Tapjoy

Powering rewarding mobile

(1 vote)
(1 vote)

Tapjoy is an advertising and app monetisation platform that offers a novel way for users to engage in mobile advertising. Instead of clicking on banner ads, Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers.
Tapjoy offers developers a way to monetise users who do not have credit cards or do not wish to spend real currency on app content. For brands and advertisers, the network’s Pay Per Engagement model offers a unique way to distribute apps and collect market data, and potentially offers a more reliable ROI than typical CPC or CPM networks.

  • List apps and games in the Tapjoy Ad Marketplace on a Pay-Per-Install basis
  • Various ad options available including full-page interstitials (Featured Ad Unit), banners, video and direct response campaigns
  • Real-time reporting available for deep insights into app/game performance
  • Developers can access the Tapjoy Fund for working capital to improve free-to-play apps and games

Tapjoy Info

Platforms:Android, IOS, Mobile Web
Key Markets:USA
Types:Mobile Ad Network
Ad Formats:Content Lock, Interstitial, Offer Wall, Rewards
Models:CPC, CPD, CPI, CPM
Targeting:Custom
Trading Models:Blind
Tracking:Custom
Tapjoy News
Latest Tweets from Tapjoy:
  • tapjoy

    "We have to self-police, come with a common understanding of what a legitimate id is + know as a buyer where the in… https://t.co/kects6234W

    Retweet Reply Favorite (about 1 hour ago)
  • tapjoy

    “With the #AppStore being 10 yrs old & without another massive hardware shift in the future— you focus on innovatin… https://t.co/DPaSCospZA

    Retweet Reply Favorite (about 1 day ago)
  • tapjoy

    Tapjoy's SVP, GM of Developer Relations @ben975 evangelizing performance and sophisticated measurement as primary d… https://t.co/gZ2jfJ35FE

    Retweet Reply Favorite (about 1 day ago)
  • tapjoy

    RT @tune: "Performance just drives higher ROI because those publishers are more sophisticated in their measurement." - @ben975, SVP, GM Dev…

    Retweet Reply Favorite (about 1 day ago)
  • tapjoy

    RT @tune: "I think the biggest thing #marketers and developers want to know from us is, is there supply? And if there is supply, then can w…

    Retweet Reply Favorite (about 1 day ago)
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