Pinterest is an image search platform, which functions somewhat like an online mood board. Users pin images they like to boards. Images are uploaded by users, and can then be re-pinned by others.
Pinterest was launched by Ben Silbermann, Paul Sciarra and Evan Sharp in 2010. Silbermann had previously worked in the advertising department at Google. Prior to Pinterest, Silbermann and Sciarra launched an app called Tote, which failed to gain traction.
Launched on March 2010 to family and friends, Pinterest quickly caught on, becoming one of the 10-largest social sites in 2011. It broke the all-time record at the time to reach 10 million users, due to Pinterest’s early hype on the iPhone in 2011.
This quick expansion came despite the fact Pinterest had an invite-only registration policy, which was the norm at the time. Pinterest dropped the policy in August 2012, just before launching an Android app. User growth blossomed thereafter, going from 49 million in February 2013 to 70 million in July of the same year.
What differentiates Pinterest from other social media apps is its female audience, which makes up over 70 percent of all Pinterest users. This has made it extremely attractive to marketers looking to market to women, especially as Pinterest has a higher conversion rate than other social media apps and a more shopper-friendly experience.
Pinterest has added more channels for businesses in recent years, including promoted pins in 2013, social feeds and word and image based searches. The company has been looking to add more artificial intelligence into its platform, to make searching for pins and connecting them to trends and topics more fluid.
In March 2019, Pinterest filed for IPO at a valuation of $10.6 to $11.3 billion. After a brief downturn, in which the stock hit less than $6 billion in value, Pinterest has seen its value increase to over $35 billion market cap. Like most social media companies, it saw a rise in monthly active users and spending during the coronavirus pandemic.
We have collected data and statistics on Pinterest. Read on below to find out more.
Pinterest key statistics
- Pinterest generated $1.6 billion revenue in 2020, a 45 percent increase year-on-year
- 89 percent of Pinterest revenue is generated in the US, despite only 23 percent of users being located in the country
- Pinterest has 478 million monthly active users
- Over 70 percent of Pinterest users are female
|Launch date||10 March 2010|
|HQ||San Francisco, California|
|People||Ben Silbermann (co-founder, CEO), Evan Sharp (co-founder, CDO)|
|Business type||Public (NYSE: PINS)|
Pinterest annual revenue
Pinterest revenue by region
|2016||$292 million||$7 million|
|2017||$448 million||$29 million|
|2018||$715 million||$58 million|
|2019||$1,026 million||$117 million|
|2020||$1,425 million||$268 million|
Pinterest annual users
Note: Covers Q2 values
Pinterest users by region
|2016||65 million||70 million|
|2017||71 million||114 million|
|2018||75 million||156 million|
|2019||85 million||215 million|
|2020||96 million||321 million|
Note: Covers Q2 values
Pinterest vs competitors: users
What are Pinterest gender demographics?
71 percent of Pinterest users are female, 16 percent are male
What are Pinterest age demographics?
The largest demographic on Pinterest is 35-49 years old, the second largest bracket is 18-29 (Pew Research Center)
How many Pinterest users are active once a week?
57 percent of Pinterest users access the platform once a week
How many Pinterest pins have been placed?
Over 200 billion, according to Pinterest
How much Pinterest usage is on mobile?
85 percent of Pinterest usage occurs on iOS and Android
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