Tapjoy

Tapjoy Info

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  Mobile consumers prefer in-app rewards and video ads Posted on September 13, 2022 by Anne Freer ...In-app rewards are a strong motivator for consumers on mobile devices according to new research from Tapjoy and ironSource.
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  50% of mobile gamers prefer ad-supported games Posted on March 11, 2022 by Anne Freer ...grown steadily since 2017, up 138% in 2021, according to the latest Modern Mobile Gamer® report from Tapjoy.
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  Gen X are active mobile gamers – and other insights for mobile advertisers Posted on December 09, 2021 by Anne Freer Gen X Edition from mobile experts Tapjoy.
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  Tapjoy launches Shopping in-app marketplace Posted on November 23, 2021 by Anne Freer Mobile advertising and app monetisation company Tapjoy just launched Tapjoy Shopping – a dedicated in-app marketplace where consumers can shop from....
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  ironSource acquires app monetisation expert Tapjoy Posted on October 18, 2021 by Anne Freer ...app developers engage users and monetise content, is acquiring app monetisation and mobile ad firm Tapjoy for a purchase price of around $400 million.
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  Millennials more likely to shop on mobile and engage with rewarded ads Posted on October 06, 2021 by Anne Freer ...more likely to shop using their mobile devices following the pandemic, according to new research from Tapjoy released today.
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  79% of users complete rewarded ads weekly Posted on September 17, 2021 by Anne Freer ...$400 across genres in 2021, according to new data released by mobile ad and app monetization experts Tapjoy.
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  Singular announces partners with SKAN Posted on October 13, 2020 by Anne Freer ...include: Aarki AdColony Adikteev AppLovin CrossInstall Fyber ironSource Jampp Lifestreet Liftoff MOLOCO Remerge Snapchat Tapjoy TikTok Twitter Vungle.
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  Mobile users pay more attention to ads in mobile games than other placements Posted on May 15, 2019 by Anne Freer ...and TV than mobile gaming, according to the Modern Mobile Gamer Personas 2019 report, published by Tapjoy today.

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  Brace yourselves: Q4 is coming. As brands and advertisers gear up for the hectic holiday season, find out how footw… https://t.co/qVllBsIyih

  (about 171 days ago)
  
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  Find out how game dev IGG used our MobileVoice® market research solution to gain valuable audience insights about t… https://t.co/wxFBDEeXvQ

  (about 173 days ago)
  
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  How can DTC brands continue to fuel growth in an increasingly saturated marketplace? Diversification is key. Find o… https://t.co/7JLxNj4bi5

  (about 175 days ago)
  
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  DSPs and SSPs? In this economy? Find out the major differences between demand-side and supply-side platforms in thi… https://t.co/p3T9I0Lotp

  (about 178 days ago)
  
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  If you're just starting to dig in to the overwhelming world of mobile market research, let us guide you! Our beginn… https://t.co/islHln2HTR

  (about 180 days ago)
  

• Tapjoy Is Your Trusted Partner In Mobile Advertising And App Monetization In-app advertising is a crucial part of any comprehensive marketing strategy. Advertisers rely on it to deploy contextually relevant campaigns to global audiences while its performance-driven growth capabilities make it an effective tool for the most data-driven marketing teams.
• Ngozi Ogbonna — Women-Led Communities Can Transform The Workplace — tapjoy.com The movement to cultivate an equal opportunity workplace takes many forms in 2019. One of the most promising is Fairygodboss, a career development website specifically designed by and for women. Millions of users visit Fairygodboss each month to search for jobs, find leadership advice, or conduct research on how businesses treat female employees. Tapjoy recently met with Fairygodboss Senior Director of User Acquisition Ngozi Ogbonna to discuss the unique challenges of building a women-focused career community.
• Tapjoy’s App of the Month: Design Home by Glu Mobile App: Design Home
• GDPR Talked, Tapjoy Listened! The big week is finally here! With Europe’s General Data Protection Regulation set to take effect on Friday, May 25, we are updating our publisher guidelines, privacy policy, publisher terms, and advertiser terms to complement the behind-the-scenes work we’ve done to support compliance across the Tapjoy platform.
• Tapjoy Mobile Champions: Mike Lisavich of Tapjoy Please tell us a little about yourself and your role at Tapjoy.
  My name’s Mike Lisavich and I’m the head of demand products at Tapjoy, which basically means I oversee all the work we do on ad products, videos, and digital creatives. My team is mostly developers, and we spend a lot of time trying to solve problems that publishers and advertisers deal with when trying to reach users at scale. We also build Tapjoy’s dashboards and reporting APIs, and we maintain the integrations we have with mobile measurement partners. We’re fairly autonomous, which means we get to tackle some very interesting challenges. Right now we’re heads-down on things like goal-based bidding and playable end cards for games and brands.

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