Teads, the outstream video and display ad company, just presented its new inRead AR advertising format this week at Cannes Lions Innovation festival.
inRead AR ads will be available through the Teads Studio over the next few weeks. The format lets brands tap into AR to create more interactive and engaging ads. Consumers get to interact with the ads by performing actions such as trying on a pair of sunglasses. What’s more, consumers don’t even have to download any apps. The AR ad units are geared towards functioning on mobile or desktop browsers.
“Augmented reality has burst into public consciousness through apps like Pokemon Go, with more people familiar this new technology”, said Bertrand Cocallemen, Teads Studio Global Creative Director. “Teads inRead AR will give brands a way to interact with consumers in this much deeper and more personal way, that makes advertising more exciting.”
Teads recently partnered with DeepAR to make the new inRead format possible by incorporating the AR specialist’s technology and face-tracking SDK.
Emi Gal, CEO Teads Studio & Group CMO, added:
“More than ever, ads need to delight and surprise consumers. This format allows brands to be playful and create fun, memorable ad experiences that deliver results.”
The company is currently expanding its AR and innovative technology solutions and recently unveiled its Teads True Visits AI-enabled performance product.