Programmatic Advertising Networks

Updated: January 27, 2023

Programmatic advertising is advertising conducted using software; it increases its efficiency and generated revenues by automating the process of connecting publishers inventory with advertisers needs to reach a specific audience.

It includes both real-time bidding when advertisers bid for impressions in mobile or desktop publishers inventory and buying ad impressions in advance from specific publishers. Over time programmatic advertising is replacing all aspects where manual intervention was necessary.

How programmatic mobile advertising works

Source: Cardinal Digital Marketing

Programmatic mobile advertising benefits

In the world of programmatic advertising, SSPs help to support mobile publishers and their inventories by selling their space through an ad exchange. DSPs, (Demand Side Platforms), on the other side, find the best ad inventory and the highest bidder wins that space – this could be on a website or inside a mobile app.

The key benefit of SSPs, other than giving mobile publishers more control over their inventory, is that they can achieve a high fill rate, so mobile ad space that could be used isn’t wasted. In theory, everyone wins in this setup, with advertisers also getting quality inventory for their campaigns.

Programmatic advertising benefits include:

  • Sells mobile ad impressions for the highest price possible
  • Connects to a considerable variety of different mobile advertisers
  • Mobile publishers can set their prices and have more control over their space

Below we’ve listed the best mobile programmatic networks so you can get up and running without fuss.

List of programmatic ad platforms

3.14 Mobitech

Mobile Advertising the way it should be

10
(3 votes)
(3) REVIEWS
FoundedEmployees
2013101 - 200

AdColony

The In-App Marketplace for Brands

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2008400$192m+25k4m+
...HD Interactive video, and playable technologies, its global performance advertising expertise, its programmatic marketplace, and its extensive ad SDK footprint in the top apps worldwide.

Adelphic

A Demand-Side Platform For An Omnichannel World

(0) REVIEWS

Adelphic is a one of the leading people-based cross-channel demand-side platforms.  It provides an enterprise-ready self-service software solution for agencies, brands and other large media buyers to make meaningful engagements with consumers across all devices and formats. The company’s platform is fully RTB-enabled and delivers global scale through access to all leading inventory providers. Adelphic’s technology overcomes the limitations of user identification across all digital devices, yielding rich, nuanced portraits of real people, instead of cookies. Adelphic is owned by Viant, a subsidiary of Time Inc. (NYSE:TIME).

  • Highlights: the only subscription based DSP on the market, Viant’s people-based device graph powered by our 1st party data, ML
  • Featured in an Index: n/a
Learn more about Adelphic

Adobe Advertising Cloud

One demand-side platform to rule them all.

(0) REVIEWS
The major feature that sets it apart from other DSP platforms is that its programmatic sophistication allows marketers to run ad campaigns across digital screens, TV and out-of-home....

 

Adobe Advertising Cloud is a global cross-channel advertising platform from Adobe for brands and agencies to plan, buy, measure and optimize their ad campaigns. As an independent demand-side platform (DSP), Adobe Media Optimizer provides brand marketers with integration with the world’s best targeting, reporting and inventory partners. The major feature that sets it apart from other DSP platforms is that its programmatic sophistication allows marketers to run ad campaigns across digital screens, TV and out-of-home channels with a single dashboard.

  • Highlights: programmatic ad campaigns capabilities that cover desktop, mobile, TV and offline out-of-home channels on a single platform and on a big scale
  • AppsFlyer Performance Index: n/a
  • Tagline: One demand-side platform to rule them all.
Learn more about Adobe Advertising Cloud

AdTiming

Data-driven Mobile Marketing, Worldwide Performance Advertising Platform

7
(3 votes)
(3) REVIEWS

ADxAD

pop, banners, native, member’s area traffic

10
(1 vote)
(1) REVIEWS
Employees
10-50

Appodeal

Turn your Apps into Top-Earning Hits

10
(1 vote)
(1) REVIEWS

+250,000 developers, from indies to large enterprises, trust in Appodeal to manage their Ad Monetization. A light full-stack ad monetization solution that puts app publishers first – the way it should be.

