Top App Install Ad Platforms (2019)

Artyom Dogtiev

Updated: August 16, 2019


There are several business models that serve as a foundation for mobile app advertising in particular. Each model defines for what specific performance or action ad company charges advertisers. The most popular models are CPM (cost-per-mile), CPC (cost-per-click), CPI (cost-per-install) and CPA (cost-per-action).

Among these models, CPI and CPA are the most efficient ones for app marketers and their user acquisition efforts. They allow marketers to measure actual ROI (return-of-investment) for a budget they allocate to advertise their apps. With a proper ad campaigns data analysis, app installs ads allow app marketers to acquire high quality users and expand their app’s user base.

Since the dawn of both major mobile app ecosystems – iOS and Android –  mobile user acquisition has been a challenge for app developers and brands. App stores weren’t sufficient to meet app developers demand in acquiring new app users, primarily because of app discoverability problem. To meet this demand, co-called, Pay Per Install networks were launched that allowed marketers to buy app installs ads in bulk. There are dozens of such networks that offer app marketers a technical platform to generate mobile app installs. The efficiency of these networks depends on their reach, ad formats and the number of different targeting options they support. In size such networks range from giants like Facebook, Google, Twitter that offer the best targeting options to smaller players that compete in CPI costs, better customer support or better reach in specific geographies.

Because of the overwhelming success of Facebook Ads that helped the company to generate the bulk of its revenue on mobile, other companies picked up the trend fairly quickly. The first one who followed was Twitter, with Twitter ads back in 2012, Pinterest with Pinterest for Business in 2014 and finally Snapchat joined the app install race the same 2014. All these platforms leverage their multi-million user base and users profile data to target app install ads like other advertising platforms weren’t capable.

Now the question is – how much do app marketers pay for a mobile app install on various app install ad platforms, as well as on Facebook?  The following table presents CPI data points for iOS and Android for US app market in July of 2019.

An average app user acquisition cost

Mobile OS US China
iOS $1.56 $0.97
Android $1.86 $0.17

Source: Chartboost

Meanwhile, according to BusinessInsider data, mobile app install advertising revenue jumped from $3.6 billion in 2014 to $4.7 in 2015. Also Business Insider Intelligence data reveals estimates for this and previous years –  in 2018 app install advertising revenue reached $6.7 billion and in 2019 – $7. By 2020 it’s projected that the total mobile app install ad revenue will reach $7.1 billion.

Mobile App Install Advertising Revenue (US), in billions

Source: Business Insider

Of course today app install and user acquisition are no longer the only app marketers concerns. App re-targeting or reengagement campaigns are increasingly common on app advertising platforms. One of reasons for the initial drive to get mobile app installs was to achieve high ranking on app stores with so-called burst campaigns.

The idea of a burst campaign was simple –  to  generate a big number of downloads within a short period of time and signal an app store algorithm that the app needs to be ranked high on a chart. As time went by, both Apple and Google became smarter about their ranking algorithms and so burst campaign became way less effective. It forced app marketers to change their app marketing strategy and ultimately they began to pay more attention to mobile app users engagement to retain them and counteract a mobile churn.

Below you can see the list of major networks and platforms that offer app installs – some of them work on a CPI model and others use a CPC or CPM based trading approach but with the focus on delivering app installs and users.

Note: the companies on the list we’ve complied below are not in any priority order

List of App Install Ad Networks

Facebook App Install Ads


Facebook App Install Ads is the mobile app user acquisition solution, launched by Facebook in 2012 to help mobile app developers to acquire users for their apps on Facebook, as well as its other assets – Messenger, Instagram, Audience Network. The biggest advantage over other solutions is its targeting capabilities, powered by an extensive user profile database, accumulated by the company for its more than 2 billion users. Some of its targeting options, such as Interests and Behaviors, allow app marketers to laser-target their ads to people with a particular interests and certain online behavior pattern.

  • Tag line: Get people download your app
  • Key features: re-marketing tools, unparalleled targeting capabilities, the best reach, video format is also available
  • Mobile platforms: iOS, Android, Windows Phone, Blackberry, tvOS, Unity, web

Facebook Business homepage screenshot

Twitter App Install Ads

twitter-ads_logo
Twitter Ads is an advertising platform by Twitter Inc. With this solution, app marketers can generate app installs on Twitter, using its sophisticated targeting capabilities that allow marketers to target an ad for a specific location, OS, mobile carrier, users of a particular age and gender and with particular interests. On par with Facebook solution, Twitter ads has re-targeting capability to reach out Twitter users who have previously installed certain apps or visited particular websites.

