A List of Mobile App Marketing Resources

Melissa Wong

In App Marketing. September 3, 2013

Mobile App Marketing
Mobile App Marketing is becoming ever more sophisticated and complex. Whereas even 18 months ago there were only a few networks offering app promotion solutions now there are now well over 50, each with their own unique take on cross promotion and cost per install models. Appstore Optmization is still a tiny area of the market compared with the huge industry that is SEO but again it’s growing strongly with a range of new keyword tools, agencies and other services popping up. If you want to promote your app using mobile advertising then there are now a range of mobile buying platforms that allow you to buy clicks, installs or traffic across the 100+ different mobile ad networks that exist.  An alternative to ad buying is to get your app reviewed on one of the many app review sites that exist or you can turn to one of the growing number of ‘App Discovery App’ companies offering another route to market.  If iTunes or Google Play isn’t working out for you there a range of other third party mobile app stores you can try.  These days, tracking solutions encompass a range of different tools for tracking app installs, acquisition costs and in-app activity with specialist software required – you can’t just plug in Google Analytics or Omniture as with the online world.  Given this complexity it’s not surprising that a number of specialist agencies have cropped up to provide services across many of these areas.

So, to help you navigate the world of app promotion we’ve created a list of mobile app marketing services, tools and platforms across the following categories:
1. App Promotion Networks
2. App Promotion Agencies
3. Mobile Media Buying and DSPs
4. Appstore Optimization
5  App Reviews and Media
6. App Tracking
7. Appstores
8. App Discovery Networks
9. App Marketing Blogs and Information Services
Here’s the full list – you can suggest and add services to our directory here

App Promotion Networks
app marketing header
App Promotion Networks are app-focused advertising platforms and exchanges that allow developers to buy installs or cross promote with other apps.  The approaches the various networks take range from enabling direct deals with other developers to cost per install, incentivised install and other models.  Increasingly, app promotion networks are becoming major players in the mobile ad market due to the size of their networks and the volumes of installs that they drive.  
Appflood – Offers a commission-free cross promotion exchange and advertising on a cost-per-install basis
Appia – one of the leading mobile app discovery and distribution networks using a range of channels to deliver CPI based ads
NativeX – offers a range of solutions to help app developers build their audience and reach over 100m users
AppLift – Mobile games marketing platform offering CPI based business models, focusing on Customer Lifetime Value
Leadbolt – offers a range of innovative ad formats for app installs including offerwalls, app icons and notification ads
Avazu Mobile – provides app marketing services on a CPI based model where you only pay for conversions
appOptim – promote your app across all major social networks including Facebook, Twitter, Whatsapp and more using a single SDK
Appnext – is a cross promotion network for mobile games, apps and Facebook apps providing better monetization and more installs
Jampp – Data Driven App promotion platform for iOS and Android, taps into 80+ ad networks and publishers and only charges on a Cost per Install basis. Serves Europe, USA and Latin America.
Impact Mobi – provides app promotion services on a CPA basis with strong relationships with leading DSPs/ buying platforms and publishers
TapJoy – App promotion network that offers a range of mobile virtual currency and cross promotion solutions
Applifier – App promotion network that works by delivering a user to your app everytime your app delivers a user to another developer – with no fees involved. Based in Helsinki, Finland, with offices in San Francisco.
Flurry – Mobile analytics and app promotion network that offers targeted user acquisition to developers via its AppCircle app recommendation
MauDau – App promotion network that offers a similar solution to Applifier whereby developers effectively trade app downloads for free. Based in Chicago, USA.
NativeX – App promotion network that offers non-incentivized downloads on a pay-per-engagement basis.
ChartBoost – Offers both internal app cross promotion, across a developer’s own app library, and the ability for developers to directly set-up cross-promotion deals between each other. Based in San Francisco, USA.
Ad Dash – App promotion/advertising network that lets developers set-up their a cross promotion ad networks within their own library of apps.
AdColony – Mobile ad network that focuses on HD video advertisements for apps, where developers pay only if a video ad has been viewed to completion. Based in Los Angeles, California.
LunarAds – App promotion network that allows users to cross-promote with themselves and other developers for free. Based in Missouri, USA.
TapGen – Allows developers to promote their apps across a non-incentivized curated app wall, as well as platform that promotes apps while also offering users competitions and special offers.
AndroidPIT –Android Pit is a specialist android appstore that offers distribution to Android app developers across its network
Tap for Tap – Tap for Tap gives app developers two cost-effective ways to promote their apps and a simple way of generating ad revenue in one easy- to-use platform
CPAdvert –CPAdvert provides advertisers with iOS app installs, customer signups, subscriptions and engagements.
Appsfire – a premier marketing network for developers helping them to distribute apps and games to relevant users
Appnext – appnext is a smart promotional platform for mobile apps that uses a range of different channels to deliver installs
Beluga Boost – Beluga helps developers to best utilize their current user base and brings millions of new installs to games and apps.
