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Mobile app marketing is becoming more important, with a boost in app usage worldwide, making the need for app marketing companies and agencies more stronger than ever before. Find out about the top platforms that know how to promote your app best from our carefully selected list of only the best in the industry.
Promoting and marketing an app is as tough as developing it. One way of mastering this challenge is to hire a mobile app marketing agency that helps marketing apps via multiple channels, and has the expertise in reaching your target app users.
But this is barely scratching the surface of what an app marketing agency can do for you. So, in this guide, let us first talk about what app marketing is in the first place, and introduce you to the top app marketing companies.
What is mobile app marketing?
Mobile app marketing means to make efforts so that your customers engage with your product and services on mobile. And it also means boosting your app’s presence in the app store with clever marketing techniques.
While the app marketing funnel may include similar stages to the traditional digital marketing funnel, it consists of these three prime stages:
3 stages of app marketing
This concept is therefore all about interacting with your users through all three of these stages in order to drive profitable, long term action. So, the question now lies in how exactly do you interact with them to successfully promote your app.
The awareness stage occurs before marketers launch their apps, where it is all about creating a presence and building brand awareness. This strategy includes a clear brand purpose, communication and positioning – basically answering the who, when, why, where and how of your product and services.
The main goal in this stage is to interact with potential customers, by using methods, such as influencer marketing, and direct their attention to your upcoming brand.
In the acquisition stage, your app has already launched and you are implementing new strategies to continue to acquire users and generate installs.
Acquisition is an ongoing process that needs constant tweaking and extensions of previous strategies and methods of marketing.
So, the main focus here is to keep optimizing for the app store and implementing creative strategies to attract new users and continue to build a loyal customer base.
When you acquire target users, it doesn’t end just there – you want to keep them engaged and invested in your app. In the retention stage, also an ongoing process, you want to come up with creative methods to turn users into loyal customers.
In this stage, make sure you keep up ongoing communication with users, maintaining an interactive and trustworthy bond.
In this case, push notifications will become your best friend. Keeping users in the loop and sending them alerts and updates about promotions, special rewards or upgrades is a great way to keep up engagement.
User experience is also an important component of the retention stage. First impressions are crucial – and you only get one chance at it. So make sure users can smoothly browse through your app, and use your services at ease from the start.
Mastering these three stages belong to a successful app marketing strategy. If you are able to build a presence for your upcoming app, acquire new users effectively and keep a loyal customer base, you are doing it all right.
But a lot of research and analysis goes into this, so it is easier said than done. This is why app marketing agencies and companies are here to make your life easier by lifting the extra weight off your shoulders.
You still want to understand how the company you hire works their magic though. So, let’s dive into the inner workings of ‘how’ you market your mobile app.
What does an app marketer do?
Understanding how app marketers and agencies work is important to having an overview of the best strategies being used for your mobile app. Knowing the ins and outs of the different methods will inform your decision in choosing the best app marketing company out there.
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Doing a competitor analysis, market research and creating user personas will help you answer the following key questions in the early stages of the process, enabling you to effectively and successfully market your app:
User persona questions
The first step for users to interact with your app directly is to get them to download and install your app. Mobile acquisition is therefore a must and app marketing agencies work hard to master the art of it.
In order to attract and acquire new users, you want to nail the messaging part, which belongs to a good app marketing strategy.
Here are some messaging formats that are commonly used by app marketing agencies to get people to use your app:
Optimizing your profile on the app store, including title, keywords, ratings and other ranking factors, to acquire new users and increase app installs.
Creating social media ads and PPC campaigns, using Google Adwords, native and interstitial ad formats can push your app to the forefront, gaining a wider audience.
Getting influencers to advertise your brand will allow you to gain your audience’s trust and therefore a loyal following that will increase your credibility and traffic instantly.
With global the email marketing market reaching 7.5 billion U.S. dollars of value in 2020, this method of mobile acquisition can massively drive customers to your app when promoting your app content, services and any offer discounts via email.
When it comes to app marketing, mobile acquisition is a key component of app marketing agencies’ strategies. You need to implement a good balance of acquisition techniques to secure the long term success and revenue of your app.
But mobile acquisition belongs to a sea full of app marketing strategies and techniques that app marketing companies will focus on.
What are the best app marketing strategies?
A marketing plan that an app marketing agency team will devise for your app, will usually consist of the following concepts:
App marketing concepts
The app marketing best practices also demand an agency to carefully measure KPIs (Key Performance Indicators) of such app marketing campaigns. And there is one main app promotion method that stands out from the rest – growth hacking.
But growth hacking and the techniques mentioned above belong to the greater process of your app marketing plan, and is integrated in a larger mobile engagement ‘loop’. Like traditional marketing, app marketing takes users through the marketing funnel that consists of the stages of awareness, acquisition and retention.
