Mobile security company, 360 Security Group, which is backed by Qihoo 360 Technology and has 670m users worldwide, recently announced the integration of digital advertiser Tyroo‘s Product Listing Ads (PLA) in its mobile app. The native ad platform competes directly with Google and Facebook and is open to all publishers.
360 Security Group is one of the top 10 apps in the Google Play Store with a rating of 4.6. The integration with Tyroo means that marketers can serve relevant commerce ads to 360 Securities app users. Clients’ ads will be presented as relevant commerce content to drive purchase intent and enhance the consumer mobile shopping experience.
Yan Huang, COO, 360 Security Group, , says:
“We needed a technology that allows us to monetize our app’s real estate without interfering with the user experience on our mobile app. We are extremely pleased with Tyroo’s Native Product Listing Ads technology for its ability to deliver on our monetization goals and still retain or even enhance the user experience.”
360 Security app
Siddharth Puri, CEO, Tyroo Technologies, adds:
“We are excited to partner with 360 Security Group, which is world’s leading mobile security company. This partnership is testimony to the unmatched value that app publishers find in our unprecedented Product Listing Ads platform. We are confident that the PLA will help 360 Security Group achieve its two-fold objective of driving revenue growth and sustaining user engagement, all this without compromising on the user experience.”