CPA Advertising

Updated: August 5, 2022

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CPA (Cost-Per-Action) is the most advanced mobile advertising payment model. With this model, advertisers pay publishers for specific actions (like sales or registrations) that people make inside mobile apps after being engaged with ads.

To calculate cost-per-action for a specific action one needs to divide a total ad campaign spending on several specific actions that this particular campaign generated.

Pricing for various kinds of actions such as app installs, registers, purchases can vary from $4 to $75 per action. The CPA advertising model is the roots of digital affiliate marketing. We’ve analyzed the best CPA Advertising Networks in this directory.

CPA example

Source: BigCommerce

CPA Advertising Benefits

CPA advertising allows advertisers to control their costs and achieve specific objectives. The key advantage is that there is no cost to them until an action is taken, which maximises their return on investment.

This model of advertising is also a good choice because advertisers can track multiple channels with ease. Effectively this makes CPA advertising risk-free, and it is the job of the publisher to create compelling content that inspires customers to take action.

Of course, there is a downside to CPA: the cost. Advertisers will pay more for this form of advertising, although that comes with the safety of knowing that they will most likely achieve their advertising aims.

CPA formula

Source: The Online Advertising Guide

Other benefits include:

  • It’s a good form of advertising for those who have a well-developed market
  • Advertisers don’t have to rely on clicks to generate revenue
  • It allows advertisers to generate site engagement with a specific action

Below we’ve listed the best CPA networks and platforms so you can get up and running without hassle.

List of the top CPA ad networks

3.14 Mobitech

Mobile Advertising the way it should be

10
(3 votes)
(3) REVIEWS
FoundedEmployees
2013101 - 200

AdAction

A full-service ad platform that connects mobile marketers to high-intent users worldwide.

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201310-50-2,000+-

AdAction is the leading full-service ad platform that delivers quality at volume with real-time, data-driven technology to optimize acquisition campaigns and drive maximum engagement.

  • Services: Mobile Ad Network, Mobile Ad Platform
  • Ad Format: Interstitial, Offerwall
  • Models: CPI, CPA, CPE, CPC
  • Trading Models: Managed Service

 

Learn more about AdAction

AdColony

The In-App Marketplace for Brands

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2008400$192m+25k4m+

ADEX

Ad Fraud Detection Tools, Ad Servers, Mobile Ad Network, Mobile DSP, Social Ads, SSP

10
(1 vote)
(1) REVIEWS
FoundedEmployees
201110-50

Adikteev

Data-driven app marketing platform

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201270---

Adikteev is the leading app re-engagement platform for performance-driven marketers.

We help the world’s top-spending app publishers increase retention, reacquire churned users and drive incremental revenue. App publishers in gaming, eCommerce, on-demand, services and entertainment rely on us to deliver made-to-measure strategies, creatives and algorithms.

By combining science and creativity, we deliver best-in-class playable and interactive ads paired with top retargeting tech. We believe in creating a unique strategy for each client based on data to provide measurable and transparent results that increase user LTV and fuel business growth.

Adikteev is #10 among Inc. Magazine’s Top 5000 fastest growing companies and ranked in the top retargeting partners of the world for two consecutive years by AppsFlyer Performance Index

Learn more about Adikteev

AdQuantum

Revenue Acquisition for Mobile Apps

(0) REVIEWS
FoundedEmployees
201551 - 100

Adsterra Network

Well-Known Mobile Ad Network with Partner Care Approach

9
(10 votes)
(10) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2013101-200- 37k1.5m
CPA, CPM, CPI, CPL, RTB, CPC.

Adsterra is a world-renowned ad network with Partner Care approach, serving over 30 billion ad impressions per month worldwide (70% of traffic is mobile). 18K+ direct publishers and 12K+ brands, affiliates, media agencies, and ad networks dealing with mainstream and non-mainstream verticals.

Learn more about Adsterra Network

AdTiming

Data-driven Mobile Marketing, Worldwide Performance Advertising Platform

7
(3 votes)
(3) REVIEWS

Affle

Consumer Intelligence Driven Mobile Marketing Platform

10
(1 vote)
(1) REVIEWS

Amobee

Advertising solutions for the converging world

(0) REVIEWS

 

Amobee is a premium mobile ad network and technology company, offering a wide range of advertising/monetization solutions for advertisers, developers/publishers and organizations. Its DSP supplies advertisers with a single dashboard to plan, execute and analyze audience-first ad campaigns. It allows to reach audiences across video, mobile, display, social and TV ad channels.