We call it a loop because users can go back and forth between stages as illustrated in the graphic below:
Mobile acquisition cycle
In essence, app marketing is all about finding ways to reach, attract and retain your customers as well as analyzing and monitoring their behavior and the performance of your app to improve the experience.
Users look for services that fulfill their ‘needs’ and ‘questions’. So, you want your app to be the number one place they go to to get the answers they are looking for. Integrating these strategies and methods, and partnering with top app marketing agencies will help you reach your goals at a higher rate to start making revenue.
How much does marketing an app cost?
Now, your next pressing question must be how much it actually costs to market an app.
Because the main challenges of marketing an mobile app are both to reach and retain your users, there is a swarm of competition for users’ attention in the app store. Therefore, it is worth investing in the best app marketing company to successfully market your app and make it stand out from the crowd.
But you certainly don’t want to overspend your budget, and instead want to get the most value out of your marketing strategy at a reasonable price. Mobile app marketing costs usually consist of components that cover the entire lifecycle of an app:
Mobile application lifecycle
You will find within these stages that there are individual costs that will apply. Here is a brief estimation of the key data points that you can expect when working out your budget to market your app:
So which agency is on the top of the list for digital app marketing?
In order to simplify the answer, let’s dive into the types of app marketing agencies that are out there.
There is a range of types of mobile app marketing companies that can help you with your marketing campaign:
A specialist mobile agency can serve your app’s marketing needs via some particular marketing channel, such as Facebook, Twitter and Instagram ads, App Store Optimization, and PR.
A general agency, with a mobile app marketing agency within it, with added mobile experience.
A mobile advertising agency, focusing on mobile media buying: Media buyers negotiate and purchase audience-targeted time and advertising space to convey a marketing message.
App marketing agencies that focus purely on App Store Optimization, and are capable of driving mobile app user acquisition via Apple’s App Store, Google Play or both.
Agencies that focus on mobile campaign strategies, analytics of a mobile app user in-app behavior as well as traffic attribution.
Partner with the best mobile app marketing agencies and companies
Having now a picture of the mobile app marketing industry, we’ve gathered facts and created a guide that covers the best mobile marketing companies to consider.
Our list includes big international agencies, with broad creative marketing capabilities as well as boutique marketing companies, focussing solely on mobile apps. Each of the companies listed has something different and unique to offer.
List of mobile app marketing agencies, companies and services
Moburstis the foremost leader in mobile app marketing and an industry pioneer of app store optimization (ASO).
Moburst is a mobile growth marketing agency founded in 2013 with branches in the US and Tel-Aviv. Moburst’s clients include some of the biggest brands in the world such as Google, Uber, Reddit, YouTube, Samsung, and many other amazing startups, gaming companies, and brands. Its team of growth experts promoted 600+ products in the past seven years and helped many start-ups gain more organic users, boost ROI on paid media and improve their products. Its user acquisition is achieved through a selection of hyper-targeted, remarketing, influencers, and brand engagement campaigns get the right message to the right user, at the right time. Its mixture of media channels are ideal to fit your goals and budget, including RTB/exchanges, social, ad-networks, premium publishers, video, retargeting, influencers and search.
Services: Mobile Campaigns, Media Management and Optimization, Influencers Marketing, Mobile Strategy, App Store Optimization and SEO, A/B Testing, Product Consulting, Creative Production, Video Production, Social Management and Website Production.
Zoomd offers one platform for both publishers and advertisers looking to acquire and expand new and existing users, while increasing engagement.
For advertisers: Zoomd’s platform acts as a User Acquisition control centre, integrated to over 90% of global mobile media (over 600 digital media sources), including all major mobile measurement solutions (MMP) under one unified dashboard. The ultimate UA control centre. The platform also serves as a second layer of anti-fraud solution for advertisers. Zoomd is a high scale big data platform, generating over 500,000,000 daily measured events from more than 3000 daily campaigns running on the platform .The platform is a performance based platform including an AI based KPI engine that allows advertisers to set and achieve KPI’s and drive users based on them.
We’re Favoured, a data-driven full-funnel app marketing agency leading the way in performance marketing across the entire app funnel.
We’re Favoured. A results-driven performance marketing agency specialising in app marketing to drive growth, stickiness, and retention. Formed in 2017 by a former Apple Marketing Lead who wanted to bring his experience from “inside the machine” to app companies directly.
Services: app marketing strategy, app advertising, full-funnel app marketing, email marketing, in-app and push marketing, app growth marketing, graphics and video creatives
Offices: London, UK.
Tagline: Award Winning Mobile Marketing Agency Founded By Former Marketing Lead At Apple
UK’s Top Mobile & App Marketing Companies for 2022 by Clutch.
Yodel Mobile is the leading global app marketing consultancy and Mobile Agency of the Year 2019, specialising in launching and scaling apps.
