Tapjoy

Powering rewarding mobile

(1 vote)
(1 vote)

Tapjoy is an advertising and app monetisation platform that offers a novel way for users to engage in mobile advertising. Instead of clicking on banner ads, Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers.
Tapjoy offers developers a way to monetise users who do not have credit cards or do not wish to spend real currency on app content. For brands and advertisers, the network’s Pay Per Engagement model offers a unique way to distribute apps and collect market data, and potentially offers a more reliable ROI than typical CPC or CPM networks.

  • List apps and games in the Tapjoy Ad Marketplace on a Pay-Per-Install basis
  • Various ad options available including full-page interstitials (Featured Ad Unit), banners, video and direct response campaigns
  • Real-time reporting available for deep insights into app/game performance
  • Developers can access the Tapjoy Fund for working capital to improve free-to-play apps and games

Tapjoy Info

Platforms:Android, IOS, Mobile Web
Key Markets:USA
Types:Mobile Ad Network
Ad Formats:Content Lock, Interstitial, Offer Wall, Rewards
Models:CPC, CPD, CPI, CPM
Targeting:Custom
Trading Models:Blind
Tracking:Custom
Tapjoy News
Latest Tweets from Tapjoy:
  • tapjoy

    Did you know 74% of US #mobile gamers said they were likely or very likely to watch a video ad if they earned in-ap… https://t.co/OS60xfLgmz

    Retweet Reply Favorite (about 1 day ago)
  • tapjoy

    Great article from @alistdaily referencing rewarded video & the power of the value exchange model. Excited to see o… https://t.co/HwtHApKkCd

    Retweet Reply Favorite (about 2 days ago)
  • tapjoy

    RT @FluidPrGroup: MarTechSeries: 5 Reasons Why Games Offer the Most Brand-Safe Environment for Digital Advertisers https://t.co/TgAmm1jrdQ…

    Retweet Reply Favorite (about 2 days ago)
  • tapjoy

    RT @LTascan: 5 Reasons Why Games Offer the Most Brand-Safe Environment for Digital Advertisers https://t.co/mlze701EHY via @MarTechSeries @…

    Retweet Reply Favorite (about 2 days ago)
  • tapjoy

    When #global brands start pulling back hundreds of millions of dollars from digital media properties that can't gua… https://t.co/Z1MHgmKrbG

    Retweet Reply Favorite (about 2 days ago)
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