App Advertising Leaderboard

Artyom Dogtiev

Updated: June 13, 2019

Today the bulk of online advertising happens on mobile devices and specifically in mobile apps, in which people spend 2-4 hours a day. In 2018 mobile apps were downloaded 194 billion times and in total (paid downloads, in-app purchases and app subscriptions) generated $100 billion. Given this scale, mobile apps present unparalleled opportunity for businesses to advertise. The app advertising market is divided between such big players as Facebook, Google, Twitter, Apple and Snapchat, that at some point grew their mobile ad muscle, and mid size companies like Applovin, AdColony, Vungle and others that from the get-go have been focusing on mobile.

The methodology applied for producing this App Advertising Leaderboard was to survey data from public sources such as Owler, Similarweb, LinkedIn,, as well as companies own data. The list of companies was developed based on ranking data from three app marketing intelligence platforms – Singular, AppsFlyer and Kochava.

You can find the full press release accompanying this Leaderboard release here.

App Advertising Platforms Ranking (May, 2019)

#CompanyAppsFlyer Ranking*Singular iOS Ranking*Singular Android Ranking*Singular iOS Ranking**Singular Android Ranking**Kochava RankingEstimated Monthly Web trafficEmployees numberEstimated Annual Revenues $ million
 1Google Ads 2 4 122 –57,000+10,000+136,000
 2Facebook Ads12211 –27,000+10,000+55,800
 3Twitter5568104,000+1,001-5,000 3,000
 4Manage (Criteo)91516275m+1,001-5,0002,300
 5Snapchat7331315 –86m+1,001-5,0001,200
 6Search Ads314620m+501-1,000500
 8InMobi17 – – –4m+501-1,000280
 11Unity Ads13101444724m+1,001-5,000141
 13Tapjoy199977 –1.3m+201-50086
 14Digital Turbine18 –8 – –90,000+51-20059
 15ironSource158499 –300,000+501-1,00025
16Leadbolt16 – –490,000+51-2006
17AdAction Interactive20 – –80,000+11-506
18Moloco10 –6100,000+51-2003.5

Singular – Singular 2019 ROI Index
AppsFlyerAppsFlyer Performance Index
KochavaKochava Traffic Index
Owler, Similarweb, Company Data, LinkedIn,
* – Non-Gaming
** – Gaming


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