Gtekna –offers CPI based burst marketing mobile app promotion services
Ad4Screen – offers a range of app promotion services including cross-promotion, burst marketing, analytics and engagement tools
MobPartner – promotes apps and games for leading publishers on a CPI/ CPA model across a network of affiliates and media buyers
App Promotion Agencies
mobile agencies
As mobile app marketing becomes ever more complex, the need for specialist agencies to manage app promotion campaigns has grown.  There are now are number of agencies focusing on mobile app marketing and offers a full suite of services ranging from Appstore Optimization to Media Buying and PR.  App Promotion Agencies are increasingly global in scope and able to offer support to app developers on an international basis.  
Dot Com Infoway – leading mobile apps marketing specialist offering services to app developers and publishers around the world
Dimoso – Global specialist app marketing and PR agency providing full service mobile marketing solutions to leading app developers
Combo App – App promotion agency offering PR, ASO and chart placements campaigns. Headquartered in Chicago USA, with offices in Vancouver, Canada.
Clash Mobile – Mobile marketing company that offers a cost per download app cross-promotion platform. Based in London, UK.
Fetch – Award winning mobile marketing agency with deep expertise in app promotion and media buying based in London and San Fransisco
OnTheMob – App development and promotion agency that focuses on media buying, press relations and product strategy. Clients include Citroen and MasterCard. Based in Tel Aviv, Israel.
Amadeus Consulting – App and software developer that also offers app promotion, including social media marketing, press relations and Flurry analytics. Based in Colorado, USA.
AppsMarketing.mobi – Full service app promotion agency based in Herzeliya, Israel. Worked with apps such as the KungFu Panda Storybook and Retrogram.
App Promo – Full service app marketing agency offering PR, ASO, development, mobile advertising and more. Based in Toronto, Canada.
Apppli – App developer and app promotion company offering SEO, ASO, PPC, microsite development and other app promotion services. Based in London, UK.
App Optimisers – UK-based app promotion agency specialising in social media marketing, video and blog promotion. Claims to have promoted 5 top 10-ranking apps.
ProAppMarketing – ‘Boutique’ app marketing agency based in the UK. Offers App-focused PR services, app sponsorship campaigns, blogger outreach and more.
MobiZest – Full service marketing agency that specialises in mobile and app promotion. Clients include Intent Media and Just Eat. Based in London, UK.
PressPect – App marketing agency that helps promote your app in Russia. Offers PR services, translation and Russian app store optimisation. Based in Moscow, Russia.
Sosemo – Digital marketing agency that offers app promotion services such as PR, app store optimisation and review site submissions. Based in New York City, USA.
AppsAsia – Apps Asia is a mobile app promotion company focused on the Korean market, but for domestic titles and for international app and game developers
Appency – a full service mobile app marketing agency offering PR and marketing services on a global basis
AppSlicker – London based mobile app marketing provider offering a full range of app marketing and PR services
M&C Saatchi Mobile – Provide media buying, app marketing, creative services to leading brands, publishers and businesses
Somo – leading mobile agency operating on a global basis and working for the biggest clients
Pulse Mobile – a worldwide mobile media buying agency offering mobile app marketing and ad planning solutions
App Marketing Agentur –specialist German-based mobile app marketing agency offering a full service of app launch and app marketing campaigns
Surikate – French mobile app marketing agency now expanding internationally including into London and offering a range of mobile app promotion services
Avai – App developer that also offers app promotion and marketing services. Based in Texas, USA
Mobile Media Buying and DSPs
mobile DSPSs
Promoting your app using paid advertising is best done in mobile by using a dedicated buying platform or mobile DSP.  This allows buying of ads across multiple traffic sources and access to inventory bought on a programmatic or real time basis.
Avazu Mobile – provides inventory from a range of ad networks and exchanges from across the world on a real-time basis
Pocketmath – self-serve DSP integrated with all the major SSPs and exchanges
Massive Impact – mobile media buying platform that works on an ROI/ CPI basis
Fiksu – managed DSP service with deep expertise and technology designed for programmatic buying
Trademob –  offers a single buying point for mobile advertising campaigns, aggregating numerous networks, exchanges and traffic providers such as Millennial Media and Admob
GradientX – programmatic buying platform for mobile advertising
Leanmarket – a RTB advertising platform that prioritises the user experience via control, simplicity and data
Adnboost – programmatic mobile ad buying solutions and available as a white label
Adsmobi – incorporates performance optimised Real Time Bidding technology to match advertisers with target audiences and increase ROI
MdotM – utilises a large mobile demand side platform to offer a range of advertising solutions and monetization for iOS and Android apps
Tapit – an RTB enabled self-service marketplace for publishers and advertisers, features advanced reporting, analytics and advertising formats
Strikead – offers a RTB mobile ad buying platform to agency trading desks and other B2B customers
Human Demand – a “human” demand side platform with a focus on optimisation and Real Time Bidding for mobile advertisers. Also offers some free tools on the website
Plethora Mobile – RTB based DSP platform with connections to some of the best RTB-enabled Supply Side Platforms worldwide and their reach of over 30,000 publishers
WDA – offers a feature-rich mobile DSP platform – Impulse – with a range of tools to made the purchase of mobile media easy and effective
Adfonic Madison – an efficient DSP designed for agencies and brands that provides RTB inventory at scale via a single buying point
Mad-Adz – a “one-stop-shop” solution for mobile advertising via a single purchasing/publishing point
Appstore Optimization
Appstore Optimization (ASO) remains in the early phases of development.  When you compare the size and scale of the SEO industry then ASO has a long way to go.  However, there are no a fair number of ASO tools, services and specialist training providers and consultancies popping up, not to mention a growing number of quality blogs.  
