Snapchat Revenue and Usage Statistics (2022)

Mansoor Iqbal

Updated: January 11, 2022

Snapchat is an image and video messaging app, developed by Stanford University students Evan Spiegel, Bobby Murphy, and Reggie Brown in 2011.

Its unique selling point was that photos and videos sent to friends would only be viewable for a set duration of 1 to 10 seconds, although Snapchat has removed these limitations.

A number of additional features have also been added, the first of which was Stories. This allowed users to post photos and videos to a feed for 24 hours. The feature was notoriously cloned by Facebook’s Instagram.

Memories, launched in 2016, was another step towards saving images for longer. When an image is saved or uploaded to Stories, the user is reminded of the event a year later.

Part of the reason for adding new features was to find ways of generating revenue. In 2014, Snapchat only made $3.4 million revenue, while losing over $500 million a year. It added mobile payments in 2015 in the United States, in a partnership with Square.

It also debuted augmented reality glasses, known as Spectacles, in 2016. While the debut received significant media attention, the glasses never caught on with the wider public, leading to Snapchat scaling back the division and embedding AR into the mobile app.

Snapchat has added original video series to the app, in the form of Snapchat Originals. ABC, BBC, Buzzfeed, Metro-Goldwyn-Mayer and NBCUniversal have all been tied to Snapchat Originals, although only a few have launched since it debuted in 2018.

The search for new forms of social interaction came as Snapchat’s growth started to stagnate, with daily active users decreasing from 191 million in Q1 2018 to 186 million in Q4 2018. This sent the company’s stock tanking, from a high of $27.09 at IPO in 2017 to $4.92 on 21 December, 2018.

The stock price has since recovered and experienced a significant rise in October 2020, when it went from $26.64 at the start of the month to $39.39 by the end. It has continued to climb since, off the back of several quarters of solid revenue and user growth.

That said, early projections of Snapchat as the app to take on Facebook seem very unlikely. Snapchat has found a market, especially in teenagers, however it has struggled to win over older users, who are still stuck on Instagram and Facebook.

We have collected data and statistics on Snapchat. Read on below to find out more.

Snapchat key statistics

  • Snapchat generated $2.5 billion revenue in 2020, a 47 percent increase year-on-year
  • Snapchat has not recorded an annual profit, with a $945 million loss in 2020
  • Over 280 million people use Snapchat daily, 38 percent are located in the US
  • Snapchat stock value has increased by over 350 percent from 2020 to 2021

Snapchat overview

Launch date 8 July 2011
HQ Santa Monica, California
People Evan Spiegel (CEO, co-founder), Bobby Murphy (CTO, co-founder)
Business type Public (NYSE: SNAP)
Industry Social

Snapchat revenue

Snapchat annual revenue

Year Revenue
2015 $0.05 billion
2016 $0.4 billion
2017 $0.8 billion
2018 $1.1 billion
2019 $1.7 billion
2020 $2.5 billion

Source: Snapchat

Snapchat profit

Year Profit
2015 ($0.3 billion)
2016 ($0.5 billion)
2017 ($3.1 billion)
2018 ($1.2 billion)
2019 ($1 billion)
2020 ($0.9 billion)

Note: Parentheses indicates loss

Source: Snapchat

Snapchat users

Snapchat annual users

Year Users
2014 57 million
2015 86 million
2016 143 million
2017 173 million
2018 188 million
2019 203 million
2020 238 million
2021 293 million

Note: Values are daily active users in Q2 of each year 

Source: Snapchat 

Snapchat users by region  

Year North & Central America Europe Rest of World
2014 30 million 18 million 9 million
2015 40 million 29 million 18 million
2016 61 million 46 million 36 million
2017 75 million 57 million 42 million
2018 80 million 61 million 47 million
2019 83 million 64 million 56 million
2020 90 million 71 million 77 million

Note: Europe includes Russia and Turkey 

Source: Snapchat

Snapchat users by country 

Country Users
United States 108 million
India 74.3 million
France 24.5 million
United Kingdom 21.1 million
Saudi Arabia 19.6 million
Mexico 17.9 million
Germany 15.3 million
Philippines 12.7 million
Brazil 11.9 million

Note: Values as of January 2021

Sources: Hootsuite, We Are Social

Snapchat valuation

Year Valuation
2013 $0.8 billion
2014 $10 billion
2015 $14.8 billion
2016 $17.5 billion
2017 (IPO) $25.5 billion
2018 $18.5 billion
2019 $16.1 billion
2020 $19.4 billion
2021 $90.9 billion

Note: All valuations post IPO were during April of the each year. 

Sources: Crunchbase, Yahoo Finance 

Snapchat funding (total)

Year Funding
2013 $150 million
2014 $635 million
2015 $835 million
2016 $2635 million
2017  $4635 million
2018 $4885 million

Sources: Business Insider, Crunchbase

Snapchat users vs competitors 

Want to learn more about social apps? Check out our Social App Report

Snapchat FAQ

How long does the average Snapchat user spend the on the app?

The average Snapchat user spends 30 minutes on the app, according to Snapchat. Previous estimates range from 27 to 50 minutes

How many people have used Spotlight on Snapchat?

In March 2021, 125 million Snapchat users used Spotlight

How often do Snapchat users open the app per day?

In 2019, users opened Snapchat 30 times a day on average (TechCrunch)

How many snaps are sent a day?

In 2020, four billions photos were sent on Snapchat on average everyday

What are the age demographics of Snapchat?

61 percent of Snapchat users are female (Hootsuite, We Are Social)

How many lenses have been created on Snapchat?

Over one million lenses have been created as of Q1 2021

What percentage of US teens use Snapchat?

82 percent of US teens use Snapchat once a month and 36 percent say it is there favourite social platform (Marketing Charts)

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