Now that most of us are officially mobile-first internet users, how is the mobile advertising industry responding? A report by comScore reveals that 69% of digital media time is spent on mobile, 4% up from the previous year, largely driven by smartphone app usage (consumers spend 92% of their time on smartphones in apps, 7% up from the previous year, according to Flurry Analytics research data). It’s no surprise then that mobile advertising spend has soared. The latest figures from IAB US show that in 2016, mobile ad spend grew by 21.8% (from the previous year) to reach a whopping $72.5 billion.
Mobile advertising can include anything from video ads and mobile website display to in-app ads. The very nature of mobile (as a personal device) calls for a personalised approach with precisely targeted advertising campaigns for the best return on investment. And, a number of mobile advertising companies have emerged to support this trend.
According to 2016 IAB UK study, 66% of marketers believe location-based advertising is the most exciting mobile opportunity. Advertisers can now personalise their messages to people, in real time, based on their current location. This is why in-app advertising works so well.
For advertisers looking to re-engage current users of their app, the development of deep-linking means ads can bring users straight to the relevant content within an app. Meanwhile, marketers are also finding efficiency in mobile programmatic buying and mobile marketing automation services offering advanced targeting features.
Key mobile advertising categories:
- Demand side platforms (DSPs)
- Ad servers and supply side platforms (SSPs)
- App install platforms
- Mobile affiliate networks
- Mobile advertising analytics and tracking
- Mobile marketing automation
- App store advertising
Demand Side Platforms (DSPs)
Mobile demand side platforms (DSPs) help streamline your ad buying process by giving you access to a range of publishers through a single platform. Not only that, DSPs can place bids in real-time based on your goals, and sophisticated targeting features mean you can reach your ideal audience and improve your ROI.
Appnext – This monetization and app distribution platform offers a self-serve DSP, operating on a cost-per-install (CPI) basis. Includes advanced reporting tools. Appnext lets you run local and global campaigns in over 230 countries. The advanced reporting tools give you a clear view of your bids, placements and revenue.
Appnext Timeline Technology
MediaMath a digital marketing technology company founded in New York in 2007. Back in 2007 it was the first company that introduced DSP solution in the market. MediaMath omnichannel DSP allows marketers to manage ad campaigns across multiple channels – mobile, display, social, video, audio and native.
Kwanko Mobile is a demand-side platform by Kwanko, the leading European cross-device advertising network. It provides mobile advertisers with an access to the key ad networks, it’s capable to deliver more than 5 billion impressions monthly.
Ezmob is a full-service mobile advertising company that champions in both technical expertise and mobile strategy, creative development and media buying. Ezmob’s demand side platform (DSP) provides advertisers access to the network of direct publishers and RTB exchanges to scale up traffic quickly. The platform supplies advertisers with a wide range of creative ad units including banners, rotating JS tags and pops as well as custom in-house ad units.
Avazu Mobile DSP – Their self-serve DSP uses real-time bidding and reporting to maximize revenues for advertisers. Connected to over 35 ad exchanges, it provides global reach for app marketing campaigns.
Appreciate is a Smart mobile DSP focused on an in-app advertising, founded in Israel in 2013. It provides self-served transparent DSP solution to media buyers to target, run and optimize in-app mobile campaigns in the real-time bidding environment. The demand-side platform provides access to thousands of curated and premium mobile apps to run ad campaigns in.
Sizmek – the company provides AI-powered DSP to build, run and analyze digital advertising campaigns. The platform provides freedom of choice to run ads with any traffic partner marketers want to reach their audience via desktop, mobile, video, in-app and other channels.
Bucksense is the programmatic platform for digital marketers, launched in 2012 in Madrid, Spain. The company’s DSP solution operates across five channels – Display, Native, Video, Mobile and Desktop. With Bucksense, marketers ad campaigns data is collected and analyzed every hour, as well as a bidding strategy is being automatically updated.
AppLift – Provides a programmatic media buying platform with access to over 35 ad exchanges globally. Big on data integration, their DataLift platform uses first, second and third-party data to optimize campaigns.
Mobusi – Their network includes over 20,000 publishing partners in Europe and South America. You can run campaigns on a CPI basis and tailor campaigns by country, platform and market.
Smaato – the leading global real-time advertising platform for mobile publishers and app developers. There are 3 features that set this company aside of the rest – global reach, extensive demand and higher revenue. Plug into Smaato’s real-time bidding ad exchange and you can access inventory from over 90,000 publishers worldwide.
