Flurry

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Flurry is Yahoo!’s free mobile app analytics software package, deployed to over 540,000 applications by 170,000 developers including BBC Worldwide, American Idol and Skype. Available for any mobile platform and HTML 5, the package uses events to track user flow, experience and behaviour to help you better optimise your application or game.

Requiring only three lines of code to install, Flurry allows you to create your own tracking events and user segmentation, dividing by gender, geography, demographic and many other parameters. Tracking thousands of apps means you can also benchmark your performance against the industry’s best, and allows you to build “personas” – a psychological profile of your average user, to aid in fully optimising your UX and UI.

High focus on mobile games
Crash and user acquisition analytics also available
Free at any scale

Flurry Info

Platforms:	Android, BlackBerry, HTML5, Unity, Windows Phone
Types:	Analytics
Groups:	App Analytics

Flurry News

Almost 90% of apps send data to an Alphabet-owned company Posted on October 24, 2018 by Andy Boxall Verizon owns Yahoo, Flurry, Flickr, Tumblr, and AOL among others.
How to Develop a Healthcare App or a Medical Mobile App Posted on October 01, 2018 by Artyom Dogtiev According to Flurry analysis, the number of people using health applications increased by 62% over the past four years,....
88% of top Android apps connect with third-party platforms, and 61% share data Posted on March 28, 2018 by Andy Boxall Yahoo’s Flurry comes fifth with 11.
App use increased by just 6% in 2017 Posted on January 23, 2018 by Andy Boxall Data collected by analytics company Flurry shows in 2017, app usage increased by just 6% over 2016.
Week in Review - Google makes major changes to advertising on YouTube Posted on January 19, 2018 by Anne Freer That’s according to data analysed by mobile advertising companyFlurry.
App activity session growth was flat last year Posted on January 17, 2018 by Anne Freer That’s according to data analysed by mobile advertising company Flurry.
2018-2021 App Marketing Trends Posted on December 26, 2017 by Artyom Dogtiev According to the latest research, carried out by eMarketer, Flurry and Business.
10 Ways to Monetize your Mobile App Posted on August 03, 2017 by Artyom Dogtiev ...lot of time, considering the average person uses their mobile device 87 hours a month, according to Flurry Analytics.
What's in store for shopping apps? mCommerce growth boosts app availability Posted on June 05, 2017 by Anne Freer ...research found that both iOS and Android developers tend to use Facebook Analytics, Google Analytics, Flurry, Fabric and Crashlytics.
Time spent using mobile devices soars and apps are the big winners Posted on March 09, 2017 by Anne Freer According to the latest Flurry insights, US consumers are now using their mobile devices a staggering 5 hours per day.

Flurry Insights

Marketing your app in China: here’s what you need to know Posted on October 24, 2019 While we might think that Americans have the app world cornered – in 2017, the analytics firm Flurry found that we spend 5 hours a day on our mobile devices – most Chinese smartphone users have....
App installs expected to reach record high during Christmas Posted on December 20, 2018 Cookies for Santa, Apples for You Flurry Analytics reported that in 2017, of all mobile devices gifted during Christmas and Chanukah, 44%....

Flurry Rankings

Top App Install Ad Platforms (2019) Posted on August 17, 2017 by Artyom Dogtiev ...Wall, banner, interstitial and discovery ads, integration withAd-X, Kochava, AppsFlyer, HasOffers, Flurry tracking SDK Mobile platforms.
Top App Analytics Tools (2019) Posted on February 21, 2017 by Artyom Dogtiev ...Trafficguard UXCam Smartlook Localytics MixPanel Singular TUNE Kochava Appfigures Flurry Analytics PrioriData Countly LeanPlum Adjust GameAnalytics SWRVE Tenjin....

Flurry Competitors and Alternatives

Apple Analytics

Data you won’t find anywhere else

Leanplum

Fully-integrated optimisation solution for mobile apps

Mobbo

Lead Generation Based on Mobile Technology Data

Mixpanel

Powerful, granular app analytics

AppsFlyer

Mobile app tracking and attribution analytics

Appsumer

User acquisition management software

Flurry Reviews

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