  • Tag line: Advertising Tools For Businesses Of All Sizes
  • Key features: powered by Twitter, re-targeting tools, reach targeting options, easy & quick setup, scale
  • Mobile platforms: iOS, Android

Twitter Ads home page screenshot

Google App Campaigns


Google App Campaigns is a cross-platform mobile app user acquisition solution launched by Google in September, 2015. It’s part of the Google’s AdWords ad platform and it allows app marketers to drive both Android and iOS app installs across Google’s largest properties including Search, Google Play, YouTube, and the Google Display Network. It supports multiple ad formats, including video. Unlike other app install driving solutions, Google’s ad composing tool provides app marketers with ads, generated using app’s graphics and text directly from Google Play store. The system is also handles ad rotation and auto-bidding features to provide app marketers the most downloads for an app.

  • Tag line: Give A Little And Get A Lot With Universal App Campaigns!
  • Key features: dynamic ad generation, dynamic inventory picking, powered by Google AdWords
  • Mobile platforms: Android, iOS

Universal App Campaigns home page screenshot


Snapchat Ads


Snapchat Ads is a mobile advertising platform for businesses from Snap Inc. Because of the company’s unique positioning as the most popular social media app among Gen Z, it provides the best platform for companies to reach this population segment. Snapchat offers 3 ad formats for advertisers – Snap Ads (full-screen ads), Filters (location-based ads) and Lenses (allows businesses to advertise their products with Augmented Reality objects). The App Install full-screen ad format allows app marketers to generate app downloads when mobile users swap+tap the ad, without leaving the Snapchat app.

  • Tag line: It’s your business – on mobile.
  • Key features: unparalleled capacity to reach Millennials generation, non-intrusive ad formats, high level of engagement
  • Mobile platforms: iOS, Android

Snapchat Ads home page screenshot


Pinterest Promoted App Pins


Promoted App Pins is a mobile app advertising platform from Pinterest. It allows app marketers to generate installs via pins. Pins associated with iOS or Android apps have an app icon and install button attached to them for mobile users to tap on and download an app. Among Pinterest mobile measuring partners are Adjust, AppsFlyer, Kochava, TUNE and Apsalar.

  • Tag line: Get more mobile app downloads
  • Key features: 175 million MAU, 80% of Pinterest traffic comes from mobile, 55% of Pinterest users use it for shopping
  • Mobile platforms: iOS, Android

Promoted Pins home page screenshot


Reddit Ads is a a part of the Reddit Inc. advertising platform. It allows app marketers to reach millions of people that are gathered into influential communities and engage daily with the most relevant content.

  • Tag line: Upvote your advertising
  • Key features: 1.6 billion monthly active users, 130k sub-forums and communities
  • Mobile platforms: iOS, Android

Reddit website screenshot

Leadbolt

Leadbolt
Leadbolt is high performance mobile advertising platform for user acquisition and in-app monetization.  The company equips app marketers and developers with an advanced app install attribution solution to monitor CPI-based install acquisition campaigns run across over 50 ad networks.  Using proprietary analytics-based algorithms, Leadbolt provides app marketers with the advertising solution to capture best-fit audience.

  • Tag line: High performance mobile advertising
  • Key features: Direct Deals Marketplace, premium global traffic, dynamic ad delivery
  • Mobile platforms: iOS, Android, Windows Phone

Leadbolt website screenshot

AdColony


AdColony is the mobile performance marketplace, founded in 2011 by mobile developers for mobile developers. With an emphasis on personal and direct relationships and highly-tested, award-winning creative, AdColony’s advertising platform allows app marketers to drive high-quality app installs in scale. With a total reach of over 1.5 billion, and both direct and programmatic supply, over 85% of top grossing developers trust their ad budget to AdColony and consistently ranked highest for retention amongst user acquisition partners.

