Tapjoy

Powering rewarding mobile

(2 votes)
(2 votes)

Tapjoy is an advertising and app monetisation platform that offers a novel way for users to engage in mobile advertising. Instead of clicking on banner ads, Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers.
Tapjoy offers developers a way to monetise users who do not have credit cards or do not wish to spend real currency on app content. For brands and advertisers, the network’s Pay Per Engagement model offers a unique way to distribute apps and collect market data, and potentially offers a more reliable ROI than typical CPC or CPM networks.

  • List apps and games in the Tapjoy Ad Marketplace on a Pay-Per-Install basis
  • Various ad options available including full-page interstitials (Featured Ad Unit), banners, video and direct response campaigns
  • Real-time reporting available for deep insights into app/game performance
  • Developers can access the Tapjoy Fund for working capital to improve free-to-play apps and games

Tapjoy Info

Platforms:Android, IOS, Mobile Web
Key Markets:USA
Types:Mobile Ad Network
Ad Formats:Content Lock, Interstitial, Offer Wall, Rewards
Models:CPC, CPD, CPI, CPM
Targeting:Custom
Trading Models:Blind
Tracking:Custom
Tapjoy News
Latest Tweets from Tapjoy:
  • tapjoy

    Our very own Shannon Jessup was awarded Mobile Growth Leader Of The Year by @mBoldenSF last week. We're extremely p… https://t.co/SqPEjFxsYK

    Retweet Reply Favorite (about 1 day ago)
  • tapjoy

    RT @patellom: Had a great chat with Tapjoy about IMVU, #mobile #marketing, and why I'm still so excited about this industry's future! https…

    Retweet Reply Favorite (about 6 days ago)
  • tapjoy

    We sat down with @patellom of @IMVU to learn why mobile marketers need to invest in data, personalize communication… https://t.co/PuXWDgHhS4

    Retweet Reply Favorite (about 6 days ago)
  • tapjoy

    The cost-per-completed-view advertising model is a perfect fit for brands and agencies that need to know their mess… https://t.co/lXysAJWJxR

    Retweet Reply Favorite (about 7 days ago)
  • tapjoy

    We're proud to announce Jeff Drobick as our new CEO at Tapjoy. Read the full story below #MobileAdvertizing… https://t.co/2Q0TF7hLr5

    Retweet Reply Favorite (about 7 days ago)
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Tapjoy Reviews

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