CPA (Cost-Per-Action) is the most advanced mobile advertising payment model. With this model, advertisers pay publishers for specific actions (like sales or registrations) that people make inside mobile apps after being engaged with ads.
To calculate cost-per-action for a specific action one needs to divide a total ad campaign spending on several specific actions that this particular campaign generated.
Pricing for various kinds of actions such as app installs, registers, purchases can vary from $4 to $75 per action. The CPA advertising model is the roots of digital affiliate marketing. We’ve analyzed the best CPA Advertising Networks in this directory.
CPA Advertising Benefits
CPA advertising allows advertisers to control their costs and achieve specific objectives. The key advantage is that there is no cost to them until an action is taken, which maximises their return on investment.
This model of advertising is also a good choice because advertisers can track multiple channels with ease. Effectively this makes CPA advertising risk-free, and it is the job of the publisher to create compelling content that inspires customers to take action.
Of course, there is a downside to CPA: the cost. Advertisers will pay more for this form of advertising, although that comes with the safety of knowing that they will most likely achieve their advertising aims.
Source: The Online Advertising Guide
Other benefits include:
- It’s a good form of advertising for those who have a well-developed market
- Advertisers don’t have to rely on clicks to generate revenue
- It allows advertisers to generate site engagement with a specific action
Below we’ve listed the best CPA networks and platforms so you can get up and running without hassle.
List of the top CPA ad networks
Mobile Advertising the way it should be10
|2013||101 - 200|
A full-service ad platform that connects mobile marketers to high-intent users worldwide.10
The In-App Marketplace for Brands10
Ad Fraud Detection Tools, Ad Servers, Mobile Ad Network, Mobile DSP, Social Ads, SSP10
The Ad Network For publishers and advertisers10
|2015||51 - 100|
AdMaven - the premier ad network that brings together cutting-edge technology and unrivaled expertise to catapult your online advertising endeavors to new heights. AdMaven provides diverse ad formats and solutions for advertisers and publishers.Learn more about AdMaven
Revenue Acquisition for Mobile Apps(0) REVIEWS
|2015||51 - 100|
Well-Known Mobile Ad & CPA Network with Partner Care Approach(0) REVIEWS
Adsterra is a world-renowned ad and CPA-network with Partner Care approach, serving over 30 billion ad impressions per month worldwide (70% of traffic is mobile). It works with 21K+ direct publishers and 13K+ brands, affiliates, media agencies, and ad networks dealing with mainstream and non-mainstream verticals.Learn more about Adsterra Network
Data-driven Mobile Marketing, Worldwide Performance Advertising Platform7
Consumer Intelligence Driven Mobile Marketing Platform10
Advertising solutions for the converging world(0) REVIEWS
Amobee is a premium mobile ad network and technology company, offering a wide range of advertising/monetization solutions for advertisers, developers/publishers and organizations. Its DSP supplies advertisers with a single dashboard to plan, execute and analyze audience-first ad campaigns. It allows to reach audiences across video, mobile, display, social and TV ad channels.
- Highlights: seamless omnichannel ad campaigns, precise targeting, built-in reporting and analysis.
- AppsFlyer Performance Index: n/a
- Tagline:Advertising solutions for the converging world
We provide mobile CPI and CPA offers10
Appitate LLC is an international mobile affiliate network. Members of our team are high-skilled professionals in the sphere of mobile promotion and traffic monetization.
Appitate works with CPI and CPA models, supports both IOS and Android OS, and covers more than 100 GEOs. Moreover, our network works with direct App-developers and Advertisers, exclusive and direct Publishers only. With the help of advanced technology and exceptional technology, Appitate LLC easily matches all needs of each publisher and meets the advertiser’s goals.Learn more about Appitate
Turns mobile into the medium of choice for brands10
AppLovin offers a comprehensive platform where app developers of all sizes can connect with their ideal consumers and get discovered. Founded in 2012, the company is focused on helping both indie and established developers grow, with the expertise and insights they need to finance, market, and expand their businesses – all in one place. App developers view AppLovin as a trusted partner, the rare company that understands what it takes to succeed in the mobile app ecosystem and has the ability to help them reach their goals
- Mobile platforms: iOS, Android, Mobile Web
- Campaign types: CPC, CPA
- Ad formats supported: Custom
- Targeting: Custom, Re-targeting
- Key Markets: United States
Your one-stop-shop for mobile app growth(0) REVIEWS
Mobile ad planning, execution and analysis are complicated for startups because they cannot reach all available app marketing tools. App Samurai makes it easy for them without requiring in-depth mobile advertising knowledge!
Thanks to App Samurai, you can easily create, manage, and measure acquisition campaigns, boost campaigns, and video campaigns to acquire qualified users.Learn more about AppSamurai
Full-service performance marketing agency for your app(0) REVIEWS
|2016||101 - 200|
Appska is a full-service performance marketing agency specializing in In-App advertising, Influencer Marketing, Media buying, and Affiliate marketing. It provide partners with a continuous flow of users and can promote mobile apps in any GEO and vertical.Learn more about Appska
The Fastest Growing Mobile Marketing Agency10
Aragon Premium is a mobile app marketing agency that focuses on cost-per-acquisition marketing. They offer a range of services, including display and paid social advertising, influencer marketing, content marketing, direct carrier partnerships, programmatic advertising, and loyalty and rewards programs.Learn more about Aragon Premium
Evolve with technology10
#1 DSP for mobile app marketers10
Bidease is a mobile DSP platform for mobile marketers. Its built on a foundation of proprietary programmatic advertising technology, Machine Learning, and first party data. Bidease team optimizes campaigns across all major mobile formats for desired post-install behaviors at no risk to its clients’ bottom line.
- Mobile platforms: iOS, Android, Mobile Web
- Campaign types: CPI, CPA, CPM
- Ad formats supported: Banners, Interstitial, Native, Rewarded Video, Video
- Targeting: Carrier, Device, Gender, Geo, Interests, IP, OS
- Key Markets: global
Ad Network Premium Traffic10
360° monetization(0) REVIEWS
Clickadu is a digital advertising network with a multi-format inventory to choose from. Our aim is to provide 360° ad coverage and monetization capabilities in one place. Clickadu statistics 5Bln+ traffic from all over the world daily fresh out the direct publishers 3.Learn more about Clickadu
100 million mobile app installs delivered and daily payments to all publishers. CPAlead delivers VALUE for App Owners & Mobile Affiliates10