  • Tag line: The Mobile Performance Marketplace
  • Key features: has an expensive experience of helping biggest apps to grow, LTV & audience optimization, global reach, total campaign transparency, ad quality, dedicated account and campaign managers.
  • Mobile platforms: Adobe Air, Android, iOS, Unity, Amazon

AdColony website screenshot


Webpals Mobile

Webpals Mobile is one of the leading mobile advertising companies with a focus on mobile user acquisition & revenue maximization with global coverage in more than 200 countries.

The company delivers performance-based user acquisition & monetization solutions to the leading apps across all verticals such as gaming, ecommerce, travel, entertainment & more.

Webpals Mobile offers fully-managed user acquisition services based on its proprietary ad buying technology, in-house creative studio and team of client success managers, campaign managers, analysts, engineers, technology experts, designers and copywriters.

A subsidiary of XL Media (AIM: XLM), Webpals Mobile has been operating in the online marketing industry for over six years, and is a part of the Webpals Group – a leading performance marketing company, which operates on an international scale and in numerous verticals.

  • Tag line: Driving High-Value Users to Mobile Apps
  • Key features: coverage in more than 200 countries, in-house creative studio, Facebook Marketing Partner, Google Partner, dedicated account managers, proprietary technology
  • Mobile platforms: iOS, Android, Windows Phone and featured phone OS

Webpals Mobile website screenshot

Appness


Appness is a leading marketplace for Facebook mobile advertising. The Appness team leverages the Facebook advertising platform to drive mobile app installs, making the most of the platform superior targeting capabilities and reach.

  • Tag line: Creative & Media Buying Lab for Mobile Advertising
  • Key features: unlimited creatives, brand safety, transparency, fraud-proof, single dashboard to advertise on Facebook, Instagram, Google, Snapchat and in-app networks.
  • Mobile platforms: iOS, Android

Appness website screenshot


adperio


adperio is a premier mobile acquisition partner. It drives mobile app installs with high levels of engagement and retention, while protecting ad spend through proprietary fraud prevention technology. Adperio team is focused on achieving both quality and scale to deliver their clients targeted users that continue to engage. Adperio is able to generate installs to reach their client’s KPIs; working across channels such as video, in-app, incent, influencer, pre-installs, and display.

  • Tag line: Redefining Mobile Performance Marketing, One Action at a Time
  • Key features: premier mobile marketing company, Ranked in AppsFlyer’s 2018 Performance Index, 24 years of experience in digital marketing.
  • Mobile platforms: iOS and Android

adperio website screenshot

WebEye


WebEye is one of the largest publishing companies in Asia that provides comprehensive advertising solutions for mobile games/APPs. Its premiere live data platform, Taurus, targets 1 billion+ people in 200+ countries, and leverages AI tech to help partners, especially game developers, reach their ideal customers effectively.

  • Tag line: Leader of global game distribution & mobile advertising
  • Key features: Game distribution, Mobile advertising, Google monetization solutions, scalable user acquisition, simplified real-time reports.
  • Mobile platforms: iOS and Android, Mobile Web

WebEye website screenshot

Mobusi


mobusi, part of Fibonad group, is a Technology Media Company with a mobile-first and performance mindset empowering both Advertisers and Publishers to reach and exceed their high demanding targets. It provides app marketers with tools to target both specific countries or lunch app users acquisition campaigns worldwide. Mobusi offers the top quality range of sources to choice from, including Native Ads, Influencers, Display.

  • Tag line: Technology Media Company with a mobile-first and performance mindset
  • Key features: high quality sources, DSP and data in-house solutions
  • Mobile platforms: iOS and Android, Windows Phone, Mobile Web

Mobusi website screenshot

myAppFree

myAppFree is the performance-based advertising platform that matches both advertisers and publishers’ needs. It gives access to exclusive traffic sources and placements, including over 40 million Sony Xperia smartphones, myAppFree powered apps, SDK & smart notifications. Utilizing its proprietary technology and well established relationships with its premium partners, myAppFree can provide high quality mobile traffic worldwide to mobile apps and games, giving perfect solutions to developers, brands, agencies and ad networks to develop their business.

