AppNexus is a New York based company that provides a platform for real-time advertising across multiple devices including mobile. The platform offers supply and demand in the form of a Real Time Bidding marketplace, and for advertisers this means they will be able to find the right audiences at the right time for their campaigns to enable better performance. The platform’s architecture enables highly scalable ad serving, prioritising direct deals for mobile ad networks.
For advertisers, the AppNexus platform facilitates access to high quality inventory including large-scale partners like Millennial Media’s Exchange. Display ads can be run across mobile and desktop screens in a single campaign across direct-to-publisher, programmatic and mediated channels. CPM, CPC or CPA campaigns can be run with optimisation systems that calculate true bid valuations, and extensive campaign performance reports are available including Carrier Analytics and Device Analytics.

  • Authorised RTB vendor delivers highly scalable ad serving to mobile ad networks
  • Advertisers can run multiple screen campaigns including mobile from a single point
  • Customisable and extensive targeting and reporting includes mobile-specific fields, device ID, carrier and user ID


AppNexus Info

Platforms:Android, IOS, Mobile Web
Key Markets:Australia, Canada, France, Germany, UK, USA
Types:Mobile Ad Server, Mobile DSP
Ad Formats:Banners, Rich Media, Text, Video
Models:CPA, CPC, CPM
Trading Models:Fully Managed, Real Time Bidding
AppNexus News
Latest Tweets from AppNexus:
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    .@businesstimes uses #AppNexus tech partners to show that common goals, small market, less competition + the…

    Retweet Reply Favorite (about 5 days ago)
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    Which countries are expected to ramp up their digital ad spend this year?

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  • AppNexus

    Terms like increased data for audience targeting, access to exclusive inventory, and friendlier auction dynamics he…

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    As audiences ditch traditional TV for streaming, CTV is enabling programmatic advertisers to reach viewers in their…

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  • AppNexus

    Publishers, be sure to check out our new videos on how to use Prebid, including set up, ad server configuration, an…

    Retweet Reply Favorite (about 9 days ago)
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