Apple updates Clips app with new Snapchat-challenging features exclusive to the iPhone X

Andy Boxall

In App Business

November 10, 2017

Apple has released Clips version 2.0, an updated and enhanced video and photo app for the iPhone and iPad. It’s notable for using the TrueDepth camera on the new iPhone X, and for introducing new branded content.

Susan Prescott, Apple’s VP of app product marketing introduced the app:

“Clips users love how quick and easy it is to create amazing videos on iPhone or iPad, and we’re making it even more fun with Selfie Scenes. By harnessing the incredible new TrueDepth camera system on iPhone X, users can now record selfies against a variety of fun and whimsical backdrops with just a tap.”

There are 10 Selfie Scenes designed by Apple to use now, plus two from Disney featuring scenes from Star Wars: The Last Jedi. Selfie Scenes are 360-degree images with sound effects, plus there’s the chance to add stickers and animations too. Apple has also enabled iCloud storage for Clips content, and has redesigned the user interface to make the app easier to use.

Clips is designed for use by people filming quick videos in environments that aren’t best suited to video, and has said the app has proven popular in educational settings. It also allows Apple to compete with Instagram and Snapchat, by putting a new twist on video and filters used by the photo sharing pair.

Clips 2.0 is available as an update now, and is compatible with all iPhone models since the iPhone 5S, but many of the latest features require the iPhone X to operate.