Instal is a worldwide mobile marketing platform designed for Apps and Games.
The proprietary technology and performance model (CPI = Cost per Install) support advertisers to maximize results and to reach mobile business goals. Instal’s technology is designed to offer advertisers top-level services in terms of app promotion, users’ acquisition and retention combining performance with branding, engagement & innovation.
The company offices are located in Florence, Milan, Berlin, Beijing and New York
|Key Markets:||Asia, Europe, Italy, Latin America, USA|
|Types:||Mobile Ad Network|
|Ad Formats:||Banners, Interstitial, Offer Wall, Pop up, Rewards, Search, Text, Video|
|Targeting:||Channel, Device, Keyword, Platform|
|Tracking:||Adjust, ADX, Apsalar, Mobile App Tracking, SDK, Server, Tune|
Kumulos & Betty Blocks partnership gives Citizen Developers the complete technology stack Posted on December 12, 2018 by Artyom Dogtiev ...users can create or choose from pre-made application components without having to develop at all, and install them across multiple applications.
Apps by Cheetah Mobile involved in advertising fraud scheme Posted on November 28, 2018 by Anne Freier ...involving Cheetah and Kika is a case of click flooding, whereby companies claim credit for causing app installs.
13 apps on Google Play store found to contain malware Posted on November 26, 2018 by Anne Freier The apps had been downloaded and installed 560,000 times from the Google Play store before they were removed.
Adjust launches improved version of mobile benchmarking tool Posted on November 13, 2018 by Anne Freier Added metrics include Click Through Rate (CTR), Conversion Rate from Click to Install, Cost per Mille (CPM), Cost per Click (CPC), Distribution of Fraud Types.
mCommerce: 68% of shoppers do not land on product pages Posted on November 02, 2018 by Anne Freier By installing faster payment options such as PayPal, Apple Pay and Payment Request API, mCommerce sites....
Acquisition costs for subscription-based apps are down almost 50% Posted on November 01, 2018 by Anne Freier 4 million app installs, the report found that acquisition costs for subscription-based apps dropped almost 50% year-on-year....
Bending Spoons & Appness: How We Got 700K Installs in 3 Months and Doubled the Conversion Rate Posted on October 29, 2018 by Artyom Dogtiev For 3 months, Appness has generated over 700K installs for the 30 Day Fitness app.
Omnicom Media Group MENA and TrafficGuard partner to combat mobile ad fraud Posted on October 29, 2018 by Artyom Dogtiev ...performance of investments and their contribution to the bottom line, relying on models like pay-per-install.
The role of an affiliate manager in CPA networks Posted on December 12, 2018 ...you pay an affiliate for every attributed action) CR (conversion rate, usually the ratio between installs and clicks) Margin (an amount of profit generated per affiliate per offer) Use these....
Gummicube predictions: 3 top ASO trends to jump in 2019 Posted on December 10, 2018 As such, agencies will need to maximize their organic potential to meet their cost-per-installation (CPI) key performance indicators (KPI).
ASO mistakes big brands make everyday Posted on November 28, 2018 ...not taking advantage of the Subtitle space offered to them, they are missing out on valuable daily installs.
Common mistakes that you should avoid to improve your App visibility Posted on November 27, 2018 Do you want to reach high-quality traffic, optimize the App profile visit-to-installs conversion or even lead to a better (and cheaper) User Acquisition? There are a lot of Apps....
What are the pros and cons of designing a financial app for your restaurant? Posted on November 15, 2018 ...demerits: Disadvantages Restaurant applications aren't As Significant to Autonomous Inns Individuals will be installing those applications that they'll use as often as possible.
Our team just applied to Startup World Cup @SWC2019! #Instal #StartupWorldCup(about 16 days ago)
Our COO @youmakemephil is about to make his speech at #UniCreditTalk to share his experience about #retail,… https://t.co/GfD32KAmo0(about 64 days ago)
Sharing some updates during our monthly #meeting 🔥 #workingtogethertomovefurther #mobile #mobilemarketing #teamwork… https://t.co/uoNT6MSkTD(about 85 days ago)
@dmexco day 2 👻 #mobile #mobilemarketing #digital #digitalmarketing #app #appmarketing #tech #technology… https://t.co/XWtfNWXFlU(about 91 days ago)
Our team is heading to @dmexco! Make sure to book a meeting with them by dropping us an email at firstname.lastname@example.org… https://t.co/z5OJoBpVti(about 93 days ago)
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