Tapjoy is an advertising and app monetisation platform that offers a novel way for users to engage in mobile advertising. Instead of clicking on banner ads, Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers.
Tapjoy offers developers a way to monetise users who do not have credit cards or do not wish to spend real currency on app content. For brands and advertisers, the network’s Pay Per Engagement model offers a unique way to distribute apps and collect market data, and potentially offers a more reliable ROI than typical CPC or CPM networks.
- List apps and games in the Tapjoy Ad Marketplace on a Pay-Per-Install basis
- Various ad options available including full-page interstitials (Featured Ad Unit), banners, video and direct response campaigns
- Real-time reporting available for deep insights into app/game performance
- Developers can access the Tapjoy Fund for working capital to improve free-to-play apps and games
Tapjoy Info
| Platforms: | Android, IOS, Mobile Web |
|---|---|
| Key Markets: | USA |
| Types: | Mobile Ad Network |
| Ad Formats: | Content Lock, Interstitial, Offer Wall, Rewards |
| Models: | CPC, CPD, CPI, CPM |
| Targeting: | Custom |
| Trading Models: | Blind |
| Tracking: | Custom |
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68% of mobile gamers will play more during this holiday season Posted on November 25, 2019 by Anne Freer So if you’ve been wondering how to reach gamers this holiday season, Tapjoy just released a new infographic that sheds light on different demographics and which types of.... -
Mobile users pay more attention to ads in mobile games than other placements Posted on May 15, 2019 by Anne Freer ...and TV than mobile gaming, according to the Modern Mobile Gamer Personas 2019 report, published by Tapjoy today. -
Tapjoy acquires Tapdaq to expand app monetisation options Posted on November 08, 2018 by Anne Freer Tapjoy, the mobile advertising and monetisation platform, just announced that it has acquired Tapdaq,.... -
Mobile Ad News Weekly - rewarded ads boost app engagement, mobile surpasses TV and more Posted on April 20, 2018 by Anne Freer Mobile app users who complete more rewarded ads are also more engaged, according toTapjoy, the mobile and app advertising platform. -
Mobile app users who complete more rewarded ads are 89% more engaged Posted on April 17, 2018 by Anne Freer Mobile app users who complete more rewarded ads are also more engaged, according to Tapjoy, the mobile and app advertising platform. -
Week in Review - Snapchat, Spotify boost mobile ad offering whilst Google removes billions of bad ads Posted on March 16, 2018 by Anne Freer Product launches Tapjoy, the mobile advertising platform, has announced the launch of Interplay Studio, where an in-house.... -
Tapjoy launches Interplay Studio for expanded support for mobile in-app campaigns Posted on March 14, 2018 by Anne Freer Tapjoy, the mobile advertising platform, has announced the launch of Interplay Studio, where an in-house.... -
Week in Review - mobile advertisers want a code of ethics, PMPs grow Posted on February 23, 2018 by Anne Freer In order to develop the product, the company partnered with mobile ad platformsAdColonyandTapjoy.
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Fyber addresses inequality in mobile in-app header bids in collaboration with AdColony and Tapjoy Posted on February 22, 2018 by Anne Freer In order to develop the product, the company partnered with mobile ad platforms AdColonyandTapjoy. -
Mobile rich interstitial adverts show greatest monetization power according to new Appodeal report Posted on December 22, 2017 by Anne Freer Other ad networks found to be strong monetization ad formats included Tapjoy, Vungle, AdColony and Unity Ads.
With traditional retail losing its power, what role will in-app ads play in the DTC revolution? Our own… https://t.co/0ULAMcUXMf
(about 20 hours ago)
It's time for our first network-wide currency sale of the new year! Earn 20-80% more this weekend by setting up a c… https://t.co/Up0Gh15u0z
(about 5 days ago)
What can OTT platforms learn about fraud prevention from the mobile industry? @chafersarah highlights crucial lesso… https://t.co/ii5kM9rAuw
(about 6 days ago)
Meet our latest Mobile Champion, Vijay Balan of Facebook Audience Network (@audience_ntwk). We discuss the mobile g… https://t.co/JYWrJxZubY
(about 7 days ago)
We surveyed 16K Tapjoy players to learn what they think of mobile offerwalls, and what we found surprised even us..… https://t.co/qDqzcHkBmB
(about 35 days ago)
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Top Mobile Ad Networks 2019 Posted on May 16, 2017 by Artyom Dogtiev ...Ads Vungle AppLovin AppLovin 7 Vungle Liftoff UnityAds Twitter Ads 8 Chartboost Tapjoy Criteo Digital Turbine 9 AdColony CrossInstall Pinterest Ads ironSource 10 CrossInstall TikTok.... -
Top Mobile Advertising Companies (2019) Posted on May 12, 2017 by Artyom Dogtiev Tapjoy- is an in-app advertising company.
Appness
Creative & Media Buying Lab for Mobile Advertising
Adfonic
Avazu Mobile
A Global Mobile Ad Display Company
Moloco Inc.
We turn data into ad performance
Ybrant Mobile
Specialist mobile performance network
Appitate
One team. Different Vectors. Highest Profit.
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