  • Tag line: The best match between apps and users
  • Key features: high-retention active users, tracking and anti-fraud tools, campaign and delivery optimization.
  • Mobile platforms: iOS and Android, Windows Phone

myAppFree website screenshot

Moburst

Moburst is a full service, global mobile success company that helps companies grow their mobile business. The years of experience in app marketing and hundreds of app campaigns under its belt allow its team to have a high confidence in what marketing techniques specific vertical app requires. Hundreds of companies from startups to global brands such as Google, Samsung, Reddit, Uber, YouTube, Philips, Robinhood, and Playtika have leveraged our creative, App Store Optimization (ASO), user acquisition, and mobile consulting services to enhance their product and maximize their KPIs.

  • Tag line: Mobile Done Right
  • Key features: App Store Optimization 360′, Multi-Platform Campaigns, Localization.
  • Mobile platforms: iOS and Android.

Moburst website screenshot

Headway


Headway is one of the leading data-driven growth marketing companies servicing mobile apps, brands, and ad-tech companies worldwide. Its app growth marketing solution was designed to offer app marketers the technology and know-how that bring new users, high retention and top value to mobile apps.

  • Tag line: Marketing Powered By Technology
  • Key features: ML to attract quality users, drive new installs, re-engagement solution to increase LTV, team of industry veterans with multiple years of experience.
  • Mobile platforms: iOS and Android

Headway website screenshot

App Growth Network


App Growth Network is a global app product marketing agency. Its app marketing portfolio includes organic and paid channels such as SEO, ASO, Adwords, UAC, iTunes Search Ads, Facebook Ads, ad network advertising & affiliate marketing. The agency team consists of a  global network of digital professionals with many years of experience.

  • Tag line: A Global App Product Marketing Agency
  • Key features: ASO, Facebook Ads, Apple Feature Strategy, Paid User Acquisition, Universal App Campaigns, Apple Search Ads
  • Mobile platforms: iOS and Android

App Growth Network website screenshot

MobAir

MobAir is a mobile advertising technology company that provides a complete package of mobile user acquisition services. The core component of the MobAir’s platform is Appstellar tool, built to discover the massive scale of quality users with the highest engagement along with user journey tracking and analysis.

  • Tag line: A mobile advertising platform helps grow your mobile app business in APAC
  • Key features: Appstellar, multiple formats (Intersticial, Native Ad, Rewarded Video, Video)
  • Mobile platforms: iOS and Android, Mobile Web

MobAir website screenshot

PreApps

PreApps is an app marketing agency.  Among other app marketing tools, it provides a platform for app marketers to drive app installs for their iOS and Android apps.

  • Tag line: We help people like you grow their app to Millions of downloads and Sales.
  • Key features: full spectrum of app marketing tools
  • Mobile platforms: iOS and Android

PreApps website screenshot

App Samurai

App Samurai simplifies app marketing by providing all tools on one platform. Using App Samurai, app developers and brands can easily create, manage, and measure acquisition campaigns, boost campaigns, and video campaigns to acquire qualified users.

  • Tag line: Reach Global Audience. Acquire Engaged Users.
  • Key features: Creative Studio, brand-focused, global reach, data driven approach.
  • Mobile platforms: iOS and Android

App Samurai website screenshot

Chartboost

Chartboost
Chartboost is a mobile game users acquisition company. Chartboost empowers mobile game marketers with the platform to acquire players via interstitial and video ads, it features sophisticated targeting and install tracking features.

  • Tag line: For developers, by developers
  • Key features: free, direct developer-developer ad exchange, targeting & install tracking
  • Mobile platforms: iOS, Android

Chartboost website screenshot

Liftoff

Liftoff is a mobile app marketing and retargeting company. It allows app developers and brands not only acquire new app installs but to find new app users who are likely to convert in an app via registrations, subscriptions, bookings, purchases and more. Liftoff utilizes Machine Leaning to leverage its database of more than 2 billion unique, fraud-free mobile profiles.

  • Tag line: Acquire Users Who Generate the Best ROI for Your App
  • Key features: 2+ billion database of mobile users profiles, ML, app user re-engagement tools
  • Mobile platforms: iOS, Android

Liftoff website screenshot

Taptica

Taptica is a mobile user acquisition platform, offering advertising solutions to brands and app developers. With a help of proprietary technology based on AI and Machine Learning, Taptica effectively provides mobile targeting and user acquisition for maximum ROI. The company also works directly with publishers and affiliates via its dedicated API offering better eCPMs and monetization possibilities.

