Audience Advertising Resources
Audience Advertising News
Gen Z prefer to view video content on mobile devices
Posted on August 16, 2019 by Anne Freier
Mobile video-centric campaigns are now a must to reach an audience as atuned to the moving image as Gen Z.
In-App Messaging added to an award winning mobile marketing automation platform
Posted on August 15, 2019 by Artyom Dogtiev
You can use segments, channels, geofences and beacons to target your audience, trigger automations and schedule campaigns.
Adform rolls out cross-device targeting solution for mobile advertisers
Posted on August 15, 2019 by Anne Freier
At the same time, its AI technology maps data signals to user profiles to allow advertisers to reach audiences holistically.
Consumer Acquisition supports new Google App Creative Campaigns features
Posted on August 14, 2019 by Anne Freier
...platform AdRules now supports Google App Creative Campaigns features including value bidding, similar audiences, ad groups, asset reporting and media library.
Twitter removes third-party data sources for advertisers
Posted on August 13, 2019 by Anne Freier
...its advertising platform in early 2020 as the company seeks to simplify the way advertisers utilise audience data.
Events app Fever eyes new markets after $35m boost
Posted on August 08, 2019 by Ben Heathcote
...quality and leadership of Fever's young team as well as its "growth and success in reaching large digital audiences".
Social Chain launches social media research consultancy
Posted on August 08, 2019 by Anne Freier
The service provides in-depth analysis of data shared by clients to help marketers understand their audiences and markets.