By just integrating one simple SDK, you will gain access to +70 ad networks & demand sources, competing against each other in a real-time auction for every single ad impression.

  • Services: User Acquisition, Ad Monetization, Business Intelligence
  • Offices: San Francisco, US
  • Tagline: Turn your Apps into Top-Earning Hits
Learn more about Appodeal

AppSamurai

Your one-stop-shop for mobile app growth

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
-----

 

Mobile ad planning, execution and analysis are complicated for startups because they cannot reach all available app marketing tools. App Samurai makes it easy for them without requiring in-depth mobile advertising knowledge!

Thanks to App Samurai, you can easily create, manage, and measure acquisition campaigns, boost campaigns, and video campaigns to acquire qualified users.

Learn more about AppSamurai

Appska

The best flow of target users for your app!

10
(5 votes)
(5) REVIEWS
Employees
10-50
Our team of professionals has its own programmatic Ad Platform that can provide you 500,000 paid events worldwide monthly.

Aragon Premium

The Fastest Growing Mobile Marketing Agency

10
(11 votes)
(11) REVIEWS
Employees
10-50
...and paid social advertising, influencer marketing, content marketing, direct carrier partnerships, programmatic advertising, and loyalty and rewards programs.

Aragon Premium is a mobile app marketing agency that focuses on cost-per-acquisition marketing. They offer a range of services, including display and paid social advertising, influencer marketing, content marketing, direct carrier partnerships, programmatic advertising, and loyalty and rewards programs.

Learn more about Aragon Premium

Bidease

#1 DSP for mobile app marketers

10
(3 votes)
(3) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201650-100 -3k+-
Our risk-free programmatic performance solutions help the world’s biggest brands and developers achieve their performance....

 

Bidease is a mobile DSP platform for mobile marketers. Its built on a foundation of proprietary programmatic advertising technology, Machine Learning, and first party data. Bidease team optimizes campaigns across all major mobile formats for desired post-install behaviors at no risk to its clients’ bottom line.

  • Mobile platforms: iOS, Android, Mobile Web
  • Campaign types: CPI, CPA, CPM
  • Ad formats supported: Banners, Interstitial, Native, Rewarded Video, Video
  • Targeting: Carrier, Device, Gender, Geo, Interests, IP, OS
  • Key Markets: global
Learn more about Bidease

Bucksense

Redefining digital success

(0) REVIEWS
Bucksenseis the programmatic platform for digital marketers, launched in 2012 in Madrid, Spain.

Bucksense is the programmatic platform for digital marketers, launched in 2012 in Madrid, Spain. The company’s DSP solution operates across five channels – Display, Native, Video, Mobile and Desktop. With Bucksense, marketers ad campaigns data is collected and analyzed every hour, as well as a bidding strategy is being automatically updated.

  • Highlights: provides access to more than 18 ad exchanges, retargeting, hyper targeting, multiple device and format optimization, Native Video format supply, proprietary Responsive Ad units, Rewarded Video self-serve early adopter, connects from 18 to 70+ ad exchanges, PMP deals, serves 350 agencies
  • AppsFlyer Performance Index: n/a
  • Tagline: In-house marketing, done right.
Learn more about Bucksense

Certis Media

Programmatic DSP - DMP solutions

10
(2 votes)
(2) REVIEWS

Criteo Dynamic Retargeting

The advertising platform for the open Internet.

(0) REVIEWS

 

Criteo Dynamic Retargeting is an online retargeting platform for the ad solution from Criteo – one of the leading commerce marketing companies, founded in Paris, France. It went a long way from being a small start-up to the company with 2,700 employees in 30 offices around the globe and 1,2 billion ads served in 2017 alone. The platform is used by more than 18,000 marketers all over the globe that rely on displaying their video and display ads on publisher’s premium mobile, tablet and desktop ad inventory. Criteo Dynamic Retargeting platform helps brands to re-engage 90% of their target audience and increase their ROI up to 13 times.