Smarty Ads is a full-stack programmatic company, provides complex RTB advertising solutions. SmartyAds DSP combines programmatic buying, campaign management and optimization to run campaigns across multiple channels – Display, Video, Native and Mobile.
Centro is a media management software company, founded in 2001 in Chicago, US. Centro offers a DSP for both advertisers and publishers, as a solution or a white label software. In 2016 the company got the IAB Sales Excellence Award.
Targetoo is an Amsterdam based programmatic mobile advertising company, founded in 2012. Its self-serve mobile DSP solution serves advertisers from more than 120 countries, it provides access to 34 adexchanges, sophisticated targeting features and effective fraud control.
Liftoff – Specialists in mobile app marketing. Liftoff optimizes your campaigns by finding the best performing user profiles and inventory sources for your app. Uses a CPA model.
Adikteev – The leading French mobile marketing platform that helps brands to find their customers on a worldwide scale via in-house produced creative rich media ads. As well as helps brands re-engage with their customers base and increase their LTV.
PocketMath – The world’s largest self-serve mobile advertising platform for programmatic buying. Offers advanced targeting features and has a growing presence in China and Japan.
PocketMath Product Video
Jampp – Its DSP connects to over 150 ad networks, RTB exchanges and publishers; and uses big data to optimize your campaigns in real-time. Works on a CPI basis.
Splicky – A self-serve mobile DSP using real-time bidding technology. Along with advanced targeting options, real-time analytics give you clear insights on campaign performance. You can buy on a CPM or CPC basis.
myDSP by Matomy is the self-serve mobile media buying platform from global technology company, Matomy (LSE:MTMY; TASE:MTMY.TA). myDSP combines the leading service, supply, and data-driven technology of Mobfox and Matomy’s internal DSPs, together with the combination of features for smarter programmatic advertising and optimization.
Your video guide to myDSP
Fiksu – Developed a mobile-focused DSP with real-time bidding technology. Fiksu’s targeting toolset links to over 250 user personas and allows you to target by mobile device ID.
Bidsopt – A self-serve mobile DSP for programmatic buying. Offers advanced targeting tools for your campaigns and technical support is available 24/7.
AdGoji – The in-app advertising specialists. AdGoji’s DSP gives you access to inventory from thousands of apps in over 100 countries. You can optimize your campaigns for clicks (CTR), installs (CPI), acquisitions (CPA), and retargeting.
Adelphic – A mobile and cross-device DSP. Their self-serve platform includes advanced campaign management tools and Adelphic’s technology can anonymously identify users behind the devices for better targeting.
Go2mobi – Provides a programmatic mobile DSP with access to mobile inventory on over 200,000 apps and mobile sites. 100% transparency on where your ads are placed.
Mobile Ad Servers and SSPs
Mobile ad servers and supply side platforms (SSPs) allow multiple ad networks to compete for a publisher’s inventory leading to better fill rates and maximum revenue for each impression. Real-time bidding technology also reduces the inefficiencies of working with multiple partners directly by automating the process through auction-based selling.
AdMob by Google – An ad network for mobile apps. AdMob Mediation allows you to manage over 40 networks from one platform and you can cross-promote apps for free with AdMob house ads.
MoPub – MoPub Marketplace is the leading mobile in-app RTB exchange, the platform programmatically connects buyers to publishers around the globe. Marketers, agencies, and ATDs can access this supply through the 180+ demand-side platforms (DSPs) that work with MoPub.
Epom – is an all-in-one white label ad serving and management solution for advertisers, publishers and ad networks. Epom Ad Server’s real-time bidding platform provides publishers with a simply way to launch and manage advertising campaigns across mobile web and in-app platforms, and provides access to over 20 mobile specific DSP partners. The company’s UniMobile technology, for non-mobile optimised web pages, tracks visitor device models and displays ads customised to the device size.
Epom Intro Video
Propeller Ads – Propeller Ad’s mediation solution combines campaigns from thousands of ad networks and direct advertisers to reach a global mobile audience and optimize revenue for publisher inventory. The platform’s automatic optimization takes charge of campaign selection and performance tweaks to ensure the highest revenue. Supported ad formats include banner, onclick ads, direct links, dialog ads, mobile interstitial and video.
Propeller Ads Mobile Interstitial Ads.
