Facebook Ads

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Facebook Ads help you to acquire more users to install and engage with your app. The platform features the best ad format, targeting and reporting capabilities in the industry.

It allows mobile app advertisers to run ad campaigns of their choice on Facebook itself, its Messenger app, Instagram, Audience Network (to show ads across the web) and its app for businesses Workplace.

Ad formats: Banners, carousel banners, video, slideshow
Targeting: By age, gender, location, device, mobile OS, OS version, interests, mobile user language

Key Features

Reach a highly engaged audience
Collect lead data without a landing page and directly through a form
1.6 billion people worldwide are connected to a small business on Facebook
Enter your daily or lifetime budget, and the time period during which you want your ads to run
Select people based on their prior purchase behaviours
Choose from six versatile ad formats
Track performance and edit your campaign in Ads Manager
Run ads across Facebook, Instagram, Audience Network and Messenger
Easy-to-read reports and analytics
Audience selection tools — show ads to the people who are exactly right for your business

Key People

Carolyn Everson – VP, Global Marketing Solutions at Facebook

Carolyn is the VP of Global Marketing Solutions at Facebook. She was the former CVP of Global Sales and Strategy at MSFT and COO, at MTV Networks Ad Sales.

Numbers & Revenue

More than 2 billion daily active users
85% of Facebook’s daily active users come from outside the US and Canada
40% of Facebook users have never liked a Facebook Page
People spend an average of 35 minutes on Facebook each day
Revenue for Q3 2018 was $13.73 billion
47% of the value of Facebook Video Ads happens in the first 3 seconds

Facebook Ads Formats

Facebook Ads uses a range of formats for marketers and advertisers to drive traffic, this includes the following:

1. Image ads

You can choose to use a single image ad or use carousel, collection, slideshow or Instant Experience to advertise with multiple images and video.

2. Video ads

Video ads can run on both Facebook and Instagram and are highly engaging.

3. Slideshow ads

Slideshow ads can appear on Facebook and Instagram on smartphones, tablets and computers just like a video.

4. Carousel ads

The carousel format allows you to showcase up to ten images or videos within a single ad.

5. Collection ads

The collection ad format allows you to combine video, slideshow or image with product images taken from a catalogue.

6. Instant Experience

Instant Experience can be used with all Facebook ad formats – carousel, single image, single video, slideshow or collection. It’s a mobile-only experience that can be used on iOS and Android.

Facebook Ads Data

Founded:	2007
Employees:	36,000
Revenues:	55,800m
Social Presence:	17m
Website Traffic:	27,000+

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

Facebook Ads Info

Types:	App Installs, Mobile Ad Network, Social Ads
Ad Formats:	Banners, Video
Models:	CPI, CPM
Trading Models:	Self Service

Facebook Ads News

Facebook has highest CTR and CPM Posted on September 09, 2020 by Anne Freer ...insights shared by SocialInsider reveal that conversions were the main campaign objective for 27% of Facebook ads, while 24% were aimed at post engagements, and 23% at link clicks.
Nutra Offers in Mobile Affiliate Marketing Explained Posted on February 20, 2018 by Artyom Dogtiev A few strategies that you could use for promoting on facebook… Facebook ads This is probably the fastest way to get your offers known to the target audience.
mobyaffiliates releases research on Top App Install Ad Platforms 2017 Posted on September 22, 2017 by Artyom Dogtiev Facebook Ads, Twitter Ads, Google Universal App Campaigns, Snapchat Ads, Pinterest Promoted Pins, InMobi,....
How Much Does it Cost To Get an App Featured by Apple? Posted on September 12, 2016 by Artyom Dogtiev ...where we’ve tested different methods of targeting and in total 16 different creative executions of Facebook ads.
Facebook App Statistics Posted on June 22, 2016 by Artyom Dogtiev The graph below represents the overall picture of a total revenue generated via Facebook ads in different regions over the years.
Avazu MDSP Private Exchange is a One-stop Traffic Selling Marketplace For Mobile Advertising Posted on April 11, 2016 by Jamie Giggs ...traffic are available which have been connected (excluding the clients who have participated in the Facebook Ads Campaign).
ConsumerAcquistion Delivers AdRules, The Social Advertising Platform For Mobile Apps Posted on February 09, 2016 by Jamie Giggs AdRules provides access to a variety of reports unavailable with Facebook Ads Manager, including hourly performance and creative performance rolled up across many ads....
How To Use Video To Promote Your App Posted on December 21, 2015 by Artyom Dogtiev ...Ads - video is one of the formats that Facebook provides to create an app install campaign onits Facebook ads platform.
The 7 Secrets of Mobile Ad Networks Posted on November 25, 2014 by Peter Keung When Facebook ads first appeared most networks had problems, now they are using the extra traffic to their....
Facebook opens up FAN but keeps it separate from Atlas Posted on October 08, 2014 by Christopher Reynolds ...FAN and Atlas separate though - FAN is accessible via the same interface advertisers use for regular Facebook ads.

Facebook Ads Insights

The Untouchables: how ad fraud hides behind monopolies Posted on December 21, 2020 No Regrets in Paradise Facebook Ads along with advertising in apps, has around 80K 3rd party apps connected to the Facebook....
Facebook Ads vs Google Ads – which platform should you choose Posted on December 01, 2020 As a new age advertiser, Facebook Ads vs Google Ads is a topic you might be quite familiar with as both companies have been positioned....
AI-Powered Click Hijacking SDK is being sold on Dark Web Posted on August 05, 2020 ...click injection fraud, where malware was being installed in users’ phones to create fake clicks on Facebook ads, making it look as if users had actually clicked on the ads.
User Acquisition is now automated. So, how should UA managers adapt? Posted on July 02, 2020 ...analysis work more efficient, but if you just want to see which ads your competitors are running, the Facebook Ads Library is a great start.
Google vs Facebook mobile advertising explainer 101 Posted on March 24, 2020 Google Ads & Facebook Ads - Meaning Both Google and Facebook have a vast presence all over the internet and are in....

Facebook Ads Rankings

Top App Marketing Companies (2020) Posted by Artyom Dogtiev ...agency can serve your app’s marketing needs via some particular marketing channel, for instance, Facebook Ads, Twitter Ads, Instagram Ads, App Store Optimization, PR and so on.
Top User Acquisition Companies (2020) Posted by Artyom Dogtiev A Lookalike audience is the term introduced by Facebook Ads platform to define an audience that is built on data, gathered about people who have similar....

Facebook Ads Competitors and Alternatives

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Facebook Ads Reviews

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