AppNexus is a New York based company that provides a platform for real-time advertising across multiple devices including mobile. The platform offers supply and demand in the form of a Real Time Bidding marketplace, and for advertisers this means they will be able to find the right audiences at the right time for their campaigns to enable better performance. The platform’s architecture enables highly scalable ad serving, prioritising direct deals for mobile ad networks.
For advertisers, the AppNexus platform facilitates access to high quality inventory including large-scale partners like Millennial Media’s Exchange. Display ads can be run across mobile and desktop screens in a single campaign across direct-to-publisher, programmatic and mediated channels. CPM, CPC or CPA campaigns can be run with optimisation systems that calculate true bid valuations, and extensive campaign performance reports are available including Carrier Analytics and Device Analytics.
- Authorised RTB vendor delivers highly scalable ad serving to mobile ad networks
- Advertisers can run multiple screen campaigns including mobile from a single point
- Customisable and extensive targeting and reporting includes mobile-specific fields, device ID, carrier and user ID
|Platforms:||Android, IOS, Mobile Web|
|Key Markets:||Australia, Canada, France, Germany, UK, USA|
|Types:||Mobile Ad Server, Mobile DSP|
|Ad Formats:||Banners, Rich Media, Text, Video|
|Models:||CPA, CPC, CPM|
|Trading Models:||Fully Managed, Real Time Bidding|
Marfeel bolsters header bidding solution by partnering with AppNexus and Rubicon Project Posted on January 22, 2019 by Anne Freer Ad tech platform Marfeel has just announced a partnership with AppNexus and Rubicon Project to bolster its server-to-server header bidding solution.
AppNexus now lets mobile advertisers purchase 100% viewable ads programmatically Posted on June 19, 2018 by Anne Freer AppNexus, the advertising technology company, just launched Guaranteed Views, which lets marketers buy....
Week in Review - Pinterest, YouTube, Snapchat and Instagram expand consumer and advertiser options Posted on March 23, 2018 by Anne Freer ...programmatic platforms such asThe Trade Desk,DoubleClick Bid Manager,Oath,Viant’s Adelphic,AppNexus,andMediaMath.
Integral Ad Science launches new mobile in-app solution to protect programmatic advertisers Posted on March 19, 2018 by Anne Freer ...across programmatic platforms such as The Trade Desk, DoubleClick Bid Manager, Oath, Viant’s Adelphic, AppNexus, and MediaMath.
Rockerbox launches new marketing platform that focuses on audience behaviours Posted on March 08, 2018 by Anne Freer The company was launched in 2013 by two ex-AppNexus engineers who realised that the last 60 minutes of a consumer's digital behaviours were indicative....
Week in Review - What happened in mobile advertising this week Posted on November 10, 2017 by Anne Freer Ad tech companyAppNexushas just rolled out the first programmable demand side platform (DSP).
"We’ve reinvented the DSP" - AppNexus presents first programmable demand side platform Posted on November 07, 2017 by Anne Freer Ad tech company AppNexus has just rolled out the first programmable demand side platform (DSP).
Google and IAB attack fake advertising inventory by running secret tests Posted on July 26, 2017 by Anne Freer Among them, Google also found incorrect listing across its own entities Google’s AdEX, AppNexus, Oath’s BrightRoll, and PubMatic.
Mobile ad companies are joining Amazon's header bidding platform to boost programmatic demand Posted on June 26, 2017 by Anne Freer Among them are alsoAppNexus, Index Exchange, Media.
#WLF18 is happening NOW! Follow along on @Xandr76 for live updates https://t.co/3uh222vIXc(about 426 days ago)
We are so excited for #WLF18 tomorrow! Guests will hear from visionary leaders, gain practical skills for affecting… https://t.co/HX0a60FOZb(about 427 days ago)
Happy #HispanicHeritageMonth! Join the AppNexus Latino Alliance tomorrow in welcoming @miriamzperez to the stage –… https://t.co/KUZY6BC4JS(about 449 days ago)
RT @ANAmarketers: In order to achieve better transparency, @AppNexus says marketers must stop asking for it -- and start demanding it: http…(about 449 days ago)
It's almost that time of year! Introducing the 2018 Women’s Leadership Forum, our annual gathering for current and… https://t.co/q9q171oNi2(about 450 days ago)
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