Mobile Web App Developers (2023)

Updated: July 10, 2024

This guide will cover the best mobile web app development services, how much it costs, top app development features, and how you stand to benefit from using mobile web app development companies.

Mobile web apps are generally faster and cheaper to make than native mobile apps, especially when your aim is to support a large range of devices.

Essentially, mobile web apps are mobile-optimized web pages that look like apps.

There are a number of top mobile web app developers available for you to hire out there. In our directory, we’ve listed the best of them, allowing you to choose the right one for the job.

This guide will cover everything you need to know about mobile web app development.

What is a mobile web app?

Mobile web apps are internet-enabled apps that have specific functionality for mobile devices. They’re typically accessed through your mobile device’s web browser.

These apps have a single code base across all platforms, and users don’t have to go to an app marketplace, download the app and then install it.

If you have an existing web app, you can modify it with a new web design with comparative ease.

For many people, budget and resource constraints will require them to choose whether to build a native or a mobile web app, so think about which is best suited to you.

Types of mobile web apps

The three main types of mobile web apps are:

Examples of progressive mobile web apps include the following:

  • Spotify
  • Twitter
  • Gmail
  • Trello
  • Google Maps
  • Flipboard

Mobile web app developer example

Source: Juego Studios

You can view, read and efficiently use the above apps on your mobile device, demonstrating how these apps transform sites and businesses.

PWAs provide automatic updates and act like native apps on a mobile device–they run well and, similar to native apps, can be installed without trouble.

The beauty is that these apps work well even when rich or continually changing content is the norm. Think carefully about your business and the type of mobile web app that would work best.

Why should I develop a mobile web app?

One of the biggest reasons for those on a tight budget will be that these apps are cost-effective, not to mention easy to develop and fast to deploy.

Mobile web apps are accessible on desktop and mobile devices, and update automatically, which is popular with mobile users.

While it’s true that native apps remain the gold standard for companies that want to deliver a premium experience, companies that want to prioritize faster, easier, and more cost-effective apps will want to develop a mobile web app instead.

A mobile web app is used via a web browser, usually Chrome, Firefox, or Safari, and can be accessed with the help of a shortcut or a bookmark (or by simply typing in the URL).

This is different to native apps that are downloaded via app stores–in other words, there’s a ready convenience to mobile web apps that some users will prefer.

Mobile web apps focus on a higher level of interactivity and functionality with condensed content, too, so for some businesses, it’s a natural move to make.

Mobile web app developer example

Source: SolveIt

One of the biggest benefits of mobile web apps is that users of any mobile device (or even future devices that don’t exist) can access the app and use it immediately.

Typically only one person is required to maintain a single code base, and you are not bound by the terms and conditions of competing app stores.

With mobile web apps, you don’t need to worry about users if they don’t update to the latest version of your software either.

What is the mobile web app development process?

You need to develop the best mobile web app possible. One that loads quickly, runs smoothly and offers a great all-around service.

Building a web app is about following a specific process that ensures nothing, on a critical level, gets missed during development.

You can find a streamlined step-by-step guide to the app development process below.

1. Identify the niche

The first step to developing a mobile web app is to select a suitable niche. You need to think about things like the type of app you wish to build, what it does, and which area you want to focus on overall.

You need to be sure you’re aware of what you’re legally allowed to do while developing an app.

Most countries have a set of legal requirements that you must comply with, and each will typically follow different safeguarding systems.

3. Competitor analysis

You’ll need to analyze your competitors. Most niches are highly competitive due to the potential audience you can reach and the value you can offer.

It’s important to analyze your competitors, find out the advantages you have against them, and see how long it took them to become successful.

Doing so will put you in a much better position to be able to list the features of your app and set out the unique value you provide.

4. Define your must-have features

Now you need to choose the must-have features for your mobile web app.

You don’t need to cram your app with endless features, but you must create a robust solution with features that’ll make your mobile app more innovative and user-friendly.

Shortlist all those features you can’t imagine the app would function without, as this will provide a plan to move ahead.

5. Build the right team

An experienced team of experts will allow you to create a unique app. Most brands alone won’t have the experience to develop an app without support.

Therefore, be sure to hire a team of developers or work with a reputable app development company with the relevant expertise. You need to be able to build a competent app without stress along the way.

6. Estimate the cost

You need to consider many factors for determining the cost of your solution, from the app’s features to legal compliances.

It’s best to estimate before starting the app development process–you can do this by preparing your project’s scope document with a budget and timelines.

Mobile web app developer example

Source: PixelBeard

7. Create an MVP

An MVP (minimum viable product) is the version of your app that serves as proof of your app’s concept and includes the minimum amount of features to be able to try it–it’s typically the most basic version of the app you’ll see. This is even easier to achieve with mobile web apps.

This enables you to get early feedback on the app and minimises the risk of your idea going wrong. You’ll also be able to increase your app’s scope of improvement and reduce overall risk factors.

8. Upgrading and improving

Your app development process shouldn’t stop after the mobile web app gets launched. Instead, keep improving and upgrading it as the feedback comes in–the process is a gradual one rather than instant.

The improvement of processes and products should be made by adopting new technologies and providing quick responses to customers’ problems–this ensures the app goes from success to success.

Mobile web app development guide

Mobile web apps are driving revenue and are a key part of mobile app development, so you’ll need the best app developers for the job. You can find our app developer guide here.

