Powering rewarding mobile

(3 votes)
(3 votes)

Tapjoy is an advertising and app monetisation platform that offers a novel way for users to engage in mobile advertising. Instead of clicking on banner ads, Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers.
Tapjoy offers developers a way to monetise users who do not have credit cards or do not wish to spend real currency on app content. For brands and advertisers, the network’s Pay Per Engagement model offers a unique way to distribute apps and collect market data, and potentially offers a more reliable ROI than typical CPC or CPM networks.

  • List apps and games in the Tapjoy Ad Marketplace on a Pay-Per-Install basis
  • Various ad options available including full-page interstitials (Featured Ad Unit), banners, video and direct response campaigns
  • Real-time reporting available for deep insights into app/game performance
  • Developers can access the Tapjoy Fund for working capital to improve free-to-play apps and games

Tapjoy Info

Platforms:Android, IOS, Mobile Web
Key Markets:USA
Types:Mobile Ad Network
Ad Formats:Content Lock, Interstitial, Offer Wall, Rewards
Trading Models:Blind
Tapjoy News
Latest Tweets from Tapjoy:
  • tapjoy

    The @Kochava Traffic Index rated Tapjoy best-in-class for "Rewarded Behavior" across multiple categories. Be sure t… https://t.co/t7LUPmsSXc

    Retweet Reply Favorite (about 8 hours ago)
  • tapjoy

    Out of 490 media networks, Tapjoy ranked in the top 15 in the latest AppsFlyer Performance Index. Cheers to another… https://t.co/wuHIOQ9Qs3

    Retweet Reply Favorite (about 4 days ago)
  • tapjoy

    The latest from @AdAge highlights the findings from @Kochava's latest Traffic Index, quoting our own EVP of Global… https://t.co/3nFWM0cyTQ

    Retweet Reply Favorite (about 5 days ago)
  • tapjoy

    Looking for an MMP? We’ve got the deets on @adjustcom @AppsFlyer @branchmetrics @kochavaofficial @TweetSingular &… https://t.co/E250LYCxe1

    Retweet Reply Favorite (about 6 days ago)
  • tapjoy

    In our latest case study, @mechanist-games leveraged CPE ads to reach high-LTV users and achieve 10% 7-day retentio… https://t.co/hkZYqfjmEy

    Retweet Reply Favorite (about 7 days ago)
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