Facebook Ads

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Facebook Ads help you to acquire more users to install and engage with your app. The platform features the best ad format, targeting and reporting capabilities in the industry.

It allows mobile app advertisers to run ad campaigns of their choice on Facebook itself, its Messenger app, Instagram, Audience Network (to show ads across the web) and its app for businesses Workplace.

Ad formats: Banners, carousel banners, video, slideshow
Targeting: By age, gender, location, device, mobile OS, OS version, interests, mobile user language

Key Features

Reach a highly engaged audience
Collect lead data without a landing page and directly through a form
1.6 billion people worldwide are connected to a small business on Facebook
Enter your daily or lifetime budget, and the time period during which you want your ads to run
Select people based on their prior purchase behaviours
Choose from six versatile ad formats
Track performance and edit your campaign in Ads Manager
Run ads across Facebook, Instagram, Audience Network and Messenger
Easy-to-read reports and analytics
Audience selection tools — show ads to the people who are exactly right for your business

Key People

Carolyn Everson – VP, Global Marketing Solutions at Facebook

Carolyn is the VP of Global Marketing Solutions at Facebook. She was the former CVP of Global Sales and Strategy at MSFT and COO, at MTV Networks Ad Sales.

Numbers & Revenue

More than 2 billion daily active users
85% of Facebook’s daily active users come from outside the US and Canada
40% of Facebook users have never liked a Facebook Page
People spend an average of 35 minutes on Facebook each day
Revenue for Q3 2018 was $13.73 billion
47% of the value of Facebook Video Ads happens in the first 3 seconds

Facebook Ads Formats

Facebook Ads uses a range of formats for marketers and advertisers to drive traffic, this includes the following:

1. Image ads

You can choose to use a single image ad or use carousel, collection, slideshow or Instant Experience to advertise with multiple images and video.

2. Video ads

Video ads can run on both Facebook and Instagram and are highly engaging.

3. Slideshow ads

Slideshow ads can appear on Facebook and Instagram on smartphones, tablets and computers just like a video.

4. Carousel ads

The carousel format allows you to showcase up to ten images or videos within a single ad.

5. Collection ads

The collection ad format allows you to combine video, slideshow or image with product images taken from a catalogue.

6. Instant Experience

Instant Experience can be used with all Facebook ad formats – carousel, single image, single video, slideshow or collection. It’s a mobile-only experience that can be used on iOS and Android.

Facebook Ads Data

Founded:	2007
Employees:	36,000
Revenues:	55,800m
Social Presence:	17m
Website Traffic:	27,000+

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

Facebook Ads Info

Platforms:	Android, IOS
Key Markets:	Global
Types:	Mobile Ad Network, Social Ads
Ad Formats:	Banners, Video
Models:	CPI, CPM
Targeting:	Age, Behavioral, Carrier & WI-FI, City, Connection Type, Country, Demographic, Device, Gender, Geo, Interests, Keyword, Language, Location, operating system, OS, Retargeting, Time, White & Black Lists
Trading Models:	Self Service
Tracking:	Custom

