Facebook Ads help you to acquire more users to install and engage with your app. The platform features the best ad format, targeting and reporting capabilities in the industry.
It allows mobile app advertisers to run ad campaigns of their choice on Facebook itself, its Messenger app, Instagram, Audience Network (to show ads across the web) and its app for businesses Workplace.
- Ad formats: Banners, carousel banners, video, slideshow
- Targeting: By age, gender, location, device, mobile OS, OS version, interests, mobile user language
Key Features
- Reach a highly engaged audience
- Collect lead data without a landing page and directly through a form
- 1.6 billion people worldwide are connected to a small business on Facebook
- Enter your daily or lifetime budget, and the time period during which you want your ads to run
- Select people based on their prior purchase behaviours
- Choose from six versatile ad formats
- Track performance and edit your campaign in Ads Manager
- Run ads across Facebook, Instagram, Audience Network and Messenger
- Easy-to-read reports and analytics
- Audience selection tools — show ads to the people who are exactly right for your business
Key People
Carolyn Everson – VP, Global Marketing Solutions at Facebook
Carolyn is the VP of Global Marketing Solutions at Facebook. She was the former CVP of Global Sales and Strategy at MSFT and COO, at MTV Networks Ad Sales.
Numbers & Revenue
- More than 2 billion daily active users
- 85% of Facebook’s daily active users come from outside the US and Canada
- 40% of Facebook users have never liked a Facebook Page
- People spend an average of 35 minutes on Facebook each day
- Revenue for Q3 2018 was $13.73 billion
- 47% of the value of Facebook Video Ads happens in the first 3 seconds
Facebook Ads Formats
Facebook Ads uses a range of formats for marketers and advertisers to drive traffic, this includes the following:
1. Image ads
You can choose to use a single image ad or use carousel, collection, slideshow or Instant Experience to advertise with multiple images and video.
2. Video ads
Video ads can run on both Facebook and Instagram and are highly engaging.
3. Slideshow ads
Slideshow ads can appear on Facebook and Instagram on smartphones, tablets and computers just like a video.
4. Carousel ads
The carousel format allows you to showcase up to ten images or videos within a single ad.
5. Collection ads
The collection ad format allows you to combine video, slideshow or image with product images taken from a catalogue.
6. Instant Experience
Instant Experience can be used with all Facebook ad formats – carousel, single image, single video, slideshow or collection. It’s a mobile-only experience that can be used on iOS and Android.
Facebook Ads Data
| Founded: | 2007 |
|---|---|
| Employees: | 36,000 |
| Revenues: | 55,800m |
| Social Presence: | 17m |
| Website Traffic: | 27,000+ |
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
Facebook Ads Info
| Platforms: | Android, IOS |
|---|---|
| Key Markets: | Global |
| Types: | Mobile Ad Network, Social Ads |
| Ad Formats: | Banners, Video |
| Models: | CPI, CPM |
| Targeting: | Age, Behavioral, Carrier & WI-FI, City, Connection Type, Country, Demographic, Device, Gender, Geo, Interests, Keyword, Language, Location, operating system, OS, Retargeting, Time, White & Black Lists |
| Trading Models: | Self Service |
| Tracking: | Custom |
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Facebook Cheat Sheet: Creative Best Practices Guide Posted on September 26, 2018 by Business of Apps ...of creative examples that you can use to get inspired or to get a better understanding of what makes Facebook ads work. -
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Facebook bolsters video advertising with update to measurement tools Posted on August 03, 2018 by Anne Freier Over the next few weeks, the changes being introduced to the Ads Manager and Facebook Ads API include getting rid of repeated view counting towards its 3-second and 10-second video. Facebook.... -
Top Performing Instagram Ad Creative to Try in 2018 - by Brian Bowman of Consumer Acquisition Posted on March 21, 2018 by Anne Freier You can upload an existing slideshow or create a new slideshow using the Facebook Ads Manager.
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How to decide between React Native & Native app development Posted on November 14, 2018 React Native Apps Facebook Ads Manager This was the very first cross-platform application created with React Native.
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Top App Store Optimization Agencies (2018) Posted on January 16, 2018 by Artyom Dogtiev Its team has an expertise in running mobile app user acquisition campaigns with Google AdWords, Facebook Ads, Twitter Ads, AdColony and others users acquisitions platforms. -
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Top Mobile Ad Networks 2018 Posted on May 16, 2017 by Artyom Dogtiev ...# Gaming Power Ranking Gaming Retention Non-Gaming Power Ranking Non-Gaming Retention 1 Facebook Ads Facebook Ads Facebook Ads Facebook Ads 2 Google Ads Google Ads Google Ads Google.... -
Top Mobile App Marketing Agencies (2019) Posted on May 12, 2017 by Artyom Dogtiev ...mobile agency can serve your app's marketing needs via some particular marketing channel, for instance, Facebook Ads, Twitter Ads, Instagram Ads, App Store Optimization, PR and so on.
Facebook Ads Reviews
