Tapjoy

Powering rewarding mobile

5
(3 votes)
(3) REVIEWS
5
(3 votes)
(3) REVIEWS

Tapjoy is an advertising and app monetisation platform that offers a novel way for users to engage in mobile advertising. Instead of clicking on banner ads, Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers.
Tapjoy offers developers a way to monetise users who do not have credit cards or do not wish to spend real currency on app content. For brands and advertisers, the network’s Pay Per Engagement model offers a unique way to distribute apps and collect market data, and potentially offers a more reliable ROI than typical CPC or CPM networks.

  • List apps and games in the Tapjoy Ad Marketplace on a Pay-Per-Install basis
  • Various ad options available including full-page interstitials (Featured Ad Unit), banners, video and direct response campaigns
  • Real-time reporting available for deep insights into app/game performance
  • Developers can access the Tapjoy Fund for working capital to improve free-to-play apps and games

Tapjoy Info

Platforms:Android, IOS, Mobile Web
Key Markets:USA
Types:Mobile Ad Network
Ad Formats:Content Lock, Interstitial, Offer Wall, Rewards
Models:CPC, CPD, CPI, CPM
Targeting:Custom
Trading Models:Blind
Tracking:Custom
Tapjoy News
Latest Tweets from Tapjoy:
  • tapjoy

    Want to maximize return on advertising? Fuel your strategy with these mobile attribution best practices. https://t.co/WEKg9JDkor

    Retweet Reply Favorite (about 17 hours ago)
  • tapjoy

    Trying to find your way in hyper casual #gamedev? This guide has the tools and resources to get you started. https://t.co/XxYYOjUibu

    Retweet Reply Favorite (about 3 days ago)
  • tapjoy

    Calling all #TGS2019 attendees - be sure to meet up with the Tapjoy team to talk mobile! Schedule a meeting here:… https://t.co/ILI55KDGgI

    Retweet Reply Favorite (about 11 days ago)
  • tapjoy

    RT @TapjoyCS: (1/1) Hi all - you may have run into an issue in the past few days where you were unable to submit a case. Our engineering te…

    Retweet Reply Favorite (about 12 days ago)
  • tapjoy

    Be sure to stop by and mingle with the Tapjoy team at #CJU19 next week! Book a meeting with one of our reps here:… https://t.co/SNX8BScmFL

    Retweet Reply Favorite (about 12 days ago)
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5 Users (3 votes)
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