  • Tag line: We Take Mediums to New Highs
  • Key features: ML, hybrid campaigns, retargeting & reengagement
  • Mobile platforms: iOS, Android

Taptica website screenshot

Applovin


Applovin is a marketing automation company. Applovin mobile app user acquisition solution provides app marketers with progressive ad campaign optimization, when each consequence campaign is based on analytical information derived from a previous one. The platform features app users interests database to allow app marketers target their ad campaigns based on these interests. As well as sophisticated bidding algorithm matches app users who are likely to download a specific app and determine the right amount to bid for it.

  • Tag line: Turns mobile into the medium of choice for brands
  • Key features: Similar traits users mobile acquisition, data-driven recommendations, consumers re-engaging, real-time metrics
  • Mobile platforms: iOS, Android

AppLovin website screenshot

Fluent


Fluent is a performance marketing company with expertise in creating lasting connections between brands and consumers. Leveraging a first-party data asset of 190MM+ opted-in consumer profiles, Fluent drives growth strategies to deliver superior outcomes. The team focuses on the intelligent acquisition of active and engaged consumers to increase user lifetime value. The performance-based model provides value beyond the install, driving the engagement needed to grow your app.

  • Tag line: Drive highly engaged mobile app users with targeted acquisition campaigns.
  • Key features: rich content and rewarding experiences, data collection from 1MM consumers daily, precise targeting, high-value users,
  • Mobile platforms: Android, iOS, Mobile Web

Fluent website screenshot

InMobi


InMobi is a global mobile advertising platform. To acquire mobile app users, InMobi provides app marketers with a combination of data from 1st, 2nd and 3rd party sources to deliver more precise targeting and app install campaigns optimization, so app marketers may acquire high quality users. Over time the platform helped brands across gaming, retail, travel, entertainment & other verticals acquire and activate high quality users worldwide. Using deep-linking technology the InMobi platform allows app marketers to convert people who downloaded their apps to customers by ads that engage them to proceed to their first post-install event.

  • Tag line: Mobile ads, analytics & monetization
  • Key features: Miip digital ad companion, coverage for 200 countries, Lookalike targeting, app-interests based targeting
  • Mobile platforms: iOS, Android, Windows Phone, BlackBerry

InMobi website screenshot

Startapp

startapp1
Startapp is a mobile advertising technology company. The Startapp’s solution to generate app installs allows marketers to take full advantage of programmatic targeting, which is based on a combination of data and unique creative options. Among the most sophisticated targeting options the Startapp platform for advertisers provide are targeting ad campaign to users who have already installed specific types of apps, mobile carrier targeting, mobile OS type and version targeting, as well as device types (smartphone / tablet) targeting. The platform supports four ad formats – Large Banner, Small Banner, App Wall and Full Page.

  • Tag line: Mobile, Fulfilled
  • Key features: Over 50,000 partners, both small and large, 1B Monthly active users, 15TB of data per day for optimization
  • Mobile platforms: iOS and Android

StartApp website screenshot

Instal

instal_logo
Instal is a mobile user acquisition company. The Instal app downloads driving platform is focused on CPI model only, it features worldwide non-incentive traffic sources, easy integration, performance optimization and real-time reporting. The platform provides users with in-house developed tracking SDK, as well as support of the industry-standard tracking solutions such as Mobile App Tracking, TUNE, Adjust.io, Appsflyer, Ad-X, Kochava, AppSalar, Party Tracking.

  • Tag line: Performance, Branding, Retargeting.
  • Key features: geo targeting for 200+ countries, 1,000+ publishing partners, running 500+ campaigns worldwide
  • Mobile platforms: Android, iOS

Instal mobile user acquisition company

Mintegral


Mintegral is an AI-driven, programmatic and interactive ad platform. It provides mobile user acquisition and monetization solutions to worldwide brands and mobile developers so they can reach their marketing goals. With a particular focus on the Asia-Pacific region, Mintegral offers full stack products and one-stop mobile marketing and analytics services, from supply-side to demand-side, including Advertiser Self-serve, DSP, SSP, DMP and Creative Lab.

  • Tag line: A mobile advertising platform helps grow your mobile app business in APAC
  • Key features: programmatic buying based on AI algorithms, provides both SSP and DSP
  • Mobile platforms: iOS and Android, Windows Phone, HTML5

Mintegral website screenshot

GOWIDE


GOWIDE is a global mobile advertising company. GOWIDE’s App Booster proprietary app install generating solution allows app marketers to drive downloads for their apps with dynamic CPI bidding, it features global reach and scalable inventory. With a simple three step signing up procedure, users can launch app install campaign with as small as $200 deposit for Rewarded CPI and $500 for Premium CPI.

