In this section, you can find mobile ad networks that support the text advertising format; the oldest digital ad format. In the UK alone, text ads are the bread and butter of SMS marketing — by 2020 they’re projected to reach 49 million consumers (an 11 million jump up from 2016).
In 2017 the total volume of text ads sent worldwide reached 7 billion. Compared to other mobile ad formats, text ads are unintrusive and are capable of yielding better engagement rates.
We’ve gathered and listed the essential Text Advertising Networks here.
Text Ads Benefits
Mobile text ads offer a direct and easy way to communicate with individuals. The way they can complement other forms of advertising is especially important. For example, a text ad that is sent out to remind someone that an email was sent to them before.
As this form of advertising is so direct, most potential customers will respond to their messages, meaning surveys and competitions can be highly successful.
Response times are usually fast as well, so results can be seen more quickly than in other forms of advertising. While it may be tempting to think that these ads are intrusive, data shows that potential customers value the direct updates from brands (when used sparingly).
Other benefits of text ads include:
- As you can bypass the email spam filter, there’s more chance of getting through to a customer.
- The open rate of these messages is strong; mobile phones are personal devices.
- Text ads are integrated with other platforms, such as MailChimp.
- These ads are simple and easy to design, with words being the driving force.
Below we’ve listed the best text ad exchange networks and platforms so you can get up and running without difficulty.