Social Media Marketing Resources
Social Media Marketing News
2019: eCommerce retailers become ad companies & personalised stories are key to reach consumers
Posted on December 17, 2018 by Anne Freier
However, the top four channels for conversion are social media marketing (53%), paid display (43%), email marketing (41%) and SEO (38%).
Instagram users are more engaged than Facebook users
Posted on December 11, 2018 by Anne Freier
When it comes to social media marketing in 2019, Instagram leads according to research by Socialbakers.
Brand awareness and ROI are top priorities for influencer marketing
Posted on December 04, 2018 by Anne Freier
72% of survey respondents considered shaping a brand image through social media marketing an important social media strategy, followed by content marketing (64%) and....
Personalisation and consumer engagement among hardest marketing tactics to achieve
Posted on October 22, 2018 by Anne Freier
Surprisingly, social media marketing was found to be less of an effective tactic (30%).
Small businesses are allocating majority of holiday ad spend to social media
Posted on October 01, 2018 by Anne Freier
This year, small businesses are spending the majority of their holiday ad budget on social media marketing (36.
Facebook tests Stories Ads with Marketing Partners
Posted on September 12, 2018 by Anne Freier
Matt Navarra, a social media marketing consultant, shared a screenshot of a Facebook notification that aims to engage....
Most businesses rely on in-house staff for their social media marketing campaigns
Posted on August 24, 2018 by Anne Freier
Businesses rely predominantly on their in-house staff for social media marketing, followed by marketing software, according to a survey by The Manifest.