AdColony

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  Almost half of mobile gamers drink alcohol weekly Posted on April 11, 2022 by Anne Freer Male (55%) and female (45%) gamers are drinking weekly, finds AdColony research.
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  Video and display ads drive revenues for mobile apps Posted on November 11, 2021 by Anne Freer New research from AdColony and Fyber sheds light on some of the most common marketing strategies by app developers.
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  65% of mobile gamers order food through apps more often than before pandemic Posted on November 10, 2021 by Anne Freer Now, new research from mobile experts AdColony shows that 65% of consumers order food using apps more so than they did before the pandemic,....
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  Travel goes mobile: 63% use smartphone when booking Posted on July 29, 2021 by Anne Freer That’s according to a report launched by AdColony.
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  App marketers concerned about iOS move to Android Posted on July 12, 2021 by Anne Freer According to a survey by AdColony, 54% of marketing experts said they were moving toward Android.
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  45% of apps used were games in Q1 2021 Posted on April 07, 2021 by Anne Freer That’s according to new data from AdColony.
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  Majority of mobile games during lockdown were casual games Posted on March 18, 2021 by Anne Freer ...were 218 billion new app downloads, a rise of 7% from the previous year, according to new data from AdColony.
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  Mobile ads during Super Bowl should be funny Posted on January 26, 2021 by Anne Freer THat’s according to new research from AdColony, the mobile ad experts.
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  Only a third of Gen Z identify as mobile gamers but play more than millennials Posted on November 02, 2020 by Anne Freer A new study by AdColony reveals what makes this group special and what mobile and app marketers need to be aware of.
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  Singular announces partners with SKAN Posted on October 13, 2020 by Anne Freer ....

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  As mobile ad tech consolidates, what are your options? Posted on April 13, 2022
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  App Market Mega Trends 2022 Posted on January 17, 2022 1 billion April 2021 Fyber Digital Turbine $600 million March 2021 AdColony Digital Turbine $400 million February 2021 Adjust AppLovin $1 billion February 2021 4.....
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  User acquisition in 2021 Posted on July 20, 2021 ⭐ Ben Holmes (SVP, Performance and Exchange @ AdColony) ⭐ Alexa Wieczorek (User Acquisition Manager @ EA) ⭐ Kenny Rubinsztein (Senior Manager,....
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  Do you rely on Facebook’s Audience Network? You shouldn’t, and here’s why Posted on July 05, 2021 If you’ve been using third-party networks (like AdColony), your performance will be affected, of course, but networks have been preparing their SDK technology....
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  You’ve been given the gift of time on iOS 14 changes. Don’t waste it. Posted on October 07, 2020

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  Another week, another #MobileMonday: T-Mobile’s shift to more mobile enabled advertising, consumer desire for perso… https://t.co/fzhx0jz01j

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  See how @Ford invited target audiences to discover all the qualities of the Stormtrak and the Raptor through their… https://t.co/5oWbCsoUnX

  (about 3 days ago)
  
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  Which apps moved the needle on brand growth in Q2? Catch our latest #BRAGbrandinsights checking in on the brands fe… https://t.co/lIVr0p3IK6

  (about 3 days ago)
  
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  With the #OfferWall, it’s all about the end users. That’s what we had in mind when we created the carousel creative… https://t.co/PRWgH83qDU

  (about 4 days ago)
  
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  Spotify, Shazam, and Audiomack are among the apps that top the BRAG Index for Music & Audio Apps. Find out why thes… https://t.co/6ly7vWbhs6

  (about 4 days ago)
  

• The BRAG Blog: Hop on the Brand-wagon! Posted on 23rd June 2022 (about 4 days ago)
• Continuous Growth of Mobile Leads to Impressive Number of Game App Downloads Posted on 22nd June 2022 (about 5 days ago)
• A New Kind of DSP: A Better Ad Experience For Consumers… and Everyone Posted on 21st June 2022 (about 6 days ago)
• Mobile Monday: Clever Digital Advertising, Mobile Game Monetization Methods, and the Growth of Mobile Gaming Posted on 20th June 2022 (about 1 week ago)
• Building a Mediation with Purpose and Value Posted on 14th June 2022 (about 2 weeks ago)

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  Top Ad Servers (2022) Posted by Pia Subramaniam ...Ads 16 8 AppLovin 16 8 IN Mobi 15 8 MoPub 12 6 ByteDance UnionAD 12 6 TapjoySDK 10 5 Fyber 8 4 AdColony 7 4 Chartboost 7 4 Source.
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  Top Incentivized Advertising Networks (2022) Posted by Mike King ...both formats Tapjoy US $13 on Android and $12 on iOS Facebook US $12 on Android and $16 on iOS Adcolony US $6-12 on average Source.
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  Rewarded Video Ads Posted by Artyom Dogtiev ...Android and $8 on iOS Local Advertisers India Android is around $1, iOS is in the range of $5 Adcolony UK $3-$5 for both formats Applovin US Around$12 to $15, both formats Vungle US Around....
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  CPS Ads Posted by Artyom Dogtiev AdColony CPS Advertising Benefits Once the creative assets for a CPS advertising campaign have been created,....

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