Pinterest Revenue and Usage Statistics (2023)

Mansoor Iqbal

Updated: February 14, 2023

Pinterest is an image search platform, which functions somewhat like an online mood board. Users pin images they like to boards. Images are uploaded by users, and can then be re-pinned by others.

Pinterest was launched by Ben Silbermann, Paul Sciarra and Evan Sharp in 2010. Silbermann had previously worked in the advertising department at Google. Prior to Pinterest, Silbermann and Sciarra launched an app called Tote, which failed to gain traction.

Launched on March 2010 to family and friends, Pinterest quickly caught on, becoming one of the 10-largest social sites in 2011. It broke the all-time record at the time to reach 10 million users, due to Pinterest’s early hype on the iPhone in 2011.

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This quick expansion came despite the fact Pinterest had an invite-only registration policy, which was the norm at the time. Pinterest dropped the policy in August 2012, just before launching an Android app. User growth blossomed thereafter, going from 49 million in February 2013 to 70 million in July of the same year.

What differentiates Pinterest from other social media apps is its female audience, which makes up over 70 percent of all Pinterest users. This has made it extremely attractive to marketers looking to market to women, especially as Pinterest has a higher conversion rate than other social media apps and a more shopper-friendly experience.

Pinterest has added more channels for businesses in recent years, including promoted pins in 2013, social feeds and word and image based searches. The company has been looking to add more artificial intelligence into its platform, to make searching for pins and connecting them to trends and topics more fluid.

In March 2019, Pinterest filed for IPO at a valuation of $10.6 to $11.3 billion. Like most social media companies, it saw a rise in monthly active users and spending during the coronavirus pandemic.

In 2022, Silbermann stepped down as CEO after 12 years at the post, moving to the newly created executive chairman role. Ex-Google commerce executive Bill Ready was announced as the new CEO, who had previous stints at PayPal and as head of Venmo.

We have collected data and statistics on Pinterest. Read on below to find out more.

Pinterest key statistics

Pinterest generated $2.8 billion revenue in 2021, a 11.9% increase year-on-year
82% of Pinterest revenue is generated in the US, despite only 21% of users being located in the country
Pinterest had 435 million monthly active users in Q2 2022
Over 70% of Pinterest users are women

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Pinterest overview

Title 1	Title 2
Launch date	10 March 2010
HQ	San Francisco, California
People	Bill Ready (CEO), Ben Silbermann (chairman, co-founder), Evan Sharp (co-founder, CDO)
Business type	Public (NYSE: PINS)
Industry	Social media

Pinterest revenue

Pinterest increased its revenues by 11.9% in 2022 to $2.6 billion, much lower than the 55% growth it reported in 2021.

Pinterest quarterly revenue 2016 to 2022 ($mm)

Pinterest annual revenue 2016 to 2022 ($bn)

Year	Revenue ($bn)
2016	0.29
2017	0.47
2018	0.75
2019	1.4
2020	1.6
2021	2.5
2022	2.8

Source: Company data, Social App Report

Pinterest revenue by region

Most of Pinterest’s revenue comes from a single country, the United States. It generated over $2 billion of its 2022 revenue from the US.

Pinterest annual revenue by region 2016 to 2022 ($mm)

Year	United States	International
2016	292	7
2017	448	29
2018	715	58
2019	1026	117
2020	1425	268
2021	2133	444
2022	2309	493

Source: Company data

Pinterest profit

Pinterest was profitable for the first time in 2021, reporting a net income of $316 million. This dipped to a loss of $96 million in 2022.

Pinterest annual net income/loss 2016 to 2022 ($mm)

Year	Net income/loss ($mm)
2017	-130
2018	-62
2019	-1361
2020	-128
2021	316
2022	-96

Source: Company data, Social App Report

Pinterest users

Pinterest had 450 million active users at the end of 2022, an increase of 4.4% on the previous year.

Pinterest quarterly users 2014 to 2022 (mm)

Pinterest annual users 2014 to 2022 (mm)

Date	Users (mm)
2016	135
2017	185
2018	231
2019	300
2020	416
2021	454
2022	433

Note: Values are taken from Q2 of each respective year. Source: Company data

Pinterest users by region

Pinterest saw a slight increase in users in the United States and international in 2022, after a small decline in 2021.

Pinterest annual users 2016 to 2022 (mm)

Year	United States	International
2018	75
2019	85
2020	96
2021	91
2022	92

Note: Values are taken from Q2 of each respective year. Source: Company data

Pinterest vs competitors: users

Want to learn more about social apps? Check out our Social App Report

Pinterest FAQ

What are Pinterest gender demographics?

71 percent of Pinterest users are female, 16 percent are male

What are Pinterest age demographics?

The largest demographic on Pinterest is 35-49 years old, the second largest bracket is 18-29 (Pew Research Center)

How many Pinterest users are active once a week?

57 percent of Pinterest users access the platform once a week

How many Pinterest pins have been placed?

Over 200 billion, according to Pinterest

How much Pinterest usage is on mobile?

85 percent of Pinterest usage occurs on iOS and Android