Founded in 2011, AdColony was created by mobile developers, for mobile developers and has grown into one of the largest mobile advertising and monetization platforms in the world with a reach of more than 1.5 billion users globally. AdColony is known for its exclusive Instant-Play™ HD video, Aurora™ HD Interactive video, and playable technologies, its global performance advertising expertise, its programmatic marketplace, and its extensive ad SDK footprint in the top apps worldwide.
AdColony is growing across departments and around the world! For more information visit https://www.adcolony.com/
1888 Century Park East, Suite 1450
Los Angeles, CA 90067
92A Jianguo Lu, Shi Mao Tower
Madvertise, Engeldamm 62/64b
Bredgade 75, 4
1260 København Ø
Level 12, Tower C, Building 8, DLF Cyber City Complex
DLF City Phase II Gurgaon
3628, DMCC Business Centre, Level No 1
Jewellery & Gemplex 3
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
|Types:||Ad Servers, App Installs, DSPs, Mobile Ad Network, SSP|
|Ad Formats:||Banners, In-App, Incentivized, Interstitial, Rewarded Video, Rich Media, Video|
|Models:||CPA, CPI, CPM|
|Trading Models:||Programmatic, Real Time Bidding|
Video and display ads drive revenues for mobile apps Posted on November 11, 2021 by Anne Freer New research from AdColony and Fyber sheds light on some of the most common marketing strategies by app developers.
65% of mobile gamers order food through apps more often than before pandemic Posted on November 10, 2021 by Anne Freer Now, new research from mobile experts AdColony shows that 65% of consumers order food using apps more so than they did before the pandemic,....
Travel goes mobile: 63% use smartphone when booking Posted on July 29, 2021 by Anne Freer That’s according to a report launched by AdColony.
Majority of mobile games during lockdown were casual games Posted on March 18, 2021 by Anne Freer ...were 218 billion new app downloads, a rise of 7% from the previous year, according to new data from AdColony.
Only a third of Gen Z identify as mobile gamers but play more than millennials Posted on November 02, 2020 by Anne Freer A new study by AdColony reveals what makes this group special and what mobile and app marketers need to be aware of.
User acquisition in 2021 Posted on July 20, 2021 ⭐ Ben Holmes (SVP, Performance and Exchange @ AdColony) ⭐ Alexa Wieczorek (User Acquisition Manager @ EA) ⭐ Kenny Rubinsztein (Senior Manager,....
Do you rely on Facebook’s Audience Network? You shouldn’t, and here’s why Posted on July 05, 2021 If you’ve been using third-party networks (like AdColony), your performance will be affected, of course, but networks have been preparing their SDK technology....
You’ve been given the gift of time on iOS 14 changes. Don’t waste it. Posted on October 07, 2020
Icon ads vs video ads: will the real best ad format of 2020 please stand up? Posted on July 08, 2020 The bigger the better vs diminutive yet effective Nearly half a decade back, AdColony survey results suggested that Video Ads are the most effective Ad formats for In-App Monetization.....
3 predictions for the health & fitness mobile app market Posted on June 15, 2020 ...to the studio or gym? To understand exactly how consumers are using mobile fitness services now, AdColony gathered more than 600 responses (ages 14-75 years old) to a survey about mobile device use....
What does mini-golf have to do with mobile gaming's explosion during the pandemic? AdColony's Ben Bring connects th… https://t.co/mMDE17Qgiu(about 2 days ago)
To create a highly engaging user experience & increase awareness of their ‘AXE 0.1% Effect Experiment’, @AXE used A… https://t.co/2abx5IurDd(about 2 days ago)
RT @blastpr: Recent @AdColony data shows that video and display #ads are the top #monetization methods among #apps of all types. Find out m…(about 2 days ago)
Volume 2 of Mobile Matter Chatter is all about what UA marketers should expect for 2022. Get the lowdown from indus… https://t.co/bixgQhQIPW(about 2 days ago)
AdColony's Justin Welter discusses speculations about Apple's game plan for 2022 and why they're wrong in… https://t.co/xC66hGnSk3(about 3 days ago)
- Creative Showcase: Axe 0.1% Effect Posted on 14th January 2022 (about 3 days ago)
- What’s Next for Mobile Gaming in 2022 Posted on 12th January 2022 (about 5 days ago)
- Mobile Monday: Retail App Report, Super Apps, and ATT’s Effect on Opt-in Rates Posted on 10th January 2022 (about 6 days ago)
- Success Story: Rescue Cut & User Acquisition Posted on 07th January 2022 (about 1 week ago)
- Self-care with Health and Fitness Apps Posted on 04th January 2022 (about 2 weeks ago)
Posted by Artyom Dogtiev ...both formats Tapjoy US $13 on Android and $12 on iOS Facebook US $12 on Android and $16 on iOS Adcolony US $6-12 on average Source.