockstars”, able to sell hardware as more than a tool for work.

Jobs resigned from Apple in 1985 and the company saw a gradual decline over the 1990s, as it struggled to compete with Microsoft on software and Windows manufacturers on hardware sales.

In a last ditch effort to save the company, Apple acquired Jobs’ company NeXT and installed him as advisor and then CEO. He turned the company’s fortunes around, launching iTunes and iPod in 2001. 

The iPhone saw Apple ascend to one of the most valuable companies in the world, with revenue increasing from $37.4 billion in 2008 to $65 billion in 2010.

The success of the iPhone enabled Apple to launch new product categories, such as the iPad. Apple envisioned the tablet as a bridge between the smartphone and laptop, with the capabilities to be both.

As iPhone revenues have stagnated, Apple has looked for new ways to generate revenue from the iPhone. It launched Apple Watch in 2015, as an accessory to the iPhone which tracks various health and fitness metrics. AirPods were next, which paved the way for wireless headphones to become mainstream.

It has also built out its subscription services to include music and video streaming, video games, fitness and cloud storage. This segment alone generated $53 billion revenue in 2020, making it Apple’s second largest segment.

All eyes are on Apple’s next products, which may include a virtual reality headset and self-driving car. The past few product launches have been smaller in scope, like the HomePod and AirPod, and Apple fans are clamouring for the next iPhone.  

Apple key statistics

  • Apple generated $365 billion revenue in 2021, 52% came from iPhone sales
  • Apple Services was the second largest division, responsible for 18% of revenue
  • 230 million iPhones, 71 million iPads and 20 million Mac and MacBook units were sold in 2020
  • Apple’s home and wearables division grew 25% in 2021
  • It sold 110 million AirPods and 43 million Apple Watches in 2020
  • Apple Music has 72 million subscribers, Apple TV+ has over 40 million

Apple overview

Title 1Title 2
Date founded1 April 1976
HQCupertino, California
PeopleTim Cook (CEO), Eddy Cue (SVP Services), Craig Federighi (SVP Software Engineering), Jeff Williams (COO)
Business typePublic (NASDAQ: APPL)
IndustryConsumer electronics

Apple revenue

Apple revenue increased dramatically between in the past decade, from $108 billion to $365 billion. In the past year alone, it has increased its revenues by 33%.

Apple quarterly revenue 2005 to 2022 ($bn)

Apple annual revenue 2006 to 2021 ($bn)

YearRevenue ($bn)
200619.1
200724.4
200837.4
200942.7
201065
2011108
2012156.3
2013170.8
2014182.6
2015233.6
2016215.4
2017229
2018265.4
2019260.1
2020274.3
2021365.8
2022394.3

Apple revenue by region

Apple has always been most successful in the US, its home country. While revenues have increased in all regions, Americas is responsible for 45% of all revenue generation and approximately 40% of that is from the United States alone.

Apple revenue by region 2015 to 2021 ($bn)

YearAmericasEuropeChinaJapanRest of Asia Pacific
201593.850.358.715.715
201686.649.848.516.913.6
201796.654.951.615.314.1
201811262.451.921.717.4
2019116.960.243.621.517.8
2020124.568.640.321.419.6
2021153.389.368.328.426.3

Source: Company data

Apple revenue by product

iPhone continues to be the main revenue generator, but its percentage has decreased in the past five years. Services has seen the highest percentage increase over the past five years.

Apple revenue by product category 2015 to 2021 (%)

iPhone statistics

iPhone is Apple’s most valuable product and has, since 2008, been its main source of revenue. Even though Apple has diversified its product line with Watch, AirPods and services, iPhone is still responsible for 50% of its revenue.

iPhone revenue

Apple saw double-digit year-on-year iPhone growth from 2008 to 2015, but revenue stagnated for five years. It saw a massive increase in sales in 2021, increasing revenues by 39%.

iPhone quarterly revenue 2008 to 2022 ($bn)

iPhone annual revenue 2008 to 2021 ($bn)

YearRevenue ($bn)
20081.8
200913
201025.1
201145.9
201278.6
201391.2
2014101.9
2015155
2016136.8
2017141.2
2018166.2
2019142.3
2020137.7
2021191.9
2022205.4

Source: Company data

iPhone sales

Similar to revenue, iPhone sales saw enormous growth between 2008-2015. There was a steady decline in sales between 2015 to 2020, mostly due to increased competition in China.

iPhone annual sales 2008 to 2021 (mm)

YearSales (mm)
200811.6
200920.7
201039.9
201172.3
2012125
2013150.2
2014169.2
2015231.2
2016211.8
2017216.7
2018217.7
2019187.2
2020196.9
2021242

Note: Apple stopped reporting iPhone sales in Q4 2018. All values afterwards are estimates. Sources: Apple, Canalys, CNBC, Gartner, Strategy Analytics

iPhone sales by region

Sales have steadily fallen in China since 2015, although it received a slight bump in 2021. All other regions have been steady in terms of sales.

iPhone sales by region 2015 to 2021 (mm)

YearAmericasEuropeChinaJapanRest of Asia Pacific
201570.333.971.21538.8
201662.934.658.314.640.2
201769.336.851.615.344.1
201874.838.244.814.946.1
201965.736.331.414.839.6
202073.337.334.914.741.2
202184.356.142.917.840.9

Sources: Apple, Canalys, CNBC, Gartner, Strategy Analytics

Active iPhone units

Even though Apple device sales have stagnated in the past few years, it has added more active iPhone users every year. Apple has switched its focus to services and other long-term revenue sources, as customers keep their phones for longer.