Facebook Ads News

Majority of brands plan to invest more in Facebook ads Posted on May 23, 2019 by Anne Freier ...their customer acquisition, the majority of respondents (52%) plan to increase their investment in Facebook ads, compared to 18% planning to invest more in Amazon ads.
App Promotion Summit London 2019 recap Posted on April 15, 2019 by Artyom Dogtiev ...question, Nadine from Mopub suggested to invest into paid media and the obvious candidate of which today is Facebook Ads.
Ad spend on Facebook Stories doubles Posted on January 29, 2019 by Anne Freier ...that video received the highest budget share among Nanigans advertisers (61%) compared to image-based Facebook ads.
App Promotion Summit Berlin 2018 highlights Posted on December 17, 2018 by Artyom Dogtiev Some of the takeaways are scaling up marketing channels such as Facebook Ads may require hiring an agency that does have an expertise in increasing app install ad campaigns,....
Facebook has some privacy issues (again) – this time its Portal Posted on October 19, 2018 by Anne Freier ...media company had originally claimed that no user data was being collected through Portal to target Facebook ads.
Tried Snapchat? It Could Be the Missing Element in Your App’s Growth Strategy Posted on October 08, 2018 by Artyom Dogtiev ...Take the video app, Oevo, who had struggled to get sustainable CPIs using traditional methods, like Facebook Ads.
Facebook Cheat Sheet: Creative Best Practices Guide Posted on September 26, 2018 by Business of Apps ...of creative examples that you can use to get inspired or to get a better understanding of what makes Facebook ads work.
Facebook Ads leads for gaming and non-gaming apps in latest AppsFlyer Index Posted on September 26, 2018 by Anne Freier Facebook Ads ranked first followed by Google Ads for all categories of gaming and non-gaming apps.
Facebook bolsters video advertising with update to measurement tools Posted on August 03, 2018 by Anne Freier Over the next few weeks, the changes being introduced to the Ads Manager and Facebook Ads API include getting rid of repeated view counting towards its 3-second and 10-second video. Facebook....
Top Performing Instagram Ad Creative to Try in 2018 - by Brian Bowman of Consumer Acquisition Posted on March 21, 2018 by Anne Freier You can upload an existing slideshow or create a new slideshow using the Facebook Ads Manager.

Facebook Ads Insights

Follow these 5 tips to maximize your app marketing with Instagram Posted on July 09, 2019 According to Salesforce, Ads on Instagram likely get 2X clicks than Facebook Ads.
When mobile CPA goes top for you, so can affiliate networks Posted on February 13, 2019 com Look beyond Google and Facebook ads But doing online advertising with just these two platforms doesn’t mean that you shouldn’t....
The bright future of mobile app development with React Native tech Posted on January 07, 2019 Top Mobile Apps to React Native In 2018 Facebook Facebook Ads Facebook Analytics Walmart Bloomberg Instagram Soundcloud Pulse Townske....
The role of an affiliate manager in CPA networks Posted on December 12, 2018 ...competencies to effectively buy CPM or CPC traffic on RTB-powered ad platforms or DPSs like Google Adwords, Facebook Ads, Nexage, Applovin, Revmob, others.
How to decide between React Native & Native app development Posted on November 14, 2018 React Native Apps Facebook Ads Manager This was the very first cross-platform application created with React Native.

Facebook Ads Rankings

Top App Store Optimization Agencies (2018) Posted on January 16, 2018 by Artyom Dogtiev Its team has an expertise in running mobile app user acquisition campaigns with Google AdWords, Facebook Ads, Twitter Ads, AdColony and others users acquisitions platforms.
Top Ad Servers (2018) Posted on October 25, 2017 by Artyom Dogtiev ...from Appnexus Facebook Audience Network Facebook Audience Network is the extension of the Facebook Ads platform on mobile apps and web, launched in 2014, to reach audiences outside of the Facebook....
Top App Install Ad Platforms 2017 Posted on August 17, 2017 by Artyom Dogtiev Because of the overwhelming success of Facebook Ads that helped the company to generate the bulk of its revenue on mobile, other companies picked....
Top Mobile Ad Networks 2018 Posted on May 16, 2017 by Artyom Dogtiev ...# Gaming Power Ranking Gaming Retention Non-Gaming Power Ranking Non-Gaming Retention 1 Facebook Ads Facebook Ads Facebook Ads Facebook Ads 2 Google Ads Google Ads Google Ads Google....
Top Mobile App Marketing Agencies (2019) Posted on May 12, 2017 by Artyom Dogtiev ...mobile agency can serve your app's marketing needs via some particular marketing channel, for instance, Facebook Ads, Twitter Ads, Instagram Ads, App Store Optimization, PR and so on.