AdColony

AdColony Info

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  Video and display ads drive revenues for mobile apps Posted on November 11, 2021 by Anne Freer New research from AdColony and Fyber sheds light on some of the most common marketing strategies by app developers.
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  65% of mobile gamers order food through apps more often than before pandemic Posted on November 10, 2021 by Anne Freer Now, new research from mobile experts AdColony shows that 65% of consumers order food using apps more so than they did before the pandemic,....
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  Travel goes mobile: 63% use smartphone when booking Posted on July 29, 2021 by Anne Freer That’s according to a report launched by AdColony.
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  App marketers concerned about iOS move to Android Posted on July 12, 2021 by Anne Freer According to a survey by AdColony, 54% of marketing experts said they were moving toward Android.
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  45% of apps used were games in Q1 2021 Posted on April 07, 2021 by Anne Freer That’s according to new data from AdColony.
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  Majority of mobile games during lockdown were casual games Posted on March 18, 2021 by Anne Freer ...were 218 billion new app downloads, a rise of 7% from the previous year, according to new data from AdColony.
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  Mobile ads during Super Bowl should be funny Posted on January 26, 2021 by Anne Freer THat’s according to new research from AdColony, the mobile ad experts.
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  Only a third of Gen Z identify as mobile gamers but play more than millennials Posted on November 02, 2020 by Anne Freer A new study by AdColony reveals what makes this group special and what mobile and app marketers need to be aware of.
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  Singular announces partners with SKAN Posted on October 13, 2020 by Anne Freer ....
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  How To Use Video To Promote Your App Posted on December 21, 2015 by Artyom Dogtiev AdColony -is a mobile video advertising company whose proprietary Instant-Play™ technology serves....

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  User acquisition in 2021 Posted on July 20, 2021 ⭐ Ben Holmes (SVP, Performance and Exchange @ AdColony) ⭐ Alexa Wieczorek (User Acquisition Manager @ EA) ⭐ Kenny Rubinsztein (Senior Manager,....
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  Do you rely on Facebook’s Audience Network? You shouldn’t, and here’s why Posted on July 05, 2021 If you’ve been using third-party networks (like AdColony), your performance will be affected, of course, but networks have been preparing their SDK technology....
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  You’ve been given the gift of time on iOS 14 changes. Don’t waste it. Posted on October 07, 2020
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  Icon ads vs video ads: will the real best ad format of 2020 please stand up? Posted on July 08, 2020 The bigger the better vs diminutive yet effective Nearly half a decade back, AdColony survey results suggested that Video Ads are the most effective Ad formats for In-App Monetization.....
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  3 predictions for the health & fitness mobile app market Posted on June 15, 2020 ...to the studio or gym? To understand exactly how consumers are using mobile fitness services now, AdColony gathered more than 600 responses (ages 14-75 years old) to a survey about mobile device use....

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  What does mini-golf have to do with mobile gaming's explosion during the pandemic? AdColony's Ben Bring connects th… https://t.co/mMDE17Qgiu

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  To create a highly engaging user experience & increase awareness of their ‘AXE 0.1% Effect Experiment’, @AXE used A… https://t.co/2abx5IurDd

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  RT @blastpr: Recent @AdColony data shows that video and display #ads are the top #monetization methods among #apps of all types. Find out m…

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  Volume 2 of Mobile Matter Chatter is all about what UA marketers should expect for 2022. Get the lowdown from indus… https://t.co/bixgQhQIPW

  (about 2 days ago)
  
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  AdColony's Justin Welter discusses speculations about Apple's game plan for 2022 and why they're wrong in… https://t.co/xC66hGnSk3

  (about 3 days ago)
  

• Creative Showcase: Axe 0.1% Effect Posted on 14th January 2022 (about 3 days ago)
• What’s Next for Mobile Gaming in 2022 Posted on 12th January 2022 (about 5 days ago)
• Mobile Monday: Retail App Report, Super Apps, and ATT’s Effect on Opt-in Rates Posted on 10th January 2022 (about 6 days ago)
• Success Story: Rescue Cut & User Acquisition Posted on 07th January 2022 (about 1 week ago)
• Self-care with Health and Fitness Apps Posted on 04th January 2022 (about 2 weeks ago)

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  Top App Install Ad Platforms (2021) Posted by Artyom Dogtiev Top App Install Ad PlatformsAdQuantumPerformance Marketing AgencyView moreAdColony The In-App Marketplace for BrandsView moreZoomdKnow More, Do MoreView more Because of the overwhelming....
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  Top Ad Servers (2022) Posted by Pia Subramaniam Top Ad ServersMAAS powered by AffleUnified Audience Platform for Mobile User GrowthView moreAdColony The In-App Marketplace for BrandsView moreAdlaneAd Network for Publishers and Website OwnersView....
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  Top Demand Side Platforms (2022) Posted by Pia Subramaniam Top DSP CompaniesAdikteev - Data-driven app marketing platform AdColony - The In-App Marketplace for BrandsHUAWEI Ads - Mobile Marketing Platform tailored for HUAWEI....
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  Top Mobile Ad Networks (2022) Posted by Artyom Dogtiev 5B+ Users Likely To DownloadUtilize AdColony’s industry expertise and proprietary machine learning algorithm to find users, appearing in....
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  Posted by Artyom Dogtiev ...both formats Tapjoy US $13 on Android and $12 on iOS Facebook US $12 on Android and $16 on iOS Adcolony US $6-12 on average Source.
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  Rewarded Video Ads Posted by Artyom Dogtiev ...Android and $8 on iOS Local Advertisers India Android is around $1, iOS is in the range of $5 Adcolony UK $3-$5 for both formats Applovin US Around$12 to $15, both formats Vungle US Around....
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  CPS Ads Posted by Artyom Dogtiev AdColony CPS Advertising Benefits Once the creative assets for a CPS advertising campaign have been created,....

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