Tapjoy is an advertising and app monetisation platform that offers a novel way for users to engage in mobile advertising. Instead of clicking on banner ads, Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers.
Tapjoy offers developers a way to monetise users who do not have credit cards or do not wish to spend real currency on app content. For brands and advertisers, the network’s Pay Per Engagement model offers a unique way to distribute apps and collect market data, and potentially offers a more reliable ROI than typical CPC or CPM networks.
- List apps and games in the Tapjoy Ad Marketplace on a Pay-Per-Install basis
- Various ad options available including full-page interstitials (Featured Ad Unit), banners, video and direct response campaigns
- Real-time reporting available for deep insights into app/game performance
- Developers can access the Tapjoy Fund for working capital to improve free-to-play apps and games
|Platforms:||Android, IOS, Mobile Web|
|Types:||Mobile Ad Network|
|Ad Formats:||Content Lock, Interstitial, Offer Wall, Rewards|
|Models:||CPC, CPD, CPI, CPM|
Offerwall and rewarded videos generate 114% more revenue than rewarded videos alone Posted on March 10, 2020 by Anne Freer That’s according to new research by Tapjoy, the mobile game monetisation company.
In-app rewarded ads are preferred over social media ads Posted on February 13, 2020 by Anne Freer ...retailer, according to a survey based on the answers of 11,000 mobile users by app monetisation company Tapjoy.
68% of mobile gamers will play more during this holiday season Posted on November 25, 2019 by Anne Freer So if you’ve been wondering how to reach gamers this holiday season, Tapjoy just released a new infographic that sheds light on different demographics and which types of....
Mobile users pay more attention to ads in mobile games than other placements Posted on May 15, 2019 by Anne Freer ...and TV than mobile gaming, according to the Modern Mobile Gamer Personas 2019 report, published by Tapjoy today.
Tapjoy acquires Tapdaq to expand app monetisation options Posted on November 08, 2018 by Anne Freer Tapjoy, the mobile advertising and monetisation platform, just announced that it has acquired Tapdaq,....
Mobile Ad News Weekly - rewarded ads boost app engagement, mobile surpasses TV and more Posted on April 20, 2018 by Anne Freer Mobile app users who complete more rewarded ads are also more engaged, according toTapjoy, the mobile and app advertising platform.
Mobile app users who complete more rewarded ads are 89% more engaged Posted on April 17, 2018 by Anne Freer Mobile app users who complete more rewarded ads are also more engaged, according to Tapjoy, the mobile and app advertising platform.
Week in Review - Snapchat, Spotify boost mobile ad offering whilst Google removes billions of bad ads Posted on March 16, 2018 by Anne Freer Product launches Tapjoy, the mobile advertising platform, has announced the launch of Interplay Studio, where an in-house....
Tapjoy launches Interplay Studio for expanded support for mobile in-app campaigns Posted on March 14, 2018 by Anne Freer Tapjoy, the mobile advertising platform, has announced the launch of Interplay Studio, where an in-house....
The @Kochava Traffic Index rated Tapjoy best-in-class for "Rewarded Behavior" across multiple categories. Be sure t… https://t.co/t7LUPmsSXc(about 8 hours ago)
Out of 490 media networks, Tapjoy ranked in the top 15 in the latest AppsFlyer Performance Index. Cheers to another… https://t.co/wuHIOQ9Qs3(about 4 days ago)
The latest from @AdAge highlights the findings from @Kochava's latest Traffic Index, quoting our own EVP of Global… https://t.co/3nFWM0cyTQ(about 5 days ago)
Looking for an MMP? We’ve got the deets on @adjustcom @AppsFlyer @branchmetrics @kochavaofficial @TweetSingular &… https://t.co/E250LYCxe1(about 6 days ago)
In our latest case study, @mechanist-games leveraged CPE ads to reach high-LTV users and achieve 10% 7-day retentio… https://t.co/hkZYqfjmEy(about 7 days ago)
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