Tapjoy is an advertising and app monetisation platform that offers a novel way for users to engage in mobile advertising. Instead of clicking on banner ads, Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers.
Tapjoy offers developers a way to monetise users who do not have credit cards or do not wish to spend real currency on app content. For brands and advertisers, the network’s Pay Per Engagement model offers a unique way to distribute apps and collect market data, and potentially offers a more reliable ROI than typical CPC or CPM networks.
- List apps and games in the Tapjoy Ad Marketplace on a Pay-Per-Install basis
- Various ad options available including full-page interstitials (Featured Ad Unit), banners, video and direct response campaigns
- Real-time reporting available for deep insights into app/game performance
- Developers can access the Tapjoy Fund for working capital to improve free-to-play apps and games
|Types:||Mobile Ad Network|
|Ad Formats:||Content Lock, Interstitial, Offer Wall|
|Models:||CPC, CPI, CPM|
Mobile users pay more attention to ads in mobile games than other placements Posted on May 15, 2019 by Anne Freer ...and TV than mobile gaming, according to the Modern Mobile Gamer Personas 2019 report, published by Tapjoy today.
Year ahead: The top mobile and in-app advertising predictions for 2018 Posted on December 21, 2017 by Anne Freer Tapjoy - Emily McInerney, VP of Marketing We expect that a lot of new ad dollars will pour into mobile....
mobyaffiliates releases research on Top App Install Ad Platforms 2017 Posted on September 22, 2017 by Artyom Dogtiev ...Facebook Ads, Twitter Ads, Google Universal App Campaigns, Snapchat Ads, Pinterest Promoted Pins, InMobi, Tapjoy, Chartboost, Applovin, Appnext, AdCash, Yeahmobi, Clickky, Iconpeak, DAU-UP ClicksMob, minimob,....
Tapjoy looks eastward with 5Rocks acquisition, combines monetisation with analytics Posted on August 08, 2014 by Christopher Reynolds Mobile monetisation platform TapJoy has picked-up Korean analytics and marketing automation company 5Rocks.
InMobi launches new ad format that lets users demo mobile games Posted on July 23, 2014 by Christopher Reynolds Incentivised download ads offered by the likes of TapJoy faced alot of criticism in the past and were promptly banned by Apple, while incentivised video....
Adjust adds 400 clients in Q1, warns against conflicts of interest in analytics space Posted on April 04, 2014 by Christopher Reynolds ...The platform also says it’s now able to integrate with nearly 200 partners and agencies, including Tapjoy, Upsight, Facebook and Nanigans.
Promoting your Mobile App Using Cross Promotion Networks Posted on May 07, 2013 by Christopher Reynolds Over the last few months, cross promotion networks such as Chartboost, AppFlood and TapJoy have been making some big waves.
Missing The Office since it left Netflix? The popular sitcom is getting a mobile game later this year. https://t.co/VKjok4yrZ3(about 1 day ago)
The 2021 Ultimate Offerwall Guide has arrived! We surveyed thousands of users and analyzed billions of engagements… https://t.co/kaldSUHkII(about 1 day ago)
If you haven't been paying attention to TikTok, it's time to start. "In the U.S., users are spending an average of… https://t.co/ibTW4iMeLw(about 2 days ago)
When @officialigg needed insights to inform its strategy for hit app Time Princess, the developer turned to MobileV… https://t.co/bHVdv9DehX(about 3 days ago)
In this insightful interview with @pgbiz, @Supercell marketing specialist Sheila Ndungu discusses the need for repr… https://t.co/PCeIOiUHfE(about 3 days ago)
- Tapjoy Is Your Trusted Partner In Mobile Advertising And App Monetization Posted on 22nd May 2019 (about 2 years ago)
- Ngozi Ogbonna — Women-Led Communities Can Transform The Workplace — tapjoy.com Posted on 02nd May 2019 (about 2 years ago)
- Tapjoy’s App of the Month: Design Home by Glu Mobile Posted on 24th May 2018 (about 3 years ago)
- GDPR Talked, Tapjoy Listened! Posted on 23rd May 2018 (about 3 years ago)
- Tapjoy Mobile Champions: Mike Lisavich of Tapjoy Posted on 11th May 2018 (about 3 years ago)
Posted by Artyom Dogtiev From TapJoy to TinyLoot, our list should help out app advertisers, app developers, and anyone else interested....
Performance and Programmatic solutions for apps, brands and VAS marketers
Global Ad network for Publishers and Advertisers
Turns mobile into the medium of choice for brands
Performance Marketing Made Easy
Google App Campaigns
Universal App campaigns that streamline the process for you
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