Since their inception in 2007, they’ve launched and aided the growth of over 200 apps. They work with clients from single territory start-ups to established, multi-territory, international brands such as mytaxi, NBCUniversal, UKTV, Bauer Media, Fujifilm, The Economist, Teletext Holidays and Gymshark.
Services: Launch or scaling strategy, Organic acquisition, Paid user acquisition, Retention and engagement, Data
Offices: London, UK.
Tagline: Global and local marketing expertise for app driven businesses
App Radar is an industry leader in app marketing, accelerating international mobile app & game growth for apps worldwide.
App Radar focuses on organic and paid app user acquisition and let’s you combine self-service tools with managed services for app store marketing. This way you can grow faster, either on your own or with the support of our experts. Their ASO software is based on big data collection, analytics and machine learning from 25 million keywords.
Services: App Store Optimization (ASO), Localization, User Acquisition (UA), Ratings & Reviews, Apple Search Ads (ASA)
Speak with an app marketing specialist to get the right advice for your app.
PreApps is the app marketing platform for app businesses to launch and market their app to significantly boost the number of downloads and increase sales. From first time app creators to Billion Dollar apps, PreApps signature programs have helped thousands of apps reach over 550,000,000 downloads so far.
Over the past 9 years, PreApps has developed proven programs that take a first time app business owner through a unique and seamless process to launch their app successfully and reach their business goals.
Services: Pre-Launch Beta Testing, App Review Submission, Publicity, Video Demo Creation And Distribution, ASO
App Marketing Agency of the Year, 2021 App Promotion Summit
#1 Employer Advertising and Marketing....
Phiture is a multi-award-winning mobile growth consultancy and agency working with the teams behind leading apps. Using the company’s industry-acclaimed Mobile Growth Stack as a strategic framework, Phiture team offers 5 key services: App Store Optimization, Performance Marketing, User Retention/CRM, Subscription Revenue Optimization services and Growth Consulting.
Services: Mobile Growth, App Store Optimization, Performance Marketing, Subscription Revenue Optimization, User Retention / CRM, Growth Consulting
Centauri Winner (Experimental / Innovative) - VEGA Awards
Top App Marketing Agencies - Mobileappdaily
TOP 5 Leading Influencer Marketing Agencies - Influencer Marketing....
Zorka.Agency is an international digital marketing agency focused on creating ROI-forecast strategies with a risk assessment that helps businesses scale up.
At Zorka.Agency, we treat our clients as our partners.
Studio Mosaic is an award-winning, growth-oriented mobile app marketing agency that helps ‘app’reneurs & enterprises launch and promote their mobile apps worldwide.....
Studio Mosaic is an award-winning mobile app marketing agency based in New Delhi, India. We are a growth-oriented company that has been helping appreneurs & enterprises launch and promote their mobile apps worldwide, since 2013. We specialise in user acquisition and revenue generation for app-based businesses and have worked with over 300 clients on over 600 app projects till date. Along the way, we have generated 25 million+ app downloads and driven 75+ apps to the top of the app store charts.
The ASO Project is a full-service App Store Optimization agency. Increase your app\'s organic installs with a data-driven App Store Optimization strategy, a dedicated team of ASO Pros, Apple Search Ad experts, designers, video editors, mobile strategists and a custom reporting dashboard.
Launchpad is the innovative SaaS solution for marketing. Build a custom plan on our online tool to get an instant quote, then get stellar marketing services on a flexible subscription. Track all your projects, analytics and messages on Launchpad ClientHub, one platform that streamlines all the marketing noise.
Services: App Store Optimization, Paid Acquisition, Video Production, Creatives – Graphics, Videography and Copy, Social Media Management, Customer Nurturing, Analytics, Cross-Channel Marketing, Branding and Design, Funnel Optimization, Monetization
Offices: London, UK, San Jose, US, Mendoza, Argentina
Tagline: Flexible Marketing Subscriptions | Human experts & a smart platform
UXcam is a mobile app analytics company. A feature that allows the company to stand out from the rest of app analytics companies is Heatmaps technology to record app users sessions with apps and provide analytical analysis on their interaction. Among other features are Session Replay, Offline Recordings, Screen Analytics, Crash Recording, Funnel Analytics and 3rd Party Integration.
SplitMetrics Agency provides app growth services by app marketing experts.
SplitMetrics is a company behind an ecosystem of mobile marketing solutions for developers and advertisers. We help publishers to ensure app growth at every stage of their apps or games’ lifecycle. SearchAdsHQ is a platform for Apple Search Ads automation and optimization as an Apple Search Ads Partner. SplitMetrics is a solution for mobile A/B testing, app ideas & game concepts validation and provides app growth services by app marketing experts.
Services: Mobile Marketing, Apple Search Ads, A/B testing, Growth Marketing
Did you know you already have the KPIs and insights needed to grow your app? As incredibly as it seems, both Google Play and the App Store offer that. The bad news is that it’s all on their APIs.
