Facebook Ads

Facebook Ads help you to acquire more users to install and engage with your app. The platform features the best ad format, targeting and reporting capabilities in the industry.

It allows mobile app advertisers to run ad campaigns of their choice on Facebook itself, its Messenger app, Instagram, Audience Network (to show ads across the web) and its app for businesses Workplace.

Ad formats: Banners, carousel banners, video, slideshow
Targeting: By age, gender, location, device, mobile OS, OS version, interests, mobile user language

Key Features

Reach a highly engaged audience
Collect lead data without a landing page and directly through a form
1.6 billion people worldwide are connected to a small business on Facebook
Enter your daily or lifetime budget, and the time period during which you want your ads to run
Select people based on their prior purchase behaviours
Choose from six versatile ad formats
Track performance and edit your campaign in Ads Manager
Run ads across Facebook, Instagram, Audience Network and Messenger
Easy-to-read reports and analytics
Audience selection tools — show ads to the people who are exactly right for your business

Key People

Carolyn Everson – VP, Global Marketing Solutions at Facebook

Carolyn is the VP of Global Marketing Solutions at Facebook. She was the former CVP of Global Sales and Strategy at MSFT and COO, at MTV Networks Ad Sales.

Numbers & Revenue

More than 2 billion daily active users
85% of Facebook’s daily active users come from outside the US and Canada
40% of Facebook users have never liked a Facebook Page
People spend an average of 35 minutes on Facebook each day
Revenue for Q3 2018 was $13.73 billion
47% of the value of Facebook Video Ads happens in the first 3 seconds

Facebook Ads Formats

Facebook Ads uses a range of formats for marketers and advertisers to drive traffic, this includes the following:

1. Image ads

You can choose to use a single image ad or use carousel, collection, slideshow or Instant Experience to advertise with multiple images and video.

2. Video ads

Video ads can run on both Facebook and Instagram and are highly engaging.

3. Slideshow ads

Slideshow ads can appear on Facebook and Instagram on smartphones, tablets and computers just like a video.

4. Carousel ads

The carousel format allows you to showcase up to ten images or videos within a single ad.

5. Collection ads

The collection ad format allows you to combine video, slideshow or image with product images taken from a catalogue.

6. Instant Experience

Instant Experience can be used with all Facebook ad formats – carousel, single image, single video, slideshow or collection. It’s a mobile-only experience that can be used on iOS and Android.

Facebook Ads Data

Founded:	2007
Employees:	36,000
Revenues:	55,800m
Social Presence:	17m
Website Traffic:	27,000+

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

Facebook Ads Info

Types:	App Installs, Mobile Ad Network, Social Ads
Ad Formats:	Banners, Video
Models:	CPI, CPM
Trading Models:	Self Service

Facebook Ads Podcasts

#103: Driving app installs with TikTok Ads with Ryan Thorpe, CMO at Reflectly Key FeaturesKey PeopleNumbers & RevenueFacebook Ads FormatsAlright, so you’re looking at the number of daily and monthly active users for your app and wonder “is there a new app marketing channel I am missing?” You’ve heard about TikTok, you know that there is an advertising platform from TikTok – TikTok Ads
#77 : How to make more of your Search Ads targeting campaigns with Simon Thillay, Head of ASO at AppTweak Key FeaturesKey PeopleNumbers & RevenueFacebook Ads FormatsAt this point, It wouldn’t surprise any app marketer that to acquire users for their apps they need to do both – App Store Optimization to get native traffic and run paid search, among many performance marketing, ad campaigns

Latest Tweets from Facebook Ads:

@Pinksunsets0228 Sorry to hear that. Please visit our Help Center for more support: https://t.co/ee5VbcKp03.
(about 4 days ago)
College pro-tip: avoid roommates majoring in Distraction and Procrastination. Congrats to surviving finals week – d… https://t.co/mkLHdWO9Jp
(about 20 days ago)
Still have #MiamiGP on our minds… Hitting the cool down room with the Motorheads International Facebook Group. 🏝 #Formula1
(about 24 days ago)
The DMs are strong with this one 🫳 https://t.co/0jj2xZ6FSa
(about 28 days ago)
If you like Reels, you’re gonna Reel’y love this 🫶 https://t.co/R0oFOnJ9C4
(about 30 days ago)

Facebook Ads Competitors and Alternatives

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