Straply – provides a range of ASO tools and optimization services to boost your appstore ranking

Sensor Tower – unleash the power of appstore keywords with this optimization tool

Apptrace – offers appstore data and intelligence services including a free monthly report
Searchman – Appstore keyword tool and app marketing platform
AppCod.es – Tool that helps developers better optimise their apps for different app stores.
MobileDevHQ – App store optimisation tool that lets you tracking your rankings and optimise search keywords.
Alau.me – Link tracking tool, similar to bit.ly, that lets you track how many users click on a link to your app store page and then go on download your app.
Apptamin –Amazing app marketing company offering app videos, appstore optimization, guides and more
ASO Professional – one of the world’s leading app marketers offering podcasts, training, services and consulting
Appnique – ASO keyword tool providing insights into keyword search volumes and performance
App Store Rankings – appstore ranking is a keyword optimization tool that works on both iOS and Android
Distimo – one of the early movers in providing appstore and appstore optimization data
App Annie – one of the most exciting app data companies in the market offering a range of high quality feeds and analysis
App Figures – cover iOS, Amazon and Google Play data from a single service
App Reviews & Media
app reviews
Getting your app reviewed on the third party app blogs can be tough but there are lots of rewards including better SEO for your own sites via additional links.  There are now a number of specialist services offering submission to multiple app review sites from a single form similar to PR newswire or similar press release services but for apps.  
Applaunch– offers a submission service that hits all the major app review sites from a single form
Appromoter – app promotion platform, which lets developers submit their app into a database that acts as a resource for  journalists and bloggers looking to review apps.
AppShout – offers a range of review submission, PR and newswire services for mobile apps
AppStorm – Features separate sites for iPhone/Windows/Android app reviews, but all part of the Envato network. Invites devs to submit apps. Also welcomes free app promotional giveaways.
Touch Arcade – Popular iOS gaming site that features news and reviews. Welcomes review submissions, promo codes and app pre-announcements/previews.
iMore – iOS focused news and reviews site. Part of the Mobile Nations network. Allows devs to send in review apps.
App Advice – iOS-only ‘app discovery’ site that features reviews and news. Invites devs to send in review apps and take part in sneak peak features/previews.
The Unofficial Apple Weblog – Apple site owned by AOL featuring app reviews for iPad and iPhone. Offers devs an app submission form to send in review code.
Gamezebo – Popular mobile gaming review site that covers pretty much all platforms. Accepts apps for reviews, previews and also invites devs to write op-eds and take part in interviews.
appscovery – Website that lets developers sign-up for free and write an article promoting their app. Appears to accept any content/review as long as it’s original material.
Pocket Gamer – Popular gaming site that covers mobile games and has a large portion dedicated to Android and iOS. Invites devs to submit apps but says it gets a lot of submission, so you need to stand out.
148Apps – Popular iPhone and iPad app review site. Accepts apps for review and also provides guidelines on the level of quality needed to be considered for review.
Blog do iPhone – iPhone and iPad news and review site in Spanish. Accepts app submissions and preview submissions.
Slide to Play – Review site dedicated to iOS gaming. Accepts submitted review apps, with assets and links to videos. Also interested in promo codes for prize giveaways.
iPhone Life – The website of iPhone review magazine, iPhone Life. Invites devs to send in apps, also offers opportunity to join a ‘vendor network’ and write guest blogs.
Pad Gadget – Review site that focuses purely on the iPad. Has a submission form for developers to send in their app.
iPhone Applications List – Not a review site, but rather a list of apps that links to external reviews and videos. There’s an email address devs can use to get their app listed.
App Safari – iPhone and iPad review site that has an app submission form for developers. Also invites developers to run giveaway promotions on site.
App Craver – iPhone and iPad review site that invites developers to submit review apps and requests for interviews/previews.
iFanzine – Review site that focuses on iPhone games. Invites developers to submit requests for reviews, previews and interviews/features.
AppGamer – App review site that focuses purely on videogames. Invites developers to submit assets and mobile games for review.
AppModo – App review site that covers iOS, Android, and Windows Phone platforms. Contact page link was broken when we checked, but looks like it accepts app submissions and giveaways.
Smart Keitai – App review and news site that covers all platforms but focuses on Android. Doesn’t have a specific developer submission form, but we assume it accepts app submissions.
FanAppic – iPhone and iPad review site – that makes a point of saying it doesn’t accept payments for reviews. Works with app promotion company App Launch.
TouchGen – Popular mobile game review site that covers iPad and iPhone. Welcomes developer submissions and provides a number of submission guidelines.
