Yieldmo

Rethinking mobile advertising

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Yieldmo is a Google Ventures-backed mobile advertising startup. The company’s Ad Format Lab™ invents proprietary mobile ad formats for in-app and mobile web advertising; these ad formats are then bought and sold in Yieldmo’s Private Mobile Marketplace of premier advertisers and publishers.
Non-banner, consumer-friendly ads can be purchased directly from Yieldmo, however advertisers also have the option to do so with the assistance of agencies/DSPs/Publisher sales teams. Contextual targeting using supplementary data is available, as is demographic targeting, conversion tracking, and retargeting. Budgets can be set for campaigns on a CPC or CPM basis. Yieldmo’s ad placements generally appear across 100% of publisher inventory and thus allow for high levels of A/B testing and optimization

  • Private ad exchange for marketers/mobile publishers to purchase high quality non-banner ad inventory
  • Compatible with DSPs, leading agencies and publisher sales teams
  • Supports contextual and demographic targeting, offers conversion tracking and retargeting to marketers

Yieldmo Info

Platforms:Android, IOS
Key Markets:USA
Types:Mobile DSP
Ad Formats:Rich Media, Text, Video
Models:CPC, CPM
Targeting:Custom, Demographic
Trading Models:Private Exchange
Tracking:Custom
Yieldmo News
Latest Tweets from Yieldmo:
  • Yieldmo

    Hope everyone is having a safe and healthy week! https://t.co/hNOFBMZ39x

    Retweet Reply Favorite (about 13 hours ago)
  • Yieldmo

    RT @ForbesCMO: On Friday, @iab released the results of a survey of 400 media buyers and brands which showed 74% think the COVID-19 pandemic…

    Retweet Reply Favorite (about 2 days ago)
  • Yieldmo

    RT @SalientMG: We’re excited to highlight @MKNovak today! Mari Kim. Chief Marketing Officer at @Yieldmo, is an industry veteran with extens…

    Retweet Reply Favorite (about 2 days ago)
  • Yieldmo

    Happy Monday from Linden! This cat is ready for a productive week (maybe including a few naps😉) https://t.co/UZrjxTyM6n

    Retweet Reply Favorite (about 2 days ago)
  • Yieldmo

    When 5 PM on a Friday hits: https://t.co/adBIICdLAD

    Retweet Reply Favorite (about 5 days ago)
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