  • Tag line: User Acquisition Platform for Mobile Engagement
  • Key features: one-stop shop for buying incentive and premium traffic, programmatic buying & user acquisition solution powered by the team of seasoned media buyers.
  • Mobile platforms: iOS, Android, Windows Phone

GOWIDE website screenshot


ClearPier Performance


ClearPier Performance provides performance-based advertising to help mobile app advertisers acquire their new users wherever they are in the digital world. Its innovative platform nxus® processes in excess of 6 billion data points a day, to drive superior campaign performance.

  • Tag line: Reaching your future app users wherever they are in the digital world.
  • Key features:  TrafficGuаrd™ to get developers real app users and safeguard quality, helps maximize ROI,  allows to scale campaigns to get fast access to developers next app users
  • Mobile platforms: Android, Desktop, IOS, Windows Phone

ClearPier Performance website screenshot



Appnext


Appnext is one of  leading discovery platforms that recommends users with the apps and services they may need throughout their daily mobile journey via multiple touchpoints. Advertisers can get discovered by high-intent users via in-app and on-device placements, in some cases over 15 times a day. Appnext powers over one billion app recommendations every day utilizing our ‘Timeline’ technology that leverages location, historical and behavioral patterns to understand the unique context of a user and predict the type of app he is likely to be using next.

  • Tag line: The Leading Mobile Discovery & Re-engagement Platform​
  • Key features: Appnext Timeline ad tech, direct CPI bidding, 100% Self-Serve Platform
  • Mobile platforms: iOS and Android

Appnext website screenshot


NativeX


NativeX is a one-stop mobile advertising company which provides top brands, apps, and games the ability to acquire quality users at scale. NativeX also provides a DSP solution as a means for brands and apps to buy quality programmatic traffic safely & transparently.

  • Tag line: A One-Stop Mobile Advertising Solution Provider
  • Key features: performance-based marketing solutions, exclusive traffic from a big network of publishers (5,000 apps), 100k daily engagements, in-depth real-time analytics
  • Mobile platforms: iOS and Android

NativeX website screenshot

Adcash


Adcash is a technology-driven advertising network. It equips app marketers with AppInstall technology, it provides an Interstitial Carousel ad format that is based on pulling app data from Google Play or iOS App Store to generate an ad on-the-fly. The ad platform boosts 11,000+ mobile ad partners and 950+ million impressions per week.

  • Tag line: Performance Marketing Made Easy
  • Key features: AppInstall ad format
  • Mobile platforms: iOS, Android

Adcash website screenshot

Yeahmobi

Logo-Yeahmobi
Yeahmobi is a performance based mobile advertising company. The company’s ad platform allows mobile app marketers to reach audience in more than 200 countries and drive app installs, using CPI, CPA and CPM models. With this platform, app marketers can grow their apps active user base in target markets, using native ads, as well as Yeahmobi Social and Search tools tap into audience on Facebook, Google and other social networks.

  • Tag line: Acquire High-Quality Users at Scale
  • Key features: CPA & CPI bidding, in-house tracking solution
  • Mobile platforms: iOS, Android

YeahMobi website screenshot

Iconpeak


Iconpeak is a mobile app marketing company. Iconpeak platform for app marketers combines six different channels to drive app installs – media buying, YouTube Influencers, in-app placements, programmatic, native and video sources. Iconpeak is a TUNE Certified Partner and the winner of Deloitte’s Technology Fast 50 Rising Stars 2015, with 432% year-on-year growth.

  • Tag line: Drive Real Results.Get Real Users.
  • Key features: provides access to billions of app users, omnichannel, real-time bidding, lookalike audiences, proprietary tech
  • Mobile platforms: iOS, Android

Meet the IconPeak Team

Minimob


Minimob is a performance-based platform company, founded in 2013. Minimob offers app owners a robust app user acquisition solution that allows to deliver HD-quality, VAST, MRAID standards fully compliant video ads on multiple platforms and devices. The solution features dynamic CPI-bidding platform, it allows advertisers and agencies to monitor results in real time and  benchmark acquisition outcomes against a predefined set of performance metrics. Minimob runs, at minimum, 20k different campaigns every month, allowing access to more than 8k offers with just one click. Minimob fully supports third-party tracking for clarity on mobile app conversions.

