Tapjoy

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Tapjoy is an advertising and app monetisation platform that offers a novel way for users to engage in mobile advertising. Instead of clicking on banner ads, Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers.
Tapjoy offers developers a way to monetise users who do not have credit cards or do not wish to spend real currency on app content. For brands and advertisers, the network’s Pay Per Engagement model offers a unique way to distribute apps and collect market data, and potentially offers a more reliable ROI than typical CPC or CPM networks.

List apps and games in the Tapjoy Ad Marketplace on a Pay-Per-Install basis
Various ad options available including full-page interstitials (Featured Ad Unit), banners, video and direct response campaigns
Real-time reporting available for deep insights into app/game performance
Developers can access the Tapjoy Fund for working capital to improve free-to-play apps and games

Tapjoy Info

Types:	Mobile Ad Network
Ad Formats:	Content Lock, Interstitial, Offer Wall
Models:	CPC, CPI, CPM
Trading Models:	-

Tapjoy News

Gen X are active mobile gamers – and other insights for mobile advertisers Posted on December 09, 2021 by Anne Freer Gen X Edition from mobile experts Tapjoy.
Tapjoy launches Shopping in-app marketplace Posted on November 23, 2021 by Anne Freer Mobile advertising and app monetisation company Tapjoy just launched Tapjoy Shopping – a dedicated in-app marketplace where consumers can shop from....
ironSource acquires app monetisation expert Tapjoy Posted on October 18, 2021 by Anne Freer ...app developers engage users and monetise content, is acquiring app monetisation and mobile ad firm Tapjoy for a purchase price of around $400 million.
Millennials more likely to shop on mobile and engage with rewarded ads Posted on October 06, 2021 by Anne Freer ...more likely to shop using their mobile devices following the pandemic, according to new research from Tapjoy released today.
79% of users complete rewarded ads weekly Posted on September 17, 2021 by Anne Freer ...$400 across genres in 2021, according to new data released by mobile ad and app monetization experts Tapjoy.
Singular announces partners with SKAN Posted on October 13, 2020 by Anne Freer ...include: Aarki AdColony Adikteev AppLovin CrossInstall Fyber ironSource Jampp Lifestreet Liftoff MOLOCO Remerge Snapchat Tapjoy TikTok Twitter Vungle.
Mobile users pay more attention to ads in mobile games than other placements Posted on May 15, 2019 by Anne Freer ...and TV than mobile gaming, according to the Modern Mobile Gamer Personas 2019 report, published by Tapjoy today.
Tapjoy looks eastward with 5Rocks acquisition, combines monetisation with analytics Posted on August 08, 2014 by Christopher Reynolds Mobile monetisation platform TapJoy has picked-up Korean analytics and marketing automation company 5Rocks.
InMobi launches new ad format that lets users demo mobile games Posted on July 23, 2014 by Christopher Reynolds Incentivised download ads offered by the likes of TapJoy faced alot of criticism in the past and were promptly banned by Apple, while incentivised video....
Adjust adds 400 clients in Q1, warns against conflicts of interest in analytics space Posted on April 04, 2014 by Christopher Reynolds ...The platform also says it’s now able to integrate with nearly 200 partners and agencies, including Tapjoy, Upsight, Facebook and Nanigans.

Latest Tweets from Tapjoy:

Happy anniversary, Modern Mobile Gamer™! 🎉🍾 Five years ago, seeked to answer a question: Who is the modern mobile g… https://t.co/S7cWxeAmUV
(about 12 hours ago)
We're fascinated by this tech that analyzes unconscious bias in ad creative! Another step forward for a more divers… https://t.co/WGiDSdoER6
(about 1 day ago)
If you're reading this, congratulations — you made it to Friday! https://t.co/6WzV6h25Ie
(about 6 days ago)
If you want to grab Gen X’s attention with a mobile ad, make it funny and succinct. Rewarded ads are very popular;… https://t.co/NODnnqDzXZ
(about 7 days ago)
Show of hands: Who's still writing "2021" on everything? ✋ Seems like a good time to revisit our 2021 achievements,… https://t.co/uaGRoTcn9z
(about 8 days ago)

Articles from the Tapjoy blog:

Tapjoy Is Your Trusted Partner In Mobile Advertising And App Monetization Posted on 22nd May 2019 (about 3 years ago)
Ngozi Ogbonna — Women-Led Communities Can Transform The Workplace — tapjoy.com Posted on 02nd May 2019 (about 3 years ago)
Tapjoy’s App of the Month: Design Home by Glu Mobile Posted on 24th May 2018 (about 4 years ago)
GDPR Talked, Tapjoy Listened! Posted on 23rd May 2018 (about 4 years ago)
Tapjoy Mobile Champions: Mike Lisavich of Tapjoy Posted on 11th May 2018 (about 4 years ago)

Tapjoy Rankings

Top Ad Servers (2022) Posted by Pia Subramaniam ...iOS 17 9 IronSourceSDK 17 9 Unity Ads 16 8 AppLovin 16 8 IN Mobi 15 8 MoPub 12 6 ByteDance UnionAD 12 6 TapjoySDK 10 5 Fyber 8 4 AdColony 7 4 Chartboost 7 4 Source.
Top Mobile Ad Networks (2022) Posted by Artyom Dogtiev ...Ads UnityAds 7 Mintegral Mintegral Liftoff ironSource 8 Vungle TikTok Ads ironSource AppLovin 9 Snapchat Ads Tapjoy AppLovin Liftoff 10 Twitter Ads Snapchat Ads TikTok Ads Twitter Ads Source.
Posted by Artyom Dogtiev From TapJoy to TinyLoot, our list should help out app advertisers, app developers, and anyone else interested....
Offer Wall Ads Posted by Artyom Dogtiev $40 Tapjoy US Averages at.
Rewarded Video Ads Posted by Artyom Dogtiev ...country. Platform/Network Country eCPMs/Revenues Admob UK $10 for Android and $17 for iOS Facebook US $12 on Android and $16 on iOS Tapjoy US $13 on Android and $12 on iOS Unity Ads US $9 on Android and $8 on iOS Local....

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Tapjoy Reviews

6 Users (9 votes)

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