Apple acquires augmented reality firm Metaio

Anne Freier

In app-analytics

June 8, 2015


Without discussions as to what its plans might be, Apple recently acquired augmented reality tech developer Metaio. Metaio makes augmented reality tools for devices capable of tracking 3D as well as apps. It already powers the virtual catalouge of Ikea as well as Audi’s digital owner manual and a Ferrari showroom app.

Metaio technology powers solutions for augmented reality



The acquisition could help Apple to expand its virtual and augmented reality offers. The company has already been reported to be working on an augmented reality feature for its Maps app. Metaio technology is likely to be used across Apple’s mobile devices, including the iPhone and iPad, both allowing for portable 3D mapping.

Apple made the move into virtual reality earlier this year, patenting a VR headset for its iPhones. In 2013, Apple acquired PrimeSense, which allows for three-dimensional mapping.

Competitors such as Google have been dabbling in virtual reality for a while now. Google showcased Cardboard reality last year which lets you turn your Android phone or iPhone into a virtual reality headset from £3. Meanwhile, Facebook bought virtual reality startup Oculus VR in 2014 and  Microsoft announced its Hololens augmented reality headset.

Ferrari augmented reality showroom powered by Metaio