Total number of active iPhone units 2008 to 2021 (mm)

YearUnits (mm)
200810
200925
201060
2011115
2012206
2013329
2014442
2015569
2016710
2017814
2018888
2019948
20201042
20211231

Sources: Above Avalon, Apple, BMO Capital Markets

Active iPhone units in US

Approximately one fifth of all active iPhone units are from the US, which is unsurprising given it is Apple’s largest market. However, at 211 million units, Apple will have to find new markets to add more active units.

Total number of active iPhone units in the United States 2008 to 2021 (mm)

YearUnits (mm)
20088
200917
201024
201140
201251
201372
201488
2015101
2016140
2017153
2018169
2019193
2020202
2021211

Sources: Apple, CIRP 

iPad statistics

Hotly anticipated after the success of the iPhone, the iPad made an immediate mark, adding $19 billion to Apple’s revenue in the first year. iPad sales peaked in 2013, with the launch of the iPad Mini enticing 97 million customers.

iPad revenue

Revenue for iPad has remained in the $20 to $30 billion revenue range since launch, with the launch of the iPad Mini in 2013 still the peak year. Since then, Apple has struggled to entice new customers and iPad owners typically hold onto their device for more than three years.

iPad quarterly revenue 2011 to 2022 ($bn)

iPad annual revenue 2011 to 2021 ($bn)

YearRevenue ($bn)
201119.1
201230.9
201331.9
201430.2
201523.2
201620.6
201719.2
201818.6
201921.2
202023.7
202131.8
202229.2

Source: Company data

iPad sales

Apple saw an impressive 57% increase in iPad sales in 2020, due to the coronavirus pandemic. While sales dropped in 2021, the launch of higher-end iPad’s meant more revenue per sale.

iPad annual sales 2011 to 2021 (mm)

YearSales (mm)
201132.3
201258.1
201397
201467.9
201553.8
201645.5
201743.7
201843.5
201945.2
202071.1
202157.8

Note: Apple stopped reporting iPad sales in Q4 2018. All values afterwards are estimates Sources: Apple, Canalys, IDC, Strategy Analytics

Wearable, Home and Accessories statistics

Apple does not break out its other categories, making it difficult to determine how much revenue each product is generating. However, we know Watch, AirPods and Beats are the three key products in this segment.

Wearable, Home and Accessories revenue

Apple has seen 243% growth in this segment since it bundled together all of its other hardware segments. We estimate AirPods is a $10 billion business on its own, with Apple Watch also potentially contributing between $12 billion to $14 billion a year.

Wearable, Home and Accessories quarterly revenue ($bn)

Wearable, Home and Accessories annual revenue 2015 to 2021 ($bn)

YearRevenue ($bn)
20159.8
201610.9
201712.7
201817.3
201924.4
202030.6
202138.3
202241.1

Source: Company data

Apple Watch sales

Since it launched in 2015, Apple Watch has led the smartwatch market with over 50% market share in 2021. There was double digit growth from 2017 to 2020, but that slowed in 2021.

Apple Watch annual sales 2015 to 2021 (mm)

YearSales (mm)
20158.3
201611.9
201712.8
201822.5
201930.7
202043.1
202146.1

Sources: Canalys, Strategy Analytics

AirPods sales

AirPods have become a significant business for Apple, with over 100 million sales in 2020. What were panned by many as pricey accessories have become mainstream, with almost every phone manufacturer offering their own ‘hearable’ to compete with Apple.

AirPod annual sales 2017 to 2021 (mm)

YearSales (mm)
201715
201835
201960
2020114
202185

Sources: Counterpoint Research, TF International Securities, Strategy Analytics

HomePod sales

In comparison to AirPods, HomePod has seen limited success. Apple sits far behind Amazon and Google in units sold, although the launch of the HomePod Mini has made some inroads, responsible for most of the 4.6 million units sold in Q4 2020.

HomePod annual sales 2018 to 2021 (mm)

YearSales (mm)
20184.2
20195.9
20209.8
202114.8

Source: Strategy Analytics

Apple TV active devices in US

Apple has been rather inactive in the smart TV market as well, of which Roku and Amazon control the majority of sales in the US and Europe. Apple has added more active devices every year in the US, but are around 50 million units behind Roku.

Apple TV active devices in the United States 2015 to 2021 (mm)

YearDevices (mm)
201517.3
201620.1
201722.4
201824.6
201925.9
202028.3
202129.9

Source: Strategy Analytics

Mac statistics

Even with Apple’s shift in priorities from PC to mobile, Mac has remained a core part of the company’s product portfolio. PC sales have been flat or in decline for the past decade, but Apple has added more revenue and sales almost every year since 2009.