  • Mobile platforms: Android, IOS,
  • Campaign types: CPC, CPM,
  • Ad formats supported: Banners, Video
  • Targeting: Custom
  • Key Markets: Global
Learn more about Criteo Dynamic Retargeting

Doble Via Latam was born in 2004, with VAS services and in 2011 thinking about advertisers needs, we started with mobile advertising business. Positioned at an international level we have vast experience in mobile and video advertising business.

Learn more about Doble Via Latam

Entravision

Entravision is the leading Performance One-Stop-Shop Digital Marketing Company

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2010--20k-
Our omnichannel portfolio includes social media, media buying, programmatic, branding and CTV, among others that aim to acquire new users and engagement in apps.

EZmob

Maximise Mobile Traffic with EZmob

10
(2 votes)
(2) REVIEWS

Google Ad Manager (formerly known as DoubleClick for Publishers) is an ad server from Google for web and mobile app publishers. It supports video (from TV to short-form ad in apps), native and custom ad formats, provides unified control panel for multiple ad sources, powerful insights and brand safety.

Learn more about Google Ad Manager

Doubleclick Bid Manager is  part of Google’s Display & Video 360 advertising solution. It is a Demand Side Platform for agencies, trading desks and advertisers to get access to ad exchanges with a wide range of exclusive video, display and mobile inventory from Google. Its targeting capabilities are defined by more than 100 ad exchanges and approximately 1 billion websites, opportunity to run ads across, desktop, mobile and tablet, multiple bidding strategies support and more.

  • Highlights: connects to 100+ ad exchanges, allows to run ads across mobile, desktop and tablet, allows to buy brand-safe inventory for YouTube and TV ads programmatically through Google Partner Select, DBM’s premium video marketplace
  • AppsFlyer Performance Index: Performance: Global, iOS & Android: All Categories: Power Ranking #2 (2019)
Learn more about Google Marketing Platform

Infillion

Grow Your Business with the Power of Location

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2012----

Infillion translates location data into intent, conversion, and insight for marketers trying to reach consumers and businesses wanting to improve their customers’ lives. Using its own hardware and software, Infillion enables brands and media agencies to maximize campaign efficiency and humanize messaging for consumers.

Highlights include the following:

  • Location-based marketing
  • Identity-based platform
  • Geofencing
  • Beacons
  • Footfall attribution
  • Foot Traffic Analytics
  • Custom Audiences
Learn more about Infillion

3.14 Mobitech

Mobile Advertising the way it should be

10
(3 votes)
(3) REVIEWS
FoundedEmployees
2013101 - 200

AdColony

The In-App Marketplace for Brands

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2008400$192m+25k4m+
...HD Interactive video, and playable technologies, its global performance advertising expertise, its programmatic marketplace, and its extensive ad SDK footprint in the top apps worldwide.

Adelphic

A Demand-Side Platform For An Omnichannel World

(0) REVIEWS

Adelphic is a one of the leading people-based cross-channel demand-side platforms.  It provides an enterprise-ready self-service software solution for agencies, brands and other large media buyers to make meaningful engagements with consumers across all devices and formats. The company’s platform is fully RTB-enabled and delivers global scale through access to all leading inventory providers. Adelphic’s technology overcomes the limitations of user identification across all digital devices, yielding rich, nuanced portraits of real people, instead of cookies. Adelphic is owned by Viant, a subsidiary of Time Inc. (NYSE:TIME).

  • Highlights: the only subscription based DSP on the market, Viant’s people-based device graph powered by our 1st party data, ML
  • Featured in an Index: n/a
Learn more about Adelphic

Adobe Advertising Cloud

One demand-side platform to rule them all.