App Guide – German-language iPhone app review site that welcomes app submissions from developers.
BestAppsForKids – App review site that focuses on child-friendly iOS apps. Accepts app submissions but says it only reviews apps that it’s likely to give a 4 or 5 star review.
App Store Apps – iPhone app review site that welcomes app submissions from developers. Editor says his review list is over 1000 apps long, so you may have to wait a while!
The App Whisperer – App review site that focuses on photography apps. Not really clear if they charge for reviews or not, but they appear to offer some kind of promotional service.
Top App Reviews – Just focuses on iPad app reviews and app round ups. Has a submission form for devs to submit their app.
Touch Reviews – iPhone and iPad app review site that accepts developer app submission. Also accepts ad-hoc builds.
Touch My Apps – iPhone and iPad app review site. Doesn’t have a specific developer page, but we assume you can submit apps via the contact page.
The Appera – iPhone and iPad mobile game review site. Welcomes app submissions and advises you send pre-release code for faster turn around.
Best Kids Apps – As the name suggest, review site focused on kids apps. Covers iPhone, iPad and Android and accepts app submission from devs (as long as they’re kid-friendly).
The iPhone Mom – iPhone app review site aimed at parents and covering childrens apps mainly. Invites devs to send apps in for review and wants promotions/giveaways.
AppPicker – Focuses on reviewing iPhone and iPad apps. Features an app submission form for developers.
IKidsApps – Review site that covers children’s apps on Apple’s App Store. Welcomes dev submissions. Also welcomes promotional giveaways and app sales.
ApplenApps – Focuses on iPhone and iPad app reviews. Welcomes enquiries from app developers but doesn’t want unsolicited promo codes.
What’s On iPhone – iPhone and Android app review site (despite the name) that welcomes submissions and app giveaway opportunities from devs.
AppsToUse – Android and iOS app review site. Invites devs to send in app submissions, but requires reader giveaways if your app is not free to download.
AppSmile – iPhone and iPad news and review site that welcomes app submissions from developers.
AppAddict – iPhone and iPad review site. Adheres to OATS standards. Welcomes app review submissions from developers.
BestAppSite – iOS app review website that offers news, reviews and round ups. Features an app submission form for developers.
TouchArchive – iOS, Windows 8, Android and Mac app review site. Features app submission form. Doesn’t look like it charges, but mentions ad opportunities.
App Chatter – iPhone app review website. Welcomes app developer submissions. Also runs an app database that you can submit to.
Giggle Apps – App site that focuses on kid-friendly fare. Works with 148apps.com. Welcomes developer submissions.
OneDayOneApp – Website that focuses on promoting one iOS app per day on its homepage. Features a submission page for devs.
BuyMeAnIPhone – Video reviews and news on iPhone apps. Welcomes app submissions from developers.
Appy Smarts – iOS, Windows Phone and Android review site. Focuses on educational apps. Welcomes submissions from devs and app giveaways etc.
AppsOnTap – iOS and Mac app review site that’s currently accepting app submissions for review. Requires screenshots and promo codes.
TechTools4Mom – Android and iOS app review site that – as the name suggests – focuses on apps “that can help busy” moms. Accepts submissions.
ItunesGames – Reviews iPhone and iPad games only. Interested in pre-release games and any app submissions.
ShineApp – Android, iPhone and iPad app review site. Features a number of different writers with different interests. Invites devs to submit apps to relevant writers.
IgameRadio – Podcast and review site that covers iOS mobile games. Welcomes dev submissions, but says it focuses on original/unique games suited to their readers.
IpwnGames – Review site for iOS games. Doesn’t look that frequently updated, but invites devs to send in their games for review.
IOS RPG Site – As the name suggests, this one focuses purely on iOS RPGs reviews. Looks like it will review any and every iOS RPG, so worth getting in contact.
FreeAppsArcade – Focuses on highlighting one free iOS game per day. Says it does its best to respond to every dev submission.
AppsReviews4U – Review site that focuses on iOS apps. Frequently updated. Invites devs to send in promo codes via a submission form.
IphoneGamesReview – iOS game review website. Welcomes developer promo code submissions. Says it strives to be objective as possible.
AppZilla – UK-based mobile game review site. Not that frequently updated. Welcomes devs to get in touch if they have an app for review.
Applorer – Regularly updated Android mobile game review site. Welcomes developer app submissions.
APPS24H – iOS and Android mobile game review site. Welcomes dev submissions. Based Vietnam.
Wp7AppList – Windows Phone app directory and review site. Focuses more on the directory side of things, but invites devs to submit apps for review.
WPApp – Windows Phone-only app review site. Allows people to submit their own app reviews, so presumably you can review your own app.
Crazy Mike’s Apps – iOS and Android review site that offers regular written reviews and also paid-for video demo/showcases and social media promotion for app developers.
iPhoneAppReview – iPhone and iPad-only app review website that works on a pay-per-review basis (although does review some apps no charge). Prices start from $59.
The Smartphone App Review – Android, iOS and Windows Phone review site. Focuses on paid for reviews. Prices start at $39 plus a free ad. More money will get you a speedier turn around and extra promotion.
