CPA (Cost-Per-Action) is the most advanced mobile advertising payment model. With this model, advertisers pay publishers for specific actions (like sales or registrations) that people make inside mobile apps after being engaged with ads.
To calculate cost-per-action for a specific action one needs to divide a total ad campaign spending on several specific actions that this particular campaign generated.
Pricing for various kinds of actions such as app installs, registers, purchases can vary from $4 to $75 per action. The CPA advertising model is the roots of digital affiliate marketing. We’ve analyzed the best CPA Advertising Networks in this directory.
CPA Advertising Benefits
CPA advertising allows advertisers to control their costs and achieve specific objectives. The key advantage is that there is no cost to them until an action is taken, which maximises their return on investment.
This model of advertising is also a good choice because advertisers can track multiple channels with ease. Effectively this makes CPA advertising risk-free, and it is the job of the publisher to create compelling content that inspires customers to take action.
Of course, there is a downside to CPA: the cost. Advertisers will pay more for this form of advertising, although that comes with the safety of knowing that they will most likely achieve their advertising aims.
Source: The Online Advertising Guide
Other benefits include:
- It’s a good form of advertising for those who have a well-developed market
- Advertisers don’t have to rely on clicks to generate revenue
- It allows advertisers to generate site engagement with a specific action
Below we’ve listed the best CPA networks and platforms so you can get up and running without hassle.
List of the top CPA ad networks
Fraud Blocker is a leading ad fraud protection software that improves advertising performance by automatically blocking ad traffic from bots, click farms and other malicious sources. Approximately $65 billion is lost to ad fraud each year.Learn more about Fraud Blocker
ClickAdilla is a high technology self-serve ad network platform that provides quality traffic with ani-fraud and anti-spam systems. The network grants service for advertisers and publishers. Creating an ad campaign takes only a few clicks - a user-friendly personal account is very intuitive, campaign moderation takes up to 10 minutes and the support team works 24/7 to solve any issues.Learn more about ClickAdilla
Doble Via Latam was born in 2004, with VAS services and in 2011 thinking about advertisers needs, we started with mobile advertising business. Positioned at an international level we have vast experience in mobile and video advertising business.Learn more about Doble Via Latam
A unified audience platform, Affle’s MAAS enables mobile advertisers and app marketers to acquire quality users at scale, across directly integrated publishers, programmatic platforms and relevant app recommendations. Leveraging Affle’s mDMP-based connected device intelligence and Affle’s mFaaS platform, MAAS helps reach out to the most relevant users while maximizing quality. Features like unified transparent reporting, CPCU-focused payouts to managed and self-served offering, MAAS is the one stop shop for all your UA needs.
- Tagline: Unified Audience Platform for Mobile User Growth
- Services: Mobile-first DSP, Data Management Platform (DMP), fraud detection system, Analysis, Creative Suite
|2016||51 - 100|
Golden Goose – global CPA platform that provides mobile traffic monetization tools for all participants in the global mVAS market. We are specialists in Mobile Content Offers for 15 years and we have experience on both side of mVAS market: we have been a content provider in the CIS countries since 2005 and in 2016 we have became a global mobile performance network.
We have created the biggest ecosystem of mobile traffic monetization for mVAS market all over the world. And it’s not a joke and idle talk!
In the end we announce that we have become a Global Mobile Performance Marketing Hub for Direct Carrier Billing services!Learn more about Golden Goose
|2014||51 - 100|
Made for growth, built for app marketers. At RevX, we help app businesses acquire and re-engage users via programmatic advertising to retain and accelerate revenue. We\'re all about taking your app business to the next growth level! We help you build sound mobile strategies, combining programmatic UA, app re-engagement, and performance branding to drive the results you need to scale your business: with real users, high retention, and incremental revenue.Learn more about RevX
VEVE is a performance marketing platform from Affinity Global Inc. that offers unique advertising experiences across OEMs, browsers and telcos. With native, high-performing ad formats – Tiles , Notifications, Universal, unique media placements and customization opportunities, the platform is empowering brands to achieve their advertising KPIs such as sales, app downloads, website visits and user engagement. Additionally, it provides creative and operational support across different languages and locations including the US, UK, EU, IN, ID and CN. VEVE also has its proprietary reporting dashboard to access deep data insights to optimize conversions and user engagement. VEVE also unlocks newer monetization avenues for OEMs and browsers while enhancing users’ online journey.
• Boost new user acquisition – Reach 500+ MN captive audience beyond search and social media network
• Achieve your advertising KPIs – All inventory bought is on performance KPIs such as CPI, CPA, CPC, CPV, etc.
• 100% Brand safe environment – Custom reporting dashboards for complete transparency, real-time insights, and optimization opportunities
• End-to-end campaign management – Creative and operational support across different geographies (US, UK, EU, IN, ID, CN) and in multiple languagesLearn more about VEVE
DSPs, Media Buyers, Mobile Networks, and Apps - Scale your income by working with the Aragon Premium Mobile Marketing Agency. Our team manages programmatic budgets from dozens of established and rising brands across multiple verticals, but specializing in the FinTech space.Learn more about Aragon Premium
Amobee is a premium mobile ad network and technology company, offering a wide range of advertising/monetization solutions for advertisers, developers/publishers and organizations. Its DSP supplies advertisers with a single dashboard to plan, execute and analyze audience-first ad campaigns. It allows to reach audiences across video, mobile, display, social and TV ad channels.
- Highlights: seamless omnichannel ad campaigns, precise targeting, built-in reporting and analysis.
- AppsFlyer Performance Index: n/a
- Tagline:Advertising solutions for the converging world
We’re a multi-format advertising network that operates in 240+ countries. Our aim is to provide both advertisers and publishers with Self-Serve Platform which is made for launching, managing, analyzing your campaigns, monetization process, and, more important, maximizing your revenue.Learn more about Clickadu
Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.
- Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
- Fraud – Detection as part of the platform, adding you an extra layer of safety
- Measurement – integrated to all major 3rd party mobile measurement solutions
- Cost-efficiency – Save countless resources by managing all campaigns under one screen
- Data Play – Enjoy machine decisions based on more than 500Million data points a day
Spotad is a performance-based Demand-Side-Marketing-
- Performance driven
- Mobile experts
- Utilize data for better targeting and optimization
- Using self-developed ML model
- Full control of the creative assets for a better user engagement. From the Ad Design to the Ad Serving
Bidease is a mobile DSP platform for mobile marketers. Its built on a foundation of proprietary programmatic advertising technology, Machine Learning, and first party data. Bidease team optimizes campaigns across all major mobile formats for desired post-install behaviors at no risk to its clients’ bottom line.
- Mobile platforms: iOS, Android, Mobile Web
- Campaign types: CPI, CPA, CPM
- Ad formats supported: Banners, Interstitial, Native, Rewarded Video, Video
- Targeting: Carrier, Device, Gender, Geo, Interests, IP, OS
- Key Markets: global