Pinterest Revenue and Usage Statistics (2021)

Mansoor Iqbal

Updated: July 5, 2021

Pinterest is an image search platform, which functions somewhat like an online mood board. Users pin images they like to boards. Images are uploaded by users, and can then be re-pinned by others.

Pinterest was launched by Ben Silbermann, Paul Sciarra and Evan Sharp in 2010. Silbermann had previously worked in the advertising department at Google. Prior to Pinterest, Silbermann and Sciarra launched an app called Tote, which failed to gain traction.

Launched on March 2010 to family and friends, Pinterest quickly caught on, becoming one of the 10-largest social sites in 2011. It broke the all-time record at the time to reach 10 million users, due to Pinterest’s early hype on the iPhone in 2011.

This quick expansion came despite the fact Pinterest had an invite-only registration policy, which was the norm at the time. Pinterest dropped the policy in August 2012, just before launching an Android app. User growth blossomed thereafter, going from 49 million in February 2013 to 70 million in July of the same year.

What differentiates Pinterest from other social media apps is its female audience, which makes up over 70 percent of all Pinterest users. This has made it extremely attractive to marketers looking to market to women, especially as Pinterest has a higher conversion rate than other social media apps and a more shopper-friendly experience.

Pinterest has added more channels for businesses in recent years, including promoted pins in 2013, social feeds and word and image based searches. The company has been looking to add more artificial intelligence into its platform, to make searching for pins and connecting them to trends and topics more fluid.

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In March 2019, Pinterest filed for IPO at a valuation of $10.6 to $11.3 billion. After a brief downturn, in which the stock hit less than $6 billion in value, Pinterest has seen its value increase to over $35 billion market cap. Like most social media companies, it saw a rise in monthly active users and spending during the coronavirus pandemic.

We have collected data and statistics on Pinterest. Read on below to find out more.

Pinterest key statistics

Pinterest generated $1.6 billion revenue in 2020, a 45 percent increase year-on-year
89 percent of Pinterest revenue is generated in the US, despite only 23 percent of users being located in the country
Pinterest has 478 million monthly active users
Over 70 percent of Pinterest users are female

Pinterest overview

Launch date	10 March 2010
HQ	San Francisco, California
People	Ben Silbermann (co-founder, CEO), Evan Sharp (co-founder, CDO)
Business type	Public (NYSE: PINS)
Industry	Social media

Pinterest revenue

Pinterest annual revenue

Year	Revenue
2016	$299 million
2017	$472 million
2018	$755 million
2019	$1.1 billion
2020	$1.6 billion

Pinterest revenue by region

Year	United States	International
2016	$292 million	$7 million
2017	$448 million	$29 million
2018	$715 million	$58 million
2019	$1,026 million	$117 million
2020	$1,425 million	$268 million

Source: Pinterest

Pinterest profit

Year	Profit
2016	($182 million)
2017	($130 million)
2018	($62 million)
2019	($1,361 million)
2020	($128 million)

Source: Pinterest

Pinterest users

Pinterest annual users

Year	Users
2016	135 million
2017	185 million
2018	231 million
2019	300 million
2020	416 million

Note: Covers Q2 values

Pinterest users by region

Year	United States	International
2016	65 million	70 million
2017	71 million	114 million
2018	75 million	156 million
2019	85 million	215 million
2020	96 million	321 million

Note: Covers Q2 values

Source: Pinterest

Pinterest vs competitors: users

Pinterest FAQ

What are Pinterest gender demographics?

71 percent of Pinterest users are female, 16 percent are male

What are Pinterest age demographics?

The largest demographic on Pinterest is 35-49 years old, the second largest bracket is 18-29 (Pew Research Center)

How many Pinterest users are active once a week?

57 percent of Pinterest users access the platform once a week

How many Pinterest pins have been placed?

Over 200 billion, according to Pinterest

How much Pinterest usage is on mobile?

85 percent of Pinterest usage occurs on iOS and Android

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