(0) REVIEWS
The major feature that sets it apart from other DSP platforms is that its programmatic sophistication allows marketers to run ad campaigns across digital screens, TV and out-of-home....

 

Adobe Advertising Cloud is a global cross-channel advertising platform from Adobe for brands and agencies to plan, buy, measure and optimize their ad campaigns. As an independent demand-side platform (DSP), Adobe Media Optimizer provides brand marketers with integration with the world’s best targeting, reporting and inventory partners. The major feature that sets it apart from other DSP platforms is that its programmatic sophistication allows marketers to run ad campaigns across digital screens, TV and out-of-home channels with a single dashboard.

  • Highlights: programmatic ad campaigns capabilities that cover desktop, mobile, TV and offline out-of-home channels on a single platform and on a big scale
  • AppsFlyer Performance Index: n/a
  • Tagline: One demand-side platform to rule them all.
Learn more about Adobe Advertising Cloud

AdTiming

Data-driven Mobile Marketing, Worldwide Performance Advertising Platform

7
(3 votes)
(3) REVIEWS

ADxAD

pop, banners, native, member’s area traffic

10
(1 vote)
(1) REVIEWS
Employees
10-50

Appodeal

Turn your Apps into Top-Earning Hits

10
(1 vote)
(1) REVIEWS

+250,000 developers, from indies to large enterprises, trust in Appodeal to manage their Ad Monetization. A light full-stack ad monetization solution that puts app publishers first – the way it should be.

By just integrating one simple SDK, you will gain access to +70 ad networks & demand sources, competing against each other in a real-time auction for every single ad impression.

  • Services: User Acquisition, Ad Monetization, Business Intelligence
  • Offices: San Francisco, US
  • Tagline: Turn your Apps into Top-Earning Hits
Learn more about Appodeal

AppSamurai

Your one-stop-shop for mobile app growth

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
-----

 

Mobile ad planning, execution and analysis are complicated for startups because they cannot reach all available app marketing tools. App Samurai makes it easy for them without requiring in-depth mobile advertising knowledge!

Thanks to App Samurai, you can easily create, manage, and measure acquisition campaigns, boost campaigns, and video campaigns to acquire qualified users.

Learn more about AppSamurai

Appska

The best flow of target users for your app!

10
(5 votes)
(5) REVIEWS
Employees
10-50
Our team of professionals has its own programmatic Ad Platform that can provide you 500,000 paid events worldwide monthly.

Aragon Premium

The Fastest Growing Mobile Marketing Agency

10
(11 votes)
(11) REVIEWS
Employees
10-50
...and paid social advertising, influencer marketing, content marketing, direct carrier partnerships, programmatic advertising, and loyalty and rewards programs.

Aragon Premium is a mobile app marketing agency that focuses on cost-per-acquisition marketing. They offer a range of services, including display and paid social advertising, influencer marketing, content marketing, direct carrier partnerships, programmatic advertising, and loyalty and rewards programs.

Learn more about Aragon Premium

Bidease

#1 DSP for mobile app marketers

10
(3 votes)
(3) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201650-100 -3k+-
Our risk-free programmatic performance solutions help the world’s biggest brands and developers achieve their performance....

 

Bidease is a mobile DSP platform for mobile marketers. Its built on a foundation of proprietary programmatic advertising technology, Machine Learning, and first party data. Bidease team optimizes campaigns across all major mobile formats for desired post-install behaviors at no risk to its clients’ bottom line.

  • Mobile platforms: iOS, Android, Mobile Web
  • Campaign types: CPI, CPA, CPM
  • Ad formats supported: Banners, Interstitial, Native, Rewarded Video, Video
  • Targeting: Carrier, Device, Gender, Geo, Interests, IP, OS
  • Key Markets: global
Learn more about Bidease

Bucksense

Redefining digital success

(0) REVIEWS
Bucksenseis the programmatic platform for digital marketers, launched in 2012 in Madrid, Spain.

