Tapjoy

Powering rewarding mobile

(1 vote)
(1 vote)

Tapjoy is an advertising and app monetisation platform that offers a novel way for users to engage in mobile advertising. Instead of clicking on banner ads, Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers.
Tapjoy offers developers a way to monetise users who do not have credit cards or do not wish to spend real currency on app content. For brands and advertisers, the network’s Pay Per Engagement model offers a unique way to distribute apps and collect market data, and potentially offers a more reliable ROI than typical CPC or CPM networks.

  • List apps and games in the Tapjoy Ad Marketplace on a Pay-Per-Install basis
  • Various ad options available including full-page interstitials (Featured Ad Unit), banners, video and direct response campaigns
  • Real-time reporting available for deep insights into app/game performance
  • Developers can access the Tapjoy Fund for working capital to improve free-to-play apps and games

Tapjoy Info

Platforms:Android, IOS, Mobile Web
Key Markets:USA
Types:Mobile Ad Network
Ad Formats:Content Lock, Interstitial, Offer Wall, Rewards
Models:CPC, CPD, CPI, CPM
Targeting:Custom
Trading Models:Blind
Tracking:Custom
Tapjoy News
Latest Tweets from Tapjoy:
  • tapjoy

    Our friends at @WarChildUK have been hard at work creating HELP - a new mobile game with 100% of net proceeds suppo… https://t.co/MRTM14RGAw

    Retweet Reply Favorite (about 3 days ago)
  • tapjoy

    Tapjoy's Jamie Williams took to the @MobileVSummit stage to moderate a panel entitled "How to Target and Grow Mobil… https://t.co/PHrYrk75lq

    Retweet Reply Favorite (about 3 days ago)
  • tapjoy

    We are excited to have been a key contributor to the @IAB Opt-in Value Exchange Advertising for Brands Playbook! Th… https://t.co/tuX093Gdk8

    Retweet Reply Favorite (about 4 days ago)
  • tapjoy

    Visual designer, fisherman, and man of fancy hats. We spoke with Timmy Smith to learn all about #DesignLife at Tapj… https://t.co/3KsEtNcvzh

    Retweet Reply Favorite (about 5 days ago)
  • tapjoy

    60% of millenial mobile gamers plan to spend more than $250 on holiday gifts, and most will be shopping on their mo… https://t.co/FuBreCdCQa

    Retweet Reply Favorite (about 9 days ago)
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