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In this section, you can find mobile ad networks that support the text advertising format; the oldest digital ad format. In the UK alone, text ads are the bread and butter of SMS marketing — by 2020 they’re projected to reach 49 million consumers (an 11 million jump up from 2016).
In 2017 the total volume of text ads sent worldwide reached 7 billion. Compared to other mobile ad formats, text ads are unintrusive and are capable of yielding better engagement rates.
We’ve gathered and listed the essential Text Advertising Networks here.
Example of a text ad
Text Ads Benefits
Mobile text ads offer a direct and easy way to communicate with individuals. The way they can complement other forms of advertising is especially important. For example, a text ad that is sent out to remind someone that an email was sent to them before.
As this form of advertising is so direct, most potential customers will respond to their messages, meaning surveys and competitions can be highly successful.
Response times are usually fast as well, so results can be seen more quickly than in other forms of advertising. While it may be tempting to think that these ads are intrusive, data shows that potential customers value the direct updates from brands (when used sparingly).
Other benefits of text ads include:
As you can bypass the email spam filter, there’s more chance of getting through to a customer.
The open rate of these messages is strong; mobile phones are personal devices.
Text ads are integrated with other platforms, such as MailChimp.
These ads are simple and easy to design, with words being the driving force.
Example of a text ad 2
Below we’ve listed the best text ad exchange networks and platforms so you can get up and running without difficulty.
Smaato’s digital ad tech platform is a completely omnichannel, self-serve monetization solution and free ad server all in one. Smaato gives publishers unparalleled controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore.
Mobile platforms: Android, IOS, Mobile, Windows Phone
Campaign types: CPC
Ad formats supported: Banners
Targeting: country, publisher, app, ad format, device, connection type, GPS data, device ID
Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.
Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
Fraud – Detection as part of the platform, adding you an extra layer of safety
Measurement – integrated to all major 3rd party mobile measurement solutions
Cost-efficiency – Save countless resources by managing all campaigns under one screen
Data Play – Enjoy machine decisions based on more than 500Million data points a day
Huawei has a rich history in the mobile and technology industry and is a leading provider of 5G infrastructure and smart phone devices and tablets. Huawei is committed to bringing digital to every person, home and organization for a fully connected intelligent world.
...UX changes thanks to server-side APIs
Hosting on own domain
Target by context, location, search terms, first-party data, and more
Customizable and flexible solution.
Kevel (previously Adzerk) is helping brands everywhere drive more online revenue through sponsored listings, internal promotions, native ads, and more. They do this by providing engineers and product managers the APIs needed to quickly build fully-customized ad servers. Their award-winning platform handles over three billion API requests each day, and it’s helped industry leaders like Yelp and Ticketmaster shorten their build times by more than 90%.
VEVE is a performance marketing platform from Affinity Global Inc. that offers unique advertising experiences across OEMs, browsers and telcos. With native, high-performing ad formats – Tiles , Notifications, Universal, unique media placements and customization opportunities, the platform is empowering brands to achieve their advertising KPIs such as sales, app downloads, website visits and user engagement. Additionally, it provides creative and operational support across different languages and locations including the US, UK, EU, IN, ID and CN. VEVE also has its proprietary reporting dashboard to access deep data insights to optimize conversions and user engagement. VEVE also unlocks newer monetization avenues for OEMs and browsers while enhancing users’ online journey.
• Boost new user acquisition – Reach 500+ MN captive audience beyond search and social media network
• Achieve your advertising KPIs – All inventory bought is on performance KPIs such as CPI, CPA, CPC, CPV, etc.
• Highly engaging native ad experiences – Get high conversion rate with non-intrusive, user-friendly ad formats (Tiles, Notifications, Universal) and unique media placement
• 100% Brand safe environment – Custom reporting dashboards for complete transparency, real-time insights, and optimization opportunities
• End-to-end campaign management – Creative and operational support across different geographies (US, UK, EU, IN, ID, CN) and in multiple languages
Youmi is a mobile advertising and marketing platform, founded in China in 2010. It powers 10,000 advertisers ad campaigns with 600,000 publishers mobile inventory to reach out mobile audience in 200+ countries on 2.2 billion mobile devices.
In-house ad serving platform delivers text, banner, full page and native video ads to mobile and tablet platforms
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Taptica is a mobile user acquisition platform, offering ML algorithms powered advertising solutions to brands and app developers. With a big network of approved publishers, Taptica is capable to reach more than 200 million mobile users worldwide. On the advertising side of things, the platform focuses on generating relevant and loyal audiences for apps and games and also offers a high volume of media, including RTB exchanges.
Mobile platforms: Android, IOS
Campaign types: CPA, CPC
Ad formats supported: Banners, Interstitial, Text, Video