Keep in mind: Around 38% of mobile web visitors will stop visiting your site if the content is not engaging enough for them.

Mobile web app development best practices and features

Here are some of the main aspects to consider when developing a mobile web app, including best practices as well as essential and advanced features.

Prioritize security

Your mobile web app may handle a lot of data, including sensitive customer information.

When it comes to security, your reputation is at stake since exposing customer data might lead to serious consequences. Decide how you will protect your company’s and users’ data from malicious attacks.

Think about how you will use the generated data

The data is safe and secure, but what are you going to do with it? How will you leverage large amounts of information to better enhance your business?

For example, you can use the collected data to gain insights into the market, establish behavioural patterns, engage with the audience and even promote new products. Think carefully about this.

Mobile web app developer example

Source: Wolfpack Digital

Set the goals and performance standards

Define goals for your mobile web app that fall in line with your business decisions. For instance, you might want to unlock new revenue streams or improve customer satisfaction.

Set clear performance standards and KPIs that will help you to measure the success of your app.

Essential features

Your mobile web app will need to offer a lineup of essential features.

The MVP is the minimum standard to showcase your product to your target audience, and the features must meet the most essential functions of mobile web apps.

These are some of the key features your mobile web app needs to have:

1. Built-in integrations

2. Web notifications

3. Excellent user support

4. Fast-loading content

5. Location-based services

6. Intuitive UI

7. Fast loading times

8. Search options

9. Strong data protection

10. Bright and bold colours

Focus on web app features that provide the greatest value to your customers. Collect feedback, let users tell you what features make sense to them, and then implement the changes when possible.

Mobile web app developer example

Source: Andersen

Advanced features

Advanced features are optional, but they allow your app to offer value to users. Advanced mobile web app features include the following:

1. Inventory and category management

2. Map data

3. Enhanced audio processing

4. AR

5. Geo-tracking

6. VR

7. AI support

8. Chatbots

9. Smart data

10. IoT integration

Of course, the more advanced features you add, the higher the cost of the mobile web app’s developmentWhen deciding your budget, be sure to keep track of your overall costs.

How much does it cost to develop a mobile web app?

Development costs of mobile web apps vary. Below are the average estimates, as well as a few other things to keep in mind:

  • Simple app development price tag – $16,000 – $32,000
  • Medium complexity app development price tag – $32,000 – $48,000
  • Complex app development price tag – $72,000+
  • The cost of hiring a US app developer is ~$105,000 per year

Depending on your business, you’ll need to have access to a few different teams that can assist you during the mobile web app development process.

The good news is that it’s a flexible model where you can adjust the budget according to your need. That said, it’s best to contact a mobile web app development company for an estimate before doing anything else.

Mobile web development risk trends

Web applications with high-risk vulnerabilities in 2019 fell by 17 percentage points compared to the previous year, and medium-risk vulnerabilities grew moderately by 11 percentage points.

Overall, a positive result–as shown in the table below.

Year Medium-Risk Factor (percentage) High-Risk Factor (percentage)
2015 30% 70%
2016 41% 58%
2017 48% 52%
2018 28% 67%
2019 39% 50%

Source: Research Gate

How can I benefit from mobile web app development services?

Partnering with mobile web app development companies allows you to create apps that enable customers to connect with you on a new level.

These expert app developers let you take advantage of the significant opportunity available while keeping things as hassle-free as possible.

Mobile web app developers create stunning apps that use the latest tools while meeting expectations.

Mobile web app developer example

Source: xDesign

Some of the key benefits of mobile web app development companies include the following:

  • Cheap development costs — Mobile web apps are cost-effective, easy to develop and fast to deploy, and app developers can supercharge them further.
  • Smarter functionality — Mobile web app development companies provide excellent functionality and usability with top-notch features.
  • Custom plans — Custom mobile web app development plans that are designed to fit all needs.
  • Superior security — Mobile web apps get built with increased security using the latest app encryption technology.
  • Better data management — Efficient data management solutions that protect company data and help you stay web compliant.
  • Reliable communication — Communication at every key stage of your mobile web app development journey.

If you’re planning to design a mobile web app, getting a free quote from mobile app development professionals is usually a wise move–this is especially true if you’re a beginner or just starting out.

Get started with the best mobile web app developers

The most critical reasons for having a mobile web app are the following:

  • Cross-platform compatibility–parts of their code can be shared across platforms
  • Only one person is required to maintain a single code base
  • You are not bound by the terms and conditions of competing app stores
  • Due to their responsive nature, they look and function like mobile apps
  • You only need to update the web server to help the app run smoothly
  • Developing a web app can be straightforward and quick
  • There have been improvements to browsers and web tech, and apps can now harness these features
  • PWAs can be a good way to quickly get a mobile-app-like web app into people’s hands without fuss
  • These apps are cost-effective and quick to deploy

There are a number of app development companies that take on mobile web app development projects and have app developers with experience specifically catered to these apps. Here we’ve put together for you a list of the best.

List of mobile web development companies

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How it works

Do you need a mobile app for your business?

Chances are either you’re on a quest to find a professional team that will craft a great app to facilitate your business or you’ve got one already and aren’t quite happy about it.

At Business Of Apps we have the form for posting app projects, we send to professional app developers we host in our directory.

It works really simple:

  • You fill in the form with requirements for your app
  • The information you’ve submitted will be send to app developers
  • Expect to hear from them soon to discuss your project

PS. And yeah – it is free.

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