Bucksense is the programmatic platform for digital marketers, launched in 2012 in Madrid, Spain. The company’s DSP solution operates across five channels – Display, Native, Video, Mobile and Desktop. With Bucksense, marketers ad campaigns data is collected and analyzed every hour, as well as a bidding strategy is being automatically updated.

  • Highlights: provides access to more than 18 ad exchanges, retargeting, hyper targeting, multiple device and format optimization, Native Video format supply, proprietary Responsive Ad units, Rewarded Video self-serve early adopter, connects from 18 to 70+ ad exchanges, PMP deals, serves 350 agencies
  • AppsFlyer Performance Index: n/a
  • Tagline: In-house marketing, done right.
Learn more about Bucksense

Certis Media

Programmatic DSP - DMP solutions

10
(2 votes)
(2) REVIEWS

Criteo Dynamic Retargeting

The advertising platform for the open Internet.

(0) REVIEWS

 

Criteo Dynamic Retargeting is an online retargeting platform for the ad solution from Criteo – one of the leading commerce marketing companies, founded in Paris, France. It went a long way from being a small start-up to the company with 2,700 employees in 30 offices around the globe and 1,2 billion ads served in 2017 alone. The platform is used by more than 18,000 marketers all over the globe that rely on displaying their video and display ads on publisher’s premium mobile, tablet and desktop ad inventory. Criteo Dynamic Retargeting platform helps brands to re-engage 90% of their target audience and increase their ROI up to 13 times.

  • Mobile platforms: Android, IOS,
  • Campaign types: CPC, CPM,
  • Ad formats supported: Banners, Video
  • Targeting: Custom
  • Key Markets: Global
Learn more about Criteo Dynamic Retargeting

Doble Via Latam was born in 2004, with VAS services and in 2011 thinking about advertisers needs, we started with mobile advertising business. Positioned at an international level we have vast experience in mobile and video advertising business.

Learn more about Doble Via Latam

Entravision

Entravision is the leading Performance One-Stop-Shop Digital Marketing Company

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2010--20k-
Our omnichannel portfolio includes social media, media buying, programmatic, branding and CTV, among others that aim to acquire new users and engagement in apps.

EZmob

Maximise Mobile Traffic with EZmob

10
(2 votes)
(2) REVIEWS

Google Ad Manager (formerly known as DoubleClick for Publishers) is an ad server from Google for web and mobile app publishers. It supports video (from TV to short-form ad in apps), native and custom ad formats, provides unified control panel for multiple ad sources, powerful insights and brand safety.

Learn more about Google Ad Manager

Doubleclick Bid Manager is  part of Google’s Display & Video 360 advertising solution. It is a Demand Side Platform for agencies, trading desks and advertisers to get access to ad exchanges with a wide range of exclusive video, display and mobile inventory from Google. Its targeting capabilities are defined by more than 100 ad exchanges and approximately 1 billion websites, opportunity to run ads across, desktop, mobile and tablet, multiple bidding strategies support and more.

  • Highlights: connects to 100+ ad exchanges, allows to run ads across mobile, desktop and tablet, allows to buy brand-safe inventory for YouTube and TV ads programmatically through Google Partner Select, DBM’s premium video marketplace
  • AppsFlyer Performance Index: Performance: Global, iOS & Android: All Categories: Power Ranking #2 (2019)
Learn more about Google Marketing Platform

Infillion

Grow Your Business with the Power of Location

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2012----

Infillion translates location data into intent, conversion, and insight for marketers trying to reach consumers and businesses wanting to improve their customers’ lives. Using its own hardware and software, Infillion enables brands and media agencies to maximize campaign efficiency and humanize messaging for consumers.

Highlights include the following:

  • Location-based marketing
  • Identity-based platform
  • Geofencing
  • Beacons
  • Footfall attribution
  • Foot Traffic Analytics
  • Custom Audiences
Learn more about Infillion

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