Tapjoy is an advertising and app monetisation platform that offers a novel way for users to engage in mobile advertising. Instead of clicking on banner ads, Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers.
Tapjoy offers developers a way to monetise users who do not have credit cards or do not wish to spend real currency on app content. For brands and advertisers, the network’s Pay Per Engagement model offers a unique way to distribute apps and collect market data, and potentially offers a more reliable ROI than typical CPC or CPM networks.
- List apps and games in the Tapjoy Ad Marketplace on a Pay-Per-Install basis
- Various ad options available including full-page interstitials (Featured Ad Unit), banners, video and direct response campaigns
- Real-time reporting available for deep insights into app/game performance
- Developers can access the Tapjoy Fund for working capital to improve free-to-play apps and games
Tapjoy Info
| Platforms: | Android, IOS, Mobile Web |
|---|---|
| Key Markets: | USA |
| Types: | Mobile Ad Network |
| Ad Formats: | Content Lock, Interstitial, Offer Wall, Rewards |
| Models: | CPC, CPD, CPI, CPM |
| Targeting: | Custom |
| Trading Models: | Blind |
| Tracking: | Custom |
Offerwall and rewarded videos generate 114% more revenue than rewarded videos alone Posted on March 10, 2020 by Anne Freer That’s according to new research by Tapjoy, the mobile game monetisation company.- In-app rewarded ads are preferred over social media ads Posted on February 13, 2020 by Anne Freer ...retailer, according to a survey based on the answers of 11,000 mobile users by app monetisation company Tapjoy.
- TikTok ad spend jumps 75x in latest ROI index Posted on February 04, 2020 by Anne Freer Meanwhile, Vungle, ironSource and Tapjoy prove that you don’t need to be massive to make it onto the top 10 list for ROI and retention. Unity....
- 68% of mobile gamers will play more during this holiday season Posted on November 25, 2019 by Anne Freer So if you’ve been wondering how to reach gamers this holiday season, Tapjoy just released a new infographic that sheds light on different demographics and which types of....
- Mobile users pay more attention to ads in mobile games than other placements Posted on May 15, 2019 by Anne Freer ...and TV than mobile gaming, according to the Modern Mobile Gamer Personas 2019 report, published by Tapjoy today.
- Tapjoy acquires Tapdaq to expand app monetisation options Posted on November 08, 2018 by Anne Freer Tapjoy, the mobile advertising and monetisation platform, just announced that it has acquired Tapdaq,....
- Week in Review - mobile advertisers want a code of ethics, PMPs grow Posted on February 23, 2018 by Anne Freer In order to develop the product, the company partnered with mobile ad platformsAdColonyandTapjoy.
- Mobile rich interstitial adverts show greatest monetization power according to new Appodeal report Posted on December 22, 2017 by Anne Freer Other ad networks found to be strong monetization ad formats included Tapjoy, Vungle, AdColony and Unity Ads.
- Year ahead: The top mobile and in-app advertising predictions for 2018 Posted on December 21, 2017 by Anne Freer Tapjoy - Emily McInerney, VP of Marketing We expect that a lot of new ad dollars will pour into mobile....
- Week in Review – What happened in mobile advertising this week Posted on November 17, 2017 by Anne Freer Tapjoyfound that 72% of mobile gamers were intend on downloading at least one new game during the holiday....
According to @ActivBlizzMedia's new report, most moms are gamers 🎮. Among other things, the report explores how gam… https://t.co/YURYoYSowj
(about 36 days ago)Tapjoy has been nominated for @Adweek Readers’ Choice: Best of Tech Partner Awards! Who's your 2020 pick for top mo… https://t.co/wDsZLSQRR5
(about 40 days ago)It goes without saying that we love Offerwalls — but is it right for your strategy? For starters, your game will ne… https://t.co/t4FL8HQGCe
(about 41 days ago)Growth isn't about impressions - it's about results🔥. And with performance pricing, conversions are the only thing… https://t.co/1EbOVkjhLd
(about 42 days ago)Are currency sales the secret to maximizing Offerwall revenue? By doubling rewards over Black Friday weekend, World… https://t.co/nfduvjCBXE
(about 47 days ago)
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