Yieldmo

Rethinking mobile advertising

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Yieldmo is a Google Ventures-backed mobile advertising startup. The company’s Ad Format Lab™ invents proprietary mobile ad formats for in-app and mobile web advertising; these ad formats are then bought and sold in Yieldmo’s Private Mobile Marketplace of premier advertisers and publishers.
Non-banner, consumer-friendly ads can be purchased directly from Yieldmo, however advertisers also have the option to do so with the assistance of agencies/DSPs/Publisher sales teams. Contextual targeting using supplementary data is available, as is demographic targeting, conversion tracking, and retargeting. Budgets can be set for campaigns on a CPC or CPM basis. Yieldmo’s ad placements generally appear across 100% of publisher inventory and thus allow for high levels of A/B testing and optimization

  • Private ad exchange for marketers/mobile publishers to purchase high quality non-banner ad inventory
  • Compatible with DSPs, leading agencies and publisher sales teams
  • Supports contextual and demographic targeting, offers conversion tracking and retargeting to marketers

Yieldmo Info

Platforms:Android, IOS
Key Markets:USA
Types:Mobile DSP
Ad Formats:Rich Media, Text, Video
Models:CPC, CPM
Targeting:Custom, Demographic
Trading Models:Private Exchange
Tracking:Custom
Yieldmo News
Latest Tweets from Yieldmo:
  • Yieldmo

    RT @MMAglobal: Excited to have @IBMWatson along with @Cuebiq @jumpshotinc @OpenX @marketingcloud @SITO_Mobile @waze and @AppsFlyer & @Yield…

    Retweet Reply Favorite (about 99 days ago)
  • Yieldmo

    RT @tylerfishback: Huge thank you to Vin Paolozzi & @MAGNAGLOBAL for stopping by for a fireside chat! Props to @jeremysteinberg for creatin…

    Retweet Reply Favorite (about 211 days ago)
  • Yieldmo

    RT @MMAglobal: Excited to have MMA members @Yieldmo @ChoiceHotels @Citi @Cuisinart & @Cuebiq join our growing list of attendees for IMPA…

    Retweet Reply Favorite (about 224 days ago)
  • Yieldmo

    RT @adexchanger: Improving The Mobile Ad Experience Will Create More Value For Everyone In The Open Ad Ecosystem https://t.co/3s9lfWtZuL by…

    Retweet Reply Favorite (about 268 days ago)
  • Yieldmo

    Why is viewability by impressions not enough? We can tell you here: https://t.co/XtBaF5YTgv https://t.co/s9BWEWj2Mm

    Retweet Reply Favorite (about 287 days ago)
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