Powering rewarding mobile

(3 votes)
(3 votes)

Tapjoy is an advertising and app monetisation platform that offers a novel way for users to engage in mobile advertising. Instead of clicking on banner ads, Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers.
Tapjoy offers developers a way to monetise users who do not have credit cards or do not wish to spend real currency on app content. For brands and advertisers, the network’s Pay Per Engagement model offers a unique way to distribute apps and collect market data, and potentially offers a more reliable ROI than typical CPC or CPM networks.

  • List apps and games in the Tapjoy Ad Marketplace on a Pay-Per-Install basis
  • Various ad options available including full-page interstitials (Featured Ad Unit), banners, video and direct response campaigns
  • Real-time reporting available for deep insights into app/game performance
  • Developers can access the Tapjoy Fund for working capital to improve free-to-play apps and games

Tapjoy Info

Platforms:Android, IOS, Mobile Web
Key Markets:USA
Types:Mobile Ad Network
Ad Formats:Content Lock, Interstitial, Offer Wall, Rewards
Trading Models:Blind
Tapjoy News
Latest Tweets from Tapjoy:
  • tapjoy

    Subscription boxes are a hot ticket item for mobile gamers this holiday season. D2C marketers can learn more on our… https://t.co/r9DTAY4B63

    Retweet Reply Favorite (about 8 hours ago)
  • tapjoy

    As CAC continues to rise, a diversified growth strategy gives DTC brands an edge. Read more on our blog! https://t.co/BKlT8aRrgb

    Retweet Reply Favorite (about 1 day ago)
  • tapjoy

    Mobile gamers are on the lookout for retail, movies, and dining products this holiday season. Get the full insight-… https://t.co/g03OpGjixV

    Retweet Reply Favorite (about 2 days ago)
  • tapjoy

    Are you in the process of choosing an offerwall provider? We’ve put together a helpful list of questions to help yo… https://t.co/F99g3W8W62

    Retweet Reply Favorite (about 3 days ago)
  • tapjoy

    @striker2fall The best way to get support is to please send a direct message to our Customer Support Twitter… https://t.co/PFpyhQO0oP

    Retweet Reply Favorite (about 3 days ago)
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