Tapjoy

Powering rewarding mobile

6
(12 votes)
(12) REVIEWS
6
(12 votes)
(12) REVIEWS

Tapjoy is an advertising and app monetisation platform that offers a novel way for users to engage in mobile advertising. Instead of clicking on banner ads, Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers.
Tapjoy offers developers a way to monetise users who do not have credit cards or do not wish to spend real currency on app content. For brands and advertisers, the network’s Pay Per Engagement model offers a unique way to distribute apps and collect market data, and potentially offers a more reliable ROI than typical CPC or CPM networks.

  • List apps and games in the Tapjoy Ad Marketplace on a Pay-Per-Install basis
  • Various ad options available including full-page interstitials (Featured Ad Unit), banners, video and direct response campaigns
  • Real-time reporting available for deep insights into app/game performance
  • Developers can access the Tapjoy Fund for working capital to improve free-to-play apps and games

Tapjoy Info

Types:Mobile Ad Network
Ad Formats:Content Lock, Interstitial, Offer Walls
Models:CPC, CPI, CPM
Trading Models:-
Tapjoy News
Latest Tweets from Tapjoy:
  • tapjoy

    Brace yourselves: Q4 is coming. As brands and advertisers gear up for the hectic holiday season, find out how footw… https://t.co/qVllBsIyih

    Retweet Reply Favorite (about 171 days ago)
  • tapjoy

    Find out how game dev IGG used our MobileVoice® market research solution to gain valuable audience insights about t… https://t.co/wxFBDEeXvQ

    Retweet Reply Favorite (about 173 days ago)
  • tapjoy

    How can DTC brands continue to fuel growth in an increasingly saturated marketplace? Diversification is key. Find o… https://t.co/7JLxNj4bi5

    Retweet Reply Favorite (about 175 days ago)
  • tapjoy

    DSPs and SSPs? In this economy? Find out the major differences between demand-side and supply-side platforms in thi… https://t.co/p3T9I0Lotp

    Retweet Reply Favorite (about 178 days ago)
  • tapjoy

    If you're just starting to dig in to the overwhelming world of mobile market research, let us guide you! Our beginn… https://t.co/islHln2HTR

    Retweet Reply Favorite (about 180 days ago)
Articles from the Tapjoy blog:
  • Tapjoy Is Your Trusted Partner In Mobile Advertising And App Monetization In-app advertising is a crucial part of any comprehensive marketing strategy. Advertisers rely on it to deploy contextually relevant campaigns to global audiences while its performance-driven growth capabilities make it an effective tool for the most data-driven marketing teams.
  • Ngozi Ogbonna — Women-Led Communities Can Transform The Workplace — tapjoy.com The movement to cultivate an equal opportunity workplace takes many forms in 2019. One of the most promising is Fairygodboss, a career development website specifically designed by and for women. Millions of users visit Fairygodboss each month to search for jobs, find leadership advice, or conduct research on how businesses treat female employees. Tapjoy recently met with Fairygodboss Senior Director of User Acquisition Ngozi Ogbonna to discuss the unique challenges of building a women-focused career community.
  • Tapjoy’s App of the Month: Design Home by Glu Mobile App: Design Home
  • GDPR Talked, Tapjoy Listened! The big week is finally here! With Europe’s General Data Protection Regulation set to take effect on Friday, May 25, we are updating our publisher guidelines, privacy policy, publisher terms, and advertiser terms to complement the behind-the-scenes work we’ve done to support compliance across the Tapjoy platform.
  • Tapjoy Mobile Champions: Mike Lisavich of Tapjoy Please tell us a little about yourself and your role at Tapjoy.
    My name’s Mike Lisavich and I’m the head of demand products at Tapjoy, which basically means I oversee all the work we do on ad products, videos, and digital creatives. My team is mostly developers, and we spend a lot of time trying to solve problems that publishers and advertisers deal with when trying to reach users at scale. We also build Tapjoy’s dashboards and reporting APIs, and we maintain the integrations we have with mobile measurement partners. We’re fairly autonomous, which means we get to tackle some very interesting challenges. Right now we’re heads-down on things like goal-based bidding and playable end cards for games and brands.
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