The iPad Fan – iPad-only review site that offers both free and paid-for reviews. Prices for a paid review start at $75, along with Facebook and Twitter promotion.
iPhone Toolbox – Review site that focuses on iPhone apps. Only offers paid app reviews. Prices start at $25 per review, with $50 getting you a front page placement.
App Store Arcade – iOS app review site that charges developers per review. Says you can not purchase a positive review. Prices start from $35. Other promotional options available.
AppDictions – Reviews iPhone, iPad and Mac apps. Charges developers for reviews. Prices start from $30 and climb up to $150, adding video and other promotional bonus.
Apps400 – Covers iPhone, Android and web apps. Offers both free reviews and featured reviews, which are paid. Featured reviews are presumably promoted on the front page.
iPhoneFootPrint – iPhone and iPad app review site that offers expediated reviews for payments. An expediated and guaranteed review cost $29.
IPhoneAppsReviewOnline – iPhone app review site. Offers regular reviews as well as a “featured review service” for a “small fee”.
App Shrink – Covers all mobile platforms and some desktop platforms. Offers paid reviews and various promotional packages, starting from $20.
iPhoneGames.com – Directory/review site that focuses entirely on iPhone games. Only runs paid listings, which start from $49.
iPhone Glance – iPhone and iPad mobile game review site. Focuses on promotion and paid reviews. Prices start from $15 and go up to $80 for video reviews and other packages.
MyiPadApps – iPad only app review site. Offers free reviews and paid for reviews. The paid for reviews are 24hr guaranteed and benefit from extra promotion. Prices start at $39.
AppDigity – Windows Phone, iOS, Android and web app review site. Offers paid reviews from $10. Also offers a free review service, where the developer can write the review themselves.
As the main appstores (Google Play and the iOS appstore) become increasingly cluttered developers and publishers are looking to alternatives such as Amazon, Blackberry or the Nokia/ Windows Phone stores.  In addition, there are many Android appstores out there with significant traffic for the right apps and especially some huge Android appstores in China.  Increasingly app promotion networks are creating their own appstores as a source of traffic and the sector is arguably merging with App Discovery Apps to some extent.  
CodenGo – allows submission to over 20 appstores from a single form
Appia – runs an appstore service The Appia Network alongside it’s cross promotion platform
AppBrain – Website that helps users discover Android apps across the official Google Play store and other indie stores.
SlideMe – Provides ‘on device’ application store for device manufactures, as well as a web-based platform. Also offers app store solutions to niche markets.
Google Play – Google’s official Android app store, which features over 500,000 apps, as well as music and video streaming services.
AppsLib – Claims to be the second largest Android app store after Google Play. Specialises in lesser-known Android devices, such as tablets and eReaders, that are unable to get Google certification. Claims to have install base of over 2 million tablets worldwide.
Soci.i0 – Android-focused content store that provides apps, e-books (along with its own ebook reader), videos and music. Bills itself as an Android ‘mobile mall’.
1Mobile – Android app store that focuses mainly on games and claims over 60 thousand total apps.
Camangi – Android app store that focuses on apps built for larger 6-inch to 10-inch tablet devices. Claims to currently host over 100 apps.
Nook App Store – Official app store for Barnes & Noble’s Nook e-reader, which runs on Android.
Appoke – Android app store with social features, allowing users to recommend apps to friends and earn credits to download paid apps.
Tegra Store – App store run by graphics chip company Nvidia. Highlights videogames that are designed for use with Nvidia’s Tegra smartphone chip.
Amazon Appstore – Amazon’s app store has been remarkable popular since the company launched its Kindle Fire tablet device. Currently boasts over 30,000 apps, and claims a higher paid app download rate than Google Play.
MiKandi – Android-only app store that focuses on adult-themed applications.
AndroidPit – App store run by the Berlin-based Android website AndroidPit. Includes apps selected by editorial team.
MatchFuel– Not quite an app store, but provides daily app videogame recommendations to Android users via a storefront. Formally known as Andspot.
OpenAppMkt – Android and iPhone-compatible market that distributes web-apps built in HTML5. Unlike the traditional 70/30 split, developers keep 80% of app sale revenue.
GetJar – One of the biggest 3rd party app stores currently in operations. Claims to distribute more than 350 thousand mobile apps, with 395 registered developers. Also offers a pay per download system to help developers get visibility.
Handmark – App developer behind popular Tweetcast app, which also runs an app store for Android, BlackBerry, Windows and Palm devices.
Handster – Claims to features over 30,000 apps from 4000 vendors across Android, Symbian, Java and BlackBerry platforms. Also offers white label platform to manufacturers, distributors and carriers. Owned by Opera.
WAC – The app store for the Wireless Application Community (a consortium backed by a number of telcos). Focuses on distributing cross-platform web-apps using mainly HTML5.
PhoLoad – Community-driven website that allows developers to upload and distribute their free apps. Compatible with Android and Symbian platforms.
Mobango – Mobile content-sharing store, which allows users to upload and share videos, ringtone and photos, as well as applications.
