Tapjoy

Powering rewarding mobile

7
(5 votes)
(5) REVIEWS
7
(5 votes)
(5) REVIEWS

Tapjoy is an advertising and app monetisation platform that offers a novel way for users to engage in mobile advertising. Instead of clicking on banner ads, Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers.
Tapjoy offers developers a way to monetise users who do not have credit cards or do not wish to spend real currency on app content. For brands and advertisers, the network’s Pay Per Engagement model offers a unique way to distribute apps and collect market data, and potentially offers a more reliable ROI than typical CPC or CPM networks.

  • List apps and games in the Tapjoy Ad Marketplace on a Pay-Per-Install basis
  • Various ad options available including full-page interstitials (Featured Ad Unit), banners, video and direct response campaigns
  • Real-time reporting available for deep insights into app/game performance
  • Developers can access the Tapjoy Fund for working capital to improve free-to-play apps and games

Tapjoy Info

Platforms:Android, IOS, Mobile Web
Key Markets:USA
Types:Mobile Ad Network
Ad Formats:Content Lock, Interstitial, Offer Wall, Rewards
Models:CPC, CPD, CPI, CPM
Targeting:Custom
Trading Models:Blind
Tracking:Custom
Tapjoy News
Latest Tweets from Tapjoy:
  • tapjoy

    According to @ActivBlizzMedia's new report, most moms are gamers 🎮. Among other things, the report explores how gam… https://t.co/YURYoYSowj

    Retweet Reply Favorite (about 36 days ago)
  • tapjoy

    Tapjoy has been nominated for @Adweek Readers’ Choice: Best of Tech Partner Awards! Who's your 2020 pick for top mo… https://t.co/wDsZLSQRR5

    Retweet Reply Favorite (about 40 days ago)
  • tapjoy

    It goes without saying that we love Offerwalls — but is it right for your strategy? For starters, your game will ne… https://t.co/t4FL8HQGCe

    Retweet Reply Favorite (about 41 days ago)
  • tapjoy

    Growth isn't about impressions - it's about results🔥. And with performance pricing, conversions are the only thing… https://t.co/1EbOVkjhLd

    Retweet Reply Favorite (about 42 days ago)
  • tapjoy

    Are currency sales the secret to maximizing Offerwall revenue? By doubling rewards over Black Friday weekend, World… https://t.co/nfduvjCBXE

    Retweet Reply Favorite (about 47 days ago)
Tapjoy Rankings

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