Tapjoy is an advertising and app monetisation platform that offers a novel way for users to engage in mobile advertising. Instead of clicking on banner ads, Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers.
Tapjoy offers developers a way to monetise users who do not have credit cards or do not wish to spend real currency on app content. For brands and advertisers, the network’s Pay Per Engagement model offers a unique way to distribute apps and collect market data, and potentially offers a more reliable ROI than typical CPC or CPM networks.
- List apps and games in the Tapjoy Ad Marketplace on a Pay-Per-Install basis
- Various ad options available including full-page interstitials (Featured Ad Unit), banners, video and direct response campaigns
- Real-time reporting available for deep insights into app/game performance
- Developers can access the Tapjoy Fund for working capital to improve free-to-play apps and games
|Types:||Mobile Ad Network|
|Ad Formats:||Content Lock, Interstitial, Offer Wall|
|Models:||CPC, CPI, CPM|
Gen X are active mobile gamers – and other insights for mobile advertisers Posted on December 09, 2021 by Anne Freer Gen X Edition from mobile experts Tapjoy.
ironSource acquires app monetisation expert Tapjoy Posted on October 18, 2021 by Anne Freer ...app developers engage users and monetise content, is acquiring app monetisation and mobile ad firm Tapjoy for a purchase price of around $400 million.
Millennials more likely to shop on mobile and engage with rewarded ads Posted on October 06, 2021 by Anne Freer ...more likely to shop using their mobile devices following the pandemic, according to new research from Tapjoy released today.
Mobile users pay more attention to ads in mobile games than other placements Posted on May 15, 2019 by Anne Freer ...and TV than mobile gaming, according to the Modern Mobile Gamer Personas 2019 report, published by Tapjoy today.
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- Tapjoy Is Your Trusted Partner In Mobile Advertising And App Monetization Posted on 22nd May 2019 (about 3 years ago)
- Ngozi Ogbonna — Women-Led Communities Can Transform The Workplace — tapjoy.com Posted on 02nd May 2019 (about 3 years ago)
- Tapjoy’s App of the Month: Design Home by Glu Mobile Posted on 24th May 2018 (about 4 years ago)
- GDPR Talked, Tapjoy Listened! Posted on 23rd May 2018 (about 4 years ago)
- Tapjoy Mobile Champions: Mike Lisavich of Tapjoy Posted on 11th May 2018 (about 4 years ago)
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