Zeewee – Cross-platform app store that distributes HTML5 web-apps. Offers in-app purchasing, direct to bill and push notifications. Claims to have distributed over 1 million apps since its launch
Appolicious – Editorially-curated app directory that helps developers get their apps rated and discovered. In association with Yahoo.
Handango – Independent app store run by PocketGear, offers apps on BlackBerry, Windows Mobile, Android and Symbian platforms. Works with app marketplace Appia.
Appia – Marketplace that creates app stores for clients and distributes apps to a variety of different app stores. Claims to have a combined audience of 250 million, via more than 20 different app stores.
Biskero – Mobile content store that focuses on distributing Flash games and apps to mobile devices. Works primarily across Android and Nokia handsets.
Opera Mobile App Store – The mobile app store run by browser developer Opera and powered by subsidiary Handster. Offers Android, Windows Mobile, BlackBerry and Symbian apps.
Appitalism – Indie app store that claims to feature over 1 million apps. Focuses on social features to aid app discoverability. Owned by Liberty Media.
NexVa – Multi-platform app store that also offers a white label product and works with affiliates to drive traffic .
Kongregate – Mobile and desktop Flash-powered app store that focuses on videogames. Claims to reach over 6 million mobile and desktop gamers, with 56 thousand Flash games.
mJelly – App store and mobile website directory that publishers can submit their content to. Developers can submit links to existing apps in other app stores.
AppVisor – App recommendation service that uses a social network to recommend a set number of apps per day to its  users.
AppCentral – Platform that helps companies launch and maintain their own app store. Focuses on productivity apps. Formally known as Ondeego.
Maopao – One of China’s biggest app stores, distributing apps across iPhone, Android and Symbian platforms. Unfortunately it doesn’t look like the website has an English translation.
WhiteApp – Directory of white label iPhone and Android apps that can be easily rebranded and sold to clients.
Djuzz – Mobile game store run by Asian ad-network Buzz City. Claims to have 320 thousand users per day.
AppShup – App store based in India that specialises in SMS-delivered Java apps.
BananasFactory – Developer community that markets your app to different app stores, mainly those offered by operators in Asia and developing countries.
AppCity – French app store that claims over 340 thousand users. Distributes apps across iPhone, Android and BlackBerry platforms.
Alternative.To– Less of an app store, more of a directory of applications with user reviews and editorial ratings. Features apps from Windows MarketPlace, App Store and Google Play.
App Store – Apple’s official iOS application store and is still thought to be the biggest app store available across all smartphone platforms, though Android is catching-up fast.
Cydia – Unofficial iOS app store that is only available to users with ‘jailbroken’ iOS devices. Most apps are offered for free, but there are also paid apps. Claims over 4.5 million weekly users.
Lima – Browser-based application installer for jailbroken iPhones. Works similar to Cydia, allowing you to download apps not available in the official App Store, but within the Safari browser.
PremierAppShop – Legal iPhone application store that delivers downloadable apps, which can be used offline via a browser-based shopfront.
SexAppShop– Uses the same platform as PremierAppShop but – as the name suggests – focuses on adult apps for iPhone and iPad.
BlackBerry App World – RIM’s official BlackBerry app store, which features more than 40,000 apps.
CrackBerry Store – Independent BlackBerry-specific app store run by the online blog CrackBerry. Takes advantage of the large CrackBerry community to promote apps. Powered by MobiHand.
BBNation- BlackBerry-focused content portal with apps, themes, ringtone and games. Owned by Motek Americas.
Samsung Apps – The official Samsung App store for its  Bada operating system, made popular on devices such as the Samsung Wave. Bada is expected to be phased out soon, so Samsung Apps’ future is unclear.
LG Smart World – The official app store run by manufacturer LG. Offers Android apps to US users and Windows Phone apps to users in Asia.
Motorola Shop4Apps – Motorola’s own-branded Android app store aimed exclusively at the Chinese market.
Dell Mobile App Store – The official app store of Dell. Run by PocketGear and contains over 40,000 apps, across Android, BlackBerry and Symbian.
CISCO App HQ – The official CISCO app store is aimed mainly at enterprise users looking for productivity apps and developers looking for technology partners.
Docomo Market – The official Android app market for Japanese manufacturer Docomo. The Docomo Market  is installed on every Docomo  handset in Japan and developers get  Japanese optimisation services for your app.
Lenovo App Store – Chinese manufacturer Lenovo’s official app store for smartphones and tablets, running Android. Though be warned – website doesn’t appear to have and English translation!
Verizon App Store – App store run by US carrier Verizon. Works across Android, BlackBerry and Brew platforms.  Partners with UK operator Vodafone’s app store.
Vodafone AppSelect – Official app store for UK operator Vodafone. Focuses on Android for European users. BlackBerry/Symbian are supported for African users. Offers developers free testing.
China Mobile – The app store of China’s biggest mobile operator. Offers apps across Android and Symbian platforms. Claims a userbase of over 500 million.
T-Mobile Mall – Official app portal of UK carrier T-Mobile. T-Mobile Mall doesn’t host applications, but rather acts a portal that highlight different apps on BlackBerry AppWorld, Google Play and Windows Marketplace.