Smaato – Free mobile ad server that connects you to over 450 demand partners around the world. Its Dynamic Demand technology gives you more control by allowing every demand source to compete for each ad request.
Appodeal – Takes a publisher-centric approach. Its supply side platform (SSP) for mobile apps allows ad networks to compete for your inventory in real-time. It’s free for publishers and they offer immediate payouts.
Avocarrot – is an all-in-one solution that enables app developers to maximize their monetization potential by allowing them to mediate between brand and performance sources. With new Avocarrot SSP they no longer need to choose between CPM and CPI models. The platform is connected with more than 50 DSPs for RTB brand demand, and has access to all leading ad networks for CPI campaigns.
AdColony is a mobile advertising platform, acquired by Opera in 2016, that provides AdMarvel mobile ad server. The company was founded in 2011 by Jonathan Zweig and Octavio Herrera. AdMarvel also provides ad mediation capabilities for premium publishers, whom can offer their inventory via open and private marketplaces. Advertisers can leverage the platform’s machine-learning algorithms powered by real-time data, our Core™ engine that automatically optimizes campaigns for maximum return on ad spend and publishers can ensure their app monetization efficiency.
OpenX Mobile – Their SSP allows networks and real-time buyers to bid on impressions simultaneously, boosting competition for every impression.
ironSource builds monetization, engagement, analytics and discovery tools for app developers, device manufacturers, mobile carriers and advertisers. The company ad server hosts a suite of solutions for app developers and advertisers for app monetization, user acquisition, brand awareness, engagement and ad mediation.
Fyber – Their SSP provides a unified auction across their Ad Server, Exchange and Mediation. Fyber Open Mediation allows publishers to work directly with quality ad network partners.
MobFox is a leading data-driven mobile supply side platform and exchange. MobFox enables app developers to manage their media smarter, and generate more revenue with high CPMs and fill rates from diversified and global demand sources. MobFox is connected to 175+ DSPs and is used by over 40,000 iOS and Android apps.
The MobFox Autopilot
Aerserv –Positioned as a mobile-first video mediation platform. Its publisher platform gives you access to over 35 ad networks in its mediation platform and global demand in the aerMarket ad exchange. Free for publishers.
Mobvista is a global mobile content distribution platform specialising in mobile advertising and game publishing. Founded in 2013, China-based Mobvista has helped many mobile games achieve significant success in Southeast Asia. In March 2016, Mobvista acquired NativeX, who specialise in innovative native ad technology for mobile games and apps. NativeX’s robust native advertising platform includes Lightning Play video, offer walls, interstitials and other rich media ad formats.
How to monetize your Android apps, by Mobvista
Inneractive – Its ad mediation platform includes an open exchange and a private marketplace where you can invite buyers and set preferences to drive revenue. Focus on video and native ad units.
Upsight – An ad mediation platform that includes over a dozen premium networks and multiple exchanges. It automatically secures you the highest paying ad in every country, every day.
Clickky is a full-stack platform for mobile advertisers and publishers. The company was founded in 2010. Clickky operates globally and now runs offices in 5 countries: the USA, China, India, Russia and Ukraine. Clickky offers both performance and programmatic solutions, among which are its own supply-side platform (SSP) and RTB Marketplace.
AdTapsy – A mediation platform that uses a layered approach to increase fill rate by sending ad requests to multiple premium ad networks. It also optimises mediation for each country and each app.
TapSense – Tap into multiple demand partners and set up your own private RTB exchange using TapSense’s ad mediation platform. They also offer a native ad marketplace.
AdTiming – a mobile marketing platform that provides data driven mobile marketing services. To ensure mobile ads great performance the platform provides data optimization via app, audience and creative related tags, ads frequency moderation, network monitoring, conversion windows management.
App Install Platforms
Mobile app advertising uses several bidding models. The most popular models are CPM (Cost-Per-Mile, CPC (Cost-Per-Click), CPI (Cost-Per-Install), and CPA (Cost-Per-Action). CPI and CPA are performance-based as you only pay when a user installs your app or takes a specific action inside your app. Here’s a roundup of networks and platforms delivering app installs.
AppLovin – Use data-driven insights to identify quality users at massive scale, reach them with targeted ads and measure results in real-time using ROI-based analytics. AppLovin’s support team is available 24/7.
Vungle – Use technology to optimise for high-value users. Offer global reach with plenty of targeting options. Named as a “leader in in-app video advertising”.
