Social Media Marketing Resources
Social Media Marketing News
Personalisation and consumer engagement among hardest marketing tactics to achieve
Posted on October 22, 2018 by Anne Freier
Surprisingly, social media marketing was found to be less of an effective tactic (30%).
Small businesses are allocating majority of holiday ad spend to social media
Posted on October 01, 2018 by Anne Freier
This year, small businesses are spending the majority of their holiday ad budget on social media marketing (36.
Facebook tests Stories Ads with Marketing Partners
Posted on September 12, 2018 by Anne Freier
Matt Navarra, a social media marketing consultant, shared a screenshot of a Facebook notification that aims to engage Marketing Partners to get involved in Stories Ads.
Most businesses rely on in-house staff for their social media marketing campaigns
Posted on August 24, 2018 by Anne Freier
Businesses rely predominantly on their in-house staff for social media marketing, followed by marketing software, according to a survey by The Manifest.
Marketers in India are focussing on content instead of social media marketing in 2018
Posted on August 14, 2018 by Anne Freier
Indeed, social media marketing dropped 30% in 2017 according to a survey of 150 brand marketers within the automotive, retail, pharma, FMCG and real estate industries.
How to Build an Effective Mobile App Marketing Strategy
Posted on May 31, 2018 by Artyom Dogtiev
Below you will find several proven ideas to expand your brand
be creative with ads (many marketers know that such kinds of commercials as native, and video ads are more efficient than display advertising);
do a thorough research and optimize your app for the app store (choose right keywords, create a good description and title);
find something unique to offer (your app features, its design should really impress users, study your competitors to make your invention stand out from the crowd);
be active with social media marketing (communicate with customers, try to find out what should you improve in your product).
Smartphones and social media are driving mobile commerce in Britain
Posted on March 16, 2018 by Anne Freier
Brands need to be aware of this change to prepare for the future and exploit social media marketing channels more effectively.