AppNexus

Powers The Advertising That Powers The Internet

AppNexus is a New York based company that provides a platform for real-time advertising across multiple devices including mobile. The platform offers supply and demand in the form of a Real Time Bidding marketplace, and for advertisers this means they will be able to find the right audiences at the right time for their campaigns to enable better performance. The platform’s architecture enables highly scalable ad serving, prioritising direct deals for mobile ad networks.
For advertisers, the AppNexus platform facilitates access to high quality inventory including large-scale partners like Millennial Media’s Exchange. Display ads can be run across mobile and desktop screens in a single campaign across direct-to-publisher, programmatic and mediated channels. CPM, CPC or CPA campaigns can be run with optimisation systems that calculate true bid valuations, and extensive campaign performance reports are available including Carrier Analytics and Device Analytics.

  • Authorised RTB vendor delivers highly scalable ad serving to mobile ad networks
  • Advertisers can run multiple screen campaigns including mobile from a single point
  • Customisable and extensive targeting and reporting includes mobile-specific fields, device ID, carrier and user ID

 

AppNexus Info

Platforms:Android, IOS, Mobile Web
Key Markets:Australia, Canada, France, Germany, UK, USA
Types:Mobile Ad Server, Mobile DSP
Ad Formats:Banners, Rich Media, Text, Video
Models:CPA, CPC, CPM
Targeting:Custom
Trading Models:Fully Managed, Real Time Bidding
Tracking:Custom
AppNexus News
Latest Tweets from AppNexus:
  • AppNexus

    #WLF18 is happening NOW! Follow along on @Xandr76 for live updates https://t.co/3uh222vIXc

    Retweet Reply Favorite (about 61 days ago)
  • AppNexus

    We are so excited for #WLF18 tomorrow! Guests will hear from visionary leaders, gain practical skills for affecting… https://t.co/HX0a60FOZb

    Retweet Reply Favorite (about 62 days ago)
  • AppNexus

    Happy #HispanicHeritageMonth! Join the AppNexus Latino Alliance tomorrow in welcoming @miriamzperez to the stage –… https://t.co/KUZY6BC4JS

    Retweet Reply Favorite (about 84 days ago)
  • AppNexus

    RT @ANAmarketers: In order to achieve better transparency, @AppNexus says marketers must stop asking for it -- and start demanding it: http…

    Retweet Reply Favorite (about 85 days ago)
  • AppNexus

    It's almost that time of year! Introducing the 2018 Women’s Leadership Forum, our annual gathering for current and… https://t.co/q9q171oNi2

    Retweet Reply Favorite (about 86 days ago)
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