AdColony – mobile advertising company that allows advertisers to reach 1.4 billion mobile users. Drive engagement using HD mobile video ads, advanced targeting and a powerful audience management platform.
Google Universal App Campaigns – For Android app installs. The ad composing tool generates ads using your app store page assets and then matches your ads to the most relevant inventory.
Yahoo Gemini – You can target the right audience using Yahoo data, based on app engagement demographics and behaviour, then track app installs and app activity using Flurry.
Snapchat Ads is a mobile advertising platform for businesses from Snap Inc. Because of the company’s unique positioning as the most popular social media app among Millennials, it provides the best platform for companies to reach this population segment. Snapchat offers 3 ad formats for advertisers – Snap Ads (full-screen ads), Filters (location-based ads) and Lenses (allows businesses to advertise their products with Augmented Reality objects). The App Install full-screen ad format allows app marketers to generate app downloads when mobile users swap+tap the ad, without leaving the Snapchat app
Facebook App Install Ads – Gives you access to its extensive user profile database, drawn from its billions of users. Sophisticated targeting features allow you to deliver ads to users based on interests and online behaviour patterns.
Twitter Ads is an advertising platform by Twitter Inc. With this solution, app marketers can generate app installs on Twitter, using its sophisticated targeting capabilities that allow marketers to target an ad for a specific location, OS, mobile carrier, users of a particular age and gender and with particular interests. On par with Facebook solution, Twitter ads has re-targeting capability to reach out Twitter users who have previously installed certain apps or visited particular websites.
Leadbolt – Choose from their self-serve platform or fully managed user acquisition service. Includes a network of over 65,000 premium apps across 165 countries. Also offer a Direct Deals marketplace.
Appnext – This monetization and app distribution platform offers publishers a self-serve SSP. It operates on a cost-per-install (CPI) basis and includes advanced reporting tools.
UnityAds – One of the game industry’s largest video-only network. They use rewarded video ads to deliver more engaged customers.
Yeahmobi – Their platform helps you reach audiences in over 200 countries and acquire users on a CPI, CPA or CPM basis. They offer Native Ads for better integration to drive higher quality users.
Headway – is a mobile advertising company with an extensive mobile ad technical expertise, it offers mobile marketers Mobrain® CPI-based mobile marketing platform to reach and engage mobile users.
Headway – Marketing powered by Technology
Startapp is a mobile advertising technology company. The Startapp’s solution to generate app installs allows marketers to take full advantage of programmatic targeting, which is based on a combination of data and unique creative options. Among the most sophisticated targeting options the Startapp platform for advertisers provide are targeting ad campaign to users who have already installed specific types of apps, mobile carrier targeting, mobile OS type and version targeting, as well as device types (smartphone / tablet) targeting. The platform supports four ad formats – Large Banner, Small Banner, App Wall and Full Page.
ChartBoost – A mobile games-only ad platform. Offers advanced targeting and install tracking features, and a direct marketplace for developer-to-developer app install deals.
Adcash – Reach your target audience on desktop or mobile using this self-serve ad platform. Its global networks span 249 countries and regions.
Mobobeat – A mobile performance network delivering CPI based campaigns with global scale. Its support team is available 24/7.
Instal is a mobile user acquisition company. The Instal app downloads driving platform is focused on CPI model only, it features worldwide non-incentive traffic sources, easy integration, performance optimization and real-time reporting. The platform provides users with in-house developed tracking§ SDK, as well as support of the industry-standard tracking solutions such as Mobile App Tracking, TUNE, Adjust.io, Appsflyer, Ad-X, Kochava, AppSalar, Party Tracking.
MobAir – a leading mobile advertising technology company that provides a complete package of user acquisition services. Our solutions allow flexible promotion on any scale, and our team makes the process safe and effortless.
Passionteck is a CPA mobile marketing company. With Passionteck mobile app marketers pay only for actions users take, ranging from app installs to specific actions taken with apps. The company’s platform efficiency is based on 4 core components – data privacy and security to detect and prevent fraud, assistance with mobile ad creatives design, account management assistance and product training.
Heyzap – Allows you to optimise campaigns using post-install data and A/B test creative. Heyzap was acquired by Fyber (RNTS Media), in 2016, and is working towards building a combined platform with Fyber.