But don\'t worry, we got you.
Perform[cb] is the #1 Performance Marketplace in the world, offering strategic plans tailored to meet their clients’ specific marketing goals – all while only paying for new customers versus simply impressions or clicks. Perform[cb], formerly Clickbooth, Adperio, and Ignite OPM, empowers brands to acquire new customers through incremental digital channels on a pay-for-results model. Our proprietary technology, specialized strategy development, and highly curated partner marketplace align “cost-per” pricing with customer lifetime value.
Products: Performance Marketing, Ad Fraud Tools, App Installs, Affiliate Marketing, App Marketing, Mobile Marketing
Adjust is an attribution and analytics software package for mobile applications, enabling mobile app marketers to examine store statistics, advertising sources and advanced analytics to fully monetize their application. Adjust is the choice of such established brands as Yelp, Zynga, Spotify, Soundcloud, Runtastic, Hotel Tonight.
Type: In-app analytics, Marketing analytics
Pricing: Basic, Business and Custom plans, pricing is available upon request
Airshipis global mobile app marketing automation platform that helps brand owners to grow their business. Plus to the extensive suite of app marketing tools, it provides sophisticated mobile analytics system. It features user-level customer intelligence tool to reveal mobile app users cohorts that drive revenue, tools to predict and prevent mobile app churn, as well as to track mobile users behavioral patterns.
User analytics and engagement platform for mobile apps, MoEngage is heavily focused on geo-targeted app push notifications and in-app messages. Tracks uninstalls (for iOS), integrates with MobileAppTracking, Appsflyer, Apsalar and is the largest marketing platform in India.
Type: In-app analytics, Marketing analytics
Pricing: Starter, Growth and Enterprise plans, pricing is available upon request.
Singular is an end-to-end marketing platform analytics designed to maximize ROI with combinations and algorithms using different data silos in order to gain valuable insights. Since 2014 it has tracked $10 billion + in mobile app ad spend and has 2,000+ integration partners.
...tools, features, and services with large capabilities to let you work comfortably on your ASO and your App Marketing Strategy.
AppTweak is the leading ASO tool driven by data science. AppTweak empowers mobile leaders – such as Amazon, Jam City, Yelp, Zynga and Adobe – to grow their apps and games with actionable insights in a simple interface.
Committed to developing the most accurate, transparent and easy-to-use ASO tool on the market, AppTweak supports over 1,500 app developers and game publishers worldwide. AppTweak’s all-in-one platform offers ASO Intelligence, Ad Intelligence, App Intelligence and Market Intelligence.
Services: ASO Intelligence, Ad Intelligence, Market Intelligence, App Intelligence Offices: Brussels, Belgium – San Francisco, USA – Bangalore, India – Tokyo, Japan Tagline: #1 ASO Tool for Apps & Games Driven by Data Science
Gummicube revolutionized mobile marketing in 2010 as the first App Store Optimization company. Gummicube’s DATACUBE ™ software leverages proprietary ‘big data for mobile’ to understand search trends and the competitive landscape inside of the app stores. By using DATACUBE, mobile search data and user behavior is no longer a black box — resulting in greater visibility, more high-quality organic downloads and a lower overall cost of user acquisition.
Services: App Store Optimization, Mobile App Marketing, Review & User Sentiment Management, Social Influencer Program,
Offices: San Jose, US
Tagline: We’re dedicated to helping your mobile app find its audience.
Bango – a custom data platform that helps app marketers to acquire 2x more in-app purchase (IAP) users through Bango Marketplace. Bango analyzes detailed payment information from its global payment partners to gain insights into the buying behavior of hundreds of millions of users. Bango Marketplace creates high life-time value (LTV) audiences by applying these insights. App developers use these audiences in Facebook ad campaigns to boost user acquisition.
Bamboo is a mobile advertising agency, founded in San Francisco, US in 2014. It specializes on mobile campaign management, mobile growth strategy, creative strategy and production, advertising iteration service. The agency ran paid ad campaigns on top social media networks to acquire mobile app users for leading brands like Dropbox, Hotel Tonight, Peloton, Microsoft and others.
Services: Media Strategy, Campaign Management, Creative Services For Paid Social, Paid Search and Mobile Ad Channels.
Offices: San Francisco, US
Tagline: “Meet the extension of your in-house growth team”
Recognized as an elite influencer agency, at HireInfluence we develop intent-driven influencer marketing campaigns that merge the needs of brands, audiences, and influencers. We hand-select influencers for each and every campaign to ensure an organic fit and authentic feeling content.
As a full-service influencer marketing agency we source and cast right-fit talent, develop creative content strategies, execute comprehensive, interactive, cross-channel influencer campaigns, and report back on campaign analytics.