Rocket Fuel is a predictive marketing platform launched in 2008 in Redwood, US. The Rocket Fuel DSP was built to optimize ad campaigns performance via using AI algorithms, raise brand awareness, and lift across marketing objectives, channels and devices.
Highlights include:
- A high level of ad campaign automation
- Planning
- Monitoring
- Analytics
- Audience
Rocket Fuel Info
| Platforms: | Android, IOS |
|---|---|
| Key Markets: | Global |
| Types: | Mobile DSP |
| Ad Formats: | Banners, Interstitial, Native |
| Models: | CPA, CPC |
| Targeting: | Custom |
| Trading Models: | Self Service |
| Tracking: | Custom |
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Sizmek acquires RocketFuel to boost AI-capabilities - industry opinions Posted on July 19, 2017 by Anne Freer Meanwhile, Sizmek stands to "benefit by absorbing and combining existing Sizmek and Rocket Fuel technology and data from the DMP", according to Erik Requidan, VP of Programmatic Strategy,.... -
mobyaffiliates releases research on 2017's Top Mobile DSPs Posted on May 31, 2017 by Artyom Dogtiev Dataxu, Tapad, Rocket Fuel, MediaMath, Bucksense, Applift, Fiksu, Appnext, Taptica, Centro, Liftoff, Jampp, StrikeAd.... -
RocketFuel to lay off 11% of its staff and refocus strategy Posted on January 11, 2017 by Anne Freer SourceThirdway Rocket Fuel, the programmatic marketing firm, has announced 11% of layoffs amongits staff. -
Inneractive expands team to boost mobile advertising technology offering Posted on November 02, 2016 by Anne Freer com Former Rocket Fuel executive Roni Anavi-Fass joins Inneractive as VP of Product. -
Millennials are best reached across a wide range of devices Posted on April 14, 2016 by Anne Freer Rocket Fuel, the programmatic marketing platform provider, has just released new research that highlights.... -
Eyeota partners with Rocket Fuel to power more precise mobile audience targeting Posted on March 30, 2016 by Anne Freer Local audience data providerEyeotaand Rocket Fuel, the programmatic marketing platform, have announced a global partnership which will enable.... -
Rocket Fuel announces cross-device capability for its programmatic marketing platform Posted on July 07, 2015 by Anne Freer Rocket Fuel, theprogrammatic marketing platform provider, has added cross-device capability to its....
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App Promotion Summit 2014: Event Preview Posted on June 25, 2014 by Christopher Reynolds ...such as Amazon, Viacom and Microsoft, to pioneering mobile players such as PlayHaven, SoundCloud and Rocket Fuel.
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Rocket Fuel Reviews
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