Mac revenue

Throughout the decade, Apple has kept a core set of products: MacBook Air, MacBook Pro, Mac Pro and iMac. While there have been iterations and new models, this core has remained popular across a broad spectrum of professional customers.

Mac quarterly revenue 2009 to 2022 ($bn)

Mac annual revenue 2009 to 2021 ($bn)

YearRevenue ($bn)
200913.6
201017.2
201121.6
201223
201321.3
201423.9
201525.3
201622.7
201725.6
201825.2
201924.7
202028.4
202135.1
202240

Source: Company data

Mac sales

Even though the PC market saw higher sales in 2020, for the past decade it has been in gradual decline. This is not the case for Apple, which has improved sales almost every year since 2009.

Mac annual sales 2009 to 2021 (mm)

YearSales (mm)
200910.3
201013.4
201116.5
201218
201316.1
201418.8
201520.4
201618.3
201718.9
201818
201917.5
202020.2
202125.7

Note: Apple stopped reporting Mac sales in Q4 2018. All values afterwards are estimates. Sources: Apple, Gartner 

Apple Services statistics

An increasingly important part of Apple, as it continues to add more subscriptions and services to its iOS platform. With iPhone and iPad sales not likely to see much significant movement, Apple sees services as a way to continue growing.

Apple Services revenue

In comparison to iPhone, iPad and Mac, Apple’s services revenue has increased year-on-year. Some analysts see it as the most important segment of the company, potentially reaching $50 billion in profit by 2025.

Apple Services quarterly revenue 2013 to 2022 ($bn)

Apple Services annual revenue 2013 to 2021 ($bn)

YearRevenue ($bn)
201315.8
201417.8
201519.6
201624.1
201729.8
201836.9
201946.1
202053.6
202168.4
202278

Source: Company data

Subscribers to Apple services

Apple has saw the number of subscribers to its services increase dramatically over the past six years. This stat includes subscriptions to iCloud, Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+.

Number of subscribers to Apple’s Services 2015 to 2021 (mm)

YearSubscriptions (mm)
201530
201695
2017200
2018325
2019480
2020620
2021745

Source: Company data

Apple Pay active users

Even though Apple Pay comes pre-installed on all iPhones, users can still choose to not set up the contactless payment solution. About half of all iPhone users actively use Apple Pay, according to Loup Ventures.

Apple Pay annual active users 2017 to 2021 (mm)

YearActive users (mm)
2017337
2018389
2019441
2020507
2021631

Source: Loup Ventures

Apple Pay transaction volume

Apple Pay transaction volume more than doubled between 2018 and 2019, as more customers became comfortable using their phone to pay for things. While Apple has not revealed transaction volume for 2020, we suspect it will be lower than 2019 due to COVID-19.

Apple Pay annual transaction volume 2016 to 2021 (bn)

YearTransaction volume (bn)
20160.9
20171.8
20186.6
201915
202065
202190

Sources: Bernstein, Company data, Pymnts

Apple Music subscribers

Apple Music is the second largest music streaming service in the West, far behind Spotify’s 150 million users and not far behind Amazon Music’s 55 million. The majority of subscribers are from the US, which is one of the few countries Apple is ahead of Spotify.

Apple Music annual subscribers 2015 to 2021 (mm)

YearSubscribers (mm)
201511
201620
201727
201845
201960
202072
202188

Sources: Company data, Forbes, MiDiA Research

Apple TV+ subscribers

Apple invested $6 billion into TV+ in 2019, a huge gamble in a market with Netflix, Amazon and Disney all competing for eyeballs. It also offers a year of TV+ to iPhone and iPad buyers for free, which means most subscribers are still on free trial.

Apple TV+ annual subscribers 2019 to 2022 (mm)

YearSubscribers (mm)
20195.7
202033.6
202148
202275

Note: 2021 is a projection. Sources: Bloomberg, Statista

Apple News users

Apple’s news aggregation service may not responsible for much revenue generation – for Apple or news providers – but it has added more readers every year since launch. It is still behind Flipboard, with 145 million MAUs, but may surpass it by 2022.

Apple News active users 2017 to 2021 (mm)

YearUsers (mm)
201770
201885
2019100
2020125
2021135

Source: Company data

Siri active users

Apple’s Siri has been the unfortunate brunt of many jokes about artificial intelligence and smart assistants, however hundreds of millions of iPhone users actively use the application.

Siri annual active users 2015 to 2020 (mm)

YearActive users (mm)
2015265
2016320
2017375
2018500
2019585
2020660

Note: Apple has not updated figures since 2020. Source: Company data

Siri accuracy

Apple has improved the accuracy of its smart assistant year-on-year, according to Loup Ventures, which run yearly tests on all of the major mobile smart assistants. While still behind Google Assistant and Amazon Alexa, Siri is catching up.

Siri annual accuracy figures 2017 to 2020 (%)

YearAccuracy (%)
201766
201878
201983
202087

Source: Loup Ventures

By signing up you agree to our privacy policy. You can opt out anytime.