Emodo, the mobile ad and data monetisation platform by Ericsson, just announced the launch of the Emodo Institute, a programme that focuses on research and education surrounding mobile data concerns that could stifle mobile advertising.
The Institute has been created to help advertisers, agencies and solution providers in learning best practices and boosting their understanding of mobile data. It is led by Emodo’s VP of Data Solutions Jake Moskowitz, who will help clients identify and solve mobile data problems.
According to eMarketer data, programmatic ads are forecast to make up over 80% of digital display ad expenditure in 2018. Over 70% of this expenditure is going toward mobile.
Nevertheless, there continues to be a lack of understanding between the amount spent on mobile programmatic and its workings. Indeed, mobile advertising and targeting suffers from a wide range of misconceptions and misrepresentations.
That’s where the Emodo Institute comes in.
“With the Emodo Institute, we’re aiming to help professionals understand thorny issues like data reliability, privacy and security to fill the gap that products alone cannot,” explained Alistair Goodman, General Manager of Ericsson Emodo. “While we can provide products to help agencies navigate and alleviate the various challenges in mobile programmatic, tools can only go so far. By advancing insight, building knowledge, and deepening understanding about mobile data, we’re helping professionals achieve markedly better advertising outcomes.”
On-site instructors will deliver courses, webinars and presentations. Meanwhile, published research and insights provide a unique opportunity for advertisers to gain a deeper understanding of the mobile advertising landscape.
Topics covered by the Institute include mobile programmatic ad basics, mobile data sourcing and curation, mobile data verification, data privacy and security.
“The Emodo Institute is the learning program I wish I’d had when I was starting out in the industry, so I’m excited to take this on,” added Jake Moskowitz. “Emodo’s access to carrier data puts us in a unique position to glean insights from a mobile, and real world behavior, truth set. I’ll be working at the ground level, speaking with advertisers and agencies to understand their challenges, and creating solutions to their real world problems. The Institute gives me an opportunity to share my own learnings, and to directly play a role in the confidence of our partners and clients as practitioners in their field.”
The announcement follows the launch of Emodo Audiences and Emodo Ad Stack, the brand-safe, carrier data-driven solutions for mobile advertisers.