Mobusi – a leading mobile user acquisition and marketing services company with an expertise in performance advertising. They offer advertisers the opportunity to reach their performance goals through a wide variety of traffic sources including direct publishers, media buying, RTB and affiliation.
Minimob – the performance-based CPI-bidding platform that allows advertisers and agencies to monitor results in real time and compare acquisition results against pre-defined KPIs.
Digital Turbine – a mobile app advertising company that provides products and solutions for OEMs, mobile operators, mobile app developers, as well as mobile publishers. Their end-to-end solutions for mobile operators & OEMs, and advertisers & developers, enable platform monetization and create a more engaging, superior user experience.
Cheetah Ad Platform – Combines top rated Cheetah mobile apps with a network of over 1000 publishers, giving advertisers access to a global audience of over 440 million monthly users.
Iconpeak is a mobile app marketing company. Iconpeak platform for app marketers combines six different channels to drive app installs – media buying, YouTube Influencers, in-app placements, programmatic, native and video sources. Iconpeak is a TUNE Certified Partner and the winner of Deloitte’s Technology Fast 50 Rising Stars 2015, with 432% year-on-year growth.
Mobvista – Reaches users in over 240 countries and regions and boosts exposure through partnerships with Facebook, Twitter and Google. Acquired mobile user acquisition company NativeX, in 2016.
Tabatoo by Somoto – Analyses traffic quality, user profiles, and lifetime user value scores (LTV) to optimise your user acquisition campaigns.
Blackfox – An international mobile user acquisition network. You can target users by state or device and access Blackfox support 24/7.
Taptica – A DSP and DMP in one package, Taptica delivers mobile app installs on a CPC or CPM basis. They’re also a Facebook Marketing Partner.
Motive Interactive – Gamer focused ad network. Uses a risk-free pricing model (CPA and CPI) to meet your goals.
Avazu Mobile – A self-serve mobile advertising platform with advanced targeting capabilities, real-time tracking and reporting. Easy to setup.
DAU-UP ClicksMob is one of the leading mobile advertising companies with a focus on mobile user acquisition & revenue maximization with global coverage in more than 200 countries.
ironSource – Offers multiple ad formats, customised campaigns and real-time reporting for user acquisition.
Propeller Ads – An ad network connecting you to users in over 195 countries. Highlights include multi-level targeting and a flexible bidding model (CPA, CPI, CPL, and CPM).
AppBrain is a platform that provides app advertising services for Android developers. The AppBrain Promote product promotes Android apps through banners and interstitials to a worldwide audience. The pricing is cost-per-install and the traffic is exclusively non-incentivized in-app traffic from publisher apps that have the AppBrain SDK built in. Install ads are shown to users using autogenerated creatives from the official icon, featured graphic and screenshots, which allows a very fast campaign setup as there’s no need to create or upload creatives.
InMobi –Use the Miip discovery platform to promote your app through discovery zones embedded across 40,000 apps. Advanced targeting helps you find users based on their app interests.
AppThis is an international mobile ad tech company focused on the global app ecosystem. It provides fully self-serve platform for mobile app marketers to generate app installs. The platform features quick campaign setup, sophisticated analytics, Machine Learning technologies to increase ad campaigns efficiency.
Tapjoy – A user acquisition platform offering three main bidding models: Pay-Per-Install, Video-To-Install and Pay-Per-Engagement. You can also target your ads using Tapjoy’s Audience Segments.
Mobile Affiliate Networks
A mobile affiliate network serves as an intermediary between mobile advertisers and mobile publishers. Affiliate networks work on either a cost-per-action (CPA) model or revenue sharing model (in which affiliates earn a percentage of the revenue generated for advertisers). Mobile affiliate networks provide an important revenue stream for app publishers and marketers, striving to create a profitable app business.
App Store Affiliate Programme – For app developers and mobile site owners. Earn commission for every sale generated by links to Apple’s store and content.
Amazon Mobile Associates API – Affiliates can earn up to 10% advertising fees on purchases initiated through their app or mobile site.
Mpire Network provides performance-based advertising to help mobile app advertisers acquire their new users wherever they are in the digital world. Its innovative platform nxus® processes in excess of 6 billion data points a day, to drive superior campaign performance. This enables Mpire Network team to:
- Maximise ROI
- Get you real app users and safeguard quality with TrafficGuard™
- Scale campaigns to get fast access to your next app users
ClickDealer – Focuses on direct relationships with advertisers to secure better conditions for publishers. Also run a loyalty program providing rewards for ClickDealer partners.
