Appness is a creative marketplace for Facebook advertising that provides marketers with access to the human cloud: freelance ad designers and in-house advertising professionals powered by the platform’s intelligent ad optimization algorithms.
The Appness platform was designed to eliminate the major problems encountered by Facebook advertisers and to support companies that lack expertise in user acquisition by streamlining and automating media buying on Facebook.
Headquartered in Cyprus, Appness currently works with 1000+ ad designers from all around the world and employs 50+ qualified advertising experts.
“Here at Appness, we realize the value of the right advertising strategy, as well as the problems caused by the lack of unique creatives. Advocating the idea of community-driven marketing, we decided to bring together thousands of freelance designers and our advertising experts on a single platform.
The in-depth expertise of the Appness in-house team and the talent of ad designers from around the world, supplemented by cutting-edge technologies, enable us to develop top-of-the-line ad campaigns for our clients driving quality traffic for their business.”
— Jane Artemova, VP of Global Sales.
Appness perks for advertisers:
- Real-time traffic management. In order to maintain your UA campaigns ROI positive, traffic management and optimization are carried out by knowledgeable advertising experts. Appness team is equipped with cutting-edge technologies that fully automate all routine processes: filtering of creatives, monitoring, blocking inappropriate traffic and replacing burnt-out ads with new ones, which allows to drive highly relevant traffic for your app at the lowest cost.
- Brand safety. All images and videos are made in accordance with your guidelines. You can preview all creatives submitted for your app and either approve or decline them to make sure that all ads fully comply with your content policy. When your campaigns are live, you can easily track their performance in the dashboard and get full control over 3rd party creatives in one feed.
- Steady flow of unique, high-quality creatives. Unlike your in-house team, whose capabilities and fresh ideas are limited, Appness prevents you from “tunnel vision”, by connecting you to hundreds of freelance ad designers from around the world with a broad range of expertise in various industries, markets and languages.
- Workflow built for speed and scale. Should you come up with a new idea or new offer, you can rest assured that any edits will be implemented within 24 hours, ensuring a fast supply of exclusive creatives, as well as easy scaling of successful ad campaigns.
|Key Markets:||Asia, Europe, Latin America, USA|
|Types:||Mobile Ad Network|
|Ad Formats:||Banners, Video|
|Models:||CPA, CPI, CPL, CPS|
|Trading Models:||Fully Managed, Self Service|
|Tracking:||Adjust, Appsflyer, Kochava, Mobile App Tracking|
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