Tapjoy

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Tapjoy is an advertising and app monetisation platform that offers a novel way for users to engage in mobile advertising. Instead of clicking on banner ads, Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers.
Tapjoy offers developers a way to monetise users who do not have credit cards or do not wish to spend real currency on app content. For brands and advertisers, the network’s Pay Per Engagement model offers a unique way to distribute apps and collect market data, and potentially offers a more reliable ROI than typical CPC or CPM networks.

List apps and games in the Tapjoy Ad Marketplace on a Pay-Per-Install basis
Various ad options available including full-page interstitials (Featured Ad Unit), banners, video and direct response campaigns
Real-time reporting available for deep insights into app/game performance
Developers can access the Tapjoy Fund for working capital to improve free-to-play apps and games

Tapjoy Info

Types:	Mobile Ad Network
Ad Formats:	Content Lock, Interstitial, Offer Walls
Models:	CPC, CPI, CPM
Trading Models:	-

Tapjoy News

Mobile consumers prefer in-app rewards and video ads Posted on September 13, 2022 by Anne Freer ...In-app rewards are a strong motivator for consumers on mobile devices according to new research from Tapjoy and ironSource.
50% of mobile gamers prefer ad-supported games Posted on March 11, 2022 by Anne Freer ...grown steadily since 2017, up 138% in 2021, according to the latest Modern Mobile Gamer® report from Tapjoy.
Gen X are active mobile gamers – and other insights for mobile advertisers Posted on December 09, 2021 by Anne Freer Gen X Edition from mobile experts Tapjoy.
Tapjoy launches Shopping in-app marketplace Posted on November 23, 2021 by Anne Freer Mobile advertising and app monetisation company Tapjoy just launched Tapjoy Shopping – a dedicated in-app marketplace where consumers can shop from....
ironSource acquires app monetisation expert Tapjoy Posted on October 18, 2021 by Anne Freer ...app developers engage users and monetise content, is acquiring app monetisation and mobile ad firm Tapjoy for a purchase price of around $400 million.
Millennials more likely to shop on mobile and engage with rewarded ads Posted on October 06, 2021 by Anne Freer ...more likely to shop using their mobile devices following the pandemic, according to new research from Tapjoy released today.
79% of users complete rewarded ads weekly Posted on September 17, 2021 by Anne Freer ...$400 across genres in 2021, according to new data released by mobile ad and app monetization experts Tapjoy.
Singular announces partners with SKAN Posted on October 13, 2020 by Anne Freer ...include: Aarki AdColony Adikteev AppLovin CrossInstall Fyber ironSource Jampp Lifestreet Liftoff MOLOCO Remerge Snapchat Tapjoy TikTok Twitter Vungle.
Mobile users pay more attention to ads in mobile games than other placements Posted on May 15, 2019 by Anne Freer ...and TV than mobile gaming, according to the Modern Mobile Gamer Personas 2019 report, published by Tapjoy today.

Latest Tweets from Tapjoy:

Brace yourselves: Q4 is coming. As brands and advertisers gear up for the hectic holiday season, find out how footw… https://t.co/qVllBsIyih
(about 39 days ago)
Find out how game dev IGG used our MobileVoice® market research solution to gain valuable audience insights about t… https://t.co/wxFBDEeXvQ
(about 41 days ago)
How can DTC brands continue to fuel growth in an increasingly saturated marketplace? Diversification is key. Find o… https://t.co/7JLxNj4bi5
(about 43 days ago)
DSPs and SSPs? In this economy? Find out the major differences between demand-side and supply-side platforms in thi… https://t.co/p3T9I0Lotp
(about 46 days ago)
If you're just starting to dig in to the overwhelming world of mobile market research, let us guide you! Our beginn… https://t.co/islHln2HTR
(about 48 days ago)

Articles from the Tapjoy blog:

Tapjoy Is Your Trusted Partner In Mobile Advertising And App Monetization Posted on 22nd May 2019 (about 3 years ago)
Ngozi Ogbonna — Women-Led Communities Can Transform The Workplace — tapjoy.com Posted on 02nd May 2019 (about 3 years ago)
Tapjoy’s App of the Month: Design Home by Glu Mobile Posted on 24th May 2018 (about 4 years ago)
GDPR Talked, Tapjoy Listened! Posted on 23rd May 2018 (about 4 years ago)
Tapjoy Mobile Champions: Mike Lisavich of Tapjoy Posted on 11th May 2018 (about 4 years ago)

Tapjoy Rankings

Top Ad Servers (2022) Posted by Pia Subramaniam ...iOS 17 9 IronSourceSDK 17 9 Unity Ads 16 8 AppLovin 16 8 IN Mobi 15 8 MoPub 12 6 ByteDance UnionAD 12 6 TapjoySDK 10 5 Fyber 8 4 AdColony 7 4 Chartboost 7 4 Source.
Top Incentivized Advertising Networks (2022) Posted by Mike King ...range of $5 Vungle US Around $5 for both formats Applovin US Around $12 to $15, both formats Tapjoy US $13 on Android and $12 on iOS Facebook US $12 on Android and $16 on iOS Adcolony US $6-12....
Offerwall Ads (2022) Posted by Mike King $40 TapjoyUSAverages at.

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Tapjoy Reviews

6 Users (10 votes)

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