Sprint – US operator Sprint no longer has its own app store, but does offer a developer program, where you can get apps pre-installed on devices.
Aircel PocketApps – Official app store of Indian operator Aircel, focuses exclusively on Indian market.
Airtel App Central – Official app store of Indian operator Airtel, focuses exclusively on Indian market.
Maxis 1Store – Malaysian app store from carrier Maxis. Supports J2ME and Symbian platforms, with BlackBerry and Android support coming “in the future”.
TIM Store – Official app store for Italian operator Telecom Italia. Distributes Android, Symbian and BlackBerry apps.
AT&T App Centre – Official app store for US carrier AT&T. Developers signing-up to AT&T’s program get developer support and marketing tools. Supports Symbian and BlackBerry platforms.
M1 App Store – Official store for Singaporean carrier M1. Supports Android, BlackBerry, Symbian and iPhone platforms.
T-Store – Content store from South Korean carrier SK Telecom. Distributes apps to Android devices in the South Korean market.
Appzone – Official app store from Indonesian operator Telkomsel.
Turkcell T-Market – Official app store from Turkish operator Turkcell. Offers Android apps and Symbian apps.
Omnitel App Store – Lithuanian carrier Omintel’s official app store. Distributes iPhone and Android apps.
MTNPlay – Content portal from South African operator MTN. Offers apps, music, ringtones and videos to mobile users across Africa and Asia.
App Discovery Apps
app discovery apps
App Discovery Apps are, put simply, apps which help other apps get discovered.  The dominant model to date has been the ‘free for a day’ apps such as App Gratis but the sector is now evolving to offer ever more sophisticated models.  For example, the UK company Magic Solver offers app discovery apps for specific themes and genres including Valentines and Halloween for example.  As the number of apps increases the need for third party discovery and distribution platforms is only going to grow.  
Appsfire – Platform for iOS and Android that lets developers promote their apps, boost engagement and increase their user base. Used by brands such as EA and Spotify.
MagicSolver – Creator of Free App Magic. Also has a few seasonal themed-app discovery apps based around Valentines Day, Halloween, Christmas and other events.
Game Finder – Mobile game discovery platform created by German company HitFox. Acts as a “quality filter” allowing users to search for only the best mobile games.
AppGratis – Focuses on giving users one free app per day. One of the more popular platforms out there, which recently received significant VC funding.
AppDaria – The Leading App recommendation app in Latin America with localised apps for individual markets
FreeMyApps – App discovery platform from Fiksu. Allows users to earn iTunes gift cards as rewards for downloading free apps.
App Turbo – Another app discovery platform coming out of France with over 12m downloads of its app
AppFlow – App discovery app that first launched on Windows Phone and is now available on iPhone. Uses a unique visual UI to let users visually inspect.
Hubbl – App discovery platform that uses a space-themed interface to help users find apps. Takes its name from the Hubble Telescope.
Kinetik – Social platform that helps app consumers share apps and get recommendations via social networks. Also allows devs to connect with users and promote apps.
Discovr Apps – Discovr has a range of apps that help users disocver music, people, movies and other apps. Only available on iPhone at the moment.
Zwapp – iOS Platform that helps you find and share apps with your friends. Very social-orientated, lets you recommend apps to friends.
App Hero – Offers users personalised app recommendations based on interests and preferences. Also features a social aspect letting you see apps your friends have downloaded.
AppAware – Recommends a daily spread of Android apps for users. Also uses a friend system to recommend apps. Currently only on Google Play.
Playboard – Provides recommended apps and a personalised app store for users, letting you customise channels and see editorially handpicked apps daily. Android only.
Best Apps Market – Android-only apps market that focuses on the top free apps and games. Feature apps picked by reviewers and experts.
1Mobile Market – Android-based platform that focuses on free apps. Lets users find apps that interest them via a variety of categories. Doesn’t look like it offers much over Google Play.
AppDesTages – German app discovery platform that offers a new free app every day. Only on Google Play and only in German (but links to English apps).
App Freeway – iOS-only app discovery platform that showcases five leading apps weekly and delivers them to users for free. Developed by Kankado.
Free App Magic – Discovery app from UK developer Magic Solver. Available on App Store and Google Play.
App Free – Offers free paid apps and offers apps at discount prices. Also allows users to track apps to find out when they reduce in price or become free.
Apps Hits for iPad – Helps users find apps quickly by providing a more list-like user interface compared to the App Store. Lets you search by ranking and price.
Appbzr – Disovery platform that emphasises finding cheap apps and apps on sale. Searches for price drops every hour and provides personalised recommendations.
Appcast – Lets you search app store rankings across 62 countries and across iPhone/iPad/Top grossing/Top free categories.
App Deals – App discovery platform for Windows Phone users. Offers one free or reduced price (for a limited time) app per day.
Appiday – iOS discovery platform that aims to find discounted and free apps on a daily basis for users. Provides push notifications.
