Tapjoy

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Tapjoy is an advertising and app monetisation platform that offers a novel way for users to engage in mobile advertising. Instead of clicking on banner ads, Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers.
Tapjoy offers developers a way to monetise users who do not have credit cards or do not wish to spend real currency on app content. For brands and advertisers, the network’s Pay Per Engagement model offers a unique way to distribute apps and collect market data, and potentially offers a more reliable ROI than typical CPC or CPM networks.

List apps and games in the Tapjoy Ad Marketplace on a Pay-Per-Install basis
Various ad options available including full-page interstitials (Featured Ad Unit), banners, video and direct response campaigns
Real-time reporting available for deep insights into app/game performance
Developers can access the Tapjoy Fund for working capital to improve free-to-play apps and games

Tapjoy Info

Types:	Mobile Ad Network
Ad Formats:	Content Lock, Interstitial, Offer Wall
Models:	CPC, CPI, CPM
Trading Models:	-

Tapjoy News

Singular announces partners with SKAN Posted on October 13, 2020 by Anne Freer ...include: Aarki AdColony Adikteev AppLovin CrossInstall Fyber ironSource Jampp Lifestreet Liftoff MOLOCO Remerge Snapchat Tapjoy TikTok Twitter Vungle.
Offerwall and rewarded videos generate 114% more revenue than rewarded videos alone Posted on March 10, 2020 by Anne Freer That’s according to new research by Tapjoy, the mobile game monetisation company.
TikTok ad spend jumps 75x in latest ROI index Posted on February 04, 2020 by Anne Freer Meanwhile, Vungle, ironSource and Tapjoy prove that you don’t need to be massive to make it onto the top 10 list for ROI and retention. Unity....
Mobile users pay more attention to ads in mobile games than other placements Posted on May 15, 2019 by Anne Freer ...and TV than mobile gaming, according to the Modern Mobile Gamer Personas 2019 report, published by Tapjoy today.
Tapjoy acquires Tapdaq to expand app monetisation options Posted on November 08, 2018 by Anne Freer Tapjoy, the mobile advertising and monetisation platform, just announced that it has acquired Tapdaq,....
Year ahead: The top mobile and in-app advertising predictions for 2018 Posted on December 21, 2017 by Anne Freer Tapjoy - Emily McInerney, VP of Marketing We expect that a lot of new ad dollars will pour into mobile....
mobyaffiliates releases research on Top App Install Ad Platforms 2017 Posted on September 22, 2017 by Artyom Dogtiev ...Facebook Ads, Twitter Ads, Google Universal App Campaigns, Snapchat Ads, Pinterest Promoted Pins, InMobi, Tapjoy, Chartboost, Applovin, Appnext, AdCash, Yeahmobi, Clickky, Iconpeak, DAU-UP ClicksMob, minimob,....
mobyaffiliates releases research on Top Mobile Ad Networks 2017 Posted on July 07, 2017 by Artyom Dogtiev ...Vungle, Smaato, Mpire Network, Billy Mobile, GOWIDE, Adsterra, PassionTeck, mobileCore, Fyber, InMobi, Tapjoy, Startapp, RevMob, AirPush, Black6Adv, ClickDealer, Leadbolt, CPALead, Epom, YeahMobi, Mobusi,....
Top Mobile Ad Networks 2016 Posted on June 27, 2016 by Artyom Dogtiev ...List Admob Opera Mediaworks Unity Ads Chartboost Applovin MobileCore Fyber Inmobi Tapjoy Startapp RevMob Airpush Mobvista Clickdealer Leadbolt CPAlead Epom Yeahmobi....
How Much Does it Cost to Get an App Install? Posted on April 13, 2016 by Artyom Dogtiev ...acquisition solution provider, such as Facebook App Install Ads, Twitter Ads, Google AdWords App Campaigns, Tapjoy, Appnext, Inmobi and others.

Tapjoy Insights

Is mobile Free-to-Play recession-proof? Posted on August 11, 2020

Latest Tweets from Tapjoy:

Step 1: Get in on a Tapjoy Currency Sale. Step 2: Profit! See how it worked for @wgtgolf in this case study. https://t.co/Mvra8JK21u
(about 5 days ago)
With the holiday gifting season upon us, now is the time to engage consumers 📣🎁. It's also the right moment to dive… https://t.co/M3cxma46jP
(about 6 days ago)
Tapjoy won two awards in a single week — a #SMARTIES X from @MMAglobal and an #EMMA from @MMMagTweets. We want to t… https://t.co/hi7YlLFTO8
(about 12 days ago)
Thanks to 3M video completes and a 95% game completion rate, Sparkling Ice's Video to Interactive End Card campaign… https://t.co/D4RvuYH4Zf
(about 13 days ago)
The Tapjoy Offerwall: Industry-leading eCPMs, a customizable UI, and the best-in-class user experience. Check out t… https://t.co/KynsgStyPZ
(about 14 days ago)

Tapjoy Rankings

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Tapjoy Reviews

7 Users (5 votes)

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