LinkedIn rolls out new carousel ads for sponsored content

LinkedIn has launched carousel ads as part of its sponsored content product line-up. By using carousel ads, businesses can show off more of their products. The ad type features a maximum of 10 swipable cards, which are fully customisable.

LinkedIn said that the new ad type allowed for improved storytelling which in return can boost consumer-brand relationships.

Since their beta launch, carousel ads have been used by more than 300 advertisers including large brands such as HP, RBC and Volvo Canada which used the ads to create more fun and informative campaigns.

The majority (75%) of beta advertisers also said they would use carousel ads in their next Sponsored Content campaign.

LinkedIn said in a blog post:

“Because carousel ads are interactive and have eye-catching visuals, they stand out in the newsfeed. Your stories become tangible and encourage your audience to engage with your brand on both desktop and mobile. Behind every decision-maker is a real person – and carousel ads let you show off your brand’s personality, which draws your audience in and helps them connect with you.”

Measurements for carousel ads include click-through rate, number of leads, and clicks and impressions of individual cards.