CPD Advertising Networks

Updated: July 8, 2020

CPD stands for Cost-Per-Day/duration, it’s a payment model that implies advertisers to be charged a fee for an ad to be placed for a full day straight in publishers mobile or desktop inventory. In a contrast with other types, a CPD ad is meant to be exposed during an entire period of an advertising campaign and not be set into rotation with other ads. One kind of CPD ad is the one that occupies an entire ad space in publisher’s inventory, either app or website. A formula to calculate CPD is the following: CPD = Ad Spend / Days.


Consumer Intelligence Driven Mobile Marketing Platform

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Tapjoy is an advertising and app monetization platform that offers a novel way for users to engage in mobile advertising.. The Tapjoy mobile ad network services lineup are focused on helping premium mobile app publishers to increase revenue on each user they have. Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers. The key benefit that the company brings to the table is that it allows app developers and brands monetize users who do not have credit cards or do not wish to spend real currency on app content.

  • Mobile platforms: Android, iOS, Mobile Web
  • Campaign types: CPC, CPD, CPI, CPM
  • Ad formats supported: Content Lock, Interstitial, Offerwall, Rewards
  • Targeting: custom
  • Key Markets: Europe, India, Japan, Kenya, South Africa, UK, United States
Learn more about Tapjoy


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