  • Highlights: seamless omnichannel ad campaigns, precise targeting, built-in reporting and analysis.
  • AppsFlyer Performance Index: n/a
  • Tagline:Advertising solutions for the converging world
Learn more about Amobee

App Samurai

Self-Service Mobile Advertising Tool for Startups

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
-----

 

Mobile ad planning, execution and analysis are complicated for startups because they cannot reach all available app marketing tools. App Samurai makes it easy for them without requiring in-depth mobile advertising knowledge!

Thanks to App Samurai, you can easily create, manage, and measure acquisition campaigns, boost campaigns, and video campaigns to acquire qualified users.

Learn more about App Samurai

Appitate

We provide mobile CPI and CPA offers

10
(3 votes)
(3) REVIEWS
FoundedEmployeesRevenuesSocial
201710-502.5m129
Appitate allows users to work per CPI or CPA payment models in mobile marketing, we can achieve all necessary KPIs for such verticals as gaming,....

Appitate LLC is an international mobile affiliate network. Members of our team are high-skilled professionals in the sphere of mobile promotion and traffic monetization.

Appitate works with CPI and CPA models, supports both IOS and Android OS, and covers more than 100 GEOs. Moreover, our network works with direct App-developers and Advertisers, exclusive and direct Publishers only. With the help of advanced technology and exceptional technology, Appitate LLC easily matches all needs of each publisher and meets the advertiser’s goals.

Learn more about Appitate

AppLovin

Turns mobile into the medium of choice for brands

10
(1 vote)
(1) REVIEWS

 

AppLovin offers a comprehensive platform where app developers of all sizes can connect with their ideal consumers and get discovered. Founded in 2012, the company is focused on helping both indie and established developers grow, with the expertise and insights they need to finance, market, and expand their businesses – all in one place. App developers view AppLovin as a trusted partner, the rare company that understands what it takes to succeed in the mobile app ecosystem and has the ability to help them reach their goals

  • Mobile platforms: iOS, Android, Mobile Web
  • Campaign types: CPC, CPA
  • Ad formats supported: Custom
  • Targeting: Custom, Re-targeting
  • Key Markets: United States
Learn more about AppLovin

Appska

The best flow of target users for your app!

10
(5 votes)
(5) REVIEWS
Employees
10-50
...sources worldwide (Unity, Snapchat, Xiaomi, Share IT and many others) Our own anti-fraud solution CPA model of work.

Aragon Premium

The Fastest Growing Mobile Marketing Agency

10
(11 votes)
(11) REVIEWS
Employees
10-50

DSPs, Media Buyers, Mobile Networks, and Apps - Scale your income by working with the Aragon Premium Mobile Marketing Agency. Our team manages programmatic budgets from dozens of established and rising brands across multiple verticals, but specializing in the FinTech space.

Learn more about Aragon Premium

Bidease

#1 DSP for mobile app marketers

10
(3 votes)
(3) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201650-100 -3k+-

 

Bidease is a mobile DSP platform for mobile marketers. Its built on a foundation of proprietary programmatic advertising technology, Machine Learning, and first party data. Bidease team optimizes campaigns across all major mobile formats for desired post-install behaviors at no risk to its clients’ bottom line.

  • Mobile platforms: iOS, Android, Mobile Web
  • Campaign types: CPI, CPA, CPM
  • Ad formats supported: Banners, Interstitial, Native, Rewarded Video, Video
  • Targeting: Carrier, Device, Gender, Geo, Interests, IP, OS
  • Key Markets: global
Learn more about Bidease
FoundedEmployees
2016201-500

ClickAdilla is a high technology self-serve ad network platform that provides quality traffic with ani-fraud and anti-spam systems. The network grants service for advertisers and publishers. Creating an ad campaign takes only a few clicks - a user-friendly personal account is very intuitive, campaign moderation takes up to 10 minutes and the support team works 24/7 to solve any issues.

Learn more about ClickAdilla
FoundedEmployees
201451-200

We’re a multi-format advertising network that operates in 240+ countries. Our aim is to provide both advertisers and publishers with Self-Serve Platform which is made for launching, managing, analyzing your campaigns, monetization process, and, more important, maximizing your revenue.

Learn more about Clickadu

CPAlead

100 million mobile app installs delivered and daily payments to all publishers. CPAlead delivers VALUE for App Owners & Mobile Affiliates

10
(88 votes)
(88) REVIEWS
...mobile reward monetization, daily payments and direct relationships with mobile app advertisers is what CPAlead is known for.

Industry leading mobile reward monetization, daily payments and direct relationships with mobile app advertisers is what CPAlead is known for. With more than 1.9 million clients, CPAlead has delivered more than 100 million app installs via CPI and CPE campaigns.

Learn more about CPAlead

 

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