Tapjoy

Powering rewarding mobile

5
(3 votes)
(3) REVIEWS
5
(3 votes)
(3) REVIEWS

Tapjoy is an advertising and app monetisation platform that offers a novel way for users to engage in mobile advertising. Instead of clicking on banner ads, Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers.
Tapjoy offers developers a way to monetise users who do not have credit cards or do not wish to spend real currency on app content. For brands and advertisers, the network’s Pay Per Engagement model offers a unique way to distribute apps and collect market data, and potentially offers a more reliable ROI than typical CPC or CPM networks.

  • List apps and games in the Tapjoy Ad Marketplace on a Pay-Per-Install basis
  • Various ad options available including full-page interstitials (Featured Ad Unit), banners, video and direct response campaigns
  • Real-time reporting available for deep insights into app/game performance
  • Developers can access the Tapjoy Fund for working capital to improve free-to-play apps and games

Tapjoy Info

Platforms:Android, IOS, Mobile Web
Key Markets:USA
Types:Mobile Ad Network
Ad Formats:Content Lock, Interstitial, Offer Wall, Rewards
Models:CPC, CPD, CPI, CPM
Targeting:Custom
Trading Models:Blind
Tracking:Custom
Tapjoy News
Latest Tweets from Tapjoy:
  • tapjoy

    The holidays are the perfect time to recharge with a mobile game, and that means big opportunities for advertisers.… https://t.co/fgtVesXoII

    Retweet Reply Favorite (about 1 day ago)
  • tapjoy

    Brand Advertisers, you don't want to miss this! Be sure to grab a spot for our Adweek webinar TOMORROW at 10am wi… https://t.co/X1NVInqAnV

    Retweet Reply Favorite (about 1 day ago)
  • tapjoy

    Massive thanks to @Awin_Global for highlighting us in their latest Publisher Spotlight! Check out the interview wi… https://t.co/gL6puJBq3Z

    Retweet Reply Favorite (about 1 day ago)
  • tapjoy

    In this article, we discuss why waterfalls fall short, and what in-app bidding means for the future of the mobile a… https://t.co/Q2bX5LMEma

    Retweet Reply Favorite (about 2 days ago)
  • tapjoy

    How is @PlayARKMobile performing a year after launch? Find out in our latest app spotlight! https://t.co/BHMYTZ4kRU https://t.co/g3mNChMYHj

    Retweet Reply Favorite (about 2 days ago)
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Tapjoy Reviews

5 Users (3 votes)
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