  • Tag line: Move Beyond Installs To User Actions That Matter
  • Key features: post-install conversion rate optimization, managed campaigns, real-time CPI bidding, traffic sources balancing
  • Mobile platforms: Android, iOS

minimob website screenshot

Digital turbine

Digital Turbine is a mobile app advertising platform. It helps developers, app marketers, mobile operators and OEMs to make a profit on Android apps and acquire app installs in more than 190 countries. The mobile app advertising platform supports 4 traditional display units, such as App Wall, Display Ads, Interstitials and Native Ads, as well as ad units Carrier and OEM exclusive, such as Recommendations Widgets, Push Notifications and App Preloads.

  • Tag line: Truly Frictionless App Delivery and Discovery
  • Key features: CPI bidding only, partnership with carries, App Wall, banner, interstitial and discovery ads, integration with Ad-X, Kochava, AppsFlyer, HasOffers, Flurry tracking SDK
  • Mobile platforms: Android, iOS

Digital Turbine website screenshot

Consumer Acquisition

ConsumerAcquisition.com is a Facebook, Instagram Marketing Partner, as well as Google’s Partner, offering an end-to-end user acquisition platform with a creative marketplace for ad creation, AI-powered campaign automation and action-based reporting. The company has acquired over 100  million app installs and leads. Solutions include Creative Marketplace and AdRules 30-day free trial.

  • Tag line: Facebook & Google App Campaigns
  • Key features: Advertising automation for Facebook and Instagram performance advertisers, workflow automation, real-time analytics, bid management, ad optimization, data integration, and consulting services.
  • Mobile platforms: Android, iOS

Consumer Acquisition website screenshot

ironSource

ironSource is a mobile ad platform launched in 2012. It offers mobile app advertisers to acquire high quality app users via sophisticated targeting capabilities and brand protection features. By applying proprietary performance-focused distribution algorithms, ironSource allows app advertisers to target ad campaigns to app users who are statistically more likely to install and use a particular kind of apps. ironSource’s premium SDK Network provides access to millions of high quality users around the globe.

  • Tag line: Turning great apps into scalable businesses
  • Key features: Server-to-server integration, native ads inventory, cost-effective buying from AppNexus, Facebook and Google networks.
  • Mobile platforms: iOS and Android

ironSource website screenshot

AppBrain

AppBrain is a platform that provides app advertising services for Android developers. The AppBrain Promote product promotes Android apps through banners and interstitials to a worldwide audience. The pricing is cost-per-install and the traffic is exclusively non-incentivized in-app traffic from publisher apps that have the AppBrain SDK built in. Install ads are shown to users using autogenerated creatives from the official icon, featured graphic and screenshots, which allows a very fast campaign setup as there’s no need to create or upload creatives.

  • Tag line: Easy and high-quality Android App Promotion
  • Key features: 100 million users reach, 2 million daily installs, supports 236 countries
  • Mobile platforms: Android

AppBrain Android app advertising company

Final Thoughts

App installs ads, and corresponding with it CPI/CPA business model, have become extremely popular among app marketers because it allows them to calculate ROI and attribute all profits generated by specific app user to a particular ad. Social networks have embraced app install ads because they can sell them at a higher price, compared with other kinds of mobile ads.

Thanks to their extensive user profile databases they use to target app install ads, Facebook, Twitter and Google have become dominating players on the mobile app install driving platforms market. It’s worth to note that because of mobile app install ads Facebook has managed to prove its strength on the mobile ad market and demonstrates quarter by quarter mobile ad profits growth, generated exclusively via app install ads. Also we see emerging app install ad platforms from Snap Inc. and Pinterest, both have its unique features that allow them to compete with above mentioned big players.

Other providers have their strengths with providing niche solutions, covering some specific geographies (the brightest example would be China, where Facebook is prohibited and it gives an advantage to other players), by cooperating with brands to supply advertisers with highly engaged app users. And finally pricing is another key point that allows mobile app install driving networks to compete with the big trinity – Facebook, Twitter and Google.