Appminer – App discovery platform from Bitrino. Constantly “mines” the App Store for price changes and deliver the cheapest deals to users. Also lets you set price targets.
App-o-day – iOS discovery platform that picks one app per day and negotiates a free deal for its users. Also offers early reviews on apps.
AppsGoneFree – iOS discovery platform that filters the top rated apps and notifies users when they go on sale or become free. Also has an editorial team that reviews each app.
Appzapp – Another iOS app that aims to instantly inform users when another app goes on sale. Can notify via push or email.
Crosswa.lk – Discovery platform for iOS that lets users see what apps their friends are using, quickly rate apps and receive recommendations.
FreeAppFinder – App discovery platform from the German company RapdiRabbit Apps. Highlights whenever paid apps drop to free.
FreeAppTracker – Another platform that monitors when apps drop their price or go free. Lets you share deals via Facebook and Twitter.
FreeGamesDailyBestApp – Focuses on delivering a curated selection of free games on a daily basis and lets you track price drops. IOS only.
FreeAppADay – As the name suggest, platform that delivers one free app per day. Also features game reviews and trailers.
GameChannel – App discovery run by gaming platform OpenFeint. Highlights a variety of discounted and free games across the OpenFeint network.
BigFishGames – Discovery platform that highlights a variety of mobile game discounts. Available on both Android and iPhone.
HotAppFinder – Another discovery platform from RapidRabbit. This one gives users a detailed look at what apps are trending and generating the most downloads.
HotAppDeals – Monitors what apps have been recently made free and dropped in price. Also allows sharing deals via social platforms.
I Like Free Apps – Lets you check for the latest free apps on the App Store. Features daily updates to track price changes.
Kinetik – Focuses on delivering personalised recommendations based on your social network activity. Currently only on iOS.
MonsterFreeApps – Delivers daily free app deals to users. Says it saves its users over $60 per month in app fees.
Pandora Box – Lets you create favourite lists to track app prices and provides notifications whenever apps become free.
Tapjoy – Incentivised app download network that also has an app discovery web-app. Users get rewards for downloading apps and get daily deals and other offers.
OpenAppMkt – Android and iPhone-compatible market that distributes web-apps built in HTML5. Unlike the traditional 70/30 split, developers keep 80% of app sale revenue.
Biskero – Mobile content store that focuses on distributing Flash games and apps to mobile devices. Works primarily across Android and Nokia handsets.
Appolicious – Editorially-curated app directory that helps developers get their apps rated and discovered. In association with Yahoo.
AppCity – French app store that claims over 340 thousand users. Distributes apps across iPhone, Android and BlackBerry platforms.
Soci.i0 – Android-focused content store that provides apps, e-books (along with its own ebook reader), videos and music. Bills itself as an Android ‘mobile mall’.
1Mobile – Android app store that focuses mainly on games and claims over 60 thousand total apps.
AppBrain – App and website that helps users discover Android apps across the official Google Play store and other indie stores.
Tegra Store – App store run by graphics chip company Nvidia. Highlights videogames that are designed for use with Nvidia’s Tegra smartphone chip.
Amazon Appstore – Amazon’s app store has been remarkable popular since the company launched its Kindle Fire tablet device. Currently boasts over 30,000 apps, and claims a higher paid app download rate than Google Play.
MiKandi – Android-only app store that focuses on adult-themed applications.
AndroidPit – App store and website run by the Berlin-based Android website AndroidPit. Includes apps selected by editorial team
App Tracking & Analytics
Ad-X – AD-X is used by a lot of the major ad agencies and other advertisers to track mobile app marketing campaigns
Mobile App Tracking – this is the mobile solution from the team at Has Offers and is incredibly well respected and widely used
Adjust.io – app tracking from a stable code base designed not to crash and very developer friendly
Apsalar – a one stop shop for mobile app analytics and advertising tracking – acquire users, track their behavior and then get them to engage with retargeting
Swrve – specialist app analytics for in-app revenues offering specialist tracking and management of key metrics
Countly – track and monitor in-app analytics and behaviors in real time through an easy to use dashboard
AppsFlyer – offers mobile app installation and tracking services for developer and publishers
Flurry – well respected and well established mobile analytics solution offering a full suite of mobile analysis solutions
Kotagent – leading mobile analysis and analytics service
App Marketing Blogs and Information Services
app marketing resources
Apptamin – amazing selection of mobile app marketing resources, guides and tools
Appstore Optimization – great tumblr blog from Stefan Bilieu
ASO Professional – great blog and podcast from one of the world’s ASO pioneers
AppClover– app marketing portal offering guides as well as individual services including ASO, app videos, app icons and other packages and bundles
ufert.se | Eric Seufert – amazing blog on user acquisition from the head of analytics at Wooga – great quality of content
Mobile Marketing Magazine – sometimes covers mobile app marketing related subjects
App Marketer Magazine – ipad and online magazine covering app marketing
App Marketer – online blog covering the mobile app marketing world with occasional (but good) posts
App Developer Magazine – covers a range of topics including App Marketing

We’ll be adding to this list over time so add to our directory here and find more details on these and other resources in our mobile app marketing directory