Tapjoy is an advertising and app monetisation platform that offers a novel way for users to engage in mobile advertising. Instead of clicking on banner ads, Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers.
Tapjoy offers developers a way to monetise users who do not have credit cards or do not wish to spend real currency on app content. For brands and advertisers, the network’s Pay Per Engagement model offers a unique way to distribute apps and collect market data, and potentially offers a more reliable ROI than typical CPC or CPM networks.
- List apps and games in the Tapjoy Ad Marketplace on a Pay-Per-Install basis
- Various ad options available including full-page interstitials (Featured Ad Unit), banners, video and direct response campaigns
- Real-time reporting available for deep insights into app/game performance
- Developers can access the Tapjoy Fund for working capital to improve free-to-play apps and games
|Platforms:||Android, IOS, Mobile Web|
|Types:||Mobile Ad Network|
|Ad Formats:||Content Lock, Interstitial, Offer Wall, Rewards|
|Models:||CPC, CPD, CPI, CPM|
Mobile users pay more attention to ads in mobile games than other placements Posted on May 15, 2019 by Anne Freier ...and TV than mobile gaming, according to the Modern Mobile Gamer Personas 2019 report, published by Tapjoy today.
Tapjoy acquires Tapdaq to expand app monetisation options Posted on November 08, 2018 by Anne Freier Tapjoy, the mobile advertising and monetisation platform, just announced that it has acquired Tapdaq,....
Mobile Ad News Weekly - rewarded ads boost app engagement, mobile surpasses TV and more Posted on April 20, 2018 by Anne Freier Mobile app users who complete more rewarded ads are also more engaged, according toTapjoy, the mobile and app advertising platform.
Mobile app users who complete more rewarded ads are 89% more engaged Posted on April 17, 2018 by Anne Freier Mobile app users who complete more rewarded ads are also more engaged, according to Tapjoy, the mobile and app advertising platform.
Week in Review - Snapchat, Spotify boost mobile ad offering whilst Google removes billions of bad ads Posted on March 16, 2018 by Anne Freier Product launches Tapjoy, the mobile advertising platform, has announced the launch of Interplay Studio, where an in-house....
Tapjoy launches Interplay Studio for expanded support for mobile in-app campaigns Posted on March 14, 2018 by Anne Freier Tapjoy, the mobile advertising platform, has announced the launch of Interplay Studio, where an in-house....
Week in Review - mobile advertisers want a code of ethics, PMPs grow Posted on February 23, 2018 by Anne Freier In order to develop the product, the company partnered with mobile ad platformsAdColonyandTapjoy.
Fyber addresses inequality in mobile in-app header bids in collaboration with AdColony and Tapjoy Posted on February 22, 2018 by Anne Freier In order to develop the product, the company partnered with mobile ad platforms AdColonyandTapjoy.
Mobile rich interstitial adverts show greatest monetization power according to new Appodeal report Posted on December 22, 2017 by Anne Freier Other ad networks found to be strong monetization ad formats included Tapjoy, Vungle, AdColony and Unity Ads.
Year ahead: The top mobile and in-app advertising predictions for 2018 Posted on December 21, 2017 by Anne Freier Tapjoy - Emily McInerney, VP of Marketing We expect that a lot of new ad dollars will pour into mobile....
How can mobile ad attribution optimize your media buying? Find the answer, and more, in our latest guide. https://t.co/r62KsZrxkA(about 1 day ago)
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