TikTok rolls out new in-app Shopping Ads

Anne Freer | August 19, 2022

App Business

TikTok launched a series of new Shopping Ads as it looks for more opportunities for brands to promote their products in video streams. 

The company said Shopping Ads were a simpler and more advanced advertising option for brands to meet their goals and boost sales. 

The ads are now live for testing and encompass three types in one: video shopping ads, catalogue listing ads and live shopping ads. 

Product details are overlaid on videos to showcase items to viewers. 

On the Chinese version of TikTok, Douyin, live-streams have become a major shopping trend. But enthusiasm in the West has yet to catch up and with Meta packing up its live-shopping, there are some signs it may not be getting there. 

Nevertheless, TikTok is making a push for it while offering creators another change to generate direct revenue and it’s got some data to back up these plans. 

Accordingly, 56% of TikTok users said that ads on the app led them to discover new products or brands while 48% of users were interested in making purchases on or from TikTok in the next three months. 

The majority (70%) said that making a purchase through one of the app ads seemed easy. 

To test shopping ads, brands simply need to sign up. They can collaborate with one of TikTok’s partners, including Smartly.io, Productsup, Shopify or WooCommerce, among others.

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