Powering rewarding mobile

(3 votes)
(3 votes)

Tapjoy is an advertising and app monetisation platform that offers a novel way for users to engage in mobile advertising. Instead of clicking on banner ads, Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers.
Tapjoy offers developers a way to monetise users who do not have credit cards or do not wish to spend real currency on app content. For brands and advertisers, the network’s Pay Per Engagement model offers a unique way to distribute apps and collect market data, and potentially offers a more reliable ROI than typical CPC or CPM networks.

  • List apps and games in the Tapjoy Ad Marketplace on a Pay-Per-Install basis
  • Various ad options available including full-page interstitials (Featured Ad Unit), banners, video and direct response campaigns
  • Real-time reporting available for deep insights into app/game performance
  • Developers can access the Tapjoy Fund for working capital to improve free-to-play apps and games

Tapjoy Info

Platforms:Android, IOS, Mobile Web
Key Markets:USA
Types:Mobile Ad Network
Ad Formats:Content Lock, Interstitial, Offer Wall, Rewards
Trading Models:Blind
Tapjoy News
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    OTT media services represent the future of streaming entertainment -- a future that’s already unfolding around us t… https://t.co/3whVWBjsWZ

    Retweet Reply Favorite (about 1 day ago)
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    Want to keep users engaged? Keep the content coming, says @JeetNiyogi, marketing director at @Playtika_. #GameDev… https://t.co/YjeuodcspX

    Retweet Reply Favorite (about 2 days ago)
  • tapjoy

    Working with brand-backed #GameDev products comes with its own unique set of challenges, explains @VivekGirotra of… https://t.co/2RBJJ64yQP

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    The marketing experts at @FoxNext are working towards a near-fully automated growth solution. #mobilemarketing… https://t.co/j1mzfQvSAo

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    “Mobile games are now enjoyed by millions of people who had never played a game before…” explains @ian_livingstone… https://t.co/frZ5Xs4DxG

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