App Advertising Leaderboard

Artyom Dogtiev

Updated: June 13, 2019


Today the bulk of online advertising happens on mobile devices and specifically in mobile apps, in which people spend 2-4 hours a day. In 2018 mobile apps were downloaded 194 billion times and in total (paid downloads, in-app purchases and app subscriptions) generated $100 billion. Given this scale, mobile apps present unparalleled opportunity for businesses to advertise. The app advertising market is divided between such big players as Facebook, Google, Twitter, Apple and Snapchat, that at some point grew their mobile ad muscle, and mid size companies like Applovin, AdColony, Vungle and others that from the get-go have been focusing on mobile.

The methodology applied for producing this App Advertising Leaderboard was to survey data from public sources such as Owler, Similarweb, LinkedIn, Thalamus.co, as well as companies own data. The list of companies was developed based on ranking data from three app marketing intelligence platforms – Singular, AppsFlyer and Kochava.

You can find the full press release accompanying this Leaderboard release here.

App Advertising Platforms Ranking (May, 2019)

# Company AppsFlyer Ranking* Singular iOS Ranking* Singular Android Ranking* Singular iOS Ranking** Singular Android Ranking** Kochava Ranking Estimated Monthly Web traffic Employees number Estimated Annual Revenues $ million
 1 Google Ads  2  4  1 2 2  – 57,000+ 10,000+ 136,000
 2 Facebook Ads 1 2 2 1 1  – 27,000+ 10,000+ 55,800
 3 Twitter 5 5 6 8 10 4,000+ 1,001-5,000  3,000
 4 Manage (Criteo) 9 15 16 275m+ 1,001-5,000 2,300
 5 Snapchat 7 3 3 13 15  – 86m+ 1,001-5,000 1,200
 6 Search Ads 3 1 4 620m+ 501-1,000 500
 7 Vungle 6 14 15 5 5 18 43m+ 201-500 300
 8 InMobi 17  –  –  – 4m+ 501-1,000 280
 9 AppLovin 3 7 7 6 8 10 11m+ 51-200 234
 10 AdColony 8 6 11 9 11 20 4m+ 501-1,000 192
 11 Unity Ads 13 10 14 4 4 7 24m+ 1,001-5,000 141
 12 Liftoff 12 13 5 14 14 17 27m+ 51-200 118
 13 Tapjoy 19 9 9 7 7  – 1.3m+ 201-500 86
 14 Digital Turbine 18  – 8  –  – 90,000+ 51-200 59
 15 ironSource 15 8 4 9 9  – 300,000+ 501-1,000 25
16 Leadbolt 16  –  – 4 90,000+ 51-200 6
17 AdAction Interactive 20  –  – 80,000+ 11-50 6
18 Moloco 10  – 6 100,000+ 51-200 3.5
19 ByteDance 11 2m+ 10,001+ 1
20 9Apps 14 4m+ 201-500 1

Sources:
Singular – Singular 2019 ROI Index
AppsFlyerAppsFlyer Performance Index
KochavaKochava Traffic Index
Owler, Similarweb, Company Data, LinkedIn, Thalamus.co
* – Non-Gaming
** – Gaming