Matomy Media Group is the leading digital performance-based advertising company. Its advertising platform combines all digital media channels than span across mobile, web and social platforms. Matomy Media Group provides media partners with the set of full- and self-service monetization options to monetize their inventory with high fill rate and eCPM.
Meet the New Matomy!
Mobusi, part of the Fibonad group, is a mobile performance advertising agency. Since 2012 it has managed to attract more than 20,000 publishers worldwide and provide them high eCPM rates.
Mobidea – A mobile programmatic affiliate network. They pay a flat 80% revenue share to all affiliates and Smartlink technology will auto-optimise your traffic.
Quick Preview Of What Mobidea Has To Offer
Kimia is a premium online advertising network with global reach. It provides app developers with its proprietary Cactus SDK to serve ads, high impact ad formats and Machine Learning technology based algorithms to achieve high fill rates and maximize their revenue. With the Kimia Smartlinks tool ad networks get a cutting-edge tool to monetize, for website owners Kimia provides a self-serve platform to monetize their traffic and media buyers can join Kimia’s Millionaire Club to get access to their exclusive market that provides top 20% of high-performing offers.
Kimia mobile CPA performance-based network
BitterStrawberry.com is a mobile traffic tracking, optimization and monetization tool. They test and integrate mobile campaigns in order to create optimized funnels for every affiliate, publisher or media buyer business model.
Bitter Strawberry performance-based network
CPAlead – a performance-based advertising platform that is focused on delivering best ROI for app App Owners and Mobile Affiliates. The platform is built on CPA lead PPC advertising model.
AdCombo is a CPA marketing network with a laser focus on growing strategic lucrative partnerships between advertisers and publishers to monetize their traffic. One of the features that sets this company apart from other mobile affiliate networks is Cash on Delivery model support that implies paying publishers upon a sale closed via a phone call. The company’s affiliate platform on exclusive, premium direct offers.
Airpush – a push notification ad network that helps to earn higher eCPM on Android OS mobile inventory. The platform allows developers and advertisers to monetize inactive mobile users.
Glispa is an in-app mobile ad tech company dedicated to connecting brands with their target audience. The Glispa’s customizable kit of sophisticated solutions makes it simple for brands and agencies connect with target audiences and for publishers to monetize their apps. With 10 years in the mobile app industry and offices in Athens, Beijing, Berlin, New York, San Francisco, Sao Paulo, Singapore, and Tel Aviv, and employees from 45 countries, Glispa combines an experienced global workforce with local market expertise.
Addiliate – Over 750 campaigns available in over 200 countries. It’s easy to setup and a dedicated account manager is on hand to offer advice. Part of Clicktron Media.
Clickadu – Specialises in pop-under (click-under) inventory. Offers a free premium service with dedicated account managers and 24/7 support team.
Cheetah Media Link – Offers over 1,500 campaigns in over 200 countries. Provides a dedicated account manager with country-specific expertise.
Mobile Advertising Analytics and Tracking
Advertising analytics help marketers understand the effectiveness of their campaigns and better target their ads in the future. Ad analytics and tracking platforms identify how campaigns are performing against each traffic source and different types of creative. Some services combine analytics with buying platforms and DSPs, while others provide a suite of analytics tools or specialise in one sector such as games.
Upsight is an enterprise-grade user lifecycle management platform. The company’s Omnichannel Analytics solution features custom dashboards to provide data relevant to executives, marketers, product managers, and analysts, Data Mining tool to conduct ad hoc data analysis and more, Metric Explorer to apply a number of filters and dimensions to slice and dice data in a number of ways.
Upsight iOS SDK Integration Guide (Support Video)
TUNE is a mobile analytics and performance marketing platform. It provides the suite of mobile marketing analytics tools, it includes Tune Marketing Console, App Store Analytics, Attribution Analytics, Fraud Prevention, In-App Marketing, Marketing Intelligence, HasOffers and more.
TUNE Marketing Console (TMC) – Product Video
App Annie is the app analytics and app data industry leading company. It provides app developers with a complete suite of analytical tools to build an app business. The suite helps developers to acquire mobile users via ASO solution, maximize revenue via studying top apps monetization strategy, drive mobile user engagement, gain valuable competitive and market insights and build right strategies based on hard data.
App Analytics with App Annie
Appsflyer – Lets you measure all your campaigns in a single real-time dashboard. It also offers smart deep linking technology. Unbiased and transparent.
Adjust – Tracks marketing performance and attributes your users to the sources they came from, in real time. An official Facebook and Twitter marketing partner.
Apsalar – A comprehensive mobile app attribution platform. Apsalar is an official Facebook, Twitter, Google and Apple measurement partner. Includes innovative app tracking features such as uninstall attribution.
Leanplum – is a mobile marketing platform that provides a wide range of solutions that spans across mobile app analytics, in-app messaging, push notifications, A/B testing, marketing automation, app personalization. The company partners list includes InMobi, AppsFlyer, Segment, mparticle and more.
Voluum – a performance marketing tracking and analytics SaaS tool. Built using real Performance Marketing insights, it provides tailored campaign management for both web and mobile campaigns.
Singular – the online platform to connect, measure and optimize marketing data from multiple sources across the board – offline, desktop, and mobile. Amongst the features that sets it apart from other mobile analytics platforms is its dedication to track down and eliminate fraudulent traffic sources as good as possible.
Branch – a deep linking, attribution and mobile marketing platform. It provides advertisers and developers with in-house Branded Links solution to enable the best user experience across every marketing channel. As well as Deep Links technology that supports all industry standards for opening the app when installed, passing data through app stores and attribution solution to accurate report on a source of every click, install and re-open of an app.
Localytics – a mobile app marketing, analytics and engagement platform. The thrust of the company proposition to app developers and marketers is in empowering them with tools to learn more about their app users and how they behaive inside an app. On top of that Localytics offers a set of tools to engage app users and optimize app marketing activities to achieve a higher ROI.
Kochava – Provides real-time attribution and analytics data. Integration with over 2,000 networks and publishers. Uses a performance-based pricing model.
Mobile Marketing Automation
Mobile marketing automation platforms gather mobile-specific data, often in real time, to target the right audience with a message about mobile app or product in general. Marketing automation makes communicating with your customers across mobile channels (e.g. in-app messaging, push notification, and SMS) more efficient.
Upsight – Its proprietary technology optimises your ad revenue in every country, every day. Video ads are a major component in Upsight’s ad mediation. Custom packages are available.
Appboy – A platform that provides advanced audience segmentation and multi-channel messaging for personalized marketing campaigns. Works with brands including Tinder, Urban Outfitters and Dominos.
Video Training Analytics
Urban Airship – Access audience and user insight tools and automated push notifications and in-app messaging for mobile engagement. Users can either use a Starter package for free or upgrade to a paid plan for more features.
Swrve – A mobile marketing platform that can build real-time campaigns based on any trigger event. Includes push notifications, in-app campaigns, analytics, and A/B testing. Trusted by Virgin, Sony, Microsoft and more.
App Store Advertising
Get the word out about your app by distributing to multiple app stores, boosting your ASO efforts, and delving into the marketplace using app store analytics tools. These are some of the best app store advertising services on the market.
Apple Search Ads – the iOS app advertising solution from Apple that helps app developers to drive more installs for their iOS apps via placing ads in the App Store search results.
CodeNGo – Distribute your app to over 20 of the most popular app stores around the world. You can manage all your updates from a single account and CodeNGo provides multi-language support. Try it out for free with their basic plan.
AppScatter – A platform that lets you to distribute your app across multiple app stores, collect sales and download data and check out rankings and reviews. AppScatter is in the beta testing stage and available for free.
Sensor Tower – Its suite of tools offer app performance monitoring, competition analysis and mobile advertising insights. They recently added a new Ad Intelligence tool that lets you analyze top advertising and ad-displaying apps across major ad networks.
SearchAds HQ – an Apple Search Ads Optimization platform. It brings under a single dashboard App Store Ads campaigns management, mobile attribution and analytics to maximize app developers ROI.
PreApps – An app discovery platform that helps developers test and market their app before launch, with feedback from the PreApps community. They also provide an ASO service with actionable insights in a report.
What is PreApps?
The future of mobile advertising
Where the audience goes the advertiser must follow. In-app advertising is increasingly important for developers and mobile marketers because users are spending the majority of their time on smartphones in apps. To monetize this opportunity advertisers need to be equipped with the right set of marketing tools. We hope you’ll find this resources list helpful for your business customers base and revenues growth through mobile advertising. You’ll also find plenty more mobile ad platforms and services in our mobile advertising directory.