Private Exchange Advertising Networks

Updated: July 9, 2020

Generally ad exchanges function is to provide publishers with a system for ad networks and direct advertisers to compete for impressions in their mobile or desktop inventory. Private ad exchanges take this idea one step higher, allowing big premium publishers with strong brands to let ad networks, media buyers and ad agencies to compete for their inventory in real time. In case if some inventory is left unsold it goes to public ad exchanges for a price set by a market.

List of private exchange ad platforms

Taptica

Engage valuable users on mobile

10
(1 vote)
(1) REVIEWS

Taptica is a mobile user acquisition platform, offering ML algorithms powered advertising solutions to brands and app developers. With a big network of approved publishers, Taptica is capable to reach more than 200 million mobile users worldwide. On the advertising side of things, the platform focuses on generating relevant and loyal audiences for apps and games and also offers a high volume of media, including RTB exchanges.

  • Mobile platforms: Android, IOS
  • Campaign types: CPA, CPC
  • Ad formats supported: Banners, Interstitial, Text, Video
  • Targeting: Custom
  • Key Markets: Latin America, USA
Learn more about Taptica

Smaato

Global RTB exchange for mobile ads

10
(1 vote)
(1) REVIEWS

Smaato is a mobile advertising and app monetization platform. It features mobile-first ad network and ad server solution for publishers and app developers. Smaato hosts the largest independent mobile ad exchange with global reach. For advertisers it offers Smaato Demand Platform with advanced traffic optimization features, for publishers Smaato Publishers Platform that allows them to achieve high fill rates and yield high eCPMs.

  • Mobile platforms: Android, IOS, Mobile, Windows Phone
  • Campaign types: CPC
  • Ad formats supported: Banners
  • Targeting: country, publisher, app, ad format, device, connection type, GPS data, device ID
  • Key Markets: Germany, global
Learn more about Smaato

MoPub

Largest mobile ad server & RTB exchange

10
(1 vote)
(1) REVIEWS

 

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