Powering rewarding mobile

(3 votes)
(3 votes)

Tapjoy is an advertising and app monetisation platform that offers a novel way for users to engage in mobile advertising. Instead of clicking on banner ads, Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers.
Tapjoy offers developers a way to monetise users who do not have credit cards or do not wish to spend real currency on app content. For brands and advertisers, the network’s Pay Per Engagement model offers a unique way to distribute apps and collect market data, and potentially offers a more reliable ROI than typical CPC or CPM networks.

  • List apps and games in the Tapjoy Ad Marketplace on a Pay-Per-Install basis
  • Various ad options available including full-page interstitials (Featured Ad Unit), banners, video and direct response campaigns
  • Real-time reporting available for deep insights into app/game performance
  • Developers can access the Tapjoy Fund for working capital to improve free-to-play apps and games

Tapjoy Info

Platforms:Android, IOS, Mobile Web
Key Markets:USA
Types:Mobile Ad Network
Ad Formats:Content Lock, Interstitial, Offer Wall, Rewards
Trading Models:Blind
Tapjoy News
Latest Tweets from Tapjoy:
  • tapjoy

    With traditional retail losing its power, what role will in-app ads play in the DTC revolution? Our own… https://t.co/0ULAMcUXMf

    Retweet Reply Favorite (about 20 hours ago)
  • tapjoy

    It's time for our first network-wide currency sale of the new year! Earn 20-80% more this weekend by setting up a c… https://t.co/Up0Gh15u0z

    Retweet Reply Favorite (about 5 days ago)
  • tapjoy

    What can OTT platforms learn about fraud prevention from the mobile industry? @chafersarah highlights crucial lesso… https://t.co/ii5kM9rAuw

    Retweet Reply Favorite (about 6 days ago)
  • tapjoy

    Meet our latest Mobile Champion, Vijay Balan of Facebook Audience Network (@audience_ntwk). We discuss the mobile g… https://t.co/JYWrJxZubY

    Retweet Reply Favorite (about 7 days ago)
  • tapjoy

    We surveyed 16K Tapjoy players to learn what they think of mobile offerwalls, and what we found surprised even us..… https://t.co/qDqzcHkBmB

    Retweet Reply Favorite (about 35 days ago)
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