Tapjoy

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Tapjoy is an advertising and app monetisation platform that offers a novel way for users to engage in mobile advertising. Instead of clicking on banner ads, Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers.
Tapjoy offers developers a way to monetise users who do not have credit cards or do not wish to spend real currency on app content. For brands and advertisers, the network’s Pay Per Engagement model offers a unique way to distribute apps and collect market data, and potentially offers a more reliable ROI than typical CPC or CPM networks.

List apps and games in the Tapjoy Ad Marketplace on a Pay-Per-Install basis
Various ad options available including full-page interstitials (Featured Ad Unit), banners, video and direct response campaigns
Real-time reporting available for deep insights into app/game performance
Developers can access the Tapjoy Fund for working capital to improve free-to-play apps and games

Tapjoy Info

Types:	Mobile Ad Network
Ad Formats:	Content Lock, Interstitial, Offer Wall
Models:	CPC, CPI, CPM
Trading Models:	-

Tapjoy News

iOS 14.5: measure SKAdNetwork Conversion Values for free with Tenjin Posted on March 15, 2021 by Artyom Dogtiev Snap Ironsource Mintegral Unity Applovin Vungle Tapjoy The full list is available here.
Tapjoy settles with FTC over misleading in-app rewards Posted on January 11, 2021 by Anne Freer Tapjoy, the mobile advertising company, has finally settled with the US Federal Trade Commission (FTC)....
Singular announces partners with SKAN Posted on October 13, 2020 by Anne Freer ...include: Aarki AdColony Adikteev AppLovin CrossInstall Fyber ironSource Jampp Lifestreet Liftoff MOLOCO Remerge Snapchat Tapjoy TikTok Twitter Vungle.
Offerwall and rewarded videos generate 114% more revenue than rewarded videos alone Posted on March 10, 2020 by Anne Freer That’s according to new research by Tapjoy, the mobile game monetisation company.
TikTok ad spend jumps 75x in latest ROI index Posted on February 04, 2020 by Anne Freer Meanwhile, Vungle, ironSource and Tapjoy prove that you don’t need to be massive to make it onto the top 10 list for ROI and retention. Unity....
Mobile users pay more attention to ads in mobile games than other placements Posted on May 15, 2019 by Anne Freer ...and TV than mobile gaming, according to the Modern Mobile Gamer Personas 2019 report, published by Tapjoy today.
Tapjoy acquires Tapdaq to expand app monetisation options Posted on November 08, 2018 by Anne Freer Tapjoy, the mobile advertising and monetisation platform, just announced that it has acquired Tapdaq,....
Year ahead: The top mobile and in-app advertising predictions for 2018 Posted on December 21, 2017 by Anne Freer Tapjoy - Emily McInerney, VP of Marketing We expect that a lot of new ad dollars will pour into mobile....
mobyaffiliates releases research on Top App Install Ad Platforms 2017 Posted on September 22, 2017 by Artyom Dogtiev ...Facebook Ads, Twitter Ads, Google Universal App Campaigns, Snapchat Ads, Pinterest Promoted Pins, InMobi, Tapjoy, Chartboost, Applovin, Appnext, AdCash, Yeahmobi, Clickky, Iconpeak, DAU-UP ClicksMob, minimob,....
How Much Does it Cost to Get an App Install? Posted on April 13, 2016 by Artyom Dogtiev ...acquisition solution provider, such as Facebook App Install Ads, Twitter Ads, Google AdWords App Campaigns, Tapjoy, Appnext, Inmobi and others.

Tapjoy Insights

Is mobile Free-to-Play recession-proof? Posted on August 11, 2020

Latest Tweets from Tapjoy:

Check us out in @VentureBeat's coverage of Modern Mobile Gamer: Gen Z Edition! "Now reaching adulthood, 'zoomers' r… https://t.co/2IUbpyt2Cz
(about 8 hours ago)
How did our mobile strategists help the team at WebComics boost ad revenue 20% while improving the user experience?… https://t.co/jj05v4ZTzl
(about 3 days ago)
This Google Sheets hack is too good not to share. Make your spreadsheets more colorful and celebrate #pride at the… https://t.co/3cKjn5dEei
(about 3 days ago)
NEW research -- The 2021 Modern Mobile Gamer™: Gen Z Edition, featuring insights from over 7,000 mobile consumers.… https://t.co/G4oqSCCExV
(about 4 days ago)
There are some great insights from industry experts in this interview about mobile advertising in the post-COVID er… https://t.co/389uVrLoTO
(about 5 days ago)

Tapjoy Rankings

Top Ad Servers (2021) Posted by Artyom Dogtiev ...iOS 17 9 IronSourceSDK 17 9 Unity Ads 16 8 AppLovin 16 8 IN Mobi 15 8 MoPub 12 6 ByteDance UnionAD 12 6 TapjoySDK 10 5 Fyber 8 4 AdColony 7 4 Chartboost 7 4 Source.
Top Mobile Ad Networks (2021) Posted by Artyom Dogtiev ...Ads UnityAds 7 Mintegral Mintegral Liftoff ironSource 8 Vungle TikTok Ads ironSource AppLovin 9 Snapchat Ads Tapjoy AppLovin Liftoff 10 Twitter Ads Snapchat Ads TikTok Ads Twitter Ads Source.
Posted by Artyom Dogtiev From TapJoy to TinyLoot, our list should help out app advertisers, app developers, and anyone else interested....
Rewarded Video Ads Posted by Artyom Dogtiev ...country. Platform/Network Country eCPMs/Revenues Admob UK $10 for Android and $17 for iOS Facebook US $12 on Android and $16 on iOS Tapjoy US $13 on Android and $12 on iOS Unity Ads US $9 on Android and $8 on iOS Local....
Offer Wall Ads Posted by Artyom Dogtiev $40 Tapjoy US Averages at.

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